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Around the world in five
CHINA
International students from China need extra support, say experts
US student agency WholeRen says Chinese students need extra support to succeed at universities, due to ‘only-child’ syndrome – Chinese students are typically a single child and come from a different education system, language and culture.
INDIA
Demand for education technology in India is huge – the challenge is language
There has recently been a sharp rise in India in the use of technology in education. Nick Cain, Project Manager (Education) at Google.org, talks about technology’s potential in providing quality education.
JAPAN
Most international students opt to stay in Japan after graduation
A survey conducted by the Japan Student Services Organization found that nearly three-quarters of international students in Japan at universities and other educational institutions remained in Japan to pursue employment or a higher degree.
MALAYSIA
Malaysia’s education is outdated says new education minister Mahathir
Malaysia’s new Prime Minister says the country’s teaching is “outdated” and wants to introduce online teaching so that Malaysians will be more computer-savvy.
UK
Slow uptake in study abroad, but student profile increasingly diverse
In 2017, UUKi launched a campaign to double the number of outbound international students by 2020. While the number in the latest report was near identical to the previous cohort, the findings revealed a more diverse range of undergraduates are choosing to study abroad.
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Around the world in five
GLOBAL
Gulf study interest falls 30% as conflict reshapes student demand
Global student demand for universities in the Gulf is falling fast, with a recent report showing a steep drop in March 2026 compared to growth seen since late 2025, as the conflict reshapes perceptions of stability and choice.
SOUTH AMERICA
There is significant demand in Mexico for study abroad, and Mexicans are considering a wider range of destinations than in the past
CHINA
US no longer a top-three destination for China’s students
The United States continues to lose its long-held appeal among Chinese prospective international students, a new report by a major study abroad consultancy has found.
UK
The Home Office has circulated draft guidance with additional detail on more stringent sponsor compliance requirements for UK universities.
GLOBAL
What the Iran-Israel war could mean for students who depend on ChatGPT, Gemini, and Claude
The Iran-Israel war may seem far away, but its effects are increasingly felt close to home. A way that we – and especially students — might be feeling the impacts of warfare, though, is with AI.
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Getting started with chatbots
ENZ is the only country in the world that uses a chatbot to market to prospective international students.
Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.
It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.
ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.
The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.
Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.
“Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.
“So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”
Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.
Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.
“The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.
Read Get started with chatbots: A proven framework for chatbot implementation
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ATEED launches new Auckland strategy to guide visitor economy
ATEED General Manager Destination, Steve Armitage, says while more visitors are good news economically, the growth comes with challenges.
“People travel to Auckland to experience the many things our region has to offer. For some, it’s the world-class food and wine; for others, it’s the sporting, cultural and business events; or international students, who come from around the world to study at our learning institutions,” said Steve.
“It’s important that we continue to attract visitors to support and create jobs and amenities that benefit locals and visitors…so that Auckland is better off not just economically, but also socially and environmentally.”
The strategy outlines six strategic imperatives and key focus areas, and a comprehensive list of actions to deliver these, with two directly relating to international education:
- A Captivating Place: A region that entices visitors to stay longer and that locals love more than ever. Actions include developing an international student visitor plan.
- A Skilled Place: A region where more young men and women are choosing globally relevant careers in the visitor economy. Actions include developing a visitor sector training and employment strategy for youth and enhancing standards across the service sector.
Destination AKL 2025 was guided by an industry leadership group, and involved extensive consultation including interviews, workshops and discussions, as well as international benchmarking and surveys.
ENZ Chief Executive Grant McPherson, who was part of the industry leadership group, says that ATEED is showing real leadership in the way it is looking at its visitor plan.
He said this is evident in the way the strategy is based around destination management and not just attraction. This should ensure visitors are acknowledged as an asset to the Auckland region – a perspective that will reflect positively on the experience visitors go on to have in Auckland.
“International students are an important part of the visitor community and we are delighted that the strategy reflects this through the inclusion of an international student visitor plan.”
"The strategy has involved significant cross-industry collaboration to get to this point, and the plan is to keep this going. We are very optimistic about the direction Auckland is heading in and are looking forward to working with Auckland to bring it to life.”
Click here to read or download Destination AKL 2025.
- DanielWilsonwebcrop
