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A media education
In late May I had the great pleasure of taking five journalists from South East Asia on a tour of New Zealand. The journalists – two from Thailand, two from Viet Nam and one from the Philippines – all have a special interest in education, and were part of a bigger group who were hosted by NZ Inc as part of a range of events to mark the 40th anniversary of the relationship between New Zealand and the Association of South East Asian Nations (ASEAN).
While the other journalists went on a trade and tourism circuit, our group travelled on their own education-focused itinerary. Apart from meeting up with the others at a cocktail event held by the Prime Minister at Auckland Museum, we did our own thing.
Above: The journalists were engaged right from the get go!
Most regrettably, a blizzard interfered with our plans to visit Dunedin and Queenstown, but the hastily-arranged alternative schedule of Canterbury-based events made up, in some measure, for the missed opportunities further south.
Once we got the basics – such as dressing appropriately for the cold – sorted, we were on a roll and the week raced by in the intense, humour-filled, lost-in-translation way they do with such visits, and with a good measure of sheep shearing, eye-dog marvelling, pie eating and hobbit-home wonderment thrown in.
Above: They saw cakes being iced in Canterbury…and a robotic guitar in Wellington.
From schools to English language centres, ITPs to universities the journalists were impressed by the range and quality of the programmes and facilities, intrigued by the Intermediate School concept, very interested in our homestay set ups and excited by the many opportunities to hear directly from students currently in New Zealand.
Above: They met with a group of Thai health professionals undergoing executive development in Waikato...and rubbed shoulders with the Prime Minister in Auckland.
For my part, it was a hugely informative trip – providing me with valuable insights into the three South East Asian countries via the journalists, as well as me to make connections with members of our industry and to become more familiar with what you have to offer. Many thanks to those who took part, and arranged tours and gathered students to talk to the journalists.
As I bid farewell to them all at Auckland airport, Nirunsak, one of the Thai journalists who had been a bit of lone wolf during the week, but who I discovered was a music-loving, short story-writing romantic, said: “I will carry New Zealand in my heart with a song.’ Magic.
And yes, we went to Hobbiton!
The follow up questions are coming through now and we look forward to the stories in their media that the visit will generate.
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ENZ Business Plan: Building a decade of growth
We hope it was thought-provoking as you consider your strategic goals, plans and ambitions.
ENZ’s focus for the next financial year and future years is on ensuring momentum in the right areas: diversifying student attraction, growing international delivery, and continuing to play our part in developing the wider benefits of international education for New Zealand.
We shared our new market categories, which identify what we believe are the best future market prospects following an extensive evaluation process, and are where we’ll direct our marketing and intelligence-gathering resources.
If you couldn’t join us, watch the video of the Dunedin update, or download a summary brochure.
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Event registrations are open – and with a new whizz bang system!
There’s something for everyone among the agent seminars, alumni networking events, New Zealand education fairs and commercial fairs in China, Thailand, Malaysia, Japan, Korea and Viet Nam.
Exciting news is that, in line with our new categorisation of Japan as a ‘promote’ market, we are holding our first New Zealand education fair in Japan in October. Don’t miss out on this opportunity to showcase your education offering to this important market. As well, following on from the success of the agent seminars held in Osaka and Tokyo last year we will again be holding seminars in these cities leading up to the fair.
More exciting news on the event front is that our new event registration platform makes the whole process smoother, and does away with some of the paperwork. All the information you need regarding venues, locations and hotels, as well as some facts and figures about the market are available on the registration page for that event, all making for easier trip planning.
Each event will have an app, so that all the event information will be at your fingertips as you travel.
Registrations for all events close on Wednesday 15 July so check out the event calendar, select your country or countries, and away you go!
Phase two of the event registration improvements will include a meeting planner and appointment scheduler that will enable you to make appointments with agents well ahead of time and ensure you don’t miss out on valuable one-to-one meeting opportunities.
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EdTech Exported
This year saw keynote presentations from Frances Valintine, Chair and Founder of The Mind Lab by Unitec; Allison Baum, Managing Director of Fresco Capital in Tokyo; and Frank Catalano, Principal at Intrinsic Strategy in the United States. All three speakers provided strong global perspectives on the product and service opportunities for New Zealand EdTech providers, the investment opportunities, and current trends and ‘fads’ in the sector.
There were also a number of panels where some of New Zealand’s most successful EdTech companies shared their experiences and insights in exporting EdTech. There were definitely a few laughs involved, but it was both sobering and inspiring to hear first-hand some of the challenges and opportunities New Zealand EdTech exporters encounter and how they handle them.
There was a clear appetite for networking and sharing among the 130 or so attendees, and it was inspiring to see and hear about the progress being made in this exciting and promising market for New Zealand ingenuity.
If you didn’t make it along, keep an eye out for next year’s conference. You will find the conference site and business directory at www.edtechforexport.govt.nz
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And the winners are…
After three weeks 3,327 students had invited their friends from overseas to enter the competition. Entries flooded in from over 100 countries with the top entries coming from China, USA, India, Philippines, Brazil, Malaysia and Indonesia.
Then came the very difficult task of compiling a short list of ten pairs, and then narrowing that down further to five finalist pairs: Philippe and Rafael from Brazil, studying oceanography at University of Otago; Cherry and Daisy from China studying journalism and film at Victoria University of Wellington, Aprillia and Mira from Indonesia studying at business and law at the University of Auckland, Morgan and Alyssa from USA, studying marine and earth sciences at University of Canterbury and finally Lina and Thao from Viet Nam studying Resource and Hazard Management at Canterbury also.
The voting was intense with our USA, Brazilian and Chinese pairs exchanging first, second and third place throughout the process and over 6,000 votes being counted in total.
In the final days of voting, Cherry and Daisy launched ahead, sealing the number one spot.
An Education New Zealand film crew surprised Cherry at Victoria University of Wellington giving the good news, and she immediately skyped Daisy in China to share it. You can watch the video here It’s priceless.
What happens next?
Daisy is preparing to travel to New Zealand to join Cherry in mid-July. At ENZ, we’re planning the study adventure of a lifetime – showing the very best that New Zealand has to offer Cherry and Daisy in their nominated subject areas of interest (creative arts, journalism, film and education).
We’re also putting together a fantastic tourism schedule, starting with a few days in Wellington and a winter escape to Queenstown, thanks to our supporters at Air New Zealand. Our global social media audience will also help plan the trip – voting for what Daisy and Cherry will do in New Zealand, in exchange for prizes. During their ten day visit and we’ll follow Daisy and Cherry’s adventures – recording video diaries, capturing photos and uploading blog stories along the way.
While our winners are from China, they are excited to be the eyes and ears for prospective students all over the world and we know that they’ll do a fantastic job raising awareness of the New Zealand study experience. Watch this space! Facebook, Twitter & Weibo.
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Studyinnewzealand.com translated
Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.
The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.
Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.
Language home pages – a home page with a link to the global English language site
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International education growth – 376k investment
Successful International Education Growth Fund (IEGF) recipients include Tai Poutini Polytechnic, who will develop of a range of study tour programmes for tourism professionals in China, and the University of Otago, who are developing ecology and sustainability papers for students studying the tropical ecosystems of East Malaysia.
Two projects are focused on delivering masters qualifications offshore, while others relate to new products and programmes, marketing initiatives and exploring new channels to market.
Educational publishers BIOZONE International and Kiwa Digital received co-funding to boost exports of digital learning resources. BIOZONE International are developing a digital platform for their high school biology resources and Kiwa Digital will be establishing a new distribution channel in North American market for their experiential digital books.
The successful recipients are primarily focused on China and the US markets and includes universities, polytechnics, schools, private training providers, and the education technology sector.
Education providers and businesses can apply for matched funding up to $50,000 from the International Education Growth Fund, which is administered by Education New Zealand. In this latest round, 29 applications were received.
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ENZ programme review
Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com.
We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.
We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.
ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz.
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New Chair for English New Zealand
Ewen is Education Group Director at ICL Business School in Auckland. ENZ congratulates Ewen on his appointment and looks forward to working with him and the members of English NZ over the coming year. Ewen can be contacted at chairman@englishnewzealand.co.nz
Outgoing Chairman, Darren Conway, made a significant contribution to furthering the goals of English NZ and to influencing positive change at all levels for the English language sector. ENZ would like to thank Darren for his tireless work and wish him well in his continuing role as CEO of Languages International.
Together with the appointment of Ewen Mackenzie-Bowie, a new executive committee for English New Zealand was appointed:
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Tim Brown, CEO The Campbell Institute
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Kim Harase, Director of Marketing, Academic Colleges Group
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Maureen Hayes, Principal and Managing Director of Worldwide School of English
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Giuliana Silviera, Principal, Kaplan International Auckland
ENZ looks forward to continuing its work with English NZ to grow the English language sector in New Zealand.
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New website for MOE
The new website will become the gateway to and go-to source for all government information about education, and replaces the former MOE website (www.minedu.govt.nz), which was decommissioned on 30 June 2015.
The new website is part of a suite of changes MOE has made to its online presence and visual identity to work better across all channels, including online and with mobile technology.
In line with the change to www.education.govt.nz MOE is also changing its email address from @minedu.govt.nz to @education.govt.nz.
Now would be a good time to update the relevant email addresses and any links you have to the old website.
Don’t worry if you miss some however, as emails sent to @minedu.govt.nz address will continue to work, as an ongoing rule.
Please share this information with anyone else, including agents, who you think would appreciate receiving this update.
