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  • Crowds flock to New Zealand education fairs in Viet Nam

    This marked the highest turnout ever for New Zealand education in the country, up from 1,055 visitors last year. 

    The events series included two agent seminars in Ho Chi Minh City that attracted 47 agents who met with over 50 New Zealand education providers.  

    The seminars had ENZ provided a New Zealand market update, and directed agents to marketing materials for the latest ENZ campaign ‘New Zealand Taught Me’, to use in their promotions. 

    Immigration New Zealand provided a separate online update, which was attended by 174 agents.  

    Media interest in the promotional events has been strong, with 24 news articles published on the events to date that promote New Zealand’s education offering. 

    A New Zealand school uniform fashion show at the student fairs gave prospective students a fun and visual way to imagine themselves studying in Aotearoa.

    ENZ Market Manager for Viet Nam, Van Banh, said the energy at this year’s fairs was inspiring.  

    “Seeing such strong turnout and engagement from students and agents reflects the growing interest in New Zealand’s world-class education,” she said.  

    “We’re proud to support our education providers in building meaningful connections in Viet Nam,” Van added. 

    Feedback from New Zealand providers who took part in the fairs was largely positive. Many noted the enthusiasm and interest shown by local agents, with one school representative commenting, “It was fantastic to hear how enthusiastic and positive agents were about New Zealand and our education sector — such encouraging feedback all around.” 

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  • Connecting with education providers and agents in Germany

    Earlier this month, ENZ took part in the ICEF Conference in Berlin. ENZ Associate Director of Engagement, Olga Elli, joined a panel discussion on the topic ‘Australia and New Zealand: The Year That Was and the Year Ahead’. This session brought together agents and providers from around the world to explore policy updates, challenges, and opportunities in international education. 

    Central to the discussion was New Zealand’s International Education Going for Growth Plan, with its ambitious goals and targets. Olga highlighted that the strategy is built around sustainable growth and grounded in public support as well as student success. She reinforced a message that resonated strongly with the audience: New Zealand is open, and students are welcome. 

    ENZ Associate Director of Engagement, Olga Elli, participating in a panel discussion at the ICEF Conference in Berlin.

    Another key engagement in Germany was a roundtable with Hamburg-based education agents, held during a cultural night at MARKK Museum and hosted by New Zealand Ambassador to Germany, H.E. Craig Hawke. 

    The roundtable provided an excellent opportunity to exchange market insights, address challenges, and identify new opportunities. Agents shared positive feedback on New Zealand’s growing popularity among German students, citing safety, high-quality education, and the manaakitanga New Zealand offers as key drivers. 

    They also noted the success of scholarship campaigns in promoting New Zealand as a study destination. Single-sex schools were highlighted as particularly appealing to high-performing German student athletes, and agents expressed interest in exploring new schools in smaller coastal towns. 

    Olga said engagements like this reaffirm the importance New Zealand places on collaboration and open dialogue with international partners. “By sharing insights, addressing challenges, and celebrating cultural connections, we continue to strengthen New Zealand’s position as a trusted and welcoming study destination,” Olga said. 

    ENZ will continue working closely with education agents to ensure they have up-to-date information on New Zealand, awareness of emerging policy updates, and access to New Zealand Taught Me campaign materials – so students can experience the very best our country has to offer. 

  • South Korea event series highlights growing interest in New Zealand

    New Zealand Education Fair in Korea draws strong interest 

    The New Zealand Education Fair in Seoul brought together 40 New Zealand schools and institutions, offering students and parents the chance to explore study opportunities directly with representatives. 

     

    Representatives from University of Auckland English Academy showcasing study options available to prospective students and their parents at the New Zealand Education Fair.

    The event attracted 2,100 pre-registrations, with 900 participants attending on the day, underscoring the strong demand for New Zealand education pathways. Families engaged in one-to-one consultations, gaining tailored advice on study options, English preparation, and scholarship opportunities.

    During the fair, alumni speakers were invited to share their personal journeys and provide guidance to attendees. They spoke about effective English study strategies before departure, practical approaches to a family “one-year living in New Zealand” experience, and the pathways from New Zealand study to admission into leading universities.  

    Strong interest in primary education 

    The fair confirmed a notable shift in interest, with Korean families showing particularly strong enthusiasm for primary education opportunities in New Zealand.  

    Many families expressed interest in spending at least a year in New Zealand with their young children, allowing them to experience the country’s safe and nurturing education environment first-hand. This reflects a growing trend in Korea towards family-based study abroad and “one-year living overseas” experiences. 

    Expanding interest in New Zealand education 

    While in Korea, New Zealand schools took part in the Agent Seminar and one-to-one meetings attended by 51 Korean education agency representatives. There was notable participation from agencies not specialising solely in New Zealand, who are now increasingly considering it a key English-speaking study destination to promote.  

    The event also provided a valuable opportunity for active engagement between New Zealand education providers and agents, followed by the New Zealand Education Night Reception at the official residence of New Zealand’s Ambassador to South Korea, H.E Dawn Bennet. There, deeper exchanges were held with Korean government officials, education stakeholders, and agency representatives. 

    Positive feedback from schools and families 

    New Zealand schools noted the high level of engagement and the quality of conversations with Korean students and their families at the New Zealand Education Fair. Attendees also shared positive feedback, commenting on the value of direct consultations with New Zealand education providers. 

    The Korea fair followed ENZ-led events in Thailand, Japan, and Vietnam, and marked the final stop in this season’s dedicated New Zealand education fairs across Asia. Together, these events have strengthened New Zealand’s connections with families across the region and reinforced the country’s reputation as a world-class study destination. 

    ENZ’s Senior Market Development Manager based in Seoul, Kay Lee, said the fair was a valuable platform to not only promote a New Zealand education, but gather insights too. 

    “It clearly showed how market trends and the expectations of Korean students and families are evolving,” she said. 

    “For students, it provided a strong understanding of the benefits of New Zealand’s education system, while for schools it was an invaluable opportunity to engage directly with highly interested families,” Kay added. 

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