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Massey and Education New Zealand collaborate on digital marketing service
How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.
EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.
This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.
Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.
“We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”
Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.
EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.
ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.
“The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”
The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.
If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.
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Minister of Education, Chris Hipkins to address NZIEC 2019
For the second time in his role as Minister of Education, Minister Hipkins will address the conference delegates of NZIEC 2019.
On the morning of 7 August, Minister Hipkins will give a ministerial address followed by a brief question and answer session, where delegates will get to put their questions to the Minister through the Conference app.
Minister Hipkins will reflect on the past year in international education, and address the opportunities and challenges the sector will face in the coming 12 months.
Delegates interested in hearing more on the Strategy can head to the panel session on the Wednesday afternoon. Co-hosted by the Ministry of Education and ENZ, the ‘New Zealand Internation Education Strategy: One Year On’ session will discuss how the cross-agency action plan has affected positive change and collaboration. Additional to the Ministry of Education and ENZ, there will be representatives from all agencies involved including MFAT, MBIE, Immigration NZ and NZQA.
To be held over 7 and 8 August, the 28th annual NZIEC will focus on the theme of ‘Navigating our changing world’. You can view the full programme here.
The conference will host more than 600 delegates and a wide range of industry presenters. There are still a handful of tickets left, so register now on the NZIEC website if you don’t want to miss out.
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Chinese and Kiwi students come together for Youth Summit
This was the third summit of its kind and included student delegates from around New Zealand and the cities of Qingdao, Wuhan, Baoding, Chengdu and Zhuhai in China.
The summit had student delegates taking part in workshops and working on projects about global citizenship, social responsibility and leadership while in residence at St Andrew’s College in Christchurch. The Chinese delegation then visited Queenstown and Dunedin while hosted by Taieri College, showcasing our southern cities over four days.
Student delegates experienced a formal official opening ceremony, and the signing of the first education memorandum of understanding between Christchurch Educated and the Qingdao Municipal Education Bureau. Two VIP delegations from Qingdao also attended the opening ceremony and visited education providers in Christchurch.
Summit founder and president of the Institute of Global Engagement New Zealand, Jan Fitz-Gerald, said she was delighted to bring the summit to Christchurch for its second time in New Zealand.
“The summit’s goal is to empower the next generation of global citizens and leaders to work and live within a culturally diverse environment. This year, we featured some insightful sessions on cultural diversity, preparing to face the issues of the future as global citizens and leaders, and understanding China,” Jan said.
For Hayley O’Connell of Taieri College, the youth summit was a life-changing experience.
“The bond and connections that I have formed with people from around [China] have been amazing, and there were so many life-long messages that I was able to take away from this summit. Anyone who is interested in helping to lead the global changes of the future – this summit is for you,” Hayley said.
The summit was sponsored by ENZ, the Institute of Global Engagement New Zealand, Christchurch Educated and the New Zealand China Council, with support from St Andrew’s College and Taieri College.
The 2020 summit to be held in China is expected to attract a large delegation with 2019 delegates already signing up.
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Wellington International Students Excellence Awards showcase the value of international education
Established in 2016, the Wellington International Student Excellence Awards, held by WellingtonNZ, recognise high-achieving international students based in the Wellington region.
Awardees included Academic Excellence Award winner and Whitireia NZ/WelTec student Matthew Hitchener from England, who was honoured for his project introducing pelvic binders to paramedic services in Wellington. Pelvic binders are commonly used overseas to compress the pelvis to prevent bleeding in those with a pelvic fracture. After a successful trial on a LifeFlight helicopter, the binders will soon be launched on all Wellington Free Ambulances.
WellingtonNZ Workforce and Business Growth Manager, Matt Carrere, says the awards show both what the Wellington region can offer international students, as well as the vast contribution students make to the region in return.
“Wellington is an interconnected, social and diverse region where international students learn and thrive. It’s unsurprising that many choose to remain here after their studies to pursue a career.”
The awards also recognised individuals and organisations that work to welcome international students to the region.
PhD candidate at Victoria University of Wellington, Anna-Marie White, received the Internationalisation Award – Domestic Student for organising regular PhD writing workshops (or ‘bootcamps’) with international students.
She was nominated by a group of PhD candidates from around the world, who said: “Anna has expressed her manaakitanga to her international friends and has increased our feeling of home, our love of New Zealand, and our passion for our research. Bootcamp will always be the highlight of our PhD studies, and Anna is a member of the Wellington community that you can be incredibly proud of.”
This year’s Internationalisation Workplace Award went to Wellington tech company MarginFuel for offering employment and internships to 20 international students and graduates.
“MarginFuel offers the students opportunities to further their careers, and in return we have found the students are intelligent, hard-working and add a rich layer to our team culture,” CEO Andrew Pascoe says. “New hires especially comment on how culturally diverse we are, and how this adds so much to the organisation.”
For the full list of winners, visit the WellingtonNZ website.
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Register for ENZ’s market intelligence webinars for South Korea and Japan
An ENZ market intelligence webinar for Korea has been organised and registration is now open. It will offer local market updates and insights and share Immigration New Zealand updates.
Registration is also open for an ENZ market intelligence webinar focusing on the Japanese market. This will include local market updates and insights, 2020 dates and regional engagements and NZQA Amendments to the Code of Practice.
ENZ’s Director Asia, John Laxon, said the industry webinars will be a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff.
“This will ensure in-market recruitment efforts are well targeted. Our 2019 webinar series is providing market insights and updates from around the Asia region, taking into account strong industry interest in the 2018 series.”
South Korea Industry Webinar
Wednesday, 28 August, 11am Korea time/2pm New Zealand time
Japan Industry Webinar
Monday, 16 September, 11am Japan time/2pm New Zealand time
