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New Zealand grows education partnerships at one of China’s largest international education events
New Zealand education took centre stage at the China Annual Conference and Expo for International Education (CACIE) and China Education Expo (CEE) in Beijing, where New Zealand was honoured as the 2025 Country of Honour.
New Zealand’s Minister for Universities and Minister of Science, Innovation and Technology, Hon Dr Shane Reti, led a delegation of 25 tertiary education providers to China for the conference.
During the visit, Minister Reti met with Chinese Minister of Education Huai Jinpeng, opened the second New Zealand-China High-Level Education Forum, and the New Zealand Pavilion at CEE. He also met with Chinese Minister of Science and Technology Dr Yin Hejun to advance bilateral research and science cooperation.
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu says the event was a powerful platform to highlight the quality and innovation of New Zealand’s education system to one of our most important global education partners.
“Being the Country of Honour at CACIE and CEE gave us an unparalleled opportunity to demonstrate why New Zealand is a world-class education destination,” says Malu.
“Our education offering is backed by strong student outcomes and a reputation for safety, inclusivity, and innovation, qualities that resonate strongly with Chinese students and their families.”
The New Zealand Pavilion at CEE attracted thousands of prospective students, parents, and education partners, while CACIE provided a forum for high-level engagement between New Zealand and Chinese education leaders.
The visit saw ENZ sign a letter of intent with the China Center for International People-to-People Exchange to strengthen cooperation, specifically institutional relationships across vocational education, higher education, and schools.
Another significant outcome was the formalisation of 32 new partnerships between New Zealand education institutions and their Chinese counterparts, with many focused on transnational education programmes.
“These partnerships are more than agreements on paper, they represent real opportunities for collaboration, knowledge exchange, and pathways for students to experience the best of both countries,” Malu says.
“China continues to be a key partner in our international education sector, and events like CACIE reinforce the trust and mutual respect that underpin this relationship.”
With over 22,000 Chinese students enrolled in New Zealand in the first term of 2025, the strong interest at CEE reflects the enduring appeal of a New Zealand education.
“International students consistently tell us that their experience in New Zealand is positive and transformative,” Malu adds.
“That lived experience is our strongest endorsement, and it’s why we’re confident that the connections made at CACIE will translate into more students choosing New Zealand as their study destination.”
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Connecting with education providers and agents in Germany
Earlier this month, ENZ took part in the ICEF Conference in Berlin. ENZ Associate Director of Engagement, Olga Elli, joined a panel discussion on the topic ‘Australia and New Zealand: The Year That Was and the Year Ahead’. This session brought together agents and providers from around the world to explore policy updates, challenges, and opportunities in international education.
Central to the discussion was New Zealand’s International Education Going for Growth Plan, with its ambitious goals and targets. Olga highlighted that the strategy is built around sustainable growth and grounded in public support as well as student success. She reinforced a message that resonated strongly with the audience: New Zealand is open, and students are welcome.
ENZ Associate Director of Engagement, Olga Elli, participating in a panel discussion at the ICEF Conference in Berlin.
Another key engagement in Germany was a roundtable with Hamburg-based education agents, held during a cultural night at MARKK Museum and hosted by New Zealand Ambassador to Germany, H.E. Craig Hawke.
The roundtable provided an excellent opportunity to exchange market insights, address challenges, and identify new opportunities. Agents shared positive feedback on New Zealand’s growing popularity among German students, citing safety, high-quality education, and the manaakitanga New Zealand offers as key drivers.
They also noted the success of scholarship campaigns in promoting New Zealand as a study destination. Single-sex schools were highlighted as particularly appealing to high-performing German student athletes, and agents expressed interest in exploring new schools in smaller coastal towns.
Olga said engagements like this reaffirm the importance New Zealand places on collaboration and open dialogue with international partners. “By sharing insights, addressing challenges, and celebrating cultural connections, we continue to strengthen New Zealand’s position as a trusted and welcoming study destination,” Olga said.
ENZ will continue working closely with education agents to ensure they have up-to-date information on New Zealand, awareness of emerging policy updates, and access to New Zealand Taught Me campaign materials – so students can experience the very best our country has to offer.
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