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International education drives NZ$4.5 billion economic boost as sector grows with strong public support
New Zealand’s international education sector continues its steady and balanced growth, contributing more than NZ$4.52 billion annually to the economy and enjoying enduring public support for international students.
According to latest Stats NZ data, education-related travel exports climbed to $4.52 billion for the year ended September 2025, up from $3.6 billion in the year ended December 2024. International education now ranks among New Zealand’s top 10 exports and now contributes 13.6% of the country’s total services exports.
From January to August 2025, 83,535 international students enrolled with New Zealand education providers, a 14% increase compared to the same period in 2024, and already surpassing last year’s full-year total.
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu said the figures confirm New Zealand’s position as a trusted and attractive destination for international learners.
“New Zealand is moving higher up the ladder of top choices of study destinations as students look for quality education in a safe, welcoming and stimulating environment. Our steady growth shows the sector is resilient and competitive as we move at pace to deliver on the International Education Going for Growth Plan,” Malu said.
“We are not chasing numbers at any cost, we are focused on sustainable, balanced growth that benefits our regions, strengthens our economy, and adds value to our communities.”
Quality Tertiary Institutions (QTI) Chair and New Zealand Skills and Education Group Founder, Brijesh Sethi, said he was very pleased to see international student enrolments increase for private training establishments (PTEs) in New Zealand.
“This growth is not only an academic success story but also an economic one.
“International students contribute substantially to local communities and the national economy, reinforcing the international education sector’s role as a cornerstone of New Zealand’s global engagement strategy.
“While there are some concerns regarding the PTE application numbers for 2025, enrolment increases are encouraging,” Sethi said.
Public support remains strong
Alongside growth in international student enrolments, ENZ’s latest 2025 Public Perceptions of International Education Survey shows 77% of New Zealanders want to see the same or more international students in the country up slightly on last year’s 75%.
By comparison, only just over 50% of Australians polled in 2025 support maintaining or increasing international student numbers, and at less than 50% of those in the UK polled in 2023 were in favour of students coming to research or study at UK universities.
Commenting on the survey, Malu said the survey shows international education is a key economic growth driver that also brings diverse perspectives through visiting students.
“It’s absolutely fantastic to see New Zealanders continue to back international students so strongly year after year,” Malu said.
Deputy Vice-Chancellor, University of Waikato, Alister Jones, said they were excited about the increasing number of international students at the university.
“This represents the significant work undertaken by our International and Engagement Office, both onshore and offshore.
“Our international students bring diversity to our Hamilton and Tauranga campuses, as well as having a positive impact on the wider communities and businesses.
“For the students who choose to make New Zealand their home upon completing their studies, it is a really good outcome for New Zealand society as a whole,” Jones said.
Beyond the economic benefits, New Zealanders also continue to appreciate the broad range of cultural and social benefits that international students bring to the country.
81% agree international students contribute to local communities, and 79% say they provide invaluable global connections and research links.
“International education is not just an economic driver, it’s a bridge to the world.
“New Zealanders clearly value the cultural and social benefits international students bring, and that support is vital as we look to the future,” Malu said.
Looking ahead
ENZ’s International Education Going for Growth Plan aims to double the sector’s export value to NZ$7.2 billion by 2034, while maintaining public support for international education.
“International education is a key contributor to the Government’s Going for Growth Plan to grow the New Zealand economy. This growth reflects the sector’s resilience and its critical role in our economic future.”
“Our focus is on sustainable, balanced growth, diversifying markets, strengthening vocational pathways, and ensuring students have a positive experience.
“We want New Zealand to remain among the top choices globally, not just for education quality but for the values we stand for,” Malu said.
Read more:
International student enrolments 2013-2025
2025 New Zealanders’ Perceptions of International Education Survey | ENZ IntelliLab
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Education New Zealand Chief Executive Amanda Malu steps down
Amanda has been appointed Secretary for Children and Chief Executive of Oranga Tamariki – Ministry for Children, starting in early 2026.
She was appointed as ENZ Chief Executive in June 2024, taking charge on 30 September 2024. She was previously Deputy Chief Executive, Service Delivery at Accident Compensation Corporation (ACC), and Chief Executive of Whānau Āwhina Plunket.
NZ Board Chair Tony Gray acknowledged Amanda’s outstanding contribution to Education New Zealand and the international education sector as she led ENZ through a period of complex change.
“In a relatively short time, Amanda has built up positive relationships across Government and the sector, represented ENZ at the highest levels and effectively promoted New Zealand’s international education offering around the world.
“In addition, Amanda has delivered an organisational reset which has helped set ENZ up well for the future.
“We are immensely grateful for Amanda’s leadership and we wish her every success with her new role. In the meantime, business continues as usual and our team worldwide remains focused on delivering the Going for Growth Plan ambitions for New Zealand.”
The ENZ Board has commenced immediate recruitment for a new Chief Executive.
“Between now and her departure date, we will be working with Amanda and the leadership team to ensure a smooth transition,” Tony said.
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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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From the Chief Executive: Celebrating 2025 – A year of growth for international education
Kia ora koutou,
As we wind down the year and get ready for a well-deserved Christmas and end-of-year break, I am reflecting on a year that has been transformative for international education in New Zealand.
This year, we moved from recovery to a focus on sustainable growth. The launch of the International Education Going for Growth Plan, set a bold vision for the next decade. On the back of this plan, we strengthened education partnerships across borders, showcased New Zealand’s unique education offering on the global stage, and saw international student enrolments and student satisfaction climb steadily. These achievements belong to all of us, education providers, education agents, educators, and the communities who make this sector vibrant and resilient.
What stands out most for me is the spirit of collaboration. From prime ministerial trade missions in Viet Nam, India and China, to global conferences, from regional engagement to innovative campaigns, the sector has shown what’s possible when we work together with purpose and ambition. International education is not just an export, it’s a bridge between cultures, ideas, and opportunities, and that bridge is stronger than ever.
Last week, it was with mixed emotions that that I shared my decision to step down as ENZ Chief Executive on 6 February 2026 to take up the role of Secretary for Children and Chief Executive of Oranga Tamariki. This decision comes from a deeply personal commitment to improving outcomes for tamariki and young people, a passion that has guided much of my career. While I am excited for this next chapter, leaving ENZ is bittersweet. Leading Manapou ki te Ao has been a privilege and a highlight of my professional life.
I want to reassure you: ENZ is in a strong position. The organisational reset we’ve achieved, the clarity of our strategy, and the capability of our people mean the sector is well placed to continue its upward trajectory. The Board has already begun the process to appoint a new Chief Executive, and I have every confidence that the transition will be seamless.
Thank you for your partnership, your trust, and your unwavering commitment to international education – here’s wishing you have a wonderful time with your whanau and friends over the holidays.
I leave knowing that the future of this sector, and its contribution to New Zealand, is bright.
Kei ōu ringaringa te ao
The world is yours.
Ngā mihi nui,
Amanda Malu
Chief Executive -
Update from Immigration New Zealand
It is now easier for Chinese passport holders to study short courses in New Zealand if they are travelling from Australia and hold an eligible Australian visa.
Chinese passport holders can now come to New Zealand from Australia with a New Zealand Electronic Travel Authority (NZeTA), rather than applying for a study visa.
An NZeTA allows you to come to New Zealand as a visitor and study short courses of up to three months. You don’t need a study visa.
To be eligible you must:
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be travelling from Australia – not transiting through Australia
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Hold an eligible Australian visa
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Meet NZeTA requirements
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be in good health.
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have a good character
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have a genuine reason for visiting New Zealand
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have enough money to pay your expenses
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have plans to leave New Zealand at the end of your stay.
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More information, including the full list of eligible Australian visas, is available on the Immigration New Zealand website: Visa free travel from Australia to New Zealand for Chinese visitors :: Immigration New Zealand.
You can request an NZeTA through the official NZeTA app or website : NZeTA application - request an NZeTA | Immigration New Zealand. A guide is available in Simplified Chinese: NZeTA application guide for citizens of China :: Immigration New Zealand.
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Celebrating 25 years of EcoQuest: Building global partnerships in education
Since 1999, EcoQuest has welcomed 1,260 undergraduate students from 90 U.S. universities to its programmes in Aotearoa New Zealand. At the heart of this success is a long-standing partnership with the University of New Hampshire (UNH), which has helped create opportunities for students to learn about ecology, restoration, sustainability, and environmental policy in a hands-on, community-based setting.
The anniversary event brought together alumni, faculty from UNH, collaborators, and partners from across New Zealand. ENZ representatives were in attendance, highlighting a commitment to supporting partnerships between New Zealand private training establishments (PTEs) and global partners.
EcoQuest international students from New Hampshire and Michigan.
Over two days, attendees heard from speakers, took part in workshops, and reflected on the impact of EcoQuest’s work.
EcoQuest Co-founder and Academic Director Ria Brejaart spoke at the celebration, paying tribute to important global and local partnerships.
“Many people both here in Aotearoa and the US were critical in making EcoQuest a reality and a success.
“EcoQuest’s programmes would not remotely be the same without support from the local community and iwi, Ngāti Paoa and Ngāti Whanaunga and wider networks and contributors throughout New Zealand,” Ria said.
Recently, EcoQuest evolved into the EcoQuest Centre for Indigeneity, Ecology, and Creativity, guided by Te Ahukaramū Charles Royal, Chair of the EcoQuest Board and current Director. The Centre aims to grow as an intercultural learning community, expanding opportunities for both international and domestic learners.
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2026 ENZ in-market experience programme
We are pleased to provide the programme of ENZ-led in-market experiences underway and planned for 2026.
As applications open, information on the application process will be posted on this page. Keep an eye on this page for updates; we will also provide updates in upcoming editions of E-News.
ENZ in-market experiences Subsector Dates Location Status ENZ Indonesia Roadshow Universities 30 Jan – 6 February 2026 Five cities, Indonesia Applications closed ENZ Philippines Roadshow ITP & PTE 18-25 February 2026 Manila, Pampanga & Davao,
PhilippinesApplications closed New Zealand Vocational Connect ITP & PTE 27 February 2026 New Delhi, India Applications now open ENZ Sri Lanka Roadshow ITP & PTE 5-8 March 2026 Colombo & Kandy, Sri Lanka Applications closed New Zealand Agent Seminars All sectors 23-27 March 2026 Shanghai, Guangzhou & Zhengzhou, China Applications now open (close 22 January 2026). More information contained in this edition of E-News ENZ USA Roadshow Universities 2 – 6 March 2026 Hawaii, USA Applications closed ENZ Malaysia Roadshow Universities 17-23 April Three cities, Malaysia Applications closed ENZ South America Roadshow English Language 14 – 27 May 2026 Chile, Brazil, Colombia Applications now open (close 30 January 2026) ENZ Philippines Roadshow PTE, ITP 18-22 June 2026 Cebu and Manila, Philippines Second round: applications open in March New Zealand Agent Seminar All sectors 24-26 August 2026 Ho Chi Minh & Hanoi, Viet Nam Applications to open late January New Zealand Agent Seminar All sectors 28 August 2026 – date tbc Bangkok, Thailand Applications to open late January New Zealand Student Fair All sectors 29 August 2026 – date tbc Bangkok, Thailand Applications to open late January New Zealand Student Fair All sectors 5 September 2026 – date tbc Seoul, South Korea Applications to open late January New Zealand Agent Seminar All sectors 4 September 2026 – date tbc Seoul, South Korea Applications to open late January New Zealand Agent Seminars All sectors November 2026 Locations TBC, China Applications to open in 2026 (timing to coincide with applications for CEE) Other targeted subsector in-market experiences will be developed around our flagship student fairs and agent seminars to maximise travel for visiting providers in ENZ's other focus markets, including Japan, and will be delivered before or after the dates listed above. Further details will be shared in early 2026.
Finally, we are changing our events management process in 2026, including how we invite providers to participate. Thank you for your patience while we work through these changes.
If you need more information or would like to provide feedback, please email events@enz.govt.nz.
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Under One Sky — SIEBA HUI 2026 (12–14 May, Te Pae, Christchurch)
Where: Te Pae Convention Centre, Ōtautahi Christchurch
When: 12–14 May 2026
Theme: Under One Sky
Day one kicks off with focused, scheduled meetings, professional development and networking between schools and education agents. Days two and three will immerse you in keynotes, panels, and workshops designed to turn ideas into action.
Whether you’re forming new partnerships, shaping strategy, or sharing best practice, the hui offers a unique opportunity to connect with colleagues, engage with partners, and leave equipped with practical tools for growth.
Spaces are limited — register now to secure your place.
Who can attend
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Schools
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Education agents
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Exhibitors
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Presenters
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Other key stakeholders
Agenda
Day one: SIEBA HUI Agent Forum — scheduled meetings, professional development and evening networking event. (Agents and Schools)
Day two and three: Hui conference programme — sector strategy, insights, collaboration and awards night dinner. (Schools only)
Links
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New Zealand showcased at Expo Exterior and to leading Chilean universities
At Expo Exterior, ENZ Director of Engagement Javiera Visedo joined a governmental panel on the topic ‘Bridges to the Future: Australia, New Zealand and Ireland, allies of Chilean talent’.
Javiera spoke alongside Austrade Director of Education, Scott Bennet; Embassy of Ireland Deputy Head of Mission, Fergal Horgan and Blue Studies International Chief Executive Officer, Andrea Palacios.
The expo provided an excellent platform to connect with students and families eager to explore global opportunities, highlighting New Zealand’s position as a welcoming and inclusive study destination.
From L to R: ENZ Director of Engagement Javiera Visedo, alongside fellow panellists; Austrade Director of Education, Scott Bennet; Embassy of Ireland Deputy Head of Mission, Fergal Horgan; and Blue Studies International Chief Executive Officer, Andrea Palacios.
In addition to Expo Exterior, ENZ participated in international fairs at Universidad de Chile, Pontificia Universidad Católica de Chile, and Universidad San Sebastián in Concepción.
The fairs gave ENZ a valuable chance to talk directly with students, parents, and academics, helping strengthen relationships with potential to develop new partnerships and long-term collaboration between New Zealand and Chile.
Director of Engagement Javiera Visedo said this activity contributes significantly to ENZ’s strategic objectives under the International Education Going for Growth plan, particularly in boosting brand awareness.
“While New Zealand enjoys a strong reputation in Chile, competition in the international education market is intense. By being present at these events, we connect with prospective students and build trust with parents and academic leaders who often influence study decisions,” she said.
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Education New Zealand hosts successful Kia Ora India events in New Delhi and Pune
The Kia Ora India series was designed to spark meaningful conversations about global pathways, future-ready learning, and cross-border collaboration, while also attracting students to New Zealand’s world-class education opportunities.
The series was a mix of events, dialogues, and outreach initiatives that showcased New Zealand’s student-centred approach to education and highlighted the wide range of higher education opportunities available to learners.
A range of universities, private training establishments (PTEs) and institutes of skills and technology featured in the series, including Le Cordon Bleu New Zealand, Massey University, Auckland University of Technology, University of Otago, University of Waikato, Wintec, NMIT, University of Auckland, International College of Auckland, University of Canterbury, Whitcliffe, Up Education, Victoria University of Wellington, NZSEG, Whitireia and Weltec.
Panel session at Kia Ora India Pune featuring Jugnu Roy from Education New Zealand, Zainab Amin from Le Cordon Bleu, Grace Boppanna from University of Waikato and Kshitij Bhatia from Auckland University of Technology.
As part of the series, ENZ hosted three Mini EdTalks panels with visiting providers that explored key themes shaping the education sector: innovation and research, safe and inclusive student experiences, and career outcomes with pathways to success.
Hindu College students showcase a cultural performance at Kia Ora India, Delhi.
Following the successful launch in New Delhi, the Pune edition continued the momentum, featuring the offerings of 15 New Zealand higher-education institutions.
ENZ Director of Engagement, Jugnu Roy, said Kia Ora India reflects ENZ’s commitment to enabling strong education connections between New Zealand and India.
“By creating spaces for meaningful conversations, we are helping students and families explore global pathways and understand how a New Zealand education can prepare them for future success,” Jugnu said.
