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  • ENZ Education Agent Factsheet 2023

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  • ‘Future Scholarship’ sends Korean students to New Zealand

    The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.

    Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.

    “We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”

    To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.

    The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019. 

    “By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”

    The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.

    “All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”

    Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.

    Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.

    You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.

    You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.

    Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients

    Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.

  • 11 million engagements across channels

    Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.

    “We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.

     New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

    On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

    The first ‘dream’ phase of the campaign focused on awareness.

    “We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.

    “This is the largest qualified audience ENZ has ever achieved in a single campaign.”

    The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.

    The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.

    The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.

  • Education Minister opens ENZ Singapore office

    The Minister’s visit included a market briefing from ENZ, the signing of an Education Co-operation Arrangement with the Singapore Government, and several visits to Singaporean education ministries and institutions.

    John Laxon, ENZ Regional Director – South, South East Asia & the Middle East, said the office opening represents a significant milestone in ENZ’s strategy to increase the organisation’s presence across the region. The region includes five of ENZ’s priority markets (Viet Nam, Thailand, Indonesia, Malaysia and the Philippines). 

    “The Minister’s support of a stronger New Zealand education presence in the region is really appreciated, particularly as we’re seeing growth across South East Asia in the numbers of high-quality students choosing New Zealand,” said John. 

    “Our organisational strategy is to add value to our industry by providing better intelligence, connections and expertise in areas such as digital marketing and public relations.

    “The SEA regional hub office will complement our in-market and global teams, and we look forward to connecting with our New Zealand education providers in the coming months.”

    The opening follows several recruitment initiatives across ENZ’s South and South East Asia, Middle East team:

    • The appointment of Ben Burrowes as ENZ’s South East Asia Regional Manager
    • Recruitment of a South East Asia Regional Marketing and Communications Specialist, to be based in Singapore (recruitment closing 12 April)
    • Expansion of the Viet Nam office through the appointment of Van Banh as Market Manager (Van.Banh@enz.govt.nz) and Tam Ngo as Programme Manager (Tam.Ngo@enz.govt.nz)
    • Recruitment of a Market Manager responsible for Malaysia and the Philippines (short-listing underway).

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  • Showcasing New Zealand education at Expo Dubai

    Representatives from the University of Waikato, Victoria University of Wellington, New Zealand education technology company ByteEd and Education New Zealand Manapou ki te Ao met with key contacts and forged new relationships during their 22-25 January 2022 visit to the Expo.  

    Events were hosted at the New Zealand Pavilion, and the delegation invited education stakeholders to take a new look at what New Zealand education has to offer, including online and pathway options. Attendees heard more from New Zealand’s universities and vocational training sectors, learned about government-to-government opportunities, and met with innovative New Zealand EdTech companies working in the region.  The winners of the Global Kaitiakitanga Project, a sustainability-focused programme for New Zealand schools created by the NZ at Expo team and Young Enterprise (YES), also shared their student experience.   

    Guests at our events gained an insight into New Zealand’s unique cultural identity, with a tour through the New Zealand experience at the pavilion and performances from locally based kapa haka group Ngāti Koraha.  

    The leader of the education delegation, ENZ’s Regional Director, Americas, Middle East and Europe, Amy Rutherford, was interviewed by New Zealander Brandy Scott on the popular business breakfast show Dubai Eye. The interview aired on 24 January, to coincide with UNESCO’s International Day of Education.

    While in Dubai, the delegation took part in the launch of NCUK’s International Foundation Year (IFY) at the University of Wollongong in Dubai. The IFY programme will lead to UAE and other students from Gulf Cooperation Council (GCC) countries and further afield studying at any of New Zealand’s eight universities in 2023 and beyond.  

    ENZ also held a workshop with delegates to look at ways to align our efforts in the GCC countries and wider Middle East region.  

    Expo is the largest global event to take place since the Covid-19 pandemic began. As at the end of January, organisers had recorded 11,608,240 visits to Expo, and the New Zealand Pavilion had over 750,000 visitors.  

    “It was important for ENZ and delegation members to show up and tell the New Zealand education story to the world.  New Zealand remains keen to cooperate with partners on education, we have innovative ways to offer a New Zealand education, and we are looking forward to welcoming students to New Zealand again as soon as border restrictions allow,” Amy Rutherford says. 

    If you are interested to hear more about how ENZ can support your organisation’s approach in the region, please contact Bronwyn Shanks, ENZ’s Senior Advisor – Special Projects, Middle East and Europe, bronwyn.shanks@enz.govt.nz.

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