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1 Million Cents Scholarship
The scholarship is open to all qualifying international students, in celebration of ENZ reaching one million followers across all of its Study in New Zealand (SiNZ) social media platforms.
Students have until 5pm 20 July 2017 to enter. All they have to do is visit the SiNZ Facebook page and post a comment on the scholarship post saying what, where and why they want to study in New Zealand.
Entries in all languages are accepted, so if a student feels more confident submitting an entry in local language, please encourage them to do so.
Olivia Silverwood, ENZ’s International Social Communities Manager, is pleased that the majority of entries are of very high quality.
“The students tend to be most interested in postgraduate and Masters-level study, with good representation across all of our markets.
“It’s been great to see that students are focussing less on the touristy side of New Zealand and more on its education rankings – this shows our organisation’s collective marketing and PR efforts are working!”
Here are some of the entries so far:
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Inbound expertise – host an intern from South and Southeast Asia
ENZ recently announced a competition to drive greater awareness of New Zealand in India, Indonesia, Malaysia, Thailand, and Viet Nam. The competition, which is now open, invites students currently enrolled in undergraduate programmes in business, marketing or related disciplines at selected institutions, to submit a marketing strategy.
The strategy must promote New Zealand as an education destination in the student’s own country over a 12 month period. The students must illustrate how it will form part of an overarching three-year strategy with an indicative budget and clear details around return on investment. We will be looking for creative, critical and innovative strategies which demonstrate new thinking and fresh ideas in line with ENZ’s ‘Think New’ brand values.
ENZ welcomes expressions of interest from providers who are looking to grow their engagement with any or all of the five markets and who are keen to host one or more interns for up to four weeks in July or August this year. ENZ is fully-funding the programme and is looking to partner with providers who can ideally manage the internship process from start to finish. We are also very interested in having providers participate in the selection of the competition winners noting the competition closes 6 June for India and 8 June for South East Asia. Winners will be announced 19 June.
If you are interested in taking up this opportunity to benefit from new perspectives and understanding market nuances from a fresh angle, please send through an email by 10am Tuesday 2 June to Francesca.Hilbron@enz.govt.nz with a summary of your market interests and preferred country or countries, activity or projects that could engage an intern, and confirmation that you are likely to be able to host during the July/August period.
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Our name
The Kākā (a parrot native to New Zealand) as it carried the Manapou (fruit kernal) on its journey to New Zealand. This images features in the welcome area of ENZ's Wellington headquarters.
Education New Zealand’s Māori name is metaphorical and tells a story which is embedded in our brand and Ngā Manapou (our values) and how we work as an organisation.
Te whakapapa o Manapou ki te Ao – the genealogy of our Māori name – goes back to 2018 when ENZ’s Māori advisory team developed Rautaki Māori (our Māori Strategy). The name was endorsed in 2019 by the then Minister of Education.
· Manapou – refers to the fruit kernel that nourished and sustained the Kākā (a parrot native to New Zealand) as it carried the seed in its crop on the journey from Hawaiki to Aotearoa.
· Ki te Ao – the word ‘Ao’ means the ‘world’ and also refers to the ‘dawn’. In Māori cosmogony, the idea of ‘Ao’ signifies dawn or a new beginning every day, new experiences, opportunities and learnings.
Manapou ki te Ao describes how Aotearoa New Zealand education nourishes and empowers students and enables them to be the world’s next generation of problem solvers.
Our name and the story are embedded in ENZ’s Manapou ki te Ao colour palette:
· the deepwater blue represents the flight of the Kākā over the ocean
· the surface blue stands for approaching land over shallow water
· the Manapou orange is the Manapou stone brought by the Kākā
· the East Coast sand colour alludes to the sandy shores of Aotearoa.
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New Future Proof campaign to showcase Kiwi teachers
The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.
To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.
Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.
“In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.
“This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”
Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.
“We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick.
Share your story
Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.
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Educational publishing showcases New Zealand strengths
Over the last three years, ENZ has supported the offshore activities of educational publishers under the Educational Publishing Export Programme, managed by the Publishers Association of New Zealand (PANZ).
ENZ’s Business Development Manager, Adele Bryant, said New Zealand has a proud history of educational publishing, from Dame Marie Clay’s development of reading recovery to Dame Wendy Pye’s mission to teach the world to read.
“New Zealand educational publishing builds on the quality of New Zealand teachers, the progressive nature of our education system and our innovative and responsive publishing sector,” said Bryant.
“Our industry’s digital publishing capability is also capturing the attention of new markets in Asia.”
Earlier this month, a senior delegation from China’s Higher Education Press (HEP) visited New Zealand to meet four New Zealand publishers in Wellington. HEP is the largest publisher in China of university and college-level textbooks, and also publishes Chinese language learning resources. China’s publishing market is the second largest in the world.
The New Zealand publishers took the opportunity to showcase their capability: Lift Education’s multi-media CSI Literacy resources for 8-13 year olds, Cognition Education’s range of customised resources and New Zealand Council for Educational Research’s academic, testing and assessment services.
The President of PANZ, Melanie Laville-Moore, provided an overview of educational publishing in New Zealand while ENZ’s Adele Bryant set the scene with an introduction to the New Zealand educational system.
New Zealand publishers are making inroads into China led by companies like Wendy Pye Publishing. Wendy Pye’s Key Words, written by one of New Zealand’s favourite children’s writers, Joy Cowley, is now being used in Chinese schools to teach English.
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SIEBA Launches New Agency Registration Service
SIEBA has launched its new Agency Registration Service to better support education agencies and meet the evolving needs of New Zealand schools. For an annual fee of NZD $150 plus GST, registered education agencies will gain access to services that strengthen their connections with schools and enhance their operations.
Benefits include:
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Reference Checking: Agencies listed on the SIEBA website will have undergone initial reference checks, helping schools feel confident that they align with the Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021 standards.
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Student Placement Service: Agencies can create student listings for individual and group placements, connecting directly with member schools.
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Tailored Resources, Webinars, and Professional Development: Agencies will have access to resources and learning opportunities to help them succeed.
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Networking Opportunities: Agencies will have the opportunity to expand connections with SIEBA member schools through events such as Onshore Marketing Forums.
John van der Zwan, Executive Director for SIEBA, acknowledged the importance of education agents to their members and this service would provide more support and connections for them.
"We have hundreds of members, including lots of smaller schools, who will particularly benefit from building closer relationships with agents", said John.
For more information on the Agency Registration Service, visit www.sieba.nz or email agents@sieba.nz.
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Around the world in five
The United States
The USA’s higher education section reached a new benchmark of 1.17 million international students in the 2024/25 academic year driven by a surge in OPT participants, according to the latest Open Doors research, although a snapshot report on enrolments in the current year flags a decline in new students amid visa delays and policy changes.
United Kingdom
As the UK prepares for the Graduate Route to be shortened from two years to 18 months, London’s business leaders have had their say on international graduates in the workforce, with 90% showing support.
North America
Canadian and American universities are struggling amidst government policies meant to curb immigration and/or international student numbers. Meanwhile, Asian and European institutions are gaining market share of international student enrolments.
India
Institutions that adapt to India’s new student mindset will lead the next decade of international education growth, says Landmark Global Learning.
Asia
As Asian economies rise to global leadership, upwardly mobile young populations driven by unprecedented aspirations are increasingly open to non-traditional educational pathways. These pathways include micro-credentials, with countries such as India, the Philippines, Singapore and Thailand leading the way in redesigning higher education structures.
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Doing the business
Included in that count were representatives from all eight New Zealand universities, four ITPs, and ENZ Chief Executive Grant MacPherson along with Lisa Futschek (Regional Director for the Americas, Japan and Korea) and Amy Rutherford (International Market Manager for China and the US). Whilst there is a full conference programme at NAFSA each year, the real focus is on the exhibitions’ hall which has been described as a ‘massive speed dating event'. Resembling any large international trade fair, hundreds of upmarket booths house service providers, national umbrella organisations, individual education institutions and agents looking to do deals with one another in the Study Abroad market.
New Zealand institutions had full agendas throughout the week, exploring new business opportunities with partner institutions from the US and around the world and maintaining and developing existing relationships.
ENZ met with a range of organisations keen to work with us in promoting New Zealand as a study abroad destination, including the US Department of State, Education USA, Institute of International Education, STA travel, GoOverseas and a number of third party providers (akin to agents).The New Zealand networking function was once again a highlight on the NAFSA agenda, with more than 200 of our closest partners enjoying an evening rich with New Zealand wine, food and culture, including an impressive haka performed by Laken Whitecliff, a young New Zealand artist based in New York, who was displaying his work at the venue. It was an evening to be proud of and an excellent way to thank our many partners in the US and globally.
The US Study Abroad market is buoyant, with much untapped opportunity for New Zealand. A range of government agencies have substantial budgets to assist US students on Study Abroad experiences in support of a government goal of doubling to 600,000 the number of US undergraduates studying abroad by the end of the decade. New Zealand has a very positive image in the US, although our profile as a high quality study destination remains comparatively low. But US students choose us rather for lifestyle reasons, our outdoor adventure, incredible landscapes, lord of the rings legacy and being a ‘bit different’ and off the beaten track.
On the back of profile-raising campaigns ENZ led in conjunction with IIE and GoOverseas in the latter half of 2014, there has been considerable growth in the number of US students seeking visas. The first quarter of 2015 is 25% up (221 visas) on the first quarter of 2014. A great start to the year!
If you’d like more information about the US market, please email Lisa.Futscheck@enz.govt.nz or Amy.Rutherford@enz.govt.nz
