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  • Physically distant, digitally connected

    Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.

    Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.

    The campaign takes a three-pronged approach to this through: 

    1. Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
    2. Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks. 
    3. Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.

    Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.

    China channels 

    To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by: 

    New content

    Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.

    As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.

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  • Future Focus Programme seeds innovation

    The Future Focus Programme is a new initiative which will provide $200,000 per sector in funding to help peak bodies seed innovation projects.

    The school, university, private training establishment (PTE), polytechnic (ITP), English language, and education products and services sectors are all being supported through this programme.

    The funding is to be used by peak bodies to develop an innovation plan for their sector, and to initiate innovation projects. Innovation projects are to focus in the areas of product development, online delivery, new business models and the development of innovation capability.

    Through this support, ENZ wishes to encourage sectors to adopt new ways of working to mitigate the impacts of COVID-19 or similarly unprecedented events.

    “The Future Focus Programme is a tangible way in which ENZ can help support sectors to shape their future in the ‘new normal’ post COVID-19,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.

    “The programme is additional to our normal activities and is designed with a clear focus on innovation – part of Goal 2 of the New Zealand International Education Strategy. With all the uncertainty we are currently facing, this programme is an opportunity to take stock of what COVID-19 means for how international education can operate in the future and develop new products, services, behaviours and models to help us be more resilient to change.” 

    “We’re pleased to be working alongside peak bodies to help shape their future focus plans and we look forward to seeing the launch of a number of innovative projects.”

    ENZ is working alongside peak bodies as they develop their innovation plans and identify prospective innovation projects. These plans and projects will be agreed over the coming weeks.

    Delivery timeframes will vary according to the peak body and the scale and nature of the projects they initiate, but projects are expected to be implemented over the coming 12 to 18 months. 

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