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- Matt Penney 2 3
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Leadership team changes at ENZ
Regional Directors join ENZ’s Executive Team
ENZ’s three Regional Directors – Alex Grace for China and North Asia; John Laxon for South and South East Asia and Middle East; and Lisa Futschek for Europe and Americas – have been appointed to ENZ’s Executive Team. This will ensure that international market conditions and issues have greater visibility in our discussions and decisions.
Incoming Regional Director, China and North Asia
Adele Bryant is preparing to take over the role of Regional Director, China and North Asia from Alex Grace who leaves ENZ in June. Adele brings a wealth of knowledge and experience to her new role including her significant achievements with the universities sector, and her international experience with the Ministry of Foreign Affairs and Trade before joining ENZ. Amongst her MFAT roles directly relevant to the ENZ Regional Director role, Adele worked as Head of the China Unit, was Consul General in Hong Kong and was Deputy Director APEC. Adele will move to Beijing shortly.New GM Strategy and Insight
Clive Jones is our new GM Strategy and Insight. This is a new role with an important mission to lead and coordinate ENZ’s strategic thinking, priority projects and major initiatives. He’ll be focusing on some key initiatives that have the potential to make a big difference for the future of international education. Clive was previously ENZ’s GM Business Development.Successor to GM Industry Development
Greg Scott has been promoted to replace Clive as GM Industry Development. Greg was previously ENZ’s South Island Business Development Manager and led our Regional Partnership Programme. In his new role, Greg will lead ENZ’s team of business development and project managers, based in our four New Zealand offices, who are tasked with supporting international education providers to achieve sustainable industry growth across New Zealand.Student Marketing expands focus
As part of ENZ’s recently expanded focus on the entire ‘student journey’ – from ‘prospective student’ to ‘student experience’ to ‘alumni and advocate’, we have refocused our Student Marketing team around five areas: student acquisition; events and agents; student engagement; student experience; and student scholarships.
Internal promotions
Kaylee Butters has been promoted to Director, Student Engagement, and Euan Howden is promoted to Director, Student Acquisition.
New Director, Student Experience
Hayley Shields has joined ENZ as Director of Student Experience. Hayley recently led international marketing and business development for the University of Auckland. She has had an extensive career in international education in Australia and New Zealand, including with University of New South Wales, University of Melbourne and CPA Australia. Based in Auckland, she will work with industry stakeholders, government and community agencies and students to deliver a shared vision of a unique and quality student experience for all international students. This work will be informed by the International Student Wellbeing Strategy, the development of which has been led by the Ministry of Education. - P1330825
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- Waiuku College 4
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ENZ boosts education agent capability through successful workshops in Viet Nam
Education New Zealand Manapou ki te Ao (ENZ) delivered two education agent capability workshops in Viet Nam in partnership with education providers.
The workshops, held in Ha Noi on 21 January and Ho Chi Minh City on 23 January were delivered in partnership with Lincoln University, Massey University, Pacific International Hotel Management School (PIHMS), eight LightPath New Zealand Schools, and Navitas (University of Canterbury International College and University of Waikato College).
The invitation-only workshops were offered to 40 key education agents recommended by New Zealand education providers and those actively engaged with ENZ’s activities.
The events were opened by the New Zealand Ambassador to Viet Nam, Caroline Beresford in Ha Noi, and New Zealand Consul General in Ho Chi Minh City, Scott James, in Ho Chi Minh City. ENZ’s Regional Director – Asia (excluding China), Ben Burrowes, attended both events virtually.
In addition to institutional updates, the workshops featured external speakers who shared insights on New Zealand’s workforce landscape and digital marketing trends for education.
ENZ’s Market Manager – Viet Nam, Van Banh said the workshops reinforced ENZ’s focus on strengthening education agent capability and supporting the sustainable growth of New Zealand’s international education sector.
“It was valuable to hear from agents that the demand for study in New Zealand remains moderate to strong, with master’s, undergraduate and school programmes identified as top priorities, and business, health and medicine, and education emerging as the most in-demand fields.
“Agents also highlighted the need for more scholarships, clearer job pathways, and continued marketing support, while rating ENZ’s in-market support positively.
“These are all good insights to have for Viet Nam – it helps us better target and promote New Zealand’s education offering to prospective students,” Van said.
ENZ also incorporated interactive activities such as social media challenges and team-based minigames into the workshop programme that helped drive further engagement with the programme and encouraged agents to visit education provider booths.
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- Uni 2014 Jan April
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India’s Welcome2NewZealand series kick-starts event season
Jugnu Roy, ENZ’s Country Manager for India, said Welcome2NewZealand was an opportunity to discuss the current visa regulations, thank agents for their patience through uncertain times and a recent drop in student numbers, and to emphasise ENZ’s student recruitment strategy of moving from volume to value.
"We were very pleased with how the sessions went and have had positive feedback,” said Jugnu.
Held in New Delhi and Chandigarh, the event had ENZ Recognised Agents (ENZRA), licensed immigration advisors (LIA) and other high-performing student consultants in attendance, along with NZ Inc partners.
Welcome2NewZealand included sessions on ENZ’s strategy for the India market, and an update from Immigration New Zealand on policy instructions and how they would like to work with high-performing agents to get high-calibre students into New Zealand.
The New Zealand High Commissioner to India, Joanna Kempkers, chaired the sessions, along with John Laxon, ENZ’s Regional Director South and South East Asia and Middle East, and Daniel Smidt, Area Manager for INZ.
Jugnu said similar events for agents are planned in other Indian cities later this year.
In Bengaluru, ENZ partnered with the FPP EduExpo fair for the first time, following good reviews from colleagues in other markets.
Jugnu said the event was a nice change from previous student fairs that have been very USA- and Australia-focussed.
“In India, we wanted to explore a multi-country event. It’s a cost effective way of flying the New Zealand flag and profiling the country as a world class study destination.”
Jugnu said more than 1000 students attended the fair, with some 77 percent looking at postgraduate qualifications overseas.
“A number of Bangalore students were interested in courses at New Zealand institutions, ranging from environment and sustainability, architecture, biochemistry to specialist engineering programmes.
“It emphasised the importance of student fairs in profiling New Zealand as a high-quality education destination, attracting capable and talented Indian students.”
