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• Meet ENZ’s team in South-South east Asia

  The team’s Regional Director, Ziena Jalil, has been working with senior management at ENZ to build the capacity of the team to best contribute to New Zealand’s international education goals.

  The team’s approach to strengthening New Zealand’s presence and engagement in the region has included the recruitment of staff to manage changes but also to fill gaps in experience and skills critical to success in five key markets for ENZ in the SSEA region which are currently India, Indonesia, Malaysia, Thailand and Viet Nam.

  Late last month Jane Goh joined ENZ as Marketing and Strategic Relations Manager, Malaysia, based in Kuala Lumpur. Jane came to ENZ from Mondelez International where she was the Communications Manager, having previously worked for Draft FCB and Taylor’s Education Group also in Kuala Lumpur. While at Taylor’s, Jane led a major project to re-energise alumni relations as well as looking after advertising and promotions across the group, and so she is well placed to boost New Zealand’s education profile, with the right skills to also strengthen important channels.

  In early January ENZ also appointed Marketing and Strategic Relations Managers in Thailand and Indonesia.

  Chortip Pramoolpol is based in Bangkok. Most recently Chortip was Zespri International Limited’s Marketing Manager - Thailand. She oversaw overall sales, marketing, customer relations and operations of the Zespri business in Thailand and drove considerable growth.

  Prior to Zespri, Chortip worked for Grayling Thailand, Keppel Thai Properties and New Zealand Trade and Enterprise in corporate communications, marketing, business development and international investment roles. Chortip has also worked at a marketing research company in Australia and a property company in Singapore. She holds a Master of Business in International Marketing from the University of Technology, Sydney, Australia.

  Karmela Christy is ENZ’s Marketing and Strategic Relations Manager based in Jakarta. Before joining ENZ Karmela worked as a Business Analyst and Marketing Manager for Lloyd Morgan Executive based in Shanghai. She developed marketing, branding, events, PR and communications strategies for five Lloyd Morgan offices across China.

  Prior to Lloyd Morgan, Karmela worked for the Global Supply Chain Council, Essential Group, and the University of Pelita Harapan in events and marketing roles. She holds a Bachelor Degree in Marketing from the University of Pelita Harapan, Indonesia.

  The Marketing and Strategic Relations Managers have responsibility for establishing and managing key relationships in market including those with government and the education industry. They also provide information on market opportunities for New Zealand, lead arrangements of ENZ marketing and promotional activities, and facilitate introductions and discussions with local stakeholders, with a view to growing awareness and student numbers.

  Chortip, Karmela and Jane join the wider SSEA team of:

  • Margaret Low, Education Assistant in Malaysia

  • Dinh Duong, Market Development Manager in Viet Nam

  • The India team in Delhi, Jugnu Roy (Lead Events and Channels SSEA & Marketing and Strategic Relations Manager South Asia), Monika Chaudhary (Market Development Manager) and Shahbuddin Khan (Driver and Administration Assistant) and Mumbai based Shailaja Vora (Market Development Manager).

  • The SSEA Wellington based team of Lead International Market Manager South-South East Asia, Francesca Hilbron, and International Market Manager South East Asia, Johnny Tramoundanas-Can.

  The SSEA team is led by Ziena Jalil, ENZ’s Regional Director South-South East based in New Delhi.

  The SSEA team welcomes collaboration with the New Zealand education industry, to work together on SSEA’s two key goals of growing student numbers and facilitating introductions that will lead to education business. The team sits within ENZ’s wider International team and works closely with ENZ’s Marketing and Business Development teams.

  You can contact us through ENZ’s Business Development team or through the following emails: asean@enz.govt.nz and india@enz.govt.nz

• University of Waikato recognised for offshore delivery activities in China

  The award was presented to Dr Ed Weymes, Pro Vice-Chancellor International at Waikato, while in Beijing.

  "The award recognises the successful 20 year relationship between the University of Waikato and the Shanghai International Studies University (SISU) and the commitment which the University has made since then to support the first New Zealand academic partnership in China," said Dr Weymes.

  Currently the partnership sees students completing two years of study at SISU and transferring to UW to complete an undergraduate degree in the Faculty of Arts and Social Science and Faculty of Management. Each year SISU recruits 120 – 160 students and these students are taught by staff from SISU and by UW staff based at SISU.

  "This gives the students experience in a “Western” classroom environment prior to transferring to New Zealand," said Dr Weymes.

  The first cohort of 28 Chinese students arrived in 2001 and since then Waikato has graduated over 1,000 students in this programme. Graduates from have gone on to complete doctoral study and enter employment with high-profile companies such as Fonterra, Air New Zealand, and Visa International, and with the Ministry of Foreign Affairs and Trade.

  Education New Zealand’s General Manager Business Development, Clive Jones, congratulated the University of Waikato on receiving this award.  “ENZ has a focus on growing the offshore delivery of education. Waikato’s experience is a great example of how a commitment to developing strong relationships with Chinese partners can bring about growth in both offshore delivery and student recruitment”.      

• South Canterbury education of value to all

  Students enrich South Canterbury community 

  

  Above: Students from 16 different countries attended the Mayoral welcome (Photo courtesy of Kolourcare, Waimate)

  Students from 16 different countries spanning Asia, the Americas and Europe recently attended a Mayoral welcome as the school year got underway. As part of their orientation, the students also camped in Peel Forest.

  As well as contributing $10 million-plus to the local economy each year, Julie says both local students and the wider community learn a lot from the diverse cultures of the visitors.

  She says South Canterbury, with the city of Timaru as the hub, appeals as a destination for international students because of its smaller population, safe environment and record of strong academic achievement. 

  “The international students love the scenery and access to the outdoors, the friendly locals and our unique teaching style,” according to Julie.  “Our local students, their families and the wider community get to experience cultures from all over the world.”

  Dunedin follows Shanghai for fashionista

  

  Above: Daniel Kwok with a model wearing one of his creations at his graduate show 

  Former student from Roncalli College in Timaru, Daniel Kwok, will be showcasing his collection at the iD Dunedin Fashion Week from 18 to 26 April. Originally from Hong Kong, after leaving his adopted high school in Timaru Daniel went on to complete a design degree at Otago Polytechnic.

  Last October he showed his collection at the Shanghai Fashion Week as one of six fashion and two communications students selected for a project with the Shanghai University of Engineering Sciences.

  Now working at Barkers in Dunedin, Daniel started off selling custom bow ties as a student and has since created KWOK’s Revolutions, building a Chinese cultural influence into his designs.  Daniel says he loves Dunedin’s multiculturalism and fashion focus – a perfect fit for his talents!

• Events in Latin America a great success

  A mixture of education fairs and agent seminars were held in five cities across Brazil, Chile and Colombia and proved to be hugely popular. Three times as many students and families attended the ENZ fairs in Bogota and Santiago as attended the 2014 fairs, with a queue of eager students waiting their turn to enter the Education New Zealand fair in Bogota.  

  The students themselves expressed surprise at the level of interest from their peers in studying in New Zealand and, though some may have felt a little regret that their study destination “discovery” was not theirs alone, it affirmed that their interest was well-founded.

  As well, more New Zealand institutions – representing all sectors of the industry – than ever took part in the series of events, showing a real desire for greater engagement with prospective students in this region.  

  But it wasn’t only about the numbers.

  Feedback from the institutions that participated was very positive, and included comments such as:

  “ENZ operates very well in South America. The staff seem to be very switched on and they have a lot of market experience. I have been involved in many ENZ events in various countries and I am very happy with South America.”

  “The marketing of the event was clearly done very well because there were a lot of interested students and family members. Well done to Ana, Sam and Javiera for organising such a good event”

  “Awareness of New Zealand as study destination was very good”

  If you would like to know more about events in Latin America then please drop us a line events@enz.govt.nz

• SIEBA on track to boost international education in schools

  This enthusiastic response to the launch of this sector-led organisation reflects the desire among schools to work together to drive growth in the sector – the central premise around which SIEBA was formed.

  As a key outcome of the school sector roadmap development, success for SIEBA relies on having a strong and all-encompassing membership that truly represents the huge range of schools across the country.

  Being a member of SIEBA will ensure that you are part of the conversation and that your school’s voice is heard.

  Join SIEBA now and have a hand in developing the products and services that will help you achieve your school’s growth goals in international education.

  Contact someone on the SIEBA Establishment Board

• PM announces widened Game On English in Japan

  Launched by Prime Ministers Abe and Key in July 2014 and piloted with two groups from Japan last year, the programme has now expanded beyond rugby to include rowing and golf.

  Surrounded by past-participants and hopeful future participants of the programme, PM Key noted the importance of building both English language and sporting skills for Japan’s youth in the lead up to the 2019 Rugby World Cup and the 2020 Olympics. Tokyo will be a host city for the RWC and will also host the Olympics and Paralympics.

  Ran Aoki, who participated in last year’s pilot programme, and Shunsuke Hoshitani, a hopeful for this year’s programme, greeted Prime Minister Key in English and welcomed him to Japan. They thanked Governor Masuzoe for the opportunity and said that they both aim to represent Japan at the 2019 RWC and 2020 Olympics.

  Education New Zealand’s Senior Market Development Manager, Fiona Haiko, commented “At the moment there is a real appetite in Japan for fresh ideas and programmes that not only develop English language skills, but also develop a broader skill set, whether it be in sporting or other areas.  Initial feedback and interest in the programme is encouraging.”

  Below: PM Key and Tokyo Governor Masuzoe with (L) Shunsuke Hoshitani and (R) Ran Aoki. Back row: Representatives of the Kanto Super League (KSL) teams who participated in the pilot last year and will participate again this year.

  

• Korea alumni association reinvigorated

  The Association has been energised by the arrival of new members, including recent graduates, and has plans for championing the New Zealand education story with prospective students in Korea and with industry.

  Prime Minister Key met 13 alumni of New Zealand education institutions – both Koreans and New Zealanders now based in Korea – who briefed him on the Association’s future direction and activities, and shared their study experiences in New Zealand. The alumni present at the event hold a wide range of positions including fashion designer, music company executive, children’s book illustrator, attorney, CEO of a technology company, a former professor of design and officers in the Korean military.

  “A New Zealand education provides many Korean students with a platform from which to launch successful careers in business, academia, and a range of other industries in Korea and New Zealand,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.

  “New Zealand education has strong links with industry and business, meaning New Zealand-educated graduates are work-ready, innovative and flexible. The diversity of the local Korean-Kiwi community in Korea shows the range of choices that can open up with a New Zealand education.”

  The Association will organise various activities catering to shared interests and goals of other Korean-Kiwi community such as job opportunities, charitable activities, and a grand networking event in October 2015.

  To find out more and join (or recommend a friend that they join!): https://www.facebook.com/NZAAkorea

• Game on English – Golf launched in Korea

  Game on English is an edu-sport programme that combines intensive English language classes with top quality sports training. Game On English – Golf is aimed at talented young Koreans, 13 years and over, who want to become professional golfers.

  “Game On English combines New Zealand’s expertise and passion for sport with our education system that consistently ranks amongst the best in the world,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.

  “With an estimated 70,000 Koreans passionate about golf, and both our countries’ claims on World #1 women’s golfer Lydia Ko, it seemed the obvious sport to test out the Game On English market in Korea.”

  To launch and raise public profile of Game On English in Korea, four young Korean golfers will be awarded scholarships to spend a month in New Zealand working on their game with the professionals at New Zealand’s Institute of Golf while improving their English at English language school, Unique New Zealand.

  Applications for these scholarships will open in mid-2015.

• IEGF recipient to enter Asian market

  The product, called Bud-e Reading, was formally launched in Auckland on 14 April.  It is the brainchild of education publisher Global Education Systems (GES), literacy expert Jill Eggleton and digital design studio Custard Square and introduces young children to read and write the most commonly used words, helping them develop confidence and positive attitudes to reading.

  Education New Zealand’s grant has been used by Bud-e to sign up partner agreements in Asia, provide in-market training and pay for a social media and marketing strategy.

  “The grant has been provided from the International Education Growth Fund (IEGF) as part of ENZ’s commitment to supporting businesses such as Bud-e Digital Limited, in developing new markets, products and services,” according to Business Development Manager Adele Bryant.

  Bud-e features a free to download digital app and a series of picture books that introduce young readers to friendly little alien Bud-e who guides the reader through learning milestones using games and activities.  That progress is captured and fed back to parents and teachers.

• International Student Barometer results

  What can we do differently to meet and exceed students’ expectations?

  The 2014 English Language Sector (ELS) and Private Training Establishment (PTE) International Student Barometer (ISB) surveys were commissioned by Education New Zealand to investigate the decision-making, expectations, perceptions and experiences of over 2,000 international students enrolled with New Zealand providers. 

  The ISB surveys also incorporate a global benchmark to provide an indication of how New Zealand compares to other countries offering English language learning and niche education such as that offered by PTEs.

  Overall, students rate their study experience in New Zealand highly – above the global benchmark for both sectors. Students’ inclination to recommend their institution is above the global average 2012 for the ELS, but slightly below the global average for the PTE sector.

  Interactive seminars for PTE and ELS providers were held last week as an opportunity for providers to delve a little deeper into the findings and examine best practice activity.

  Participants in both seminars were in agreement that the setting and meeting of expectations, and opportunities to meet and interact with New Zealanders were priorities going forward.  

  Other areas identified by participants for consideration included:

  • The need to address the sense of isolation from school and community that some students feel by facilitating involvement in community, cultural and groups and sports clubs.

  • Providing timely and accurate information to the student before they arrive in New Zealand, on the programme of study and on the New Zealand lifestyle and Kiwi culture.

  • With social networking sites ranking low in importance as an influencer for choice of institution should organisations rethink their marketing activities?

  • The provision of tailored pathways advice for students progressing to further study or into employment.