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Around the world in five
CHINA
Gaokao offers colleges “new opportunities” for global recruitment
China's national university entrance exam – the Gaokao – is increasingly being accepted by universities in the US and elsewhere in the world.
UK
UK global university ranking Brexit warning
UK’s strong performance in global university rankings could be adversely affected by Brexit if access is disrupted to European funding and research partnerships.
KOREA
South Korea to tighten foreign students' visa requirements
The government is tightening visa rules for international students in Korean language programmes at universities after finding a three-fold increase in the number of students in these programmes staying on illegally in the country.
GLOBAL
What makes international students happy?
An international student's country of origin plays a huge role in what makes them happy, along with factors such as employability skills, future job prospects and education experience.
GERMANY
Foreign students are one solution for Germany's shrinking universities
A research report recommends regional universities in Germany continue to make themselves more attractive to international students amid the decline in domestic students.
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ENZ Agent Seminars in China make a strong impact for rebuilding connections
China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.
Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.
In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.
Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.
Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.
To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.
Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
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The key drivers of the consumer
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China’s media/digital/social media landscape
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The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
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ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.
ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.
Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.
Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.
87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”
The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
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Around the world in five
INDIA
Watch for shifts in Indian outbound this year
India has become a key sending market in international education. However, Indian students’ choice of study destination is highly influenced by visa policy and the availability of post-study work opportunities. Recent developments in the US and the UK have called their continuing appeal into question, opening the door for other destinations to claim a share of the market. So where will these students go?
MALAYSIA
Many students in fields that don’t interest them
At least one in three Malaysian students is pursuing a degree that doesn’t suit his personality or character traits, according to an international recruitment agency. The agency suggests that the mismatch between character traits and qualifications was one of the main reasons that Malaysia had a high number of unemployed graduates – 200,000 in 2016, according to the Malaysian Employers Federation.
CHINA
Schools develop global vision in students
In Hangzhou, education authorities are encouraging schools to adopt an international outlook and curriculum. Next month, 30 local elementary and middle schools will officially be models in international student exchanges, global relations and the employment of teachers from abroad. By the end of this year, the city hopes to have 80 schools in that designation.
CANADA
Campaign launches to spur #LearningAbroad
The Canadian Bureau for International Education has rolled out a nationwide campaign, Learning Beyond Borders, to encourage students to study abroad. Just 2.3% of university students studied abroad in 2014/15, but research suggests a much higher number of students are interested in studying abroad. Already, 87 education institutions have signed up, committing to removing barriers such as funding and credit transfer.
GLOBAL
Study zones: Find out the best cities in the world for international students
The annual ‘Best Student Cities’ list by Quacquarelli Symonds (QS) table ranks 125 cities on a number of measures including student satisfaction, affordability, university rankings, employer activity and more. The list highlights Montreal, Canada as the number one location, pushing Paris into the second place. For the first time, New Delhi and Mumbai feature among the top 100. Auckland is ranked 28, and Christchurch is ranked 74.
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Around the world in five
GLOBAL
Institutional websites remain a key element of online recruiting
As many as 9 in 10 prospective students don’t have a particular school in mind when they begin their search process, making institution websites an essential source of information for prospective students. Social media plays an important part too, particularly for gathering recommendations for institutions or schools and as a window into student life.
GLOBAL
Teacher demand international schools’ biggest challenge
Parents’ desire to equip their children with English language skills and prepare them for university overseas have contributed to a worldwide boom. The number of international students worldwide is forecasted to reach 6.3 million by 2021. Schools will therefore face the challenge of finding enough skilled teachers to deliver a high quality education to all of these students – some 150,000 qualified teachers are expected to be needed by 2021.
USA/MEXICO
Building bridges not walls will bring greater innovation
Over 60 university leaders from the Americas, Europe, Asia, Middle East and Africa met earlier this month along the USA-Mexico border to discuss the challenges and opportunities pertaining to innovation in higher education. They discussed innovation through effective partnerships – internationally, and between business connections and between disciplines.
AUSTRALIA
The growth of the higher education sector as an industry: what can we learn from Australia?
Australia is an attractive destination for students, but the country doesn’t rest on its laurels. Australia’s universities and schools take a proactive approach to recruitment. Many Australian institutions have implemented student diversification policies and have begun direct recruitment to specific demographics or regions.
UK
Mobility = Employability
In 2015, 64% of employers said that graduates with international experience are more employable – up from 33% in 2006. Globally, mobility is on the rise yet the UK fares poorly. In 2013/14, just over 10,000 of all higher education students in UK were outwardly mobile, compared to 50,000 each from Germany and Spain. The dominant barriers to mobility include lack of confidence with language skills (36%) and perceived difficulties adapting to a different culture (19%). So what are we doing to respond to these barriers?
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Around the world in five
CHINA
Studying Abroad (magazine affiliated with Guangming Daily)
The August issue of this Mandarin-language magazine shines a spotlight on New Zealand as an education destination. It features interviews with both New Zealand's Ambassador to China and Mongolia, Clare Fearnley and ENZ Director for Greater China, Miranda Herbert.
GLOBAL
‘How to live in a pandemic’: The university class we need during COVID-19?
The COVID-19 pandemic has demonstrated that health is a deeply interdisciplinary issue, demanding expert responses from a cross-section of fields: the arts, public health, social work and K-12 education among them.
AUSTRALIA
Australia visa data raises questions about student swerve
Australia’s latest offshore visa application data which revealed varying declines from important source countries has raised important questions about international student behaviour, and whether or not they are deferring to alternative destinations.
GLOBAL
What we have lost: International education and public diplomacy
Entangling universities with geopolitics can mean a bad student experience has a far broader cost.
GLOBAL
Online testing will become “the norm”
Online secure exams are becoming increasingly popular because of the Covid-19 pandemic, and in the future online testing will become the norm, according to LanguageCert’s chair of the Advisory Council.
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