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Letter from the CE: Living the brand
I would like to offer a very big thank you to education providers up and down the country for the genuine support and compassion you gave to your students and families after the terrorist attacks in Christchurch. You embodied New Zealand’s brand values.
I would especially like to acknowledge the work that went into ensuring accurate, appropriate messages were given to students, parents and other key parties, and the ongoing efforts to visit, and speak and comfort, affected people personally.
Because of this amazing level of support, international students are continuing to have positive experiences in New Zealand. We have heard of very few cases of international students returning home, and in some cases, the warmth in our response has only reaffirmed their decision to study here.
Here at ENZ, we are continuing to respond in a market-specific way to ensure New Zealand remains a sought-after study destination.
These progressive and inclusive values Kiwis have demonstrated in recent weeks will be reflected in the ‘Think New’ brand refresh currently underway. It strengthens New Zealand’s identity as a welcoming study destination for all students, with strong cultural values and a future-focussed teaching style and learning environment where students can prepare for the future.
We look forward to sharing it with you later in the year.
Grant McPherson
ENZ Chief Executive

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Study Abroad NZ schools programme launched in US
ENZ Business Development Manager Mary Camp says this is a pilot project to test the waters in the US market.
“We’re thrilled to be partnering with AFS for this pilot – they are a trusted organisation with a long history of matching US students with life-changing education experiences.
“New Zealand schools have much to offer US students looking for a high-quality study abroad experience to give them a competitive advantage in the college application process.”
The programme includes nine New Zealand schools, each offering themed programmes for one semester in the fields of environmental studies, Māori culture, the arts, outdoor education and leadership.
Mary is hoping to see some more US students coming through in 2019 as a result of the pilot.
“Opening up new markets for the school sector will help us achieve sustainable growth, which of course is a focus of the International Education Strategy.
“If the pilot is successful, we’ll look to roll it out to more New Zealand schools.”
Check out the AFS web page for more information about the programme.
The schools involved are Rangitoto College, Western Springs College, Western Heights High School, Aotea College, Papanui High School, Hillmorton High School, Whanganui High School, Whakatane High School and Te Puke High School.
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Massey University’s virtual exchange programme a first for New Zealand
The first virtual exchange with the University of North Georgia (UNG) began in the first semester of 2020. It focuses on Defence and Security Studies courses at both institutions.
“Students benefit by being able to take unique courses for no additional fees from an overseas partner while continuing their studies at their home institution,” Massey University’s Manager of Student Mobility, Greg Huff, says. “The universities benefit by being able to expand their offering of courses and subject areas, while also building linkages with other international partners.”
Massey University worked with the Ministry of Education to create New Zealand’s first virtual exchange scheme in 2019, before the effects of COVID-19 began to be felt in the international education sector.
Huff says the exchange began as a way to expand and enhance its students’ academic experiences. Massey expects the demand for virtual exchange opportunities to grow as tertiary providers around the globe continue responding to changes brought on by the pandemic.
“As the demand for virtual learning opportunities increases due to COVID-19, this is a great opportunity for an institution with a proven track record in the virtual learning space to show institutions around the world what Massey and other New Zealand providers have to offer.” ENZ’s Director of Engagement in the US, DuBois Jennings.
Other New Zealand institutions can also benefit by using the structure approved by the Ministry of Education to set up their own virtual exchanges.
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Wellington awards recognise inspiring students
This year’s awardees came from intermediate, secondary and tertiary levels, and included the founder of a bilingual tutoring programme for international students, the founder of the Asian English-Speaking Club at Victoria University of Wellington and the official pianist at the 44th International Viola Congress.
They were selected for a range of achievements from academic excellence, community engagement, to leadership and sport, with each winner receiving a trophy, certificate and tickets to a Wellington experience.
MP Paul Eagle, WREDA CEO Lance Walker and WREDA’s Talent, Skills and Education Manager, Brook Pannell, were on hand at the ceremony, alongside a group from Wainuiomata High School and Kuranui College who performed Kapa Haka for the guests.
Brook said he was thrilled to be on hand at the ceremony to acknowledge the achievements made by some of Wellington’s young talent.
“International students make a powerful impact in their communities, and these awards reflect the great contributions they make in Wellington.
“It’s a unique, modern and compact city where international students can feel at home, gain life skills in a safe city, and make friends.”
Chinese international student Benjamin Lin, 18, received a Leadership Award for his achievements. As the youngest ‘authorised’ writer in his home country, he’s published two books and opened a writing school to raise money to study at Wellington High School.
“Thanks to my father I loved reading and writing. My teacher at the time encouraged me to publish some of my poetry when I was around 10 in the form of a book. People really liked my work and it gave me the confidence to keep going,” says Benjamin.
In 2015, Benjamin decided to progress his education in Wellington, and settled on Wellington High School. He funded his international study by tutoring students in writing.
“I wanted to come to Wellington because it’s a smaller, modern city where I could improve my English.
“In Wellington, I’ve appreciated having more time with my teachers and working on my English,” says Benjamin.
Award winners:
Academic excellence
- Nam-Phuong Ho, Victoria University of Wellington (Viet Nam)
- Yukiko Kuboshima, Victoria University of Wellington (Japan)
- Khoi Nguyen, Te Aro School (Viet Nam)
- Zihan Wang, Wellington Girls’ College (China)
Alumni
- Zilong Li, WelTec (China)
Community engagement
- Hanna Aulia, Victoria University of Wellington (Indonesia)
- Ashley Cao, Victoria University of Wellington (Viet Nam)
Creativity
- Gabriela Glapska, New Zealand School of Music (Poland)
Leadership
- Benjamin Yin, Wellington High School (China)
- Simran Bechan, Samuel Marsden Collegiate (Fiji)
- Nur Natasha Faziera Mohd Fadzil, Victoria University of Wellington (Malaysia)
Sports
- Mohammad Zahirul Amin Mohd Azam, Victoria University of Wellington (Malaysia)
Internationalisation
- Samuel Mathew, Wellington College (New Zealand)
- Jordan Anderson, Victoria University of Wellington (New Zealand)
Internationalisation Employer Award
- InterContinental Hotel Group
Click here for full details of the winners.
The awards were developed as part of WREDA’s Wellington International Student Growth Programme (WISGP), which aims to double the number of international students arriving in Wellington by 2025, enhance the student experience and build pathways to employment in Wellington.