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Around the world in five
BRAZIL
Brazil unveils new HE internationalisation scheme
Brazil is replacing the Sciences without Borders (CSF) initiative with a new international mobility financing regime, aiming to enhance bilateral relationships with overseas partners. The new fund will be targeted towards postgraduate students and early career researchers looking to develop research abroad. While the CSF was managed at a federal level, the new scheme gives more autonomy to universities, requiring them to form an internationalisation strategy with international partners.
GLOBAL
Is fear of unqualified leads holding back your school website?
If universities optimised their websites, most could multiply the number of enquiries captured by up to 400%. Achieving this result requires just a few simple tweaks that make it easier for visitors to register their interest, such as decreasing the number of questions on a web form, segmenting by readiness (the distinction between “Keep me updated” forms and “Talk to me” forms) and using more student testimonials and videos.
UK
74% of public value international students when economic worth revealed
New research has found that people’s attitudes towards international students change when learning of their economic contribution and the jobs they generate. In a recent survey, only 12% of respondents wanted to see more international students in the country, but this doubled to 24% when they learned of the economic gains. Similarly, the 20% who wanted to see less international students in the country dropped to 13% when told of the economic value of international students.
FRANCE
French tech: A hot spot for entrepreneurs, 15 years in the making
Watch out Silicon Valley – the tech scene in France is gaining massive traction. Students from France’s world-leading business schools are now choosing tech over other job options, with one third of French students stating they would like to either found or join a start-up. The French talent pool is also impressive: Paris has over 134,000 professional developers, the second highest in Europe behind London, and 43% possess an MSc in Computer Science.
SOUTH KOREA
South Korean teens top in maths and science, but lack interest
South Korean students are excelling in science and mathematics, but the way the subjects are taught is not kindling interest in the students, a new report reveals. While South Korea placed fifth worldwide in the Program for International Student Assessment (PISA) 2015 science test, and first for maths, they ranked 26th and 28th (out of 35) in terms of interest. Professor Lee Joo-ho of the Korea Development Institute (KDI) says the disparity can be traced to the “learning by rote” method in the nation’s schools.
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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
