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ENZ wins gold
ENZ took home Gold at PR Week Asia in the category of South Asia PR campaign of the year – the most prestigious PR category that evaluates a campaign’s overall impact and success.
'From Volume to Value' aimed to enhance New Zealand’s education brand position in the Indian student market, to attract more high-quality students from south India as well as more students overall wanting to study at level seven and above, particularly at graduate and postgraduate level. The campaign supported a 20 percent increase in university enrolments from India, and saw New Zealand move up in preference ranking from seven to three as a study destination for Indian students.
ENZ was nominated alongside Marico Ltd, Star India Pvt. Ltd., The Coca-Cola Company and Team Indus.
John Laxon, ENZ Regional Director – South, South East Asia & the Middle East is delighted with the win.
“It's a big achievement, going up against Coke, Star India and Team Indus to win ENZ's first gold in the South Asia PR Campaign of the year. To give a sense of the calibre of the entrants other category winners included AirBnB, Panasonic, SAP, Huawei, Ford and the World Wildlife Fund.”
“The award is a testament of the hard work and passion put in by the entire team to deliver a high-impact campaign, and to the support and commitment from our New Zealand education industry partners.
"We’d like to thank all of the New Zealand education providers who have invested in attracting high-quality students from the Indian market, and look forward to further strengthening New Zealand’s reputation as a positive learning destination for international students.”
You can find the complete list of winners here.
New Zealand School of Tourism sends students to China
The new partnership provides Hainan Airlines with a regular pool of professionally trained flight attendants, and enables NZST to offer overseas employment opportunities to its New Zealand and international graduates. All trainees must meet Hainan Airlines requirements and have recognised tourism qualifications from NZST.
Tip:

Try to establish partnerships with companies where international students have a competitive global edge.
NZST Chief Executive Nicole Domett said it is a fantastic opportunity for New Zealand and international students to work for a successful Chinese company.
“NZST is privileged to be able to provide Hainan Airlines with enthusiastic, work-ready students to help them grow their business.
"We look forward to helping more tourism students succeed in this industry.”
Hainan Airlines conducted its first recruitment interviews at NZST’s Auckland Airport campus in March, where nearly 50 NZST students and alumni competed for the chance to live and work in China. Hainan Airlines employed 13 of the students: seven from New Zealand, four from Korea, and one each from Japan and China.
Hainan Airlines said the partnership is a valuable way to staff its international route services between China, New Zealand and Australia.
“Working closely with NZST allows us to recruit highly trained flight attendant students with a global perspective and sense of adventure.
“We see the friendly attitude, professionalism and in-depth training received by NZST students as indispensable qualities for our internationally-minded flight attendants.”
Hainan Airlines will travel to New Zealand in October to recruit more flight attendants as part of its twice-yearly recruitment agreement with NZST.
Trans-Tasman showdown comes to NZIEC
In this inaugural NZIEC debate, a team of three plucky Aussies will argue that New Zealand should look to Australia's lead when it comes to international education.
Already they’re laying down the challenge: “There’s no need for New Zealand to look to Australia,” says Aussie team member Stephen Connelly. “Just become a part of Australia – you know you want to!"
The Australian team will be represented by:
- Amanda Pickrell, director of international education from the Victorian Government’s Department of Economic Development, Jobs, Transport and Resources
- Darragh Murray, international development manager at Queensland University of Technology, and
- Stephen Connelly, director at Global Ed Services.
And the home team will comprise:
- Katy Mandeno, international director at Whangarei Girls’ High School
- Roger McElwain, chief executive of the University of Otago’s Language Centre and Foundation Year, and
- Tony O’Brien, programme director at Waikato Institute of Technology.
Will the Australians crumble like the Wallabies at Eden Park? Or will the Kiwis collapse like the Black Caps batting line-up in the 2015 Cricket World Cup final?
Either way, it'll be a debate of two halves and you'll be sure to pick up some interesting insights into the competitive advantages of both countries and areas for improvement.
Come along and cheer for your team!
With half of the available places already snapped up, confirm your spot at NZIEC today at www.nziec.co.nz
GP practice for international students
Caring Clinic is focused on meeting the needs of international students and migrants from Asia, providing services in Cantonese and Mandarin as well as English, and offers innovative services including Skype consultations after hours and e-prescriptions.
The new clinic has been welcomed by the Auckland Agency Group (AAG), a cross-agency collaboration of central and local government agencies formed to lead communication with international student groups, ethnic communities and providers in Auckland.
Hayley Shields, ENZ’s Director of Student Experience and Chair of AAG, said the new clinic reflects the shift to make support services more attuned to students’ cultural needs.
“More than 60 per cent of international student enrolments are in Auckland, and it’s important for students to be able to access culturally appropriate healthcare services.
“This is one of the key objectives in the New Zealand International Student Wellbeing Strategy.”
Dr Jessie Liu and Dr Ruoh Sim, the two principal doctors at Caring Clinic, came to New Zealand as teenagers and both studied medicine at Otago University.
Kiwis shine at NAFSA
The New Zealand delegation included all eight universities, four ITPs and an English language school, and to expand global perceptions beyond New Zealand’s tourism offering, it showcased Kiwi innovation and creativity with the campaign line New Ideas Grow Better Here.
Each institution chose an innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie.
As platinum sponsor of the Opening Plenary, New Zealand used its spotlight moment for a performance by Elena, a Maori classical violinist, followed by Sir Richard Taylor, who spoke about New Zealand’s strengths as an education destination.
Lisa Futschek, ENZ’s Regional Director, Americas and Europe, said the well-coordinated presence of the New Zealand institutions was a great example of collaboration.
“That single, clear message – creativity and innovation – definitely caught the attention of NAFSA attendees, and made us stand out against the 300 other booths in the Expo Hall.”
We plan a special E-News next week with more comprehensive coverage of NAFSA’s highlights.
Helen Clark (centre) stopped by the New Zealand booth in the Expo Hall

Showcasing Kiwi innovation and creativity
Further growth for international education
The economic value of the sector in 2016 is now estimated to be $4.5 billion, an increase of $200 million on 2015 student numbers.
ENZ's Acting Chief Executive John Goulter says the findings are a tribute to the continuing hard work and strong collaboration of key players across the industry.
“This growth could not be achieved without our education providers, government bodies and other key industry players working together successfully to attract talented students from around the world.
“It is an impressive outcome, and shows that New Zealand is increasingly seen as a place that offers quality education in a safe, welcoming environment.”
The new figures consolidate international education’s place as New Zealand’s fourth largest export sector, supporting more than 33,000 jobs across New Zealand.
The Minister’s release can be found here.
The International Education Dashboard for 2016 can be found here.
Kiwi spotlight at NAFSA opening plenary
The Opening Plenary is the largest event on the NAFSA programme. Due to the size of the audience, and the seniority of delegates (half of NAFSA attendees are senior/executive-level professionals), it was an unparalleled opportunity to profile New Zealand as an innovative and creative education destination.
ENZ’s sponsorship provided New Zealand with a four-minute speaking slot, the opportunity to show a short video and to provide a giveaway on each of the conference centre seats.
Demonstrating New Zealand’s vibrant cultural diversity was Elena, a classical violinist who performed powerful pieces of music to welcome conference delegates as they entered the hall. Woven through the music was audio of kapa haka and a voiceover telling the story of Elena’s Māori and European cultural and creative heritage. Playing simultaneously was an animation of three graphics by Wellington design duo Fay & Walter illustrating Elena’s journey.
Weta Workshop’s Sir Richard Taylor then took to the stage to emphasise New Zealand’s unique strengths as a study destination to the global audience.
“I was delighted to speak on behalf of New Zealand’s unique educational institutions,” said Sir Richard.
“I spoke of New Zealand’s position in the Asia-Pacific region, the strength of our universities and institutes of technology and polytechnics, and how receiving a New Zealand education helps foster the skills students need to compete in a global market place.
“New Zealand relies on being an open and international country, we thrive on diversity and welcome international students to New Zealand as an opportunity to cross pollinate ideas. We see the benefits of such an approach at Weta Workshop where multiple teams, made up of people from around the world, collaborate every day.”
Kiwi hospitality in Los Angeles
Held at the Unique Space in downtown Los Angeles, the New Zealand networking function welcomed guests including education agents, providers, partner institutions, clients and friends of New Zealand from around the world.
Guests had the chance to meet high profile Kiwis in person, including Sir Richard Taylor and violinist Elena who mixed in with the crowd.
Attendees were even treated to a ‘taste of New Zealand’ with venison, lamb, salmon, fresh mussels and tuatuas prepared by Gwithyen Thomas, a New Zealand-born chef who owns Aroha, a New Zealand-themed restaurant in Los Angeles.
One of the most popular areas at the function was the green screen photo booth, where guests had fun posing with New Zealand-themed props.
Inde Chandra, International Partnerships Advisor at Wintec, said the annual New Zealand reception continues to be a NAFSA highlight.
“New Zealand is renowned for its networking functions at NAFSA. It’s an opportunity for our education institutions to provide hospitality with a distinctly ‘kiwi flavour’ to valued partners and clients from around the world,” said Inde.
“We find quirky spaces, provide great New Zealand food, wine and beer, and there’s a lot of engaging conversation as a result!”
The New Zealand reception welcomed some 300 guests.

Guests posing at the photo booth
Kiwi innovation shines in the Expo Hall
To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.
Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.
Kaylee noticed that innovation was a key word for a number of countries.
“India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.
“By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”
Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.
“Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.
“It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.
“A number of conference delegates said New Zealand set the bar high!”
Other country taglines at NAFSA were:
Spain: “Education, Our Art”
Israel: “Jumpstart your Future”
Germany: “Land of Ideas”
Poland: “Study and be successful”
Russia: “Learn from everyone, copy nobody”
Ireland: “The warmest of welcomes”
Canada: “A world of possibilities”
Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.
Helen Clark highlights Kiwi strengths
Talking with NAFSA CEO, Dr Esther Brimmer, Ms Clark shared her experiences as recent Administrator of the United Nations Development Programme (UNDP), and memories of her time as New Zealand Prime Minister.
Kaylee Butters, ENZ’s Director, Student Engagement, said the event was a commanding display of New Zealand’s progressive and positive approach to social change, development and education.
“Diversity and inclusion were passionately discussed throughout the entire conference, and were brought to the fore again by Helen Clark at the luncheon.
“By highlighting New Zealand’s stability, democracy, multicultural heritage and our open, welcoming people, we can position New Zealand as a great place for international students, especially in the current climate of populist politics and global unease.”
At the end of the luncheon, the New Zealand delegation gathered to thank Ms Clark with a mihi and waiata, powerfully led by AUT alumni, Toiroa Williams and Atereano Mateariki.
Toiroa is interning at the Sundance Institute in Los Angeles as part of an AUT internship programme, and was thrilled to be a part of the New Zealand delegation.
“The entire conference was an amazing opportunity to be around people who are creating opportunities for students to study abroad and experience a new culture," said Toiroa.
“It makes me reflect on my own experience of being a young Māori from a rural community, and accessing Aotearoa’s education opportunities to end up in Los Angeles working in indigenous film.
“So the opportunity to share my experience with 'Aunty Helen' and the other attendees at NAFSA was amazing.”
Click here to watch a video of the delegation performing a waiata.
L-R: Atereano Mateariki, Helen Clark and Toiroa Williams

Prior to the luncheon, Helen Clark (centre right) stopped by the New Zealand pavilion in the Expo hall for a quick photo with representatives from ENZ, Immigration New Zealand, Auckland University of Technology, Wintec and the University of Canterbury.