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From the CE: Global New Zealand education promotions backed by positive international student experience
Kia ora koutou,
I am delighted to share this update with you from Beijing, where I am attending the China Annual Conference and Expo for International Education (CACIE), which is among the largest and most influential international education conferences in the Asia-Pacific.
New Zealand, as you know, has the proud distinction of being Country of Honour at CACIE 2025. What’s made New Zealand’s presence even more impactful is to have Hon Dr Shane Reti, the Minister for Universities and Minister of Science, Innovation and Technology join us on this visit. It is helping us raise New Zealand’s profile in education, research and innovation space during our short time in Beijing.
With over 25 tertiary education providers from around New Zealand in attendance at the conference, including universities, wānanga, polytechnics and private training establishments, we have a diverse delegation presenting a strong and unified New Zealand education brand in China.
On Wednesday, ENZ hosted the New Zealand Education Friends and Partners Reception and attended the New Zealand-China Education B2B Networking session.
While the reception was a wonderful opportunity that enabled our education providers to extend manaakitanga to their longtime Chinese partners, the B2B networking session was an important one to help them connect with new institutional partners in China.
On Thursday, I am looking forward to attending the CACIE plenary session (attracting over 3,000 people) where Minister Reti will deliver the Country of Honour address, followed by the second New Zealand-China High-Level Education Forum that will see significant government-to-government engagement in education.
I can’t wait to share some significant outcomes from this visit with you soon.
CACIE is, of course, only the latest major opportunity in what has shaped up to be an incredibly impactful promotions season for New Zealand education across the world – from China, India, Europe and Thailand to Viet Nam, Japan and Korea. I am truly proud of the huge collaborative effort that has gone into the successful delivery of these events with the sector.
It’s reassuring that these strong global promotions of New Zealand’s education quality are backed by the stellar results of the 2025 New Zealand International Student Experience Survey that see 87% of international students continue to rate their New Zealand experience positively.
What’s better is that these highly positive satisfaction results come as international student enrolments in New Zealand continue to grow, with 63,610 international students enrolled in the country between January and April 2025, a 16% increase compared to the same period in 2024 (54,690).
It’s a great track for us to stay on!
Poipoia te kākano, kia pūawai
Nurture the seed and it will bloom into a flower
Ngā mihi nui,
Amanda Malu
Chief Executive
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Around the world in five
Asia
More English-taught programmes, growing job opportunities and affordable options are fuelling the growth of Asian education “powerhouses” outside the big four, a new study has revealed.
Global
A recent pilot study shows that most participants in semester abroad or other short-term exchange programmes are motivated by an interest in a new type of experience, the opportunity to encounter new cultures, and the chance to build language skills and new connections.
USA
The USA continues to lead the world in the number of global leaders educated, according to the latest annual Soft Power Index, though the gap with the UK has narrowed in the latest edition, which also lists the top institutions for the first time.
Australia
Southeast Asian students have been studying abroad for decades. But preferences are changing. Can traditional study destinations keep up?
India
Foreign universities in India promise to enhance higher education but face challenges replicating the transformative experiences of their home campuses.
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New Zealand universities on show at NACAC annual conference
Representatives from six universities – Massey University, Victoria University of Wellington, University of Otago, University of Auckland, Lincoln University, and University of Waikato joined forces to engage with hundreds of US high school counsellors.
The New Zealand booth was a standout attraction, drawing heavy foot traffic thanks to the ever-popular ENZ Kiwi plush toys, four of which were raffled off to attendees. But while the Kiwi drew people in, it was the conversation about undergraduate study opportunities in New Zealand that kept them engaged.
Over 100 high school counsellors expressed interest in learning more about New Zealand universities, with many requesting in-person visits to their schools for student and family information sessions.
The universities and ENZ held an intimate reception for conference attendees at a local flower shop. High school counsellors had the opportunity to learn about New Zealand education offerings while doing crafts with New Zealand ferns.
ENZ also hosted an intimate reception during the conference, where attendees had a chance to learn about New Zealand and take a part of it home with them, through crafting New Zealand fern boutonnieres (similar to a corsage)
ENZ Director of Engagement North America, DuBois Jennings, said that many of the guests were Hawaiian high school counsellors.
“This event has continued the strong relationships built during ENZ’s Hawaii Roadshow earlier in the year,” he said.
“All New Zealand universities have reported a notable increase in applications from Hawaii following this roadshow,” DuBois added.
Participation in NACAC is a strategic move for ENZ, providing a vital platform to strengthen connections with US high school counsellors who are some of the key influencers in students’ college decision-making.
By deepening this stakeholder network, New Zealand universities are better positioned to attract more US students to pursue full undergraduate degrees in New Zealand.
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New Zealand highlights global education links at major Indian conference
As the International Academic Partner, ENZ helped showcase New Zealand as a trusted education partner and destination. The event brought together education leaders, policymakers, and experts to discuss the future of learning, skills, and global collaboration.
Jugnu Roy (pictured centre) representing ENZ at the SEPC roundtable on Global Academic Mobility.
ENZ’s Director of Engagement for India and East Asia, Jugnu Roy, joined panel discussions and roundtables on global academic mobility and faculty exchange. These sessions were a chance to share New Zealand’s approach to student-focused, future-ready education and explore new opportunities for partnerships with India.
Director of Engagement for India and East Asia, Jugnu Roy, said India is a key strategic partner for New Zealand’s international education sector, and that continued engagement is essential to strengthening that relationship.
“Participating in forums like this allows us to engage deeply on shared goals and support India’s ambitions through meaningful academic cooperation,” she said.
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Tokyo fair sparks excitement around New Zealand study opportunities
Earlier this month, Education New Zealand Manapou ki te Ao (ENZ) delivered a two-day event in Tokyo that brought New Zealand education to the forefront for Japanese students, families, and education agents.
The ENZ Fair attracted around 600 prospective students and their parents, while more than 150 education agents attended the seminar. The strong turnout and enthusiastic engagement reflected growing interest in New Zealand as a study destination.
A total of 62 New Zealand education providers took part, representing schools, universities, English language institutions, private training establishments (PTEs), and New Te Pūkenga New Zealand Institute of Skills and Technology (Te Pūkenga) providers.
The school sector led the charge, with 52 providers represented, highlighting the increasing demand for secondary education pathways.
Fumiaki Tanaka sharing his personal experience studying in New Zealand.
Attendees heard from inspiring guest speakers who shared personal stories and connections to New Zealand. Fumiaki Tanaka, a former Japan national rugby player and the first Japanese athlete to play Super Rugby with New Zealand’s Highlanders, spoke about his journey as an international student. Yukiko Chiba, Executive Officer and Director at Sekai Bunka Publishing, offered a parent’s perspective, reflecting on her child’s life-changing experience studying at a New Zealand high school.
Agent seminar
At the agent seminar, ENZ provided a New Zealand market update with the latest information, guidance and promotional materials.
The seminar also included a session focused on building long-term relationships between New Zealand and Japanese institutions. Headon John Paul, who represents the Oceania region for Ritsumeikan Uji Junior and Senior High School, and Ritsu Hidume, a New Zealand alumni now studying at Ritsumeikan Uji, shared their insights and advice with New Zealand education providers.
A roundtable discussion with four education agents and members of the Japan Association of Overseas Studies (JAOS) explored how agents support New Zealand education, current trends in the study abroad market, and opportunities to strengthen collaboration.
ENZ Senior Market Develop Manager Takako Tominaga said the feedback from New Zealand providers was overwhelmingly positive.
“We were really pleased to hear that New Zealand providers were impressed by the quality of the agents who attended, and that Japanese families showed genuine enthusiasm and interest in learning more about studying in New Zealand.”
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Crowds flock to New Zealand education fairs in Viet Nam
This marked the highest turnout ever for New Zealand education in the country, up from 1,055 visitors last year.
The events series included two agent seminars in Ho Chi Minh City that attracted 47 agents who met with over 50 New Zealand education providers.
The seminars had ENZ provided a New Zealand market update, and directed agents to marketing materials for the latest ENZ campaign ‘New Zealand Taught Me’, to use in their promotions.
Immigration New Zealand provided a separate online update, which was attended by 174 agents.
Media interest in the promotional events has been strong, with 24 news articles published on the events to date that promote New Zealand’s education offering.
A New Zealand school uniform fashion show at the student fairs gave prospective students a fun and visual way to imagine themselves studying in Aotearoa.
ENZ Market Manager for Viet Nam, Van Banh, said the energy at this year’s fairs was inspiring.
“Seeing such strong turnout and engagement from students and agents reflects the growing interest in New Zealand’s world-class education,” she said.
“We’re proud to support our education providers in building meaningful connections in Viet Nam,” Van added.
Feedback from New Zealand providers who took part in the fairs was largely positive. Many noted the enthusiasm and interest shown by local agents, with one school representative commenting, “It was fantastic to hear how enthusiastic and positive agents were about New Zealand and our education sector — such encouraging feedback all around.”
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Get involved in the next Korea–New Zealand Digital School Exchange Programme
Programme information
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Number of New Zealand schools selected: Up to 10.
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Who can apply: Schools with students in Year 7-9.
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Number of participating students per session: 20-25 (Korean schools typically involve a full class of 20-25 students per exchange session. If a New Zealand school wishes to include more than 25 students, they can form multiple groups of around 20 students each to participate separately.)
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Exchange period: Four, one-hour Zoom sessions held weekly from Monday 11 May 2026 to Monday 8 June 2026.
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Exchange times: To accommodate both time zones, exchange sessions will be scheduled between 12:00-3:00pm NZT.
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Participation fee: Free of charge.
Why join?
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Promote your school to a South Korean audience for free
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Showcase New Zealand’s unique education environment and culture
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Engage your students in a hybrid STEM and cultural exchange
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No added work to your teaching load - LEL takes care of all the admin and logistics, allowing you to simply show up with your classroom and enjoy the global learning experience
Teachers in previous rounds praised the programme for its smooth delivery and the enthusiasm it sparked in their classrooms.
Check out the story from the previous programme: New Zealand – Korea digital student exchange » Education NZ
How it works
ENZ and Seoul MOE work closely with Learn English Live (LEL), who will:
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Coordinate all communication with New Zealand schools.
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Match exchange times with Korean schools and New Zealand schools.
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Provide pre-training for New Zealand teachers and students.
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Facilitate sessions using topics tailored for digital exchanges ranging from culture & language sharing, United Nation SDG projects, STEM learning, global citizenship and much more.
In previous programmes, NZ teachers appreciated not having to prepare or run the sessions themselves—LEL takes care of everything.
Is this right for your school?
This programme is a great fit for schools that:
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Are looking to build long-term sister-school relationships with Korean schools, especially through social studies, cultural/global studies, languages or global citizenship education.
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See value in soft marketing opportunities, promoting their school in Korea in a meaningful, low-pressure and no cost way, and are interested in attracting potential international students over the long term.
Application timeline
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Applications close: Friday 12 December 2025 11:59pm
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Selection process: 15 – 16 December
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Notification of outcome: Wednesday 17 December
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Next steps: From April 2026, selected schools will be contacted by LEL with a detailed guide
If you wish to apply for this programme, please fill out the Expression of Interest (EOI) here or scan the QRCode below.
If you have any questions, please contact ENZ (Alana Pellow ) or Learn English Live (William Clarke ).
Background
ENZ has partnered with the Seoul Metropolitan Office of Education (Seoul MOE) to run digital classroom exchanges since 2021 with ENZ education technology partner Learn English Live (LEL) . These exchanges have created meaningful connections between students, teachers, and schools in both countries. NZ students have had the opportunity to connect with their Korean peers, build global friendships, and experience cross-cultural learning—all from their own classrooms.
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New Zealand universities connect with students and government partners in Indonesia
The programme began with a networking session for school counsellors and visiting New Zealand providers at the New Zealand Embassy in Jakarta, where attendees had the opportunity make connections and meet New Zealand Ambassador to Indonesia, His Excellency Philip Taula.
The following day, a mini fair at Global Jaya International School in Tangerang gave students and parents a chance to speak directly with university representatives about undergraduate study options in New Zealand.
To promote New Zealand postgraduate level study, the group then delivered information sessions at key government agencies including the Indonesian Ministry of Agriculture, the Indonesian Food Authority, and the Indonesian Quarantine Authority.
Attendees of the Indonesian Quarantine Authority information session.
These sessions, held in Jakarta and Bogor, were attended by officials and the Manaaki Scholarships team from the New Zealand Ministry of Foreign Affairs and Trade, and focused on postgraduate programmes and scholarship opportunities.
The roadshow concluded with participation in the Future Fest Expo in Jakarta and Surabaya, hosted by Mata Garuda – the alumni association of Indonesia’s government scholarship agency, LPDP.
Around 400 visitors visited the New Zealand booth to learn more about study and scholarship options.
While in Surabaya, New Zealand universities and ENZ also held a dedicated session with agent partners to share the latest updates on New Zealand’s education programmes, information resources and ENZ ‘New Zealand Taught Me’ campaign collateral to use in their promotions.
ENZ Market Manager Naluri Bella said the roadshow enabled New Zealand providers to engage with a broad range of stakeholders while in market.
“The roadshow helped connect the dots – linking student interest, agent capability, and government priorities in a way that supports long-term partnership between New Zealand providers and their partners in Indonesia,” she said.
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