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Sino-New Zealand vocational teacher training in China
As part of its Model Programme work plan for 2018-2019, a Sino-New Zealand Vocational Education Model Programme Teacher Training Base was established last week in Qingdao Technical College (QTC), one of the key Chinese institution partners for New Zealand ITPs.
Attendees at the launch included programme partners David Christiansen, Acting CEO of Wintec, and Liu Yufeng, Director from CIVTE, and Liu Baoming, Deputy Director General of CIVTE (Central Institute of Vocational and Technical Education).
Adele Bryant, ENZ’s Regional Director – China & North Asia said while Chinese TVET teachers have previously travelled to New Zealand to learn from ITPs about curriculum development, teaching and learning approaches, the base offers another avenue – bringing learning to Chinese teachers who cannot travel to New Zealand.
“The training has been well-received by Chinese teachers who have taken what they learned in New Zealand and put it into effect in classrooms in China. New Zealand institutions have also benefited from the development of new relationships that have formed over the years as more Chinese colleges have entered the programme,” said Adele.
New Zealand and China have collaborated on vocational education since 2013 when the two countries signed the Strategic Education Partnership Arrangement to encourage joint projects and enhance policy and research dialogue in the technical and vocational education and training (TVET) sector.
The Chinese government is due to release its National Implementation Plan for Vocational Education Reform soon and is expected to continue to give high priority and significant investment to the upgrading of its vocational workforce.
According to the Chinese Ministry of Education, in 2017 there were 1,388 higher vocational education institutions and 8,181 secondary vocational colleges in China.
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Around the world in five
CHINA
Plan to introduce universal preschool education
The Chinese government aims to introduce universal preschool education by 2035, including specific goals to make affordable preschool education available for all children by 2035.
FRANCE
New international student recruitment strategy revealed
The French government has revealed a new strategy to help attract half a million international students by 2027, including a global marketing drive.
GLOBAL
The new rules of digital marketing
Agents and educators are reporting a steady increase in the number of students recruited via digital channels, with a third of agents indicating that digital channels now generate 30-60 percent of all new business.
KOREA
Institutions look abroad for revenue, prestige
The number of international students in Korea has increased by 67.5 percent in the last four years to 142,200 students due to active student recruitment, particularly by universities.
UNITED ARAB EMIRATES
Dubai bucks global trend as international students soar
The number of students at Dubai International Academic City (DIAC), the largest community dedicated to higher education in the Middle East, has witnessed a surge in 2018/2019.
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South Korea event series highlights growing interest in New Zealand
New Zealand Education Fair in Korea draws strong interest
The New Zealand Education Fair in Seoul brought together 40 New Zealand schools and institutions, offering students and parents the chance to explore study opportunities directly with representatives.
Representatives from University of Auckland English Academy showcasing study options available to prospective students and their parents at the New Zealand Education Fair.
The event attracted 2,100 pre-registrations, with 900 participants attending on the day, underscoring the strong demand for New Zealand education pathways. Families engaged in one-to-one consultations, gaining tailored advice on study options, English preparation, and scholarship opportunities.
During the fair, alumni speakers were invited to share their personal journeys and provide guidance to attendees. They spoke about effective English study strategies before departure, practical approaches to a family “one-year living in New Zealand” experience, and the pathways from New Zealand study to admission into leading universities.
Strong interest in primary education
The fair confirmed a notable shift in interest, with Korean families showing particularly strong enthusiasm for primary education opportunities in New Zealand.
Many families expressed interest in spending at least a year in New Zealand with their young children, allowing them to experience the country’s safe and nurturing education environment first-hand. This reflects a growing trend in Korea towards family-based study abroad and “one-year living overseas” experiences.
Expanding interest in New Zealand education
While in Korea, New Zealand schools took part in the Agent Seminar and one-to-one meetings attended by 51 Korean education agency representatives. There was notable participation from agencies not specialising solely in New Zealand, who are now increasingly considering it a key English-speaking study destination to promote.
The event also provided a valuable opportunity for active engagement between New Zealand education providers and agents, followed by the New Zealand Education Night Reception at the official residence of New Zealand’s Ambassador to South Korea, H.E Dawn Bennet. There, deeper exchanges were held with Korean government officials, education stakeholders, and agency representatives.
Positive feedback from schools and families
New Zealand schools noted the high level of engagement and the quality of conversations with Korean students and their families at the New Zealand Education Fair. Attendees also shared positive feedback, commenting on the value of direct consultations with New Zealand education providers.
The Korea fair followed ENZ-led events in Thailand, Japan, and Vietnam, and marked the final stop in this season’s dedicated New Zealand education fairs across Asia. Together, these events have strengthened New Zealand’s connections with families across the region and reinforced the country’s reputation as a world-class study destination.
ENZ’s Senior Market Development Manager based in Seoul, Kay Lee, said the fair was a valuable platform to not only promote a New Zealand education, but gather insights too.
“It clearly showed how market trends and the expectations of Korean students and families are evolving,” she said.
“For students, it provided a strong understanding of the benefits of New Zealand’s education system, while for schools it was an invaluable opportunity to engage directly with highly interested families,” Kay added.
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Market webinar for Schools: Monday 24 July
Nau mai haere mai,
Schools are invited to hear from Education New Zealand’s Manapou ki te Ao in-market specialists in Japan, China, Korea, Viet Nam and Thailand on Monday 24 July from 2pm to 4pm (NZT). The team will provide updates on the latest market information, trends and advice. There will also be time for questions. This is good timing for those travelling to events from August to October.
Please email mary.camp@enz.govt.nz to request the meeting details. This will be held via Zoom.
For those who cannot make this time, the webinar will be recorded. A link to the recording will be available following the seminar, by request to Mary.
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From the Chief Executive: Take a new look at a New Zealand education
Kia ora koutou,
I’m excited to share Education New Zealand’s new global brand campaign – “Take a new look at a New Zealand education.”
The brand campaign is designed to ensure that a New Zealand education remains a highly desirable one.
The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options.
In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.
The campaign is crucial to the evolution of our New Zealand education brand, as we move towards reconnecting with the world.
It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.
Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.
The video-led campaign targets all our markets using a robust email strategy. It is underway in most markets now and will be rolled out in China over the next few weeks. Watch the campaign video here.
ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity. I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message.
All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.
Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.
I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education.
He moana pukepuke e ekengia e te waka
A choppy sea can be navigated by a wakaGrant McPherson
Chief Executive, Education New Zealand Manapou ki te Ao
