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  • Supporting international education mobility in China with Tourism NZ and Air New Zealand collaboration

    ENZ and Tourism NZ Launch the "New Zealand Study Tour Promotion Alliance" Initiative in South China 

    Tourism New Zealand and ENZ have been working closely together since 2020 to promote study tour programs for Chinese students and their families. This collaboration has had a positive impact, with a growing interest in short-term studies and family tours to New Zealand during the Chinese summer holiday period (this July and August). To further strengthen relationships with Chinese business partners, Tourism New Zealand recently launched the "New Zealand Study Tour Promotion Alliance" initiative, with support from ENZ. 

    From left to right: Sandy He – South China Manager, TNZ; Rachel Crump – NZ Consul General in Guangzhou; Grace Yao – Regional Trade Manager Greater China; Felix Ye, ENZ Guangzhou

    The purpose of the "New Zealand Study Tour Promotion Alliance" is to tap into the potential for growth in this segment post COVID-19. The initiative offers students a short-term study tour experience, providing them with a glimpse into the New Zealand educational system and lifestyle. The alliance consists of ten selected members, including key partners such as K-12 schools and educational organisations directly or indirectly associated with K-12 schools in South China. These members include two provincial-level international education associations representing the public and international school sectors, an international school networking platform, and seven Chinese international/private schools. All ten members of the alliance have either sent students to Aotearoa New Zealand or have committed to promoting New Zealand as a study tour destination in the next three years. They will receive direct or indirect support from both Tourism New Zealand and Education New Zealand. 

    The official launch of the initiative took place on 21st June, with over 80 participants from the education and tourism industries invited. Rachel Crump, the New Zealand Consul-General in Guangzhou, officiated the ceremony and expressed her excitement about this cross-industry cooperation between Tourism New Zealand and Education New Zealand. 

    Rachel said “I have often participated in Tourism New Zealand and Education New Zealand events, but this is the first time I’ve participated in a joint event. This type of cross-industry cooperation is new and significant for both agencies.”  

    Michael Zhang, ENZ's Regional Director - Greater China, also said "As we reconnect following the three years of the pandemic, we invite Chinese students and their families, to come back to New Zealand and become an important bridge between our two countries again.”

    Felix Ye, Rachel Crump, and Grace Yao took a group photo with the members of the Alliance

    The initiative focuses on promoting a two to four-week New Zealand short-term study experience, which combines classroom study with a sightseeing holiday component. During the Chinese summer holiday, students attend one or two weeks of classroom study in a New Zealand school while their parents enjoy a holiday in the country. After the study part of the tour, families have the option to spend additional weeks in New Zealand. The initiative is expected to attract over 1,000 students plus their families to New Zealand during this July and August Chinese summer holiday period. 

    After the launch ceremony, the guests mixed and mingled, chatting and networking with each other

    ENZ and Air New Zealand to develop strategic partnership for growth of international student sector in China 

    Education New Zealand Manapou ki te Ao and Air New Zealand have pledged to work together to develop a strategic partnership for the international student sector in China. 

    ENZ’s Felix Ye moderated the panel discussion with the Alliance members

    The initiative was launched with the signing of a Statement of Intent at a special ceremony in Shanghai which was witnessed by Minister of Tourism, Hon Peeni Henare in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China. 

    Both parties will seek to take advantage of existing cooperation and provide a framework for further potential areas to be developed. 

    These could include joint promotional and marketing efforts in China, as well as supporting student mobility from New Zealand-China partnerships, joint programmes, and institution to institution co-operation. 

     

    ENZ’s Chief Executive Grant McPherson and Air New Zealand’s General Manager – Asia Jonathan Zhang, sign a Statement of Intent at a special ceremony in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.

     

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  • ELS changes for Korean students

    The Korean government has announced a ban on after-school English education to first and second graders in elementary school (Years 3 and 4 of New Zealand primary school) as well as English classes at kindergarten (Years 1 and 2 of New Zealand primary school).

    The ban for first and second graders will come into effect in March 2018 while the kindergarten ban will take place from 2019.

    Kay Kyungah Lee, ENZ’s Senior Market Development Manager – South Korea, explains that the ban is to prevent students from studying English before the third grade, where it becomes part of the curriculum in Korea.

    “To get a headstart, many schools offer after-school English courses for first- and second-graders.

    “To equalise the competitive education culture, a law banning advanced learning was adopted in 2014. However, after-school English courses remained intact due to strong demand from parents.”

    Kay said Korean parents have relied on English being taught during early education for many years. However, with the new ban limiting this option in-country, there could be opportunities for New Zealand providers to benefit.

    “This ban is likely to result in an increase in private English education. But when only expensive options are available in Korea, overseas education can be more appealing and have better value for money.

    “English language is still regarded as one of the most important skills in the competitive job market in Korea. The level of interest for an effective English education would be high amongst Korean parents.”

  • Kiwi teachers connect with Indonesia

    Sean O’Connor, Educators Network Manager for the Foundation said cultural connection trips give teachers invaluable first-hand experience and knowledge of Asia, which they can in turn share with their students.

    “By actually visiting a country, teachers get a much deeper understanding. We also find students are far more engaged when hearing about their teacher’s personal experiences,” he said.

    During the trip, the teachers visited schools and historical sites throughout Jakarta and Yogyakarta.

    Teacher Ella Hollows from Onerahi School, Whangarei, said the highlight was visiting Al Azhar Islamic schools in Jakarta where she and the other Kiwi teachers home-stayed with local Indonesian families.

    “Not only did we experience the culture and history of Indonesia, we got to meet people from different walks of life and developed our understanding of the importance of Asian languages and culture from an education perspective.

    “As a teacher, it was a great opportunity to be part of a school in another culture and experience the similarities and the differences,” she said.

    Since returning to New Zealand, Ella has been in regular contact with a teacher she met during the visit, and recently held the first of what she hopes will be regular Skype conversations between her class and an Al Azhar class. Students discussed their hobbies and what they like about school, and are beginning to learn about traditional Indonesian and Māori culture.

    Ngaire Gow, a teacher at Brookfield School, Tauranga, said before she left for Indonesia, her students created a slideshow about New Zealand which she shared with teachers in Indonesia. On her return, Ngaire created an Indonesia display for the classroom using her photos and souvenirs, prompting discussion and questions from her students.

    “Trips like this lead us towards being culturally competent and to respect different ways of understanding and knowing, which is extremely important for teachers in New Zealand as a multi-cultural country with students of various cultures in our classrooms,” she said.

    Click here for a short video of what the teachers experienced in Indonesia.

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  • E-News-November

  • “Feedback is a gift” - Education New Zealand Manapou ki te Ao’s 2023 Sector Survey

    We would like to thank the many respondents who took the time to answer the survey, including universities, schools, Private Training Establishments, English Language Schools, education product and services companies, Te Pūkenga, peak bodies, and regional economic development agencies.  

    Undertaken annually, the survey helps ENZ to understand what is important to the sector, what services and support provide the most value, and where there are opportunities for ENZ to improve our offerings.  

    In 2023, 73% of the sector agreed that ENZ’s services and support over the past year had added value to their organisation, Business and market advice and E-News were ranked as the most useful services. 

    Areas such as ENZ’s in-market advice and informed intelligence were highlighted as being helpful to the sector in making timely, informed decisions, as is the support to re-establish and consolidate presence in existing markets while exploring new growth opportunities. The opportunities that ENZ provides for international partnerships was also highlighted as helpful.  

    The survey is also important in identifying the areas in which the sector would like ENZ to focus more. This included more advance notice on upcoming events and opportunities, providing more clarity on the range of services and support available and building more strategic partnerships across the wider sector.  

    Sharon-May McCrostie, ENZ’s Director of Sector Engagement said that while this survey is held annually, ENZ welcomes ongoing feedback on how ENZ can best support the New Zealand international education sector to grow. 

    “These surveys are considered an important scorecard for us to understand where we are meeting expectations with our stakeholders but also opportunities to improve our support to the sector. 

    “Looking ahead to 2024, the sector has said it would like to see us improve our engagement around integrating views of the sector in our planning and promoting the value that the international education sector brings to NZ,” added Sharon-May. 

    For information on ENZ’s digital tools, resources, and insights available to the NZ international education sector, check out MaiENZ. 

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