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  • Supporting international education mobility in China with Tourism NZ and Air New Zealand collaboration

    ENZ and Tourism NZ Launch the "New Zealand Study Tour Promotion Alliance" Initiative in South China 

    Tourism New Zealand and ENZ have been working closely together since 2020 to promote study tour programs for Chinese students and their families. This collaboration has had a positive impact, with a growing interest in short-term studies and family tours to New Zealand during the Chinese summer holiday period (this July and August). To further strengthen relationships with Chinese business partners, Tourism New Zealand recently launched the "New Zealand Study Tour Promotion Alliance" initiative, with support from ENZ. 

    From left to right: Sandy He – South China Manager, TNZ; Rachel Crump – NZ Consul General in Guangzhou; Grace Yao – Regional Trade Manager Greater China; Felix Ye, ENZ Guangzhou

    The purpose of the "New Zealand Study Tour Promotion Alliance" is to tap into the potential for growth in this segment post COVID-19. The initiative offers students a short-term study tour experience, providing them with a glimpse into the New Zealand educational system and lifestyle. The alliance consists of ten selected members, including key partners such as K-12 schools and educational organisations directly or indirectly associated with K-12 schools in South China. These members include two provincial-level international education associations representing the public and international school sectors, an international school networking platform, and seven Chinese international/private schools. All ten members of the alliance have either sent students to Aotearoa New Zealand or have committed to promoting New Zealand as a study tour destination in the next three years. They will receive direct or indirect support from both Tourism New Zealand and Education New Zealand. 

    The official launch of the initiative took place on 21st June, with over 80 participants from the education and tourism industries invited. Rachel Crump, the New Zealand Consul-General in Guangzhou, officiated the ceremony and expressed her excitement about this cross-industry cooperation between Tourism New Zealand and Education New Zealand. 

    Rachel said “I have often participated in Tourism New Zealand and Education New Zealand events, but this is the first time I’ve participated in a joint event. This type of cross-industry cooperation is new and significant for both agencies.”  

    Michael Zhang, ENZ's Regional Director - Greater China, also said "As we reconnect following the three years of the pandemic, we invite Chinese students and their families, to come back to New Zealand and become an important bridge between our two countries again.”

    Felix Ye, Rachel Crump, and Grace Yao took a group photo with the members of the Alliance

    The initiative focuses on promoting a two to four-week New Zealand short-term study experience, which combines classroom study with a sightseeing holiday component. During the Chinese summer holiday, students attend one or two weeks of classroom study in a New Zealand school while their parents enjoy a holiday in the country. After the study part of the tour, families have the option to spend additional weeks in New Zealand. The initiative is expected to attract over 1,000 students plus their families to New Zealand during this July and August Chinese summer holiday period. 

    After the launch ceremony, the guests mixed and mingled, chatting and networking with each other

    ENZ and Air New Zealand to develop strategic partnership for growth of international student sector in China 

    Education New Zealand Manapou ki te Ao and Air New Zealand have pledged to work together to develop a strategic partnership for the international student sector in China. 

    ENZ’s Felix Ye moderated the panel discussion with the Alliance members

    The initiative was launched with the signing of a Statement of Intent at a special ceremony in Shanghai which was witnessed by Minister of Tourism, Hon Peeni Henare in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China. 

    Both parties will seek to take advantage of existing cooperation and provide a framework for further potential areas to be developed. 

    These could include joint promotional and marketing efforts in China, as well as supporting student mobility from New Zealand-China partnerships, joint programmes, and institution to institution co-operation. 

     

    ENZ’s Chief Executive Grant McPherson and Air New Zealand’s General Manager – Asia Jonathan Zhang, sign a Statement of Intent at a special ceremony in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.

     

  • From the CE: Keeping the focus on NZ

    Kia ora koutou, 

    It’s July and in New Zealand the middle of winter. Halfway through the year it’s a good time to reflect on how far we have come in a rapid six months. My first reflection is that it is great to have international students back in our communities, lecture theatres and classrooms. Since the borders reopened, we’ve seen good volumes of student visa applications, and those applications are reflected in steady growth in enrolments. While some parts of sector are doing better than others, the big picture is that learners are considering and choosing New Zealand as the place to come for a quality international education.  

    Having travelled to India, the US and Canada, and most recently China, alongside sector representatives, we should not underestimate how important this awareness and preference is. International education is hugely competitive. Competitors like Singapore and Ireland are not sitting still and we, collectively, need to keep New Zealand in front of the high-value students we want to attract. 

    In my opinion, the Prime Minister’s visit to China did just that. Education was a significant part of the itinerary and its importance as part of the bilateral relationship was mentioned in almost every engagement with the Government of China. The Prime Minister delivered an address at Peking University, and he had the opportunity to meet with alumni in a more informal environment. We also saw excellent coverage of the visit in key China media. China is an important partner market for New Zealand, and this was a very successful visit. A word of thanks to everyone involved in its organisation, the sector members of the delegation who travelled and everyone who participated. I know it was a mammoth task. 

    Another reflection I have is how pleasing it is to see young New Zealanders getting out into the world again as Prime Minister’s scholars. Reciprocity, as I am reminded when I am in market, is an important part of international education. Around 171 New Zealanders from 14 groups will travel to Asia and Latin America over the next year as part of the most recent Group round and the second round of individual scholarships will open next week. 

    As we look to what lies ahead, the theme of next month’s NEW ZEALAND INTERNATIONAL EDUCATION CONFERENCE KI TUA, Te Ara Ki Tua The pathway forward, will provide an immediate opportunity to focus on our future. Thanks in advance to the sector leaders who are speaking or running workshops in what looks to be a compelling programme at our 30th conference. KI TUA is our annual opportunity to get together as one and to listen, learn, discuss and importantly, network. Globally, we are a small participant and to build on the good start of the past six months we must continue to move forward together. I encourage you to attend and I look forward to meeting and talking with many of you in a few weeks. 

    Ki te kotahi te kakaho ka whati, Ki te kapuia e kore e whati  

    Alone we can be broken. Standing together, we are invincible

    Ngā mihi nui,

    Grant McPherson

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