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  • Instagramification

    For those who haven’t joined the Insta-revolution, Instagram is a photo sharing app and social network. Instagram is all about sharing aspirational images, so it’s the perfect space to grow brand awareness through creative and clever imagery, and storytelling.

    Since being acquired by Facebook in 2012, Instagram has gone from strength to strength and is now the world’s fastest growing social media platform. It’s extremely popular in the youth market, has more monthly users than Twitter and has a highly engaged and positive audience. There’s lots of information out there about Instagram and how it can support your marketing activity – a good place to start is Social Media Examiner.

    ENZ launched @studyinnewzealand on Instagram in February, choosing to hand the reins over to 15 scholarship students to document their New Zealand education experience.

    With a little incentivising ($200 towards a study adventure for the best contributor) and some creative angles, our students have showcased all the great things New Zealand offers as a study destination – from meeting people (and puppies) to having outdoor lessons on a sunny spring day; and from walking the Tongariro Crossing to ticking the quintessential bungee off the New Zealand “must-do” list.  

    Adopting this authentic voice has seen significant organic growth in @studyinnewzealand followers. The latest tally was 6,163 followers, with more than 1,000 prospective students signing up to follow us in the last two weeks. 

    We are also able to use the student’s Instagram content on our Study In New Zealand Facebook and Twitter pages, to support content and to create conversation.

    If you haven’t already checked it out, follow our student journeys at @studyinnewzealand or tag us in your next Instagram masterpiece. Email us at social@enz.govt.nz if you’re considering handing your Instagram account over to your students.

  • Talkin’ ‘bout a Generation

    Around 300,000 US students study overseas each year, and, recognising the value of international education, the US has strong plans to increase this number. Last year the Institute of International Education (IIE) launched the Generation Study Abroad initiative, which aims to have 600,000 US students studying overseas by the end of this decade.

    In April last year, ENZ committed as a foreign government partner to the initiative, and pledged to double the number of US students studying in New Zealand by 2020 (in 2014, there were almost 2,500 US students enrolled at New Zealand institutions).

    The inaugural Summit on Generation Study Abroad was held in Washington, D.C. in October. As part of the New Zealand commitment to the Generation Study Abroad initiative, ENZ hosted one of four official receptions at the New Zealand Embassy.

    Four New Zealand universities, Waikato, Auckland, Otago and Canterbury, attended the Summit.

    “Being asked to host a Summit reception was a recognition of the strong support New Zealand has given to the Generation Study Abroad initiative,” said Amy Rutherford, International Market Manager, North America.

    “The US wants to increase the number of its students studying abroad at all levels – including from schools, community colleges and universities – and New Zealand is well-positioned to work with US institutions to host US students.”

    The second IIE Summit on Generation Study Abroad will take place in Washington, DC in September/October 2016. Check here for more details.

    If you’re interested in becoming an official commitment partner to the Generation Study Abroad initiative, email Amy at amy.rutherford@enz.govt.nz

  • New Zealand on the #EdtechWorldTour

    Audrey

    Svenia

    Audrey Jarre and Svenia Busson met in 2013 when both were studying at European Business School École des Hautes Etudes Commerciales de Paris located at Jouy-en-Josas in the southern suburbs of Paris, France. Now, these entrepreneurial graduates are in the throes of a world tour which brings them into contact with some of the best and brightest minds in edtech – including those in New Zealand, thanks to an invitation and support from ENZ.

    Audrey and Svenia will be in New Zealand from 7 to 11 December, travelling to Auckland, Wellington and Dunedin to meet with edtech companies, see edtech in action at schools, and discuss edtech in education policy with government agency representatives. In Wellington on 9 December they will talk to the EdTech Meet Up group, a community of over 100 people with interests in edtech.

    EdTech is an exciting and growing sector – the smart education and learning market is currently worth $121 billion globally and is forecast to grow to $345 billion by 2019.

    New Zealand’s excellent education system and culture of innovation mean we are well-placed to develop edtech products and services for the world market and claim our market share. 

    Raising the profile of New Zealand’s edtech expertise internationally is critical to achieving growth in this sector, and we expect that, after experiencing New Zealand's innovative edtech scene, Audrey and Svenia will be inspired to tell our story to their global network.

    For more information about the visit see Audrey and Svenia’s website or email ENZ Business Development Manager Adele Bryant.

  • ENZ Board members honoured

    In its third year, the Women of Influence Programme is designed to identify, recognise and celebrate the 100 most influential women shaping New Zealand across 10 categories: Arts and Culture, Board and Management, Business Enterprise, Community and Not for Profit, Diversity, Global, Innovation, Public Policy and Rural.

    Victoria won the Arts and Culture award for her role in injecting new life in to Bats Theatre and for her part in influencing, as Chief Executive of screen production company the Gibson Group, displays and exhibitions at a range of museums and public venues around the world. Eleven women were nominated for this award.

    Frances won the Innovation award for being at the forefront of change in education, and for her vision and passion for learning, particularly in the areas of science, technology and discovery. You will all be familiar with Frances’ cutting edge learning facility, The Mind Lab by Unitec. Eight women were nominated in this category.

    That we have leaders and influencers of such calibre on our board is something to be celebrated. The breadth and depth of experience Frances and Victoria bring to our organisation is invaluable, and the contribution they make to our international education industry is enormously beneficial.

    Read the news story here, and read more about Frances and Victoria here.

  • Help shape the future of New Zealand education

    Much has changed since the current Education Act became law in 1989, and it's time to bring it up to date and reflect New Zealand now, and in the future. This consultation presents ideas for change to help us get there. 

    Growth in international education relies heavily on having high-performing schools across the country and, as international education providers, your views are important.

    Consultation is now open and closes at 5pm on Monday 14 December 2015.

    There are three ways to make a submission:

    1. Online, via MoE’s Consultation Hub, where you will find a video where Education Minister Hon Hekia Parata talks about the consultation, and a copy of the full discussion document.

    2. By emailing your submission to education.update@education.govt.nz

    3. By writing to: Education Act Update, Ministry of Education, PO Box 1666, Wellington 6140, New Zealand

  • China – NZ TVET relationship strengthened

    The Minister for Tertiary Education, Skills and Employment, Steven Joyce, opened the event on behalf of the New Zealand government. The symposium was embedded within the International Forum on Vocational Education at the China Annual Conference for International Education, 2015 (CACIE 2015) where New Zealand featured as the country of honour for 2015. This was an achievement secured by ENZ’s China Team and underpins its strong relationship with organising body, the China Education Association for International Exchange.

    The symposium was part of three days of activities that included a joint universities’ alumni event for New Zealand students; a business to business session between New Zealand ITPs and their Chinese counterparts; the CACIE gala dinner, featuring an opening speech by Minister Joyce; the 4th New Zealand – China Higher Education Forum; the opening of the New Zealand Country of Honour Pavilion at the China Education Exhibition (also a part of CACIE) and the full-day symposium itself, on 24 October. Representatives from the Chinese Ministry of Education, the China Education Association for International Exchange and senior representatives from Chinese vocational institutions worked closely with the New Zealand representatives over the three days.

    The symposium featured sessions from New Zealand and Chinese speakers on topics including: the reform of TVET in China, student centric approaches to teaching, producing work ready graduates and a roundtable session on the opportunities and challenges of joint programme development between China and New Zealand. The Chief Executives of Unitec, Wintec and Waiariki Institute of Technology, the Director of Business Development and Partnerships at WelTec and the National Director for Ako Aotearoa were among the impressive array of speakers.

    The symposium was preceded on 23 October by a session with New Zealand ITPs and over ten Chinese counterparts in a business to business activity to match institutions with potential partners. The opportunity provided by the symposium and the business to business session allowed for new relationships and agreements to be formed and an affirmation of existing relationships.

    The Beijing Symposium will be followed by the China – NZ Modern Vocational Education Development Forum to be held at Wintec on 25 and 26 November.  The Hamilton forum will discuss how our institutions can satisfy the Chinese and New Zealand authorities that their transnational education programmes meet appropriate quality standards. They will also explore the issue of how to accelerate the development and approval of such programmes. 

  • Improved website offers students more

    As part of the drive to keep delivering meaningful content to prospective students and their parents that will help them choose New Zealand as a study destination, and drive referrals to your institutions, ENZ’s marketing team have developed the following pages:

    Check out the screen grabs below to see how they look!

    Other great content additions – made possible thanks to contributions from international education providers from around New Zealand – are case studies that enable students and parents to hear straight from the horse’s mouth what it’s like to live and learn in New Zealand.

    ‘Study options’ pages:

    17

    ‘Programmes and Courses’ pages

    4

    Dedicated pages for parents, graduates and those interested in STEM subjects, business management and scholarships

    18

    Case studies, where students can hear from students who have studied in New Zealand…

    5

    …and parents can hear from parents whose children have studied here.

    9

  • Contact us

  • Record referrals to institutions in January

    The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.

    An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.

    This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.

    This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.

    Such initiatives include:

    We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.

    As always, we’re more than happy to receive your ideas for:

    • student-generated content for the blog

    • case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.

    Please send your suggestions to: blog@studyinnewzealand.com

  • IEGF funding broadens markets

    Unsure how you can use the International Education Growth Fund (IEGF) to help innovate your offering?

    We talked to Mike Walmsley, Chief Executive of Code Avengers, about how he has used the IEGF to grow his business.

    ENZ: So Mike, what’s Code Avengers all about?

    Mike: We have developed an online learning platform that teaches people how to build their own apps, games and websites in a way that is effective and fun as possible.

    We are looking to expand into other related subject areas. Starting with a design focus – so, not only how to code software but also how to make it look nice. And, moving on to things like copy writing – making sure the content on your website or app engages learners – and tips on digital marketing that will get people actually using the product!

    What has the International Education Growth Fund enabled you to do?

    Our IEGF proposal was for internationalising our website. Our online courses contain a whole series of interactive exercises where people actually write code and build products as they learn. Initially, the instructions in these exercises were only available in English and those who didn’t have a reading age above 12 would struggle to follow them.

    The fund enabled us to translate the course material into other languages – Russian, Portuguese, Spanish and Dutch! We’re also working on a Japanese translation. Thankfully, we’d developed the material with this in mind, so the translation process has been relatively straightforward.

    Dutch is sort of the odd one out there. How that arose, was that one of our customers in the Netherlands offered to translate the content into Dutch while she was on holiday in Thailand. We jumped at the chance, and used that as a translation test case, which was really helpful.

    This young woman is now working with us full time on marketing and promoting Code Avengers, including the code camps and clubs that we run. The IEGF funding has also enabled her to promote our products and engage partner organisations in other parts of Europe.

    While we’re here, do you have any advice for others considering launching an EdTech business?

    In any start up, passion is the key. You’ve got big competition, there are a lot of challenges and it’s not easy. In my case, I’m also doing a PhD part time and have a couple of kids, so that all adds to the challenge. For at least the first year and a half, I didn’t have anyone working with me full time, so really I think it’s the passion that keeps you going. The passion, combined with the feedback you get from customers, means you end up building a product that they like. Those two things are key.

    What’s the most rewarding thing about your work?

    One is definitely the feedback you get from customers. One customer emailed us saying that for their whole life – for 45 years – they thought they were really bad at maths and useless at learning anything that was quantitative.

    After doing our courses, which have quite a bit of math in them, they’re feeling really good about themselves. They said, “for 45 years, I thought I was dumb and now it’s just I’ve been taught in the wrong way.”

    Realising that your work can actually have real impact on someone’s life is probably the most satisfying thing. 

    Find out more about Code Avengers here.

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