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ENZ staffing changes in Washington, D.C
On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ.
Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).
“As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.
Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”.
ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.
We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September.
"Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said.
Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities.
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ENZ expands annual agent co-investment initiative for 2020
Successful proposals have been selected, and co-investment activities are already underway in Latin America and Greater China. Activities include counsellor training, virtual campus tours and a new digital publication for prospective students.
In the coming months, the selection process will begin in the Malaysia, Indonesia, Viet Nam, Thailand and Philippines markets.
The selected education agencies will be running their co-investment activities between August and December, so that institutions are able to virtually attend activities or contribute information during what is usually the peak promotional season in-market.
The initiatives recognise that although students are not being recruited to begin study in New Zealand now, they are seeking information for study destination decisions which begin years before their international study experience commences.
ENZ’s agent co-investment initiatives promote a high quality student experience by supporting those agencies with proven high visa approval rates in our target markets, which is particularly important as students require transparent and reliable information on their study plans during COVID-19.
“These initiatives are a wonderful way to support ENZ recognised agencies (ENZRA), and the ENZ team is intending to continue offering them in various markets to keep the New Zealand story alive and nurture existing relationships,” says ENZ Manager Education Agents, Geneviève Rousseau Cung.
“They also supplement the global ENZ agent webinar updates being provided across all markets, and tailored ENZ workshops, seminars and training sessions for agents in priority markets.”
China
Education International Cooperation (EIC), one of the largest international education agencies in China, was one of the eight successful ENZRA agencies chosen by the selection panel as a partner in the Agent Co-Investment Initiative.
One of the deliverables is a press conference and promotional campaign for the 2020 Study in New Zealand Report that includes data from an EIC-conducted survey and an analysis of EIC’s internal application data.
The report is one of the first produced by a Chinese education agency and gives students and parents a clear guide to studying in New Zealand. EIC reported high praise from families and New Zealand institutions on the 2018 report, which is one of the motivations for continuing the research and press conference annually.
“I believe the data will provide some important information and thinking for ENZ and New Zealand institutions, and strengthen the in-depth understanding of the Chinese market,” EIC Director of Australia & New Zealand – Division of Student Recruitment, Celia Liu, says.
“To coincide with the release of this report, EIC will also invite New Zealand institutions to participate in promoting the virtual event on 12 September.”
Latin America
In Latin America, student interest in New Zealand has increased due to the excellent reputation gained since the beginning of the pandemic in March. In order to show our commitment to agents in-market, we’ve selected projects from 14 ENZRA agents:
- Five from Brazil (Australian Center, Information Planet, Up Study, Yazigi and YES)
- Three from Chile (Global student, Hain y Viaja Estudia)
- Six from Colombia (Babel Studies, Extudia, SEA, Student Connection and Viva en NZ)
The activities proposed range from the creation of a digital magazine for prospective students, online campaigns to virtual events, all of which began in July and will end in September. Some projects are also supported by a New Zealand institution, for example, YES Intercâmbio from Brazil is working with Massey University and Southern Institute of Technology (SIT), and Hain Chile working together with AIS and Western Springs High School.
At this time of uncertainty, other initiatives that are part of the ENZ Agent Co-Investment include contingency plans to account for the changing international education landscape. ENZ’s team in Latin America remains in close contact with our agency partners around any proposed changes to the submitted plans to allow flexibility and support while maintaining the integrity of the ENZ Agent Co-Investment Initiative.
“We are pleased to support and work with agents in these initiatives, which help to maintain the New Zealand education brand alive and relevant as we enter what is expected to be a hyper-competitive scenario in the next years,” ENZ Director of Education for Chile and Colombia, Javiera Visedo, says.
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Around the world in five - May 2022
International
NZ: fully open on July 31 and post-study work reforms announced
New Zealand to continue below Year 9 recruitment as government backs down
NZ consults on new strategy and plans promotional tour of Americas
New Zealand aims for 'high value' and diversity in refreshed strategy
New Zealand international education renews outward focus
Chinese student flows tipped to peak within five years
New Zealand
Chris Hipkins wants to diversify countries international students come from
International students group respond to 'backdoor to residency' comment
Long distance life: Three students navigating the pandemic far from whānau
International student market unlikely to recover quickly, agents warn
Chile
Learn about the benefits of traveling to New Zealand with the visa to study and work
China
China: Could lockdown fatigue influence outbound student mobility?
India
India simplifies procedures for foreign institution partnerships
Thailand
United States
Chris Hipkins wants to diversify the countries where international students come from
NZ consults on new strategy as gov’t plans promotional tour of Americas
Viet Nam
New Zealand ready to welcome Vietnamese students back two months earlier
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