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• Funding recipients announced

  Projects include the development of science, maths and literacy resources; marketing in Germany, the United States and the Middle East; and a visit to New Zealand by bloggers from Colombia and Japan.

  “Education publishers and ed-tech providers feature in the list of IEGF recipients which is a positive sign for businesses engaged in offshore delivery,” said Business Development Manager, Adele Bryant.

  “There is a lot of potential for growth in this sector and we are excited to support New Zealand businesses to take their innovation to the world.”

  The IEGF is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.

  Grants from the IEGF contestable fund aim to boost innovation in international education, including the development of new markets and new products to meet the needs of international students. Education providers and businesses can apply for matched funding up to $50,000.

  Read Tertiary Education, Skills and Employment Minister Steven Joyce’s media release: http://beehive.govt.nz/release/funding-round-targets-ed-tech-expansion

  Applications for the next round of International Education Growth Fund will open in March 2015.

• School body makes strong progress

  The Establishment Board has been meeting regularly since October 2014 and has made considerable progress towards establishing SIEBA as an Incorporated Society.  A governance structure and constitution have been agreed upon and the business case is almost complete.  This will be closely followed by the release of further information for the sector, a membership drive, and calls for nominations and voting for a permanent Board.

  The vision of SIEBA, in response to identified needs within the Strategic Roadmap, is to be a leading partner for New Zealand Schools in advancing their international education business.  SIEBA’s mission is to Lead, Connect and Grow.  It will do this by:

  • providing leadership for the school sector in sharing best practice and in advocating with government and other agencies (Lead)

  • encouraging and facilitating the development of collaboration and partnerships amongst members (Connect)

  • encouraging the professional development of members in developing business capability and quality in the sector (Grow).

  Fifteen schools have signed up to be the Foundation Members of SIEBA.  You will hear more about this, why SIEBA can be a game-changer for your school and how your school can become a “SIEBA school” in the coming weeks.  Membership will be open to all schools that are signatories to the Code of Practice of Pastoral Care for International Students (COP), with a provisional membership category available to schools intending to become COP signatories.

  Meanwhile, we urge you to think about how SIEBA could help you advance the international education business in your school and who you might nominate to the Board to deliver on this promise. The next SIEBA Establishment Board meeting will be held at the end of February. Please direct any enquiries to Richard.kyle@enz.govt.nz.

• Sister Schools Fund open

  The fund is open to all New Zealand schools. Grants of approximately $2,000 - $3,000 per school will be awarded to successful schools to establish new sister school relationships, or to strengthen existing relationships, with a focus on sister cities/provinces.

  The fund was announced during the Joint Working Group which took place during the visit of Chinese President Xi Jinping to New Zealand in November 2014.

  This initiative will support schools to deliver on the Government’s Leadership Statement for International Education, which seeks to increase New Zealanders’ skills and knowledge to operate effectively across cultures. The fund also delivers an outcome from the School Sector International Education Roadmap, in which schools expressed a desire to grow institutional partnership channels with offshore schools.

  A sister school partnership is a planned collaboration designed to offer the partners mutual benefit. Applicants need to explain how their planned activity will contribute to strong sister school relationships which foster learning opportunities, cross-cultural skills development and friendship between our two countries.

  Activities may include (but need not be limited to);

  • staff and/or student exchange

  • curriculum-based collaborative projects

  • enhanced language programmes.

• Legislation enhances Code

  The next steps will see the drafting of the new Code along with rules for the DRS, and the appointment of a specialised organisation for alternative disputes resolution.

  Once the Parliamentary Counsel completes the drafts of the new Code and scheme rules for DRS, consultation with the sector on these drafts will begin. The Ministry of Education will handle the consultation process.

  When the new regulations are finalised and the new system is ready for operation, a start date will be set.

  Both the International Education Appeal Authority and the Review Panel will continue to exist until they finish processing all cases received before the commencement date. Cases lodged after that date will be dealt with under the new Code and scheme rules.

  For more information on the Amendment Act, please check the Ministry of Education’s website.

• New Study Auckland manager

  Keri has transferred from a Tourism Development role with ATEED and is excited by the opportunity, and is looking forward to working with Auckland education institutions. She is very keen to ensure students not only have the best educational experience, but also an engaging and memorable personal experience during their time in Auckland.

  You can contact Keri at keri.edmonds@aucklandnz.com or (09) 354 7043.

• NZ publishers optimistic about Korean market

  Korea is the world’s tenth largest publishing market, valued at an estimated NZ$5.4 billion. Children’s books enjoy the largest market share at 16 percent – if multi-volume sets were included the children’s book would account for 30 percent of the total market.

  “We’ve had 17 one-on-one, high-quality meetings over the two days of our visit thanks to Education New Zealand having done a lot of preliminary scoping in advance. The reception at the New Zealand Embassy in Seoul was a further opportunity to build networks, and was well attended,” said David Glover, Publishers Association of New Zealand’s project manager responsible for the trade mission to Korea.

  “The Korean education publishing market is both sophisticated and highly competitive. Publishers have good knowledge of what other major countries such as the US and UK have to offer. So it was very encouraging that so many local publishers took the time to meet visiting New Zealand publishers.”

  Joy Allcock of MJA Publishing found that travelling in a group with support of ENZ was helpful in opening the right doors.

  "In Seoul, David Glover and Onnuri Lee [ENZ Market Development Manager]did an incredible job – the visit was well-organised and researched. The people I met were preselected and were already interested in the product. They were ready to provide helpful feedback," said Joy. 

  In Hong Kong, Joy was invited to present to 200 early childhood teachers by the Bureau of Education, an opportunity that would not have been offered if she had been visiting as a single company.   

  David noted that selling our learning material to Asia is challenging.

  “It is clear that NZ publishers will have to adapt their materials quite extensively to local market conditions if they wish to succeed here. But initial feedback from the visiting publishers is very positive and there are a number of good leads to follow up and hopefully turn into long term contracts,” said Glover.

  The four educational publishers, ESA Publications, Lanky Hippo Publishing, MJA Publishing, and Wendy Pye Publishing visited Korea and were joined in Hong Kong by academic publisher NZCER before all travelling to the Taipei International Book Exhibition 11 – 16 February 2015.  

• Flying Kiwi makes return flight

  Early in the new year, our Santiago-based Market Development Manager Javiera Visedo received a surprise visit from a familiar face – Flying Kiwi Catherine Lee. Catherine was one of the first group of seven Flying Kiwis to study in Santiago in 2013 and she had come back for a three week holiday in Chile to spend time with her host family.

  “Although obviously my visit as one of the Flying Kiwis was very advantageous from a learning perspective, the friendships and bonds I have formed with my host family and classmates transcend language barriers and distance,” said Catherine.

  Flying Kiwis is an ENZ initiative to send New Zealand secondary school students studying Spanish to Santiago for three weeks to attend school alongside Chilean students. The programme was developed in response to the Chilean Government-sponsored scholarship programme Penguins without Borders which sees Chilean students coming to New Zealand to study. 

  Catherine was in year 13 at Northcote College when she was chosen as a Flying Kiwi. At the time, her Spanish was advanced and she gave a speech for the welcome event at the Ambassador’s Residence.

  With one daughter of their own, Catherine’s host family treated her like a second daughter. They loved the experience so much that they hosted another Flying Kiwi last year – they say now they have three daughters.

  These days, Catherine is in her second year at the University of Auckland studying towards a Bachelor of Arts majoring in Spanish.

  “Travelling to a Spanish-speaking country and learning more about the language definitely influenced my decision to study translation and interpreting at a tertiary level. I could see myself having a career as a translator – I knew that was what I wanted to do with my life,” said Catherine.

  “I will definitely have an ongoing connection to Chile – I already miss my friends and host family! One day I would like to do another exchange to a Chilean university, or even live there for a while.

  Several of Catherine’s Chilean schoolmates have plans to travel and study in New Zealand. Her host sister is investigating visas to study and work in New Zealand for a year.

  “Even my host family are considering moving to New Zealand, as they have heard wonderful things about living there.”

  Javiera said that Catherine now speaks beautiful Spanish and her story demonstrates the success of the programme.

  “It’s great to see the long-term results of these initiatives. It makes us appreciate even more what we do and most importantly why we do it,” said Javiera.

  

  Bottom left photo (Left to right): Catherine’s host sister, Javiera Jimenez Ortiz; Catherine; and friend Rubi Ruiz Vallejos
  Bottom right photo (Left to right): Catherine’s host mother, Elena; Javiera Visedo (ENZ Market Development Manager); Catherine; and host sister, Javiera, at the New Zealand Embassy in Santiago

• Open Hearts, Open Minds, Open Books

  New Zealand’s Guest of Honour presence at the Taipei International Book Exhibition (TIBE) had a strong education flavour as Education New Zealand staff and six education publishers participated alongside a cast of leading New Zealand authors and other New Zealand publishers.

  Education New Zealand contributed $100,000 to New Zealand organiser Publishers Association of New Zealand (PANZ) to support the participation of the Wendy Pye Group, ESA Publications; MJA Publishing; Lanky Hippo Publishing; the New Zealand Council for Educational Research; and Clean Slate Press at TIBE held over 11 – 16 February 2015.

  TIBE is the largest book fair in Asia and acts as a gateway to the region. In 2014, TIBE had more than 500,000 visitors, over 1,000 events for visitors or publishers, more than 700 domestic and international reporters and 423 international publishing houses in attendance. 

  This year TIBE brought in free entry for school-aged children, which was expected to boost visitor numbers as well as providing an expanded audience for Education New Zealand’s “Study in New Zealand” messaging.

  New Zealand’s Guest of Honour status ensured that we received prime positioning within the fair venue as well as enhanced interest and attention from media; Taiwan authorities; and industry representatives seeking to buy rights. 

  A wide-ranging programme included strong publisher presence, public presentations, kapa haka performances, carving by the New Zealand Māori Arts and Crafts Council/Ngā Kete Tuku Iho, a visiting author programme, and offsite events including an art exhibition. The eye-catching New Zealand Pavilion – in a design of three Māori tokotoko (orator’s sticks) – exemplified New Zealand’s “Open Hearts, Open Minds, Open Books” theme.

  “Education New Zealand has previously supported our education publishers’ attendance at such key international trade events, as it gives them the opportunity to explore new markets and opportunities in a dedicated business setting”, said ENZ’s Business Development Manager, Adele Bryant.

  “Dame Wendy Pye was busy at her stand following up leads she attributed to attendance at Frankfurt 2012 where New Zealand was also Guest of Honour and ENZ supported education publishers.”

  

  Above: Dame Wendy Pye and a young Taiwanese student demonstrating one of Wendy’s education tools.

  While the delegation of education publishers represented a mix of experienced and new exporters, all were united in having high-quality products that represented New Zealand's reputation for innovation and quality education. 

  “ENZ support for TIBE and earlier scoping visits to Hong Kong and Seoul has helped profile our strengths in education publishing to Asian publishers. The New Zealand delegation has been able to understand how their product can better fit the market as well as meet new business leads”, said Adele.

  ENZ’s Regional Director – Greater China, Alexandra Grace, also delivered presentations profiling New Zealand as a high-quality education destination that fosters innovation and creativity in its students.

  “It was inspiring to deliver these presentations as part of New Zealand’s Guest of Honour programme”, said Alex.

  “Being part of a programme that included such creative and talented New Zealanders as Eleanor Catton, Witi Ihimaera, and Joy Cowley – not to mention our education publishers, who are seeking to inspire, delight, and educate children around the world with their innovative learning tools – was a real buzz. Their presence complemented perfectly the message I was seeking to make about New Zealand as a place where ideas and talent are nurtured and developed.”

  “I was also able to point to Eleanor Catton and Witi Ihimaera – both of whom teach at Manukau Institute of Technology – as being event-appropriate examples of how New Zealand delivers applied education in a way that is closely linked to industry.”

  Education New Zealand will continue to work with TIBE participants and other education publishers to assist them in finding opportunities to promote their products, skills and expertise offshore; as well as working to promote New Zealand as an education destination of choice to students from Taiwan.

  For further information on New Zealand’s participation at this year’s Taiwan International Book Exhibition, visit: www.publishers.org.nz

  To find out about other connections our education publishers made on their way to Taipei, read here. 

  Below: Inside the NZ pavilion ENZ Regional Director – Greater China, Alex Grace, presents on the strengths of NZ education publishing.

  

• Wanted: Good news stories

  With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.

  And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion. 

  While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.

  Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.

  Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.

  Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.

  Email us at media@enz.govt.nz if you have a great story to share.

  Take a look at the kind of stories we have worked to profile in China:

  • Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.

  • China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.

  • Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.

  • Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.

  • Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.

  • Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.

  • Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students. 

• Pakistan providers visit New Zealand

  The visit’s primary purpose is to increase the number of New Zealand Universities on Pakistan’s approved PhD scholarship list.

  This visit follows an ENZ-led inaugural education delegation trip to Pakistan from 26-30 October 2014. The trip was to scope out opportunities in the Postgraduate and Degree-level student markets. The delegation included representatives from universities, Institutes of Technology and Polytechnics and Private Training Establishments, and was also supported by Immigration New Zealand and the Honorary Consul General for Pakistan, Mr Moin Fudda.

  Feedback from the providers on this market development approach was positive, with delegation members signalling they’ll be heading back into the market in 2015 as part of a sustained promotional effort.

  “We’re really happy with the lessons and outcomes from the trip. We’re progressing a market-development plan with Immigration New Zealand, which can provide a staged market development approach focussing on high-value students” says Middle East Director John Laxon.

  The visit attracted some media coverage in Pakistan, including these pieces in Pakistan Today and the Daily Times.