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  • International education during the pandemic – what we’ve learned

    Education New Zealand held a webinar in its Kōrerorero: Conversations that Matter series at the Conference of the Americas on International Education – drawing academics and decision-makers from around the world.

    Leading academics from Victoria University of Wellington, Auckland University of Technology, Massey University and Lincoln University explained the New Zealand approach to the challenges of distance learning and the innovations they discovered during the toughest moments.

    Associate Professor Arun Elias, Associate Dean of International and Accreditation at Victoria University’s Wellington School of Business and Government, said while student-to-student interactions had fallen, digital platforms were opening up new ways of doing things.

    “We had two PhD examinations which were completely online. We had one PhD student from Victoria being examined in an oral examination by an examiner in Colombia. Also, I was an examiner for a PhD student in the University of Sao Paulo, so that was something which we usually don't do which was a very unique experience.”

    Dr Elias quoted a famous Māori proverb: “What is the most important thing in the world? It’s the people, it's the people, it's the people.”

    Professor Guy Littlefair, Pro Vice-Chancellor International and Dean of Faculty at Auckland University of Technology, said lockdowns demanded change on many fronts.

    “We've all had to learn how to be much more innovative around how we deliver programmes, but also how we conduct research and particularly how we engage with our partners right across the world.

    “So, coming out of the pandemic I actually think we have more things in common than we've ever done before.”

    Associate Professor Kerry Taylor, Head of School of Humanities, Media and Creative Communication at Massey University, said the difficulties had the potential to deepen relationships.

    “There are a lot of lessons that we can share, but also learn from our partners, in terms of the importance of agreements and things like that.

    “But I think one of the important things we need to make sure (of) is that we don't treat the relationship simply as an economic one. It's got to be about cultural understanding; it's got to be about shared values and sharing values and aspirations to bring people into the conversation.”

    Professor Hugh Bigsby, Dean of the Faculty of Agribusiness and Commerce at Lincoln University, said the pandemic was a chance to find new ways to make human connections.

    “One of the wonderful things about international connections and the importance of it is that you learn other institutions’ cultures.

    People use the same fundamental skills and ideas a little bit differently and by mixing with other people’s understanding – why they're doing what they're doing – it actually helps inform things that you do back home.”

    Watch the full webinar – Kōrerorero: Internationalisation for growing partnerships, a New Zealand perspective.

    Education New Zealand was a platinum sponsor at the Conference of the Americas on International Education (CAEI). This continental forum brings together the main actors and decision-makers on the internationalisation of higher education in the Americas to chart the future of academic cooperation in the region.

  • Future Proof 2.0 campaign increases student engagement

    While ENZ’s first Future Proof campaign in March 2018 was designed to raise awareness of New Zealand’s ranking as first in the world for preparing students for the future, Future Proof 2.0 evolved to focus on lead conversion. To do this, ENZ showcased some of the exceptional teachers and academics who make New Zealand’s education system world leading.

    The result was a 42 percent increase in active visits on the Study in New Zealand website and over 9,000 new leads to the ENZ database, which is a 208 percent increase compared with Future Proof 1.0.

    “While the majority of these leads are interested in bachelor’s or master’s degrees, there was an increase in students interested in New Zealand secondary schools too. In fact, it was the biggest interest in schools that we’ve seen from a campaign to date," says Patrick Holden, ENZ’s Digital Media Project Manager.

    “Furthermore, we polled users of the Future Proof landing page asking ‘How likely are you to consider studying abroad in New Zealand’ – over 82% said they were either ‘very likely’ or ‘somewhat likely’ to choose New Zealand. That’s a fantastic result.”

    Thirty-eight percent of users of the Study in New Zealand website said they’re intending to leave to study abroad within 1-6 months, followed by 25% within 6-12 months and 37% one or two years away.

    “As many of these students are still in the consideration/research phase of deciding on a country to study abroad, our database marketing enables us to engage with these students to promote New Zealand.

    ENZ’s Facebook followers were also highly engaged with the campaign content, with an 11.8% engagement rate (nearly double the 6% benchmark). Messenger inquiries from prospective students showed interest in master’s education, praise for New Zealand’s teaching quality and questions about student visa requirements.

    “These specific enquiries indicate the audience is moving through the conversion process, from discovering New Zealand to deciding on a study programme here,” says Patrick.

    “This is a result of having an accurate targeting strategy in place to help attract the right type of student leads.”

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  • From the Chief Executive: Growth and global partnerships in international education

    Kia ora koutou,  

    It’s great to be home following an impactful, whirlwind visit to Beijing for the China Annual Conference and Expo for International Education (CACIE).  

    I am pleased with the collective outcomes we have achieved from this visit. For one, New Zealand education institutions formalised 32 new partnerships with their Chinese counterparts that present real opportunity for knowledge exchange and pathways for students to experience the best of both countries.  

    ENZ signed a letter of intent with the China Center for International People-to-People Exchange to grow our education cooperation, particularly through institutional relationships across higher education and schools.  

    As Country of Honour at CACIE 2025 New Zealand had unparalleled opportunity to demonstrate why we are a high-quality education destination, backed by a strong student experience and a reputation for safety, inclusivity and innovation.  

    Last week ENZ’s extended leadership team, including our offshore Regional Directors, came together in Wellington. As part of our programme we visited four education providers across the region – Wellington College, Victoria University of Wellington, Whitireia and WelTec Petone and Le Cordon Bleu Wellington – before meeting with the Schools International Education Business Association (SIEBA) to understand the work they do with schools nationwide. These were insightful engagements that enriched our understanding, and we appreciated the warm welcome extended.  

    In other news, I am pleased to share with you that Tony Gray has been appointed permanent Chair of the Board of Education New Zealand. Tony has been a strong advocate for us while Acting Chair and a genuine pleasure to work with, so it is fantastic to have him confirmed in the role to 31 October 2027. 

    Lastly, I wanted to finish by acknowledging the sad passing of two public sector colleagues, Paul Irwin and Neil Miller, during the month of October.  

    Paul Irwin was a valued colleague at ENZ, having been a member of the Senior Leadership Team and part of our whānau for seven years. Although I didn’t work with Paul at ENZ, I knew him from his advertising industry days when we worked together on the ‘It’s Not OK’ campaign for action on family violence. His passing is a tremendous loss and he will be remembered for his strategic smarts, calm nature, and his leadership of New Zealand’s education brand over the years.  

    As Chief Advisor - Policy and International at the New Zealand Qualifications Authority, Neil Miller was a regular presence at International Peak Body meetings over the last four years. Neil would bring his deep-thinking skills and humour to these meetings, and always took a genuine approach to listening and helping solve issues that matter to us all.  

    Our thoughts are with their families and friends.  

    Moe mai rā, Paul and Neil. 

    Kua whetūrangitia kōrua

    Return, take your place amongst the stars along with your ancestors that adorn the sky. 

    Ngā mihi nui,     

    Amanda Malu     

    Chief Executive 

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