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Growing visibility of New Zealand education in Latin America
From 12 -21 March, Education New Zealand Manapou ki te Ao (ENZ) held its first in-market, in-person roadshow in Latin America since before the Covid-19 pandemic. A total of 18 New Zealand education providers took part in the activities held in Colombia (Bogotá), Brazil (São Paulo), and Chile (Santiago), which brought together 143 representatives from 97 education agencies.
Representatives from institutions across New Zealand’s education sector (universities, English language schools, PTEs, and secondary schools) had the opportunity to network with agents and recruit students directly, strengthening connections with strategic partners and raising the profile of New Zealand in Colombia, Brazil, and Chile.
ENZ’s Director of Engagement for Latin America, Javiera Visedo, and Brazil Market Development Manager, Bruna de Natale, led the activities in all three countries. They provided full support to the New Zealand delegation, offering strategic information to maximise the professionals' time with Latin American partners, as well as sharing insights about the New Zealand institutions with local agents.
Through institutional presentations, one-on-one meetings with agents from the three countries, and collaborative discussion panels, where all shared best practices and ideas for continuing partnerships and New Zealand institutions were able to advance their business relationships with local partners.
This was also the perfect opportunity to launch the Spanish and Portuguese versions of ENZ’s Learn New Everyday marketing campaign, that was well received by agents as it provided them new assets and videos to use in local languages.
During the South America Roadshow, some New Zealand institutions also took part in parallel events in Bogotá and Santiago, organised by ENZ in collaboration with local partners. This included a student fair and a dedicated session with private and International Baccalaureate schools, reflecting the growing interest from students and families in pursuing undergraduate studies in New Zealand.
ENZ's Director of Engagement Latin America Javiera Visedo (pictured fourth from left, bottom row) and Coordinator Simone Cocco (to Javiera's right) with roadshow participants at one of the events in Bogota.
ENZ's Market Development Manager Bruna de Natale (pictured second from right, bottom row), Director of Engagement Latin America Javiera Visedo (pictured fifth from left, bottom row) and Coordinator Simone Cocco (pictured second from right, bottom row) with roadshow participants at one of the events in Santiago.
Director of Engagement Latin America, Javiera Visedo, said engagement between New Zealand institutions and the Latin America market advanced significantly during the roadshow.
“There is no substitute for the connections and momentum we build when we meet face-to-face, and the trusted relationships we build,” she said.
“Engagements like these are key to ensuring the sustainable growth of students from Chile, Colombia, and Brazil to New Zealand,” Javiera added.
Feedback from education sector participants was positive. Director of Mount Maunganui Language Centre, Geoff Butler, said he wouldn’t hesitate to get involved in these events again.
“Post-pandemic, we were keen to have official events to reconnect with these markets - the events didn’t disappoint,” he said.
“There were excellent opportunities throughout each event day to engage with agents not only at our desks, but informally too,” Geoff added.
If you’re a New Zealand education provider and are interested in learning more about the Latin America market, reach out to the team via email: latinamerica@enz.govt.nz.
Attendees of the São Paulo ENZ agent event.
Attendees of the Bogotá ENZ agent event.
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Tribute to a longtime friend of New Zealand
Education New Zealand Manapou ki te Ao (ENZ) would like to share a tribute to the memory of KC Yong, Chairman of SELSET Education, Malaysia, particularly to his tremendous contribution over a lifetime to growing the education relationship between New Zealand and Malaysia.
KC – as he was fondly known – first connected with New Zealand as an international student studying engineering at the University of Auckland. His experience studying and living in the country left him with a deep, lifelong appreciation for New Zealand education.
It was likely this close connection to New Zealand that led KC to set up SELSET Education, a pioneer New Zealand specialist education consultancy in 2002. Over the past 21 years, KC’s efforts have seen SELSET grow to become the largest Malaysia-based education agency recruiting international students for New Zealand.
ENZ’s Regional Director – Asia, Ben Burrowes, said it was a real privilege to have known and worked with KC, who was so passionate about New Zealand education.
“KC and his son Rick – as well as their extended family who work for SELSET – have held close working relationships with our international education sector for decades. KC’s passing is a huge loss. I would like to personally acknowledge his immense contribution to the education relationship between New Zealand and Malaysia over the last few decades.”
ENZ’s Acting Market Manager – Malaysia and Indonesia, Naluri Bella, also recalls her association with KC Yong and SELSET Education.
“KC was a pioneer in the international education space for Malaysia and will certainly be missed. His legacy lives on in his family and team at SELSET Education.”
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Changes to the New Zealand Traveller Declaration Process
Travellers arriving into Auckland, Wellington, Christchurch and Queenstown Airports can now complete a digital declaration. Everyone travelling into New Zealand needs to complete a New Zealand Traveller Declaration (NZTD).
The NZTD collects travel, customs, immigration and biosecurity information and aims to improve the safety and security of New Zealand.
It’s free and needs to be completed for each traveller, including babies and children.
Key information about the online declaration process:
- Everyone travelling into New Zealand needs to complete a declaration.
- It is free and you can do it on the online form or the NZTD app.
- A declaration needs to be completed for each traveller, including babies and children.
- You can start your digital declaration at a time that suits you. The earliest time you can submit your declaration depends on whether you are travelling by air or sea.
- Your declaration is linked to your passport and is checked when you arrive at the eGate or by a border officer.
- There is a paper declaration form available for travellers who cannot complete it online.
- If you are a New Zealand visa or NZeTA holder, you still need to complete an NZTD as well.
For more information and to access the form, please visit this website: New Zealand Traveller Declaration
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Around the world in five
Asia
China urged to “go global” as NAFSA cohort returns
Chinese higher education institutions are encouraged to increase their global presence, as a significant number of Chinese universities attended the NAFSA conference in 2023. Despite geopolitical tensions, some American and European universities remain open to collaboration with Chinese institutions. Chinese HEIs are urged to diversify their portfolio and actively engage in international exchanges and cooperation.
North America
U.S. denied more than a third of student visa applications in FY2022
The USA denied 35% of student visa applications in 2022, resulting in an estimated $26.4 billion economic loss. Factors contributing to the increase include high demand, lack of non-immigrant intent, and a shift in source markets, with India surpassing China as the top source country.
South America
Brazil: Affordability will be key to unleashing demand for study abroad
The Brazilian economy is recovering, and there is a strong demand for study abroad among Brazilians. However, students and their families are facing financial challenges, making affordability a key factor in attracting Brazilian students. Scholarships, agent support, and work opportunities will be crucial in attracting Brazilian students in the coming years.
Europe
UK: operational shift in diversify drive mapped
90% of UK universities are diversifying international student recruitment, with changes in application processes, multiple rounds of applications, and the introduction of scholarships to adapt to the global market. Pre-CAS interviews, deposit requirements, and agent quality frameworks are proposed to maintain high recruitment standards and mitigate risks.Africa
Collaboration aims to help make Africa’s youth an asset
African universities unite under the Education Collaborative to transform higher education, focusing on shared curricula, student exchanges, and joint research. The goal is to make Africa's youth an asset, benefiting at least one million students by 2030. The initiative promotes leadership collaboration, incentivizing staff innovation, and embraces a dynamic approach to sustainability for transformative change.
- All participants
- ENZs draft Statement of Intent 2019 2023 and Statement of Performance Expectations 2019 2022
- StudyinNZ website 642x428
- Insurance Requirements for PMSA and PMSLA Recipients2
- International Education Scanning Report June 2014