Search

Showing 10 of 7355 results

• Letter from the CE: Welcoming new ENZ whānau

  As a result, we have established some new and revised roles at ENZ. Please join me in welcoming them to the ENZ whānau.
  International appointments include:

  • Lisa Futschek – General Manager, International
  Lisa will be developing our international operations and integrating the work of all our international staff with the Partnership and Marketing team, in particular. Lisa has been with ENZ since 2013, after an 18-year diplomatic career with MFAT which included postings in Chile and Germany. At ENZ, Lisa has spearheaded initiatives such as the Generation Study Abroad and Go Overseas scholarships and Game on English; has championed the development of local language and tailored marketing materials; and has led the establishment of a permanent ENZ presence in Tokyo, Los Angeles and Bogota.

  • Amy Rutherford – Regional Director, Americas and Europe (based in Washington DC)
  Amy joined ENZ back in April 2013 as the International Market Manager (IMM) for China. She subsequently picked up IMM responsibility for the USA and in that capacity spearheaded ENZ’s approach to North America. Since January 2016, Amy has been ENZ’s Senior Market Development Manager in the US, based initially in Los Angeles and now in Washington, DC. Amy joined ENZ with substantial experience in international education having worked for the International Office at the University of Otago and later for IFSA (a US third-party study abroad provider).

  • John Laxon – Regional Director – South and South East Asia Regions (based in Singapore).
  John’s role has been expanded to encompass all of Asia including China, Japan and Korea. John had previously held responsibility for the South and South East Asian regions and the Middle East and has previously been based in Saudi Arabia. John has been with ENZ since 2014, having previously held roles at the Tertiary Education Commission, The Treasury and as a Ministerial Advisor.

  • Miranda Herbert – Director, Greater China
  This China-based role will be responsible for managing, leading and supporting ENZ’s Greater China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education. Miranda was previously the Deputy Director International at the University of Auckland (UoA) where she led UoA’s internationalisation work. Miranda’s leadership in transnational education projects and understanding of the Chinese student journey will be invaluable as we continue to evolve our ENZ China strategy. Miranda is a fluent Mandarin speaker, having graduated with a BA (Hons) in Chinese from the University of Waikato and spent four years living in China working in the education sector. Miranda will relocate to Beijing in July.

   
  Sector and student-related appointments include:

  • Paul Irwin – General Manager, Partnerships and Marketing
  Paul will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams. Paul was previously General Manager Student Marketing, having joined ENZ from advertising agency FCB Wellington where he led the Wellington office for almost five years. He has extensive experience in marketing strategy, digital marketing, international marketing and team management, honed during the past 15 years in a range of management roles.

  • Laura Simpson – Director, Industry
  Laura will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry. Laura has a breadth of experience in the education and health sectors and is currently at the University of Auckland where she is the Associate Director for the MBA and Post Graduate Diploma programmes. Over her career, Laura has developed strengths in programme development and leading innovation and change in complex organisations, systems and teams. Laura will start on 8 July in our Auckland office.

  • Dan Smidt – Director, Channel Services & Partnerships
  Dan joined ENZ in October 2017 on a two-year contract to revitalise and manage ENZ’s agent programme. This new role includes Dan’s previous responsibility for managing agents and developing our agent strategy, plus assumes responsibility for managing our events team and exploring channel partnership opportunities. A big focus in this role will be how we evolve and optimise our non-digital channels to improve impact and efficiencies while better meeting the changing needs of students, industry and agents. Dan will work closely with digital marketing teams to ensure all our non-digital channels are working efficiently alongside our digital channels and integrated with our data strategy.

  • Sahinde Pala – Director, Student Experience and Global Citizens
  Sahinde will be managing the student experience (SX) and scholarships teams and shaping ENZ’s approach to Student Experience and Global Citizens within ENZ as well as with the education sector and government agency partners. Sahinde has been involved with ENZ’s student experience work for over three years, making important contributions to the development of NauMai NZ and the New Zealand International Education Strategy. From her time in ENZ’s Industry Development team, Sahinde brings great connections with education providers, peak bodies and regional agencies.

  Grant McPherson

  ENZ Chief Executive

   

   

   

• Sexual harassment in the workplace survey

• NAFSA 2

• Infograph

• Mayoral events provide vibrant welcomes to students in their regions

  Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students. 

  Thank you for adding to our diversity and vibrancy! 

  More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April. 

  Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”. 

  The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy. 

  Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media. 

  

  A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.

  Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.  

  

  Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.

  Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.  

  “The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.” 

  Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”. 

  

  Former University of Waikato International Student sharing a message of encouragement to the new international students.

  She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton. 

  

  A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.

  Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.  

• NZ-based education agents engage with sector

  “This proved to be a really useful opportunity for sector representatives to reconnect with New Zealand-based education agents,” says Geneviève Rousseau Cung, Partnerships Manager at Education New Zealand Manpou ki te Ao (ENZ). 

  Agents heard presentations from Immigration New Zealand and Te Pūkenga during the fair. ENZ spoke about the I AM NEW brand campaign which was launched at NAFSA at the end of May 2022.

  Ms Rousseau Cung says this is the second year that ENZ has organised an event like this for locally based agents.

  “It’s crucial to keep engaging with ENZ Recognised Agents, given their important role in promoting a New Zealand education and connecting prospective students and their families with education providers,” Ms Rousseau Cung says.

  “New Zealand-based agents in particular were adversely affected by the border closure, and so it’s great to support their work as we reconnect with the world.”

  Attendees rated the event as being highly valuable as an opportunity to get up to date information and re-engage face-to-face.

  “We particularly appreciated the networking opportunity and understanding how ENZ is marketing New Zealand to the world,” one agent commented.

• Education New Zealand launches Brand Protect 2.0 Campaign

   

  On 23 November, ENZ will be launching a digital brand campaign informally known as ‘Brand Protect 2’.

  This is a direct continuation of the Brand Protect campaign that ran July to August, and became our most successful brand awareness campaign to date. Research shows us that global sentiment towards New Zealand remains positive, so this is a key moment to leverage this attention to tell the education story in-market. 

  The new iteration will run in Indonesia, the UK, and Viet Nam from 23 November-23 December, with China following in January. Our campaign activity will be supported by a range of content on our own social media channels. 

  In addition to the content, a new landing page has been developed to further underline New Zealand education values and draw a connection between our global reputation and the strength of our education system. As well as this, audiences will be directed to explore their future study options on SINZ and join our social communities.

  Please email brand@enz.govt.nz for all questions and enquiries, or speak to your ENZ representative.

• Economic Value of International Education

• New Zealand alumni mentor prospective students in Korea

  On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.

  ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.

  The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.

  “The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.

  ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.

  “The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.

  “It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”

  Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.

  

  Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.

  The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.

• Statement of Intent 2018 2022