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New Zealand's growing presence in US study abroad
The Forum on Education Abroad
Held in Seattle, Washington, this year’s conference was an opportunity for New Zealand providers to meet with existing and potential partners in the US, and to participate in professional development sessions on standards in study abroad. The University of Auckland exhibited, and the University of Otago co-presented a session. Representatives from Nelson Marlborough Institute of Technology, University of Canterbury and Victoria University of Wellington also attended as did ENZ’s US Director of Education, Amy Rutherford, and ENZ’s US Field Director, Alanna Dick.
The conference capped off at a luncheon plenary where Shanna Law, a former study abroad student, gave a talk about her year at the University of Otago. Shanna won the ‘Award for Academic Achievement Abroad’ for her research project on geology in Central Otago, which she presented to 1,000 conference attendees.
The Forum on Education Abroad is accepting nominations for next year’s Award for Academic Achievement Abroad. The deadline is 30 August 2017. The next conference will be in March 2018 in Boston, Massachusetts.
The Institute of International Education Best Practices conference
Alanna Dick also represented ENZ at the Institute of International Education (IIE) Best Practices Conference, in Florida, in March. The event showcased the 2017 winners of the IIE Heiskell awards, which acknowledge international partnerships, internationalising campuses and study abroad.
Monash University and Macquarie University were the only non-US award recipients to present their programmes. Awardees were given 15-minute speaking slots at the event, while their institutions were recognised through IIE press releases, a cash prize and an awards ceremony.
As the awards are a great way to showcase the innovative practices on campuses, Alanna hopes to see New Zealand institutions involved in future.
“New Zealand institutions have several innovative initiatives that could fit the Heiskell award categories, including the unique ways they run international partnerships with US institutions to meet the needs of students.
“The awards are self-nominated, and it’s never too early to be thinking about next year’s award selection,” Alanna said.
IIE Heiskell Award applications are due in October 2017. Winners are notified in December, giving ample time to prepare for the conference in March.
Get involved with the IIE
IIE aims to double the number of US students studying abroad by 2020. New Zealand institutions can partner with the IIE by becoming a participating university in the Platform for Education in Emergencies Response programme or hosting a professor or researcher from the Scholarship Rescue Fund.
For more information, contact Alanna: alanna.dick@enz.govt.nz.
Leadership team changes at ENZ
Regional Directors join ENZ’s Executive Team
ENZ’s three Regional Directors – Alex Grace for China and North Asia; John Laxon for South and South East Asia and Middle East; and Lisa Futschek for Europe and Americas – have been appointed to ENZ’s Executive Team. This will ensure that international market conditions and issues have greater visibility in our discussions and decisions.
Incoming Regional Director, China and North Asia
Adele Bryant is preparing to take over the role of Regional Director, China and North Asia from Alex Grace who leaves ENZ in June. Adele brings a wealth of knowledge and experience to her new role including her significant achievements with the universities sector, and her international experience with the Ministry of Foreign Affairs and Trade before joining ENZ. Amongst her MFAT roles directly relevant to the ENZ Regional Director role, Adele worked as Head of the China Unit, was Consul General in Hong Kong and was Deputy Director APEC. Adele will move to Beijing shortly.
New GM Strategy and Insight
Clive Jones is our new GM Strategy and Insight. This is a new role with an important mission to lead and coordinate ENZ’s strategic thinking, priority projects and major initiatives. He’ll be focusing on some key initiatives that have the potential to make a big difference for the future of international education. Clive was previously ENZ’s GM Business Development.
Successor to GM Industry Development
Greg Scott has been promoted to replace Clive as GM Industry Development. Greg was previously ENZ’s South Island Business Development Manager and led our Regional Partnership Programme. In his new role, Greg will lead ENZ’s team of business development and project managers, based in our four New Zealand offices, who are tasked with supporting international education providers to achieve sustainable industry growth across New Zealand.
Student Marketing expands focus
As part of ENZ’s recently expanded focus on the entire ‘student journey’ – from ‘prospective student’ to ‘student experience’ to ‘alumni and advocate’, we have refocused our Student Marketing team around five areas: student acquisition; events and agents; student engagement; student experience; and student scholarships.
Internal promotions
Kaylee Butters has been promoted to Director, Student Engagement, and Euan Howden is promoted to Director, Student Acquisition.

New Director, Student Experience
Hayley Shields has joined ENZ as Director of Student Experience. Hayley recently led international marketing and business development for the University of Auckland. She has had an extensive career in international education in Australia and New Zealand, including with University of New South Wales, University of Melbourne and CPA Australia. Based in Auckland, she will work with industry stakeholders, government and community agencies and students to deliver a shared vision of a unique and quality student experience for all international students. This work will be informed by the International Student Wellbeing Strategy, the development of which has been led by the Ministry of Education.
Around the world in five

AUSTRALIA

Visas and cost could dampen Australia’s growth prospects

Despite Australia’s international student numbers improving, agents at the recent ICEF ANZA workshop in Cairns said ongoing concerns in Australia could hinder the growth – citing difficulties with the new Simplified Student Visa Framework, high tuition fees and an increasing cost of living.

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ASIA

‘Glocal’ students get a chance to attend foreign universities at home

As the competition for international students intensifies and the political climate in some Western countries becomes less welcoming, institutions are adapting and offering innovative ways of engaging with international students – including through international branch campuses (IBC).

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GERMANY

What Germany is doing right to edge past the competition

Germany is comfortably poised among the top five education destinations worldwide. It is the fourth largest economy in the world, spends 9.3% of GDP on education, and its science and research reputation continues to draw inlarge numbers of international students. While this will remain Germany’s strength, efforts are being made to lure a more diverse pool of students.

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GLOBAL

Younger universities outdo old in attracting international talent

Older schools have the upper hand in funding, teaching and research, but trail behind younger schools when it comes to internationalisation, the 2017 Times Higher Education (THE) Young University Rankings show. Newer universities do better than their older counterparts in attracting students from abroad as well as in publishing international research – a finding that researchers say reveals the priorities of these younger schools.

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UK

The millennial shift to simple, authentic, and inspiring

In an online survey of more than 2,000 British millennials (ages 16 to 24), more than eight in ten respondents feel that it is important to continuously improve themselves in both skills and wellness, with 22% of respondents saying they study languages. The report also ties the impulse to better oneself to an interest in making the world a better place.

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NZTech Advance Education Technology Summit
The Summit will be held at Massey University Albany on 26-27 June 2017. Click here to view the programme and register. There are also opportunities for companies to exhibit or pitch themselves in the “Say it in 5” segment.
ENZ is proud to be partnering with the NZ Technology Industry Association for the fifth year to deliver the Edtech for Export stream of the Summit. It is the premier networking event for the Edtech sector. Meetings at past conferences have led to new collaborations and innovative products including the educational app Curriculum for the Future: the Digital Game by Gamelab and NZCER, and Spell-Write Online by Pixelhouse and NZCER.
We have a special ENZ rate for education technology providers. To apply for the rate, or to follow up on other Edtech matters, please contact Annabel Robertson, Business Development Manager, ENZ: annabel.robertson@enz.govt.nz
Study in New Zealand site gets social
The social feed links through to ENZ’s new social content hub, which displays ENZ’s social media posts as well as user-generated posts from students using the hashtag #studyinNZ. This gives prospective students an authentic, relatable impression of what it’s like to study in New Zealand, complemented by ENZ’s posts on the latest news and trends.
The feed is constantly updated, keeping the content fresh and interesting. At a glance, visitors to the hub can see dozens of fun, engaging and timely stories and photos about the benefits of studying in New Zealand. Visitors are also allowed to sign into the hub to repost and share their favourite posts.
To showcase this content, ENZ has partnered with Shuttlerock, an award-winning Kiwi software content marketing platform. Shuttlerock will continue to support ENZ as we move towards aggregating and publishing more content on the SiNZ website, including from partners such as regional bodies and institutions.
We’ll have more on this in future editions of E-News.
Intelligence portal in the pipeline
“We’re calling it ‘IntelliLab’ – similar in concept to the SkillsLab and BrandLab but providing vital data and market intelligence,” said ENZ Intelligence Manager, Andrew McPhee.
“We plan to roll out IntelliLab in a phased approach, starting with a launch at NZIEC in August 2017.”
Andrew said IntelliLab will provide a secure, one-stop-shop to a wide variety of existing ENZ intelligence, research products and third-party market intelligence reports. Subsequent developments will provide a more interactive experience, with customised dashboards and searches.
Providers will be able to use IntelliLab via a single log-in that will also give them access to ENZ’s SkillsLab and BrandLab.
ENZ will shortly begin approaching potential IntelliLab users to participate in a workshop. This will help ensure that the portal delivers the information that providers and agencies need to better inform their work.
Make the most of international student success stories
Richard Kyle, ENZ’s Industry Development Manager, said these stories are valuable assets for schools and should not be overlooked for marketing campaigns.
“Proof points are truly valuable assets for schools, and personalised ones such as student success stories are gold when working with agents and families who are considering study destinations,” he said.
“These success stories promote your school as well as the quality of New Zealand’s education in general, including the qualifications on offer such as NCEA.”
Here are just a few examples of international students succeeding in New Zealand:
Craighead Diocesan School, Timaru: Thirada (Yaya) Channawichote from Thailand is a talented artist and graphic designer and was awarded a New Zealand Scholarship in Design and Visual Communication. She received endorsements all through her NCEA studies, and was recently awarded scholarships to study Painting in the US at MICA University.
Pukekohe Christian School: Ren Monn Lee from Malaysia achieved a Top Achievement Award at the recent International Cambridge Awards Ceremony. Ren Monn received the top mark of any student in New Zealand in the June AS Geography exam, having completed the year-long course in just six months.
Marlborough Girls’ College: Minji Kim from South Korea gained Excellence at NCEA Level 2 and has been selected as the International Prefect for the school for 2017. Minji is now focussed on gaining excellence again in Year 13.
James Hargest College: Kawinwit Kittpalawattanapol was awarded a Scholarship in English and Tadsapon Wiwitawan was awarded a Scholarship in Photography (both students hail from Thailand).
Cambridge High School: International student Charles Zha was awarded in Mathematics with Calculus and received the highest number of NCEA Level 2 excellence credits in Year 12 at the school.
Congratulations to all students for their achievements, and we look forward to hearing many more success stories in 2017.
Letter from the CE: Impact of immigration changes
The announcements included some changes to residency requirements which have generated a lot of commentary including on the impact for international education – see Radio New Zealand, New Zealand Herald, Stuff, Newsroom.
The changes to residence under the Skilled Migrant category come into effect in August 2017. (Please note that the proposals for temporary migrant work settings are going out for consultation before a final decision is made.)
It is expected that the Skilled Migrant residency changes will have a short-term impact on international student recruitment, particularly for providers targeting students at below-degree-level qualifications, who are more likely to be affected by the changes.
The recent announcements do send a clear signal that permanent residence after three years of post-study work experience is not always a realistic expectation.
The quality education experience itself should be the prime driver for considering New Zealand as a study destination.
The new residence criteria includes remuneration thresholds. It is worth noting that, in the recently published Moving Places study by the Ministry of Education, more than half of the international students with postgraduate qualifications earned above the proposed threshold three years after completing their study.
In the longer term, we hope that the new remuneration thresholds will incentivise students to study in fields of study more closely aligned to skill shortages, thereby increasing the value for New Zealand as well as supporting better labour market outcomes.
Regulatory settings are under constant review, and Education New Zealand will continue to work closely with our partners across government in all of these areas.
Grant McPherson
Chief Executive, Education New Zealand
Indonesia: The important role of school counsellors
The training was led by University of Waikato’s Dr. Donald McMenamin who has 30 years’ experience teaching and assisting young people, counsellors and agencies, and facilitating narrative therapy workshops.
His training introduced the “Two Islands and A Boat” approach to support youth in stressful conditions and conflicts. The approach helps learners to set goals, and make plans on how to achieve them and ways to overcome any hurdles.
The training also allowed Education New Zealand to interact with a large number of schools across just two days and improve the information that these counsellors have about what it’s like to study in New Zealand.
The training participants came from local Indonesian high schools – approximately 100 from Jakarta and 50 in Surabaya. They received professional certificates upon completion of the training.
Karmela Christy, ENZ’s Marketing and Strategic Relations Manager in Indonesia, said counsellors play a significant role in a student’s education and it is important to support them.
“They’re familiar with their students’ characters, strengths and weaknesses, which allows them to support their students in crucial moments, deciding the pathway for their future,” said Karmela.
Mokhamad Imron S.Pd., Head of the Counsellor Association in Surabaya, appreciated the training and recognition of the importance of counsellors in helping students to determine their future.
“We hope Education New Zealand will continue to support this training every year, and that there will be more opportunities for Surabaya students to continue their studies in New Zealand in the future.”
India’s Welcome2NewZealand series kick-starts event season
Jugnu Roy, ENZ’s Country Manager for India, said Welcome2NewZealand was an opportunity to discuss the current visa regulations, thank agents for their patience through uncertain times and a recent drop in student numbers, and to emphasise ENZ’s student recruitment strategy of moving from volume to value.
"We were very pleased with how the sessions went and have had positive feedback,” said Jugnu.
Held in New Delhi and Chandigarh, the event had ENZ Recognised Agents (ENZRA), licensed immigration advisors (LIA) and other high-performing student consultants in attendance, along with NZ Inc partners.
Welcome2NewZealand included sessions on ENZ’s strategy for the India market, and an update from Immigration New Zealand on policy instructions and how they would like to work with high-performing agents to get high-calibre students into New Zealand.
The New Zealand High Commissioner to India, Joanna Kempkers, chaired the sessions, along with John Laxon, ENZ’s Regional Director South and South East Asia and Middle East, and Daniel Smidt, Area Manager for INZ.
Jugnu said similar events for agents are planned in other Indian cities later this year.
In Bengaluru, ENZ partnered with the FPP EduExpo fair for the first time, following good reviews from colleagues in other markets.
Jugnu said the event was a nice change from previous student fairs that have been very USA- and Australia-focussed.
“In India, we wanted to explore a multi-country event. It’s a cost effective way of flying the New Zealand flag and profiling the country as a world class study destination.”
Jugnu said more than 1000 students attended the fair, with some 77 percent looking at postgraduate qualifications overseas.
“A number of Bangalore students were interested in courses at New Zealand institutions, ranging from environment and sustainability, architecture, biochemistry to specialist engineering programmes.
“It emphasised the importance of student fairs in profiling New Zealand as a high-quality education destination, attracting capable and talented Indian students.”