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  • Insights for PTEs & ELS on how to better attract students from China

    In June, participants from Private Training Establishments (PTEs) and English Language Schools (ELS) in New Zealand were invited by Education New Zealand Manapou ki te Ao (ENZ) and the North Asia Centre of Asia-Pacific Excellence (CAPE) to attend a workshop looking at opportunities in China. The workshop was called “"Navigating the new dynamics of Chinese overseas students seeking to study with PTEs and English Language Schools." 

    Participants from PTEs and ELS at the June workshop co-hosted by ENZ and North Asia CAPE.

    Following the conclusion of the workshop, a report was commissioned by North Asia CAPE and facilitated by ENZ, with Shanghai-based market research company China Skinny conducting an in-depth exploration of key topics discussed during the event.  

    The report, ‘Insights for New Zealand’s English Language Schools and PTEs to better attract Chinese students’, was launched at an event at ENZ’s Auckland office in September with participants from PTEs and ELS. Mark Tanner, founder and managing director of China Skinny presented the report putting a focus on: 

    • Building awareness of your institutions with your Chinese target audience. 

    • Considerations for PTEs and English language schools. 

    • Examples of how other institutions are marketing to their target audiences in China, with an accompanying checklist. 

    Richard Kensington, Principal of Academic Relations at UP Education, attended both the workshop and the report launch.  

    He said, “These initiatives by ENZ provided useful insights into Chinese students considering overseas vocational education, including some we were not previously aware of. 

    "It also reminded us of the significant potential in China’s vocational education market. We need to explore new, innovative ways to recruit students, rather than just relying on traditional methods,” continued Richard. 

    The report is based on insights drawn from a survey of 700 vocational and language school considerers and interviews with eight education agents in China. A copy of the full report can be found here - Insights for NZ's ELS & PTEs to better attract Chinese students.pdf 

     

  • ENZ Indonesia launches Kiwi Challenge 2024

    On 21 September 2024, the Education New Zealand Manapou ki te Ai (ENZ) team in Indonesia proudly launched the fifth KIWI Challenge, continuing ENZ’s collaboration with New Zealand universities. Each year, the competition is co-hosted by ENZ and one New Zealand university with the University of Otago invited to participate in 2024.   

    This year, university students will participate alongside high school students for the first time. Their challenge is to propose solutions that support youth-led Small and Medium Enterprises (SMEs). 

    The in-person and online launch event featured a virtual keynote speech by Associate Professor Conor O’Kane, Head of the Bachelor of Entrepreneurship programme at Otago Business School. In-person attendees included Associate Professor Leah Watkins, Director of Masters’ Programmes; Regional Manager Sarah Ewing; and Otago Master of Entrepreneurship alumna Fasya Amasani, who delivered insightful sessions about the university. ENZ’s Market Manager, Naluri Bella Wati, also provided an overview of the competition regulations. 

    The event attracted approximately 100 attendees, all eager to engage with this inspiring challenge. ICAN Education, one of Otago and ENZ's agent partners, served as the on-ground organiser.  

    Students have until 31 October 2024 to register and send in their video submissions. Following this, the top five teams from both high school and university categories will be selected to pitch their entrepreneurial ideas in the finals, scheduled for 7 December 2024.  

    Promotional poster for the 2024 KIWI Challenge featuring this year’s event’s details. 

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