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Raising the profile of New Zealand English language offerings in Japan
To maximise the visit’s opportunity, ENZ organised a New Zealand English Language event at the New Zealand Embassy in Tokyo. The event brought together over 40 local education agents, schoolteachers, and government partners face-to-face with the New Zealand providers to learn about their study offerings and explore future collaboration opportunities.
Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.
The following day, the New Zealand English Language Fair attracted 44 prospective students and families to speak with the English Language schools and gain a better understanding of their study offerings.
Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.
The wider programme included a series of targeted events, school visits, and stakeholder meetings, all aimed at reconnecting with the market and exploring new partnership opportunities.
English New Zealand Executive Director, Kim Renner, said they were pleased to be back in Japan, marketing as a group.
“Japan is a key market for the English Language School sector. Our member schools have strong connections formed over many years with Japanese education agencies and institutions, and meeting face-to-face in market is invaluable,” she said.
“The events were a great success profiling both the English language sector and New Zealand as a destination for a high-quality study travel experience,” Kim added.
ENZ Business Development Manager Tomomi Kontani giving an update from ENZ and sharing the benefits of studying in New Zealand.
Feedback from participating English Language Schools was also positive. One event participant said: “Agents and students asked focused questions, it was pleasing to see the high levels of interest studying at a New Zealand English Language School”.
The participating schools included: ABC College of English, Auckland Institute of Studies, Christchurch College of English, Languages International, Mount Maunganui Language Centre and Worldwide School of English.
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New global campaign invites students to discover what New Zealand can teach them
The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.
Real stories with real impact
At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand.
Hero video
Alumni stories
These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.
Why now?
The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education.
It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.
A welcoming message
ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is.
“We want to show students how in New Zealand knowledge comes from everywhere.”
“Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.
“The message to students is clear: we’re open, and you’re welcome,” Nick said.
A fresh direction
‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.
Where to see it
The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students.
ENZ encourages education agents and partners to use the market-specific materials in their promotions.
These assets are live on ENZ’s Brand Lab for you to make the most of:
- Translated hero videos
- Translated Alumni videos across education sectors
- Social media guidelines (coming soon)
- A sector engagement pack (coming soon)
Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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- August 2016
