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• NZ publishers optimistic about Korean market

  Korea is the world’s tenth largest publishing market, valued at an estimated NZ$5.4 billion. Children’s books enjoy the largest market share at 16 percent – if multi-volume sets were included the children’s book would account for 30 percent of the total market.

  “We’ve had 17 one-on-one, high-quality meetings over the two days of our visit thanks to Education New Zealand having done a lot of preliminary scoping in advance. The reception at the New Zealand Embassy in Seoul was a further opportunity to build networks, and was well attended,” said David Glover, Publishers Association of New Zealand’s project manager responsible for the trade mission to Korea.

  “The Korean education publishing market is both sophisticated and highly competitive. Publishers have good knowledge of what other major countries such as the US and UK have to offer. So it was very encouraging that so many local publishers took the time to meet visiting New Zealand publishers.”

  Joy Allcock of MJA Publishing found that travelling in a group with support of ENZ was helpful in opening the right doors.

  "In Seoul, David Glover and Onnuri Lee [ENZ Market Development Manager]did an incredible job – the visit was well-organised and researched. The people I met were preselected and were already interested in the product. They were ready to provide helpful feedback," said Joy. 

  In Hong Kong, Joy was invited to present to 200 early childhood teachers by the Bureau of Education, an opportunity that would not have been offered if she had been visiting as a single company.   

  David noted that selling our learning material to Asia is challenging.

  “It is clear that NZ publishers will have to adapt their materials quite extensively to local market conditions if they wish to succeed here. But initial feedback from the visiting publishers is very positive and there are a number of good leads to follow up and hopefully turn into long term contracts,” said Glover.

  The four educational publishers, ESA Publications, Lanky Hippo Publishing, MJA Publishing, and Wendy Pye Publishing visited Korea and were joined in Hong Kong by academic publisher NZCER before all travelling to the Taipei International Book Exhibition 11 – 16 February 2015.  

• International education drives NZ$4.5 billion economic boost as sector grows with strong public support

  New Zealand’s international education sector continues its steady and balanced growth, contributing more than NZ$4.52 billion annually to the economy and enjoying enduring public support for international students. 

  According to latest Stats NZ data, education-related travel exports climbed to $4.52 billion for the year ended September 2025, up from $3.6 billion in the year ended December 2024. International education now ranks among New Zealand’s top 10 exports and now contributes 13.6% of the country’s total services exports. 

  From January to August 2025, 83,535 international students enrolled with New Zealand education providers, a 14% increase compared to the same period in 2024, and already surpassing last year’s full-year total.  

  Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu said the figures confirm New Zealand’s position as a trusted and attractive destination for international learners. 

  “New Zealand is moving higher up the ladder of top choices of study destinations as students look for quality education in a safe, welcoming and stimulating environment. Our steady growth shows the sector is resilient and competitive as we move at pace to deliver on the International Education Going for Growth Plan,” Malu said. 

  “We are not chasing numbers at any cost, we are focused on sustainable, balanced growth that benefits our regions, strengthens our economy, and adds value to our communities.” 

  Quality Tertiary Institutions (QTI) Chair and New Zealand Skills and Education Group Founder, Brijesh Sethi, said he was very pleased to see international student enrolments increase for private training establishments (PTEs) in New Zealand. 

  “This growth is not only an academic success story but also an economic one.  

  “International students contribute substantially to local communities and the national economy, reinforcing the international education sector’s role as a cornerstone of New Zealand’s global engagement strategy.  

  “While there are some concerns regarding the PTE application numbers for 2025, enrolment increases are encouraging,” Sethi said. 

  Public support remains strong 

  Alongside growth in international student enrolments, ENZ’s latest 2025 Public Perceptions of International Education Survey shows 77% of New Zealanders want to see the same or more international students in the country up slightly on last year’s 75%. 

  By comparison, only just over 50% of Australians polled in 2025 support maintaining or increasing international student numbers, and at less than 50% of those in the UK polled in 2023 were in favour of students coming to research or study at UK universities.  

  Commenting on the survey, Malu said the survey shows international education is a key economic growth driver that also brings diverse perspectives through visiting students.  

  “It’s absolutely fantastic to see New Zealanders continue to back international students so strongly year after year,” Malu said.   

  Deputy Vice-Chancellor, University of Waikato, Alister Jones, said they were excited about the increasing number of international students at the university. 

  “This represents the significant work undertaken by our International and Engagement Office, both onshore and offshore.  

  “Our international students bring diversity to our Hamilton and Tauranga campuses, as well as having a positive impact on the wider communities and businesses.  

  “For the students who choose to make New Zealand their home upon completing their studies, it is a really good outcome for New Zealand society as a whole,” Jones said.  

  Beyond the economic benefits, New Zealanders also continue to appreciate the broad range of cultural and social benefits that international students bring to the country.   

  81% agree international students contribute to local communities, and 79% say they provide invaluable global connections and research links. 

  “International education is not just an economic driver, it’s a bridge to the world.  

  “New Zealanders clearly value the cultural and social benefits international students bring, and that support is vital as we look to the future,” Malu said. 

  Looking ahead 

  ENZ’s International Education Going for Growth Plan aims to double the sector’s export value to NZ$7.2 billion by 2034, while maintaining public support for international education. 

  “International education is a key contributor to the Government’s Going for Growth Plan to grow the New Zealand economy. This growth reflects the sector’s resilience and its critical role in our economic future.” 

  “Our focus is on sustainable, balanced growth, diversifying markets, strengthening vocational pathways, and ensuring students have a positive experience.  

  “We want New Zealand to remain among the top choices globally, not just for education quality but for the values we stand for,” Malu said. 

  Read more:  

  International student enrolments 2013-2025

  2025 New Zealanders’ Perceptions of International Education Survey | ENZ IntelliLab

  For further information: 

  Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao 
  sai.raje@enz.govt.nz | +64 21 479 649 

  
  About Education New Zealand Manapou ki te Ao 

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

  With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

  Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.

• Study in New Zealand on Instagram

  Over the next six months we are trialling some social media marketing with 15 scholarship students on Instagram.

  The students from the university and ITP sectors have been challenged to capture one moment each week of their New Zealand study experience. This could be in the form of a photo or a short video.

  Highlights so far include shopping for fruit and vegetables at Wellington’s fresh produce markets, a visit to the Taihape Gumboot, canyoning in Piha and riding a mechanical bull at AUT University. We are looking forward to seeing the ‘inside the classroom’ pictures as the study year gets underway.

  With Instagram it’s very important to be real so we thought the best way to do that was to hand the reins over to the students themselves. While we are working closely with the students to generate the right type of content, our student ambassadors are encouraged to share their education experience as authentically as possible. As we learn how to make the most of this student-led social media channel, we’ll invite new contributors from all markets to increase the amount of content we are generating.

  The 15 scholarship students are competing to be crowned the best contributor with a prize of $200 towards a kiwi adventure of their choice. We’ll also provide each of the 15 students with an official reference for their CV at the end of their six month stay in New Zealand.

  If you’re on Instagram, follow the students’ journey at @studyinnewzealand - http://instagram.com/studyinnewzealand

• Regional partners’ workshop goes to Hawke’s Bay

  The workshop is an initiative of ENZ’s Regional Partnership Programme (RPP), and drew a group of more than 20 regional coordinators from across the country. The RPP is a part of a strategic focus by ENZ to grow the value of international education across the whole of New Zealand as part of the effort to grow the industry’s value to $5 billion by 2025.

  “The aim of the workshop was for participants to share experiences and receive professional development to increase their effectiveness in working with education providers in their regions,” said Greg Scott, ENZ’s Regional Partnership Programme Manager.

  Topics included:

  • Product development

  • Inbound familiarisation planning

  • The upcoming regional digital resource

  • Increasing awareness of the value of international education in regional communities.

  Participants enjoyed a range of presentations including lively show-and-tell sessions from Education Wellington and Education Hawke’s Bay, as well as an update from Karen Chalmers, NZQA’s Director International and Policy.

  The day before the workshop, a smaller group of new regional coordinators came together at an ENZ-facilitated orientation session. They learned more about the RPP, contributed to an interactive business plan workshop, and heard some first-hand insights from Education Taranaki’s Rachael Berndt.

  Greg said feedback about both days was extremely positive.  

  “We've seen a good number of regions join the RPP over the last 12 months, and there is a significant increase in regional growth initiatives as a result of the formation and implementation of their strategies.”

• International photo round up

• New Zealand and Korea: new opportunities

  When the Korea New Zealand Free Trade Agreement (KNZFTA) came into force on 20 December it included three education and training-related programmes of interest to New Zealand’s international education industry.

  The agreement included three education and training related programmes:

  1. The Korea New Zealand Agricultural Cooperation Scholarships (KNZACS) – six postgraduate scholarships, two each in the areas of agriculture, forestry and fisheries.

  2. A schools visit programme – 150 short-term high school scholarships each year for three years.

  3. Primary Sector Training Visas (PSTV) - 50 visas allocated each year.

  The first two opportunities are scholarship programmes jointly funded by the New Zealand and Korean governments and a Memorandum of Agreement has been signed between ENZ and the Korean Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) to implement the arrangements. 

  Agricultural cooperation scholarships

  This postgraduate scholarships programme will provide for six scholarships to be awarded to Korean students to study in New Zealand. Four PhD scholarships will be awarded in 2016 in the fields of forestry and agriculture. Two further scholarships in fisheries will be awarded in 2017 and are open to both PhD and Master’s programmes.

  An independent expert panel has been established to select applicants for the first round of the scholarship, with advertising of the scheme to commence in Korea in April. Applications will close on 8 July.

  For further information on the scholarships, please contact Christine Roberts at ENZ.

  Schools visits programme

  The schools visits programme will see 150 high school students from rural regions of South Korea selected to come to a rural or semi-rural areas of New Zealand for an eight week period from July this year.

  Canterbury, Waikato and Nelson-Marlborough have been chosen to participate in this programme.  Ten schools in each region will host five students each.

  The Schools International Education Business Association (SIEBA) will operationalise the programme on behalf of ENZ. If you are a school in the above regions, a Code signatory, a member of SIEBA, and wish to be involved in this initiative we encourage you to contact SIEBA.

  Primary sector training visa (PSTV) 

  The New Zealand government has established an annual quota of 50 primary sector training visas which allow the Korean government to place students with New Zealand training providers in the areas of agriculture and fisheries.  

  The training programme will involve three months’ English language and vocational training in relevant courses, followed by up to nine months’ paid internship placement in a New Zealand work place. 

  ENZ is not involved in the implementation of this programme, however we are able to introduce interested and experienced providers to EPIS for programme development and implementation. 

  The Korean Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) is currently seeking interested providers for the fisheries programme. Eight students are allocated for this stream. If your institution is able to offer a three month English and fisheries training programme, and have established relationship with fisheries workplaces for a minimum of six months’ paid internship placement, please get in touch with Cecily Lin who can connect you with EPIS.

  Preliminary information is provided below: 

  1. What are the academic backgrounds of these students?

  The students will be either current students in fisheries high schools or universities, or recent graduates from these institutions within the last two years.  The students’ majors will be directly relevant to fishery studies.

  All students will be aged 18 or over. 

  2. What are their levels of English proficiency?

  The applicants will be required to demonstrate an appropriate level of English to communicate with their local employer and teacher. EPIS will grant scholarships to students via international certified English tests e.g. TOEIC, TOEIC SPEAKING, OPIC. 

  3. What is the intended outcome of the three months’ training programme? 

  To achieve an appropriate level of job performance skills in their work and improved English language skills. 

  4. What is the intended length and level of internship?

  At least six months immediately after the training.

  5. What is the expected level of payment to the students during the internship? 

  The payment must be at the New Zealand minimum wage or above.

  6. What are the requirements for participating education providers?

  Providers must be Category One. 

  

   Above: The EPIS and ENZ teams.

• Overall September 2015 regional visa dashboard final 0

• SIT to welcome Indian cricketers

  The MOU, signed at the Global Sports Summit in India last month provides the framework for the delivery of a 14-week Level 3 certificate course in Sports Training and Development. The course will provide 16 under-privileged Indian students with a John Wright-SIT scholarship to experience life in New Zealand while developing their passion and skills in cricket, a game much loved in India and New Zealand. The students will travel to New Zealand for three weeks of training once they have successfully completed the online course which starts in December.

  Sport is a growing industry in India, and sporting passion is key part of the fabric of the New Zealand-India relationship. Cricket is a highly influential element of this relationship and SIT is to be congratulated on their successful pursuit of this arrangement. FICCI is an integral education partner for New Zealand with a strong business and industry membership in India. We look forward to hearing more when the students arrive in New Zealand.

  SIT Chief Executive Penny Simmonds and Dr. Manju Kalra Prakash, Assistant Secretary General, FICCI signed the agreement at the Global Sports Summit in New Delhi. The summit was hosted by the Indian Ministry of Sport and Youth Affairs and FICCI. 

• International education top priority – Tertiary Education Strategy 2014-19

  Speaking at the Tertiary Education Strategy launch at the Higher Education Summit in Auckland, Mr Joyce said the new Strategy is about achieving faster progress with some of the key challenges facing New Zealand learners in the 21st century.

  “Our tertiary education sector must continue to adapt and change to provide the skills and qualifications New Zealanders will need to contribute in the labour market in innovative and competitive ways,” Mr Joyce said.

  The Tertiary Education Strategy 2014-19 sets out six strategic priorities designed to encourage a more adaptable outward-facing New Zealand tertiary education system that makes the most of strong links with businesses, communities and the world economy. They are:

  • Priority 1: Delivering skills for industry

  • Priority 2: Getting at-risk young people into a career

  • Priority 3: Boosting achievement of Māori and Pasifika

  • Priority 4: Improving adult literacy and numeracy

  • Priority 5: Strengthening research-based institutions

  • Priority 6: Growing international linkages.

  For the full text of Mr Joyce’s speech see the Beehive website. 

  The Strategy is available on the Ministry of Education website. 

• Overall full year 2014 PDF