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Studyinnewzealand.com translated
Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.
The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.
Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.
Language home pages – a home page with a link to the global English language site
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ENZ welcomes new Business Development Manager
He will work with private training establishments in Auckland and throughout New Zealand.
Henry, who most recently worked for New Zealand Trade and Enterprise in brand management and international marketing roles, will be based in Auckland.
A graduate of Otago University in New Zealand, Henry studied Tourism Marketing and spent a number of years working offshore in business roles based in Japan, the United Kingdom and the Netherlands. Since returning to New Zealand in 2003, Henry has delivered marketing strategies and campaigns for brands in New Zealand including Air New Zealand Holidays and Westpac New Zealand.
“I’m delighted to welcome Henry to the team,” says General Manager Business Development Clive Jones.
“His passion and purpose lies in helping New Zealand organisations win on the world stage, and I’m confident this enthusiasm and energy will make a real difference to one of the most important sectors in New Zealand’s international education industry.”
Henry begins his role on 18 November.
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Six million students look to NZ's teachers in digital campaign
On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.
Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.
“Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.
“By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”
The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.
“These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.
“Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”
Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.
Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.
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New Safety in the City videos for international students
Race Relations Commissioner, Dame Susan Devoy, welcomed the launch of the new videos at a special event on 20 March at Auckland Tourism, Events and Economic Development (ATEED).
The latest Safety in the City videos, which have been developed in collaboration with New Zealand Police, present 10 risk scenarios ranging from theft, personal safety, and sexual harassment to drugs and fraud. They highlight ways in which international students can protect themselves in each of these situations with the help of various support services.
The videosare accessible to international students and education providers via Study Auckland’s online toolkit, and a compilation can be seen on YouTube. The videos can be played together, or by subject area of interest, and are available with English and simplified Chinese subtitles.
Dame Susan Devoy welcomes this work by Study Auckland developed as part of New Zealand’s international student wellbeing strategy.
“The creation of these new videos will make an excellent contribution to the safety of international students in the city,” she said.
Study Auckland’s Manager International Education, Henry Matthews, said helping international students have the best possible experience of Auckland is a key focus for Study Auckland.
Henry and the Study Auckland team are mindful of Auckland’s responsibility as hosts to more than 80,000 international students each year.
“International students are valuable ambassadors for Auckland, whether it’s contributing to the workforce, enhancing the cultural fabric of the city, or encouraging their friends and families to come for a visit or invest in the region,” Matthews said.
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Around the world in five
UK
UUKi launches outward student mobility campaign
Currently just 6.6 percent of UK students are mobile during their studies. As part of a national strategy, Universities UK International (UUKi) is looking to double this figure to 13 percent by 2020.
GLOBAL
New report maps student expectations for language study
A survey of nearly 5,000 current and former language students found very high levels of student satisfaction and expectations – largely well met through language study abroad.
AUSTRALIA
Welfare of international students a top priority
As tertiary educators welcome new students starting this semester, the focus will be on helping them navigate through the challenges of studying in a foreign land. Legal support for tenancy and employment is one focus.
IRELAND
€2.5m centre for US students in Ireland
A €2.5m international residential centre is being developed to house the increasing number of US students opting for study abroad programmes in Ireland. The centre is scheduled for completion in 2019, and will include an education hub, a library, study rooms and video conference facilities.
MALAYSIA
Education policies need to start thinking about robots taking jobs away
With the rapid rise of automation, artificial intelligence and robotics, economists are calling for a greater emphasis on critical thinking in Malaysia’s education policies.
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Award received
This award (following on from a similar win in 2014) again acknowledges Education New Zealand’s ongoing support and commitment to its relationship with the Chinese Service Centre for Scholarly Exchange (the organiser and verifier of overseas qualifications, amongst other things) as well as recognises our industry’s commitment to participating annually in this set of important profiling and recruitment events.
The University of Waikato received its “Best Overseas Partner University” Award at the same ceremony (detailed in the last edition of E-News).
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New social media launch in China
“Last year our awareness levels in China grew 17 per cent between April and December,” says Kathryn McCarrison, General Manager Marketing and Channel Development.
“With year-on-year growth in enrolments and student visa approvals from China, we want to continue building on this momentum in a top priority market for New Zealand.”
The number of Chinese students studying at a New Zealand institution was up 3 per cent in 2013 on 2012 and this growth looks set to continue, with student visa approvals from January to March this year increasing by 24 per cent.
In August new ‘Study New Zealand’ Weibo and WeChat sites will launch, targeting a youth audience with fun, informative and interactive content about studying in New Zealand.
Weibo is a microblogging platform, similar to both Twitter and Facebook, with more than 129 million monthly active users and more than 61 million average daily active users. Described by Forbes magazines as the world’s most powerful app, WeChat is a similarly popular mobile messaging app used by more than 350 million monthly active users.
The China team will continue to support the Ministry of Foreign Affairs and Trade Embassy’s Weibo account – supplying all-important content about bilateral education and research collaborations which demonstrate the depth of New Zealand’s strong education relationship with China.
“We are focused on profiling the dual opportunities New Zealand offers to China, as a high-quality and committed strategic education partner for our education products and services, and as an exceptional study destination,” says Alex Grace, Regional Director – Greater China.
Whereas social media activity will reach a wide audience, recent campaign activity in China was targeted at those actively considering studying abroad, particularly at university level.
The campaign, which remains active until the end of July, matched prospective students to an agent to find out more information about studying in New Zealand.
To date, over 6,500 prospective students have registered to find out more about New Zealand and these enquiries are being actively followed up by four agencies, who will in turn provide these qualified leads to New Zealand institutions.
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Around the world in five
JAPAN
International students fall behind in job hunt
Despite efforts to encourage Japanese companies to globalise, language issues and mismatches between students and employers mean few job offers are made to international students.
TAIWAN
Government to boost post-study work rights
The Taiwan government is looking to lower restrictions for international students to remain after graduation and access work rights in a move to bolster the country’s professional workforce.
GLOBAL
For international students, shifting choices of where to study
What do falling or stagnating international student enrolments in the US and UK mean for international student mobility around the world?
AMERICAS
Crossing borders: How 10 universities are forging new ties in the Americas
Institutional collaborations are enabling 10 universities across the Americas to work together on common issues such as lack of technological innovation, climate change and public health issues.
GERMANY
Germany seeks solutions for lack of teachers in schools
An "education emergency" looms in Germany as schools struggle with a shortage of nearly 40,000 teachers due to a population increase and hurdles to get into teacher training programmes.
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International students dig deep
The student volunteers were a mix of high school (Shirley Boys High School, St Bedes College and Riccarton High School) and university students (Ara Institute of Canterbury, Lincoln University and University of Canterbury), said Izzie Guo, Student Experience Coordinator, Canterbury International Education Leadership Accord and Christchurch Educated.
“There was also a great mix of cultures, with students coming from China, India, Japan, Russia, Thailand, Botswana and Zimbabwe, Bolivia, Philippines, Malaysia and New Zealand,” she said.
The students took around two hours to plant 500 native plants, including rushes and sedges.
“The international students learned about native bush, while several locals stopped by to talk to the internationals and learn about the reasons they were in Christchurch, and how they were enjoying studying and living in New Zealand,” Izzie said.
The event was followed by a Kiwi-style BBQ thanks to the Christchurch City Council park ranger involved, Robbie Hewson. It finished with a soccer game, where team China and Japan competed with team Russia and New Zealand.
“After the BBQ, some of the students walked around the Sister City gardens at the quarry – they were very excited to see that the garden was built to signify the relationships between their countries and Christchurch.
”I had a wonderful time!” said Omar Sheta, from Egypt who is studying at Riccarton High School. “I met lovely people from different parts of the world, we volunteered together as one, chatted and played soccer together.
"It was definitely a fun and meaningful experience for all,” said Sigred Yamit, a Filipino who is studying at the University of Canterbury.
“Not only were we able to contribute a bit to the local gardens and community, but we also made new friends. Everyone had a great time and tons of selfies were taken at the end of the day."
This event was supported Christchurch Educated International Student Association and Ara’s student events team.
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Successful round of roadmap workshops
The workshops were an important first step in the development of the Roadmaps, but they are just the beginning of the process. The workshops were rich with robust discussion and innovative thinking. Participants provided plenty of great ideas about the future direction and growth of the international education industry. The workshops were not only about tossing around good ideas though, they focused on identifying aspirations and desired outcomes and identifying clear actionable steps to take us forward.
On the subject of roadmaps, Education New Zealand (ENZ) is delighted to announce the appointment of Greg Scott and Tim Mahren Brown to the Project Manager roles for the school sector and English Language sector respectively. We will keep you informed of further appointments as they are confirmed.
Introducing Greg Scott
Greg Scott has considerable experience in the school sector – as a teacher, a finance manager, and most recently as the Director of Middleton Grange International College, a position he has held since 2008. Prior to that role, Greg was Education Sector Manager at New Zealand Trade and Enterprise. Greg is also a Chartered Accountant and spent ten years lecturing and in management roles at the Christchurch College of Education.
“With his huge range of skills and experience Greg ticks all the boxes for what is required in this key role. He is well-respected member of the school community, and we are excited about the expertise he will bring to the task at hand. I know that his contribution to the project will match the significance of the project itself,” says General Manager Business Development Clive Jones.
Greg is looking forward making a difference, and comments; "I am very pleased to be able to contribute to this vital project for the future of international education within the school sector. It is essential that the sector is listened to and well-represented throughout the process and my intention is to do just that.”
Greg begins his role on 2 December and will be based in Christchurch.
Introducing Tim Mahren Brown
Tim Mahren Brown is CEO and Director at The Campbell Institute, which has campuses in both Wellington and Auckland. Tim and two other directors founded The Campbell Institute 11 years ago and it is now Wellington’s largest English Language School. The Institute is Preferred Partner to Victoria University of Wellington, is an accredited Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA) centre, and a member of English New Zealand.
Tim has been a Board member and Deputy Chair of Education Wellington since 2003, and is a strong proponent of cooperative marketing, lobbying and collegiality. Based in Wellington, Tim has substantial experience liaising with the education sector’s governing bodies and political decision makers.
“Tim is a highly-skilled English Language provider whose energy and enthusiasm, coupled with his extensive networks mean he will be a great asset to this sector’s roadmap development. I am very pleased that this hugely important sector has someone of Tim’s calibre to guide them (lead them?) in this process,” says Clive Jones.
Tim is keen to make sure the English Language sector is strongly engaged and involved in in the roadmap development and says; “It’s great to have this opportunity to get out into the industry and share ideas with like-minded people, and to consider proactively how we see ourselves and our English Language sector shaping up over the next 10-12 years. There has never been a better time to have a voice, and I feel strongly about making sure that collective voice amounts to something significant."
