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Thai delegation visits New Zealand
In light of the Thai government’s new plan to develop a skilled workforce to meet industry demand, ENZ saw an opportunity to connect RMUT with New Zealand providers.
RMUT has a network of 40 campuses across Thailand, which are most similar to New Zealand ITPs. RMUT has a particular interest in customised, short-course training in New Zealand, and would like to see the establishment of an English language centre in Thailand.
The visit showcased New Zealand’s focus on practical skills and innovation in the classroom, with ENZ setting up meetings with Auckland University of Technology, Unitec, Air New Zealand Aviation Institute, Wintec, Wellington Institute of Technology, Whitireia Institute of Technology, Massey University, Otago Polytechnic and the University of Otago Language Centre.
Jaruwan Pongjaruwat, ENZ Programme Manager – Thailand, said the visit created a comprehensive understanding of New Zealand’s education system and fields of expertise.
“The RMUT group especially enjoyed the unique cultural experience and appreciated the welcoming and friendly New Zealand people.
“We visited some classrooms and they were able to see first-hand the practical learning environment.”
The visit is already showing positive results, with one RMUT president inviting selected New Zealand institutions to visit Thailand for further discussions.
The group of RMUT representatives at Air New Zealand Aviation Institute
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General election comes to NZIEC 2017
Hon Paul Goldsmith, Minister for Tertiary Education, Skills and Employment, and Chris Hipkins, Labour Party Spokesperson for Education, will outline their respective party’s vision for the future of our industry.
Both politicians will speak to the theme of ‘The future of New Zealand’s international education industry’. After their speeches, conference delegates will have an opportunity to ask them questions.
Hon Paul Goldsmith is List Member of Parliament for Epsom. In 2016, Mr Goldsmith was appointed Minister for Tertiary Education, Skills and Employment, Minister of Science and Innovation and Minister for Regulatory Reform.
Chris Hipkins is Member of Parliament for Rimutaka. Ranked number six in the Labour Shadow Cabinet, Mr Hipkins is the party’s Spokesperson for Education (including Tertiary and Early Childhood Education) and Shadow Leader of the House of Representatives.
With the election fast approaching, and with immigration and student visa numbers in media headlines, what do New Zealand’s two main political parties have in store for our industry?
Find out at NZIEC 2017. With tickets selling quickly, be sure to secure your place today at www.nziec.co.nz.
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Connecting with industry (2017)
The 2017 Connect roadshow attracted 250 participants in eight sessions and offered an opportunity for ENZ to update participants on what’s happening globally and nationally in international education, to share ENZ’s strategic direction for the coming year and to receive feedback from industry.
Greg said ENZ currently has four strategic priorities: leading international education in thinking and implementation, telling our stories in New Zealand, driving more value to New Zealand through student mobility and supporting offshore delivery for value to New Zealand.
“In these sessions we were able to share with industry what we have done and what we plan to do to meet these goals,” said Greg.
“We then heard directly from providers about what ENZ initiatives they value the most, and how we could better help them.”
Better market intelligence was a common theme in feedback from attendees. There was therefore a positive response to the news that, in August, ENZ will launch Intellilab, a new intelligence portal that will serve as a one-stop-shop for easily accessible data to help providers make well-informed decisions.
Providers also said they appreciated the opportunity to talk directly with senior ENZ staff, to ask questions and to network with other industry professionals.
“We’re taking this on-board. Going forward, Connect will be a regular part of our annual calendar,” said Greg.
Attendees also noted that telling the international education story in New Zealand should be a key priority for ENZ.
“Because we’re in this industry, we see the richness, diversity and global connectedness that international students bring everyday – but that often isn’t reflected in the media,” said Greg.
“We encourage providers to share their own stories with media as often as possible.”
Greg said it is an exciting time to be involved in international education and that the Connect sessions provided a chance to celebrate what the industry has achieved over the past nine months.
“We know there are challenges but there’s also lots to be proud of. Connect was a chance to remind us all of this.”
ENZ is currently collating feedback from the sessions to be sent out with the Connect presentation to attendees later this month.
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Say hello to the new, improved Brand Lab
Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May.
ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.
“The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.
The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork.
“The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.
What’s new about the Brand Lab?
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New range of videos (across different markets and languages)
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New range of brand imagery and stories (Think New)
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New range of university imagery
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30 new student stories (case studies)
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New infographics (for social media)
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Translated sector stories
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Users can download low resolution or high resolution versions of images, and preview videos before downloading
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Users can share assets between users and send assets to non-users
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Users have increased access to a wider range of assets without needing to request permission
All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.
If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz
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Service strategy for international Chinese students
With growing numbers of Chinese students studying abroad and at an earlier age, students and their parents are now looking for a wider range of customised services of support both during and after the study abroad experience.
Agents are now expected to advise students graduating from an overseas high school on choosing a major at university, as well as how to find a job after graduation. These types of services are called ‘after-study-abroad services’ in China.
Adele Bryant, ENZ Regional Director – China and North Asia, welcomes JJL’s initiative.
“It responds to student demand for more personalised services and provides an opportunity for agents to add value to the student experience, as well as increase revenue from individual students.”
“In addition, expectations for educational providers to provide similar services will rise.”
As part of its strategy, JJL opened its first overseas branch office in Vancouver, Canada in July. JJL expects to open branches in other popular destinations for Chinese students in the future.
- Expense disclosure 1 July 2025 to 6 February 2026
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NZIEC and the future of China student recruitment
Mr Zhou Chenggang is president and chief executive officer of New Oriental Education and Technology Group, one of China’s largest student recruitment agencies.

In his keynote address, President Zhou will outline some of the key trends curently shaping student recruitment from China and highlight what the future will have in store for New Zealand international student recruiters.
Alex Grace, ENZ Regional Director for Greater China and North Asia, said, “New Oriental has longstanding partnerships with schools and tertiary institutions across New Zealand. We’re looking forward to hearing President Zhou’s insights on the future of the Chinese student market and implications for New Zealand international education marketers.”
During his more than 30-year career in the education sector, President Zhou has been awarded the Leader in Chinese Educational Enterprise and Outstanding Individual in Education Industry in 2011-2013 awards, and was the 2010 Person of the Year (Tencent, Global News, and Beijing Morning Post).
Visit the NZIEC website to find out more about President Zhou and his keynote address.
President Zhou joins conference MC Miriama Kamo, Dr Jason Fox and Dr Esther Brimmer as NZIEC headline speakers. NZIEC will be held at SkyCity Convention Centre in Auckland on 22 and 23 August,
Get ready to reserve your place at the international education event of the year! Registrations for NZIEC 2017 will open on Wednesday 17 May.
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Visa advice for international graduates
Catherine Albiston, Registrar of the IAA, says that any students seeking immigration advice about their options to stay in New Zealand following their studies must use an Immigration Adviser licensed by the IAA, or an exempt person such as a New Zealand lawyer.
“If students need personalised immigration help, it is important they only seek it from people who can legally give it,” says Catherine.
“Holding an immigration adviser licence means the individual has met competency standards and must be professional.”
The IAA’s register of licensed immigration advisers can be found here.
“Visa applicants need to be honest with Immigration New Zealand and declare any help received when completing a visa application form,” says Catherine.
“If applicants are not honest, the visa application may be declined and Immigration New Zealand may refuse future visa applications.”
For more information, visit the IAA’s website or email info@iaa.govt.nz.
Further visa information is available on the Immigration New Zealand website.
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Korean students welcomed across New Zealand
The school visits programme is a joint initiative between the New Zealand and Korean Governments as part of the New Zealand-Korea Free Trade Agreement, which came into force in December 2015.
2017 is the second year of the three-year programme.
Twenty five schools from Canterbury, Waikato and Nelson-Marlborough regions will participate in the programme this year, with each school hosting on average five students.
ENZ Chief Executive Grant McPherson is pleased to welcome the students to New Zealand.
“The programme is a wonderful opportunity for Korean students to be part of our high-quality education system, to improve their English language skills and, at the same time, to experience the New Zealand lifestyle in our regions,” Grant said.
“The visit will also be an enriching experience for the Kiwi students involved.”
The Korean students start attending classes this week and are encouraged to try a range of new and different subjects. Students will also receive two hours of English language tuition per day and live with homestay families to get a taste of New Zealand family life.
ENZ is working with the Schools International Education Business Association (SIEBA) to deliver the programme.
ENZ is also running a social media competition with the visiting students by getting them to share their New Zealand education experience using the hashtag #studyinnz.
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Around the world in five
THAILAND
Thailand's skills problem is slowing down its high-tech push
Thailand’s Education Minister is trying to close his country’s skills gap, promoting innovation and advanced industries to help lift the economy. However, with Thailand’s working age population expected to shrink 11 percent by 2040, the need for skilled workers is rapidly increasing.
GLOBAL
Growing openness to online programmes among parents
A global survey of parents with school or college-aged children finds 41 percent would consider study abroad for their child, including 65 percent in the UAE, 60 percent in Indonesia, 55 percent in India, and 54 percent in China. Sixty percent of parents also said they would consider a university programme that is delivered online.
CHINA
How China's youth population dip may spell trouble
Data in the latest 'Patterns and Trends' analysis from Universities UK shows that the Chinese youth population is projected to shrink by a quarter from 2015 to 2025. As China has become the dominant source of international students, this projection is bad news for Western universities that rely on fees paid by Chinese international students.
GLOBAL
Survey shows long-term impacts of language travel
According to a survey of 2,000 former language learners, 90 percent of respondents said face-to-face interaction with other people was the most valuable language learning experience, such as interacting with their host family, fellow students and teachers. Overwhelmingly, most survey respondents had travelled to study English (62 percent).
MALAYSIA
Malaysia faces low female participation in STEM sectors
In 2015, women made up less than half of the graduates in Malaysia in engineering and technology. Dr Halimaton Hamdan from the Academy of Sciences Malaysia (ASM) said “while there are no specific programmes to promote STEM among girls, to spur interest in science and mathematics, ASM has started inquiry-based science education, as well as getting students involved in industry placements and training.