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Around the world in five
GLOBAL
Becoming a global citizen – The power of an arts and social sciences degree
Computers may have speed, precision and data on their side, but how about creativity?
US
Bill aims to keep international student STEM talent in the US
Four senators have introduced a bill to remove “unfair barriers” for science, technology, engineering and mathematics (STEM) educated international students who want to work in the United States after completing their advanced degrees.
CHINA
Safety as crucial as rankings for study abroad
Students from China are as concerned about the safety of a study destination as they are about its education quality, according to the latest Beijing Overseas Study Service Association report.
JAPAN
New policy allows international students to launch businesses
International students in Japan can now apply for a special visa that will let them launch a business, a government measure that will be part of a new growth strategy for the country.
INDIA
Why the number of Indian students going to Britain is rising again
Post-Brexit, a number of UK government-led policies are making it easier for international students from India to choose postgraduate study in the UK.
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- Japan story 9
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Soha Ali Khan advocates for a New Zealand education
Ms Khan, who has 3.1 million Instagram followers and 2.1 million followers on Twitter, is a well-known Indian actress who has performed in around 30 films in Hindi, Bengali and English.
In her role as a brand advocate, Ms Khan will promote New Zealand as a preferred study abroad destination to Indian students and their families, through social media.
ENZ’s Director for India, Jugnu Roy, says that with New Zealand’s borders reopening recently, it is essential to reignite people’s interest in New Zealand as a study destination.
“Ms Khan’s academic qualifications and her own experiences as an international student, as well as her celebrity status, will help us maintain the quality reputation of New Zealand education in India,” says Ms Roy.
“She will be discovering and sharing insights on opportunities in New Zealand’s universities and schools, using her social media channels.”
The announcement of Soha Ali Khan’s appointment as a brand advocate received more than 4,000 likes on social media, and the related news media coverage included 30 stories with more than 226.3 million views.
- 2223-141 OIA request ENZ staff paid over150000
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A Europe market update
New video showcases a day in the life of a Follow the Kiwi scholar from Italy
ENZ’s new promotional video for the Italy market features Gaia Leidi, the Italian recipient of the 2018 Follow the Kiwi Scholarship, who is studying at Kerikeri High School.
Sixteen-year-old Gaia is from Busto Arsizio, a small town near Milan. In the video, Gaia talks about how Kiwi schools’ practical approach to creative subjects such as art, design and performing art technologies was the reason she chose a New Zealand school. She talks about her “challenging” maths and science classes in New Zealand – an important aspect for parents used to the rigorous Italian system – and highlights the friendly and supportive relationship she has with her teachers and her “amazing” host family in New Zealand.
You can watch Gaia’s ‘A Day in the Life’ video on this link.
Gaia’s rich New Zealand education experience made her a great choice to feature in ENZ’s ‘A Day in the Life’ video for the Italy market.
ENZ Market Development Manager – Europe, Olga Elli said Gaia’s video provided another valuable resource to encourage more students from Italy (and elsewhere in Europe) to look at what New Zealand has to offer.
“We will also use it as part of our promotion efforts for the next Follow the Kiwi scholarship campaign, to be launched in September this year,” Olga said.
ENZ’s focus on the high schools sector in Italy over the last two years, working closely with education agents and the Italian Association of Language Consultants and Agents (IALCA), has helped to raise awareness of New Zealand as an education destination, leading to an increase in the number of Italian students in New Zealand high schools to around 370 in 2018.
2019 Agent Promotion Fund awards funds to eight education agencies in Europe
ENZ awarded a total of €16,000 to eight education agencies in France, Germany and Italy in the 2019 Agent Promotion Fund round.
The fund supports creative and innovative projects that promote New Zealand as a world-leading study destination. Applications needed to align with ENZ’s strategic objectives in each of the three markets: from growing university numbers and building research and governmental links in France and Germany; to strengthening promotion of New Zealand’s regions; to focusing on the high schools sector across all three countries.
The fund was a great way for ENZ to tap into the expertise, networks and local knowledge of education agents in each of these markets in Europe, Olga said.
“Education agents play a key role in student recruitment in Europe. The winning proposals – four from Germany, and two each from France and Italy – cover a wide range of promotional activities, including social media and digital campaigns, scholarships, and student recruitment fairs and roadshows.”
Awards of €3,500 each went to:
- Study Nelson, Germany (New Zealand-based)
- WEP, Italy
Awards of €1,500 each went to:
- Astudy, Italy
- Bildungsberatung Global, Germany
- ISPA, France
- NZEE, Germany
- Overseas Connect, France
- Travel Works, Germany
- PIEoneer awards 1
