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• Massey University Worldwide launches in London

  “The Going Global 2015 conference was the perfect platform to launch Massey University Worldwide to the global higher education community, and promote Massey’s growing transnational provision,” says Professor Brigid Heywood, Assistant Vice-Chancellor Research, Academic and Enterprise.

  “Sponsoring the event and having a prominent exhibition site ensured that Massey University Worldwide gained maximum exposure to our key audiences. Through this activity we have secured the interest of a number of potential partners from several international locations including South America, Asia and China, as well as across Europe.”

  “The Going Global conference certainly gave Massey a prominent international profile,” says ENZ Government & Partners General Manager John Goulter who attended the conference. “Many of the big names in international tertiary education were present, looking at present and future trends in the area.”

  For more information about Massey University Worldwide can be found here.

• India communications campaign wins top honours at PRWeek Awards Asia 2015

  The awards, in their 14^th year, are among the most prominent and competitive ones in the region. Organised by Haymarket Media Ltd, they celebrate the most inspired and successful campaigns, companies and individuals in the Asia-Pacific communications industry.

  The integrated campaign developed by ENZ’s India team along with support from industry partners created new ways of engaging with Indian students to study in the country’s institutions. ENZ used a combination of public affairs, public relations, advertising, consumer promotions and digital amplification, to highlight its offerings to the Indian student market. Initiatives introduced by ENZ in India were supported by NZ Inc. agencies and ENZ’s India PR agency partner Genesis B-M.

  Speaking about the awards, Ziena Jalil, Regional Director – South and South East Asia, Education New Zealand said, “We are delighted with this recognition. It is a privilege to be considered for these awards with the likes of the UN Foundation and  USAID and emerge winners.”

  The PR Week Awards complete a hat-trick for the India PR campaign, following its win at the Public Affairs Asia Gold Standard Awards in November last year.

  “Industry recognition is a great validation of what we have tried to achieve in terms of raising New Zealand’s profile as a quality student destination and education business partner in India,” says Ziena.

  To learn more about the India PR campaign email: india@enz.govt.nz

• Competition winners announced South and South East Asia

  The first competition was open to SSEA students from selected institutions currently pursuing undergraduate programmes in business, marketing and/or related disciplines. Students were asked to submit a 12 month marketing strategy that would promote New Zealand as an education destination in their own country.

  ENZ is pleased to announce that five entries – two from Viet Nam and one each from India, Indonesia and Malaysia have won all-expenses paid four-week internships in New Zealand. The interns will arrive in New Zealand between July and September.

  The winners and their hosting New Zealand institutions are:

  Viet Nam

  Pham Phuong Lan going to Academic Colleges Group

  Nguyen Hoai Thuong going to Palmerston North Girls High School

  India

  Armeet Narang going to Avondale College

  Indonesia

  Edo Dwi Prayogo going to the University of Auckland

  Malaysia

  Kong Kah Weng going to Choose New Zealand Education Alliance

  The second competition was targeted at secondary school students in South East Asia only, with the aim of prompting them to research what it would be like to live and learn in New Zealand. The students each submitted a 700-word essay demonstrating their take on the theme of ‘Think New: Think New Zealand’. ENZ received some outstanding entries across all four target markets. The winning essays (listed below) were all published in top-tier media publications.

  Malaysia

  Nur Afiqah Azizan - essay published in The New Straits Times (Learning Curve)

  Indonesia

  Siti Hajar Saskia Putri  - essay published in Hai! and CosmoGIRL! magazines

  Thailand

  Sirinut Talpraderm - essay published in The Bangkok Post (Student Weekly)

  Vietnam

  Nguyễn Thúy An - essay published on Kenh14.vn

  We’ll follow up with the students and their host institutions during their time in New Zealand and keep you posted as to their experiences.

• US scholarship winners create valuable legacy

  Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.

  The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.

  Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”

  New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.

  “The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”

  The list of successful students and home and host universities:

  

• Rugby + English a winning combo

  The boys are being hosted by Pathways College at Waikato University and the Waikato Rugby Union.

  Hot on the heels of this group are 10 female high school rugby Sevens players who will arrive in Auckland on 6 August. This group is being hosted by New Zealand Language Centres and the Auckland Rugby Union, with the support of the Japanese Ministry of Sport and Education (MEXT) and the Japanese Rugby Union.

  The visits are taking place under the ‘Game On English’ edu-sport programme jointly launched by Prime Minister John Key and Japanese Prime Minister Shinzo Abe during Mr Abe’s visit to New Zealand in July 2014. They build on the success of the programme pilot that saw two teams visit Dunedin and Auckland respectively during the 2014 winter season.

  The programme was developed by Education New Zealand (ENZ) in partnership with the Ministry of Foreign Affairs and Trade in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

  The programme is now administered by English New Zealand, who have expanded it to include five provincial rugby union academies and selected premium English language providers based in locations throughout the country: Auckland, Hamilton, Mount Maunganui, Christchurch and Dunedin.

  The programme includes daily English language classes and rugby training, and the students live with homestay families where they experience New Zealand life and culture and immersion in an English language speaking environment.

  Ewen Mackenzie-Bowie, Chairman of English New Zealand points out that Game On English is about more than playing sport; “The programme provides a life-changing experience for young people that builds self-confidence, leadership and teamwork and helps them develop the necessary skills to reach their sporting and learning potential.”

  With financial support from ENZ, English New Zealand has appointed sports management company Essentially Group as the Game On English programme co-ordinator in Japan. Essentially Group’s role is to promote the programme to interested parties in Japan and co-ordinate activity with the providers in New Zealand.

  The Game On English programme is being expanded into other sports where New Zealand can provide international students a world class experience. In early 2015 a successful rowing pilot was developed between Otago University and the Otago University Rowing club who hosted four athletes and a coach from Kyoto University.

  If you are interested in knowing more about the programme, please contact admin@englishnewzealand.co.nz

• Focus on Regional Growth

  This is at the heart of our Regional Partnership Programme, currently involving 13 active regional groups and supporting a wide range of activity, from development of strategies and implementation plans to innovative collaborative marketing and shared services models.

  Earlier this year, regional coordinators from across the country participated in a workshop to share ideas and identify priorities. Common themes included; strategies for working together with local and regional government, the need for robust regional leadership and governance, and the benefits of developing shared services and resources.

  “Regional collaboration is a natural platform for innovation and adding destination value for our customers,” says Greg Scott, Business Development Manager. “There is an enthusiasm across the country for working together and some exciting new developments.”

  Two examples from the South Island of initiatives funded by the Regional Partnership Programme recently are:

  • a Work Ready Programme being piloted by Study Dunedin, working with Enterprise Dunedin, to offer a six-week seminar based programme at the University of Otago, designed for international students who want to find employment in New Zealand after graduation;

  • an India Skills Scholarship Programme developed by Christchurch Educated, working with the Canterbury Development Corporation offering graduate tertiary qualification pathways to employment. One of the first successful graduate engineers has just finished with an A-grade average and is working for construction company, Ganellen, on the Christchurch rebuild.

  Enquiries about the Regional Partnership Programme are welcome at any time, and can be made by emailing greg.scott@enz.govt.nz.

• Introducing ENZ’s new Board member, Victoria Spackman

  Victoria is Chief Executive, Director and co-owner of the screen and visitor experience company, the Gibson Group. You can read Victoria’s bio here but E-News put a few questions her way when she was in the office last week.

  How did you come to know about the world of international education?

  I worked with Education New Zealand on a Mandarin language TV series called Dragons in a Distant Land, which was all about Chinese students studying in New Zealand.  The series was launched by the Prime Minister in Beijing in April 2013 during the celebrations of the 40-year relationship between China and New Zealand, and screened on several TV channels around China. 

  What interests you about the sector?

  I am particularly interested in the fact that there are so many advantages to be had from a well-functioning international education system – advantages to the students visiting NZ, to the NZ students they learn with, to the schools and other providers, and to the wider economies in both NZ and, potentially, in the country that the student is from.  The strong personal and professional connections that are made through international education can help fuel lifelong relationships and opportunities. 

  What excites you most about your appointment to the Board?

  I’m looking forward to the opportunity to help the sector grow and help New Zealand take full advantage of its strong international educational reputation. 

  What challenges do you expect to face? 

  New Zealand is not the only country competing for international students and we are not the best resourced or the most famous.  So we have to differentiate ourselves and help what New Zealand has to offer stand out.  My personal challenges will include understanding the complex ecology of the sector as quickly as I can so I can make a full contribution. 

  What parts of your study/work/life experience do you think is most relevant to your role on the Board?

  I started my school life in the UK and, although I don’t think about it much, I expect that it has impacted on the person I am very much.  The company I own has pushed into several new export markets in recent years, including China, the US and Denmark.  The experience of persisting to reach those goals has taught me a lot about exporting and doing so in challenging markets.  I hope that that experience, as well as my broader experience, can help me be of the most assistance to the organisation and the sector. 

  As well as announcing Victoria’s appointment on 9 July, Tertiary Education, Skills and Employment Minister Steven Joyce also announced the reappointment of Board Chair Charles Finny for an eighteen-month term, and Board members Philip Broughton, Richard Leggat and John Morris for three-year terms.

• Canterbury launches Strategy Leadership Accord

  The Accord represents a commitment to grow the social, cultural and economic value of international education in the region over the next 10 years.

  The strategy vision is that Canterbury is a “a globally connected region for international education with education and training that leads to enhanced student opportunities and outcomes with enduring benefits for the community”.

  This will be achieved through:

  • Strong industry leadership via the Accord

  • Building partnership with government, iwi and other sectors

  • Building a regional value proposition and strong international partnership in key markets

  • Developing flagship programmes in areas of regional strength

  • Developing pathways through school, higher education and employment in areas of regional strength

  • Enhancing the student experience through developing a regional qual-mark for international education providers

  At the launch function this week, Michaela Blacklock, General Manager for Business and Sector Development at Canterbury Development Corporation (CDC) noted:

  “CDC believes that Christchurch’s international connectedness is critical to growing a strong economy which contributes to a better quality of life for people living in the region.  We recognise both the economic and social benefits to Christchurch and Canterbury from a strong international education sector.”

  The Leadership Accord has appointed Murray Strong as the Independent Chairperson, charged with overseeing the implementation of the strategy.  

  “It is important that we build on the industry cohesion and momentum gained during the post-earthquake period, which may be lost if there is no medium-term strategy to provide focus -  the real work starts now.”  says Murray Strong.

  The strategy development process was funded by Education New Zealand and facilitated by Canterbury Development Corporation, the Christchurch City Council economic development agency.

• NZ education making headlines across Asia

  Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.

  "Carving a name for themselves in the land of Kiwis”, “Open spaces, open hearts invite ASEAN minds to think new” and “Engineering options in New Zealand” – these are just a few recent headlines about New Zealand education featuring in media across Asia.

  From March to June, 21 media from seven target markets visited 20 different education providers throughout the country on Education New Zealand’s visiting media programme.Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.“ENZ invites overseas media to visit New Zealand to report on our world-class education experience – filming, writing, blogging and tweeting about their experiences,” says John Goulter, General Manager, Government and Partners.“ENZ developed programmes that saw the journalists visit a wide range of education providers from across all sectors and get a real taste of New Zealand’s education strengths most relevant to their audiences.”“The impressions these visiting journalists form, and the coverage they give New Zealand as a result, relies on the rich experiences they have and the engaging students they meet. Thank you to those involved earlier this year for the effort and time you invested in delivering a great experience.”

  Highlights include:

  • A two-page feature on the front of the ‘Learning’ section of the Philippine Daily Inquirer. “Open spaces, open hearts encourage ASEAN students to ‘think new’” reached over 2.7 milion readers through the stories
  • of two students studying IT and cooking. The article compared New Zealand’s work-relevant programmes, choice of subjects, strengths in niche areas such as Computer Science with those offered in the Philippines, and praised New Zealand’s diversity and equality.
  • A story on New Zealand’s rising prominence as a high-quality, value-for-money destination for international students, published in the Bangkok Post as part of an ASEAN 40 visit to celebrate four decades of diplomatic relations between New Zealand and ASEAN nations. The newspaper has a daily circulation of 75,000. You can read the story here.
  • Multiple-page features in Malaysian newspapers the New Straits Times (average daily readership 240,000), Sin Chew Daily (500,000 readers) ande  Berita Harian (983,000 readers). Articles highlighted New Zealand’s strengths in a variety of subject areas, the student experience in NZ, and qualifications that equip students with work-ready skills.
  • Full-page features in India pointing out the advantages of studying media design and hospitality and adventure tourism in New Zealand (New Indian Express, circulation 335,616).
  • One-page profiles on each New Zealand university in the Indonesian youth magazine High End Teen, which reaches a targeted youth audience aged 13 to 18. Each profile highlighted the university’s distinctive strengths and included a student profile.

• Introducing Misako Pitt, Tokyo

  We are delighted to announce that we have recruited Misako (Misa) Pitt to step into the role for a 13 month assignment.  Misa joined the team at the New Zealand Embassy in Tokyo on 3 August.

  Misa was born in Los Angeles, USA and grew up in Australia and Japan.  She graduated with a BA in economics from Stanford University and went on to complete a Masters at Columbia University.  Misa is a Certified Public Accountant and has worked in a range of finance roles with US corporates.  Her most recent role was Executive Director of the Australian and New Zealand Chamber of Commerce in Japan (ANZCCJ) where she was accountable for the operation of all organisational activities of the ANZCCJ, including event management, public and media relations, programme initiatives, membership recruitment and financial and staff management.

  As the co-Chair of the Stanford University OVAL (Outreach Volunteer Alumni Link) in Japan, Misa has been passionate about promoting international education to the Japanese educational community.  Misa also has a passion for film and worked on promoting an American/Japanese medical documentary called ‘The Power of Two’, an official selection at the Tokyo International Film Festival in 2011.

  Both Fiona and Misa will be at NZIEC 2015 in Hamilton this month.  Please take the opportunity to introduce yourself to the ENZ Tokyo team!