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Around the world in five: News round-up
- Global: If 2015 was the year of pathways and industry consolidation, The Pie News predicts that 2016 will see our industry dominated by the price of oil, an overhaul of English language products, instant message marketing, the refugee crisis, government changes in both source and destination countries, and innovation in student services.
- Saudi Arabia: Newly appointed Education Minister Ahmed Al-Issa spoke to Arab News about his priorities for the education system and changes to the outbound scholarship scheme. An announcement on scholarship allocations is expected soon.
- China: Chinese students are heading overseas for education at younger ages; Jinghua reports that the proportion of students going abroad for high school has increased from 17 to 27 percent in recent years, in contrast to a decrease from 61 to 44 percent heading overseas after completing high school. Meanwhile, approvals for pathway programmes to Western universities are being curtailed according to Times Higher Education.
- United States: ICEF Monitor reports on recent surveys which compared the perceptions between U.S. students and admission officers as to which communications channels are the most effective for reaching and engaging prospective students. The results may surprise.
- Brazil: The Pie News reports on concerns a proposed tax may have on the outbound study abroad market. Students may need to pay tax on tuition to foreign institutions.
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A day in the life of a Kiwi student
Going to classes, studying, hanging out with friends, working, shopping and keeping fit are common experiences – shared through videos that are being published around the world.
“These students are so passionate about their lives in New Zealand,” says Hannah Lee-Darboe, new Acting Marketing and Channels General Manager, who has joined ENZ on secondment from New Zealand Trade and Enterprise until June 2015.
“Who better to share the New Zealand study experience, than our current students showing what life is like in New Zealand.”
As well as paid advertising, ENZ are reaching out to prospective students on the Study in New Zealand Facebook page.
“We’ve been busting myths and providing more info about life in New Zealand targeted at students who are pretty certain they’ll study abroad but are still deciding where,” says Hannah.
While the videos provide a slice of student life that could be anywhere in the country, the stars themselves come from Onslow College in Wellington (Yang Xiao from China), Youbee Design School in Christchurch (Anaiss Ramirez from Chile) and Canterbury, Auckland and Waikato universities (featuring Hannah Vu from Viet Nam, Alicia Jauhari from Indonesia and Lucas Castro Oliveira from Brazil).
They won a competition run by Education New Zealand to find local stars by showing on screen their five favourite things about New Zealand they’d share with family and friends back home.
“Hokey pokey icecream and our beautiful environment came up a lot,’ says Hannah. “Along with the education and lifestyle experiences we know makes New Zealand special: the good friends that are made, the ability to work while studying, their relationships with their teachers – and of course the wealth of lifestyle options on your doorstep after class.”
So far the videos have seen 16,000 new likes on Facebook, there are more than 750 conversations underway, and the videos are proving most popular in Indonesia, India and Viet Nam.
The campaign is running on digital and social channels in all ENZ priority markets until mid-December.
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Māori perspective in internationalisation
Having seen how international education creates long-term relationships and influences worldviews, in 2018, the University of Otago has established Tūrangawaewae Pōkai Whenua.This is an indigenous exchange programme connecting Māori with indigenous communities in Australia, Canada and the US.
Jason Cushen, Director International at the University of Otago, said the programme uses a network of partner universities to connect Māori students with other indigenous communities.
“International education is a lifechanging experience for students but for indigenous students in particular it can be a unique opportunity to connect with indigenous peers around the world, to share experiences and customs, and discuss the role cultural identity plays in education.
Jason and Tuari Potiki, Director of the Office of Maori Development, will present at NZIEC outlining how the programme will operate, and its place within broader mobility and diversity initiatives at the University of Otago.
A similar programme is being developed in Auckland, thanks to a partnership between Study Auckland and the hapū of Ngāti Whātua Ōrākei. Together, they have created the Rukuhia Leadership Programme, a cultural immersion experience designed especially for international students.
Students spend a day on a marae participating in workshops that focus on leadership, values, the connection of people, place and environment, and they learn about the work Ngāti Whātua Ōrākei does in the community. They experience a pōwhiri, meet iwi leaders, and learn te reo Māori greetings and pronunciation, waiata and haka.
Henry Matthews, Head of International Education at Study Auckland says the pilot programme emphasises the appeal of a uniquely New Zealand study experience.
“The leaders of Ngāti Whātua Ōrākei incorporate their values of Manaakitanga, Kaitiakitanga, Whanaunagatanga and Tino Rangatiratanga into the programme, which provides students with a powerful sense of belonging, connection and empowerment.
“It is an unforgettable international student experience, and something that can be easily replicated across other parts of New Zealand.”
Find out more about the programme at NZIEC, where Henry will lead an interactive session where you can hear first-hand from international students about how they found the experience.
NZIEC 2018 will be held on Thursday 9 and Friday 10 August at Te Papa Tongarewa in Wellington.
Tūrangawaewae Pōkai Whenua: A Place to Stand, a World to Explore, 1.30-2.10pm, Thu 9 Aug
Rukuhia Leadership Programme: A partnership with hapūto create unforgettable international student experiences, 11-11.40am, Fri 10 Aug
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Think New enters India
India is currently the second largest and fastest growing source of international students to New Zealand. Education New Zealand (ENZ) is looking to build on this positive momentum with a new marketing campaign.
While New Zealand is well known in India for cricket, tourism and to some extent movies such as The Lord of the Rings and The Hobbit, there is still work to do to improve awareness of New Zealand as a high quality education destination.
Kathryn McCarrison, General Manager Marketing and Channel Development, says: “Those who know New Zealand like New Zealand but there is a lack of awareness about us as a high quality international study destination. This campaign aims to help fill this knowledge gap.”
The campaign challenges prospective students who are already thinking about study abroad options to take the next step and convert their general interest in New Zealand into active consideration.
Visitors who register their interest in studying in New Zealand on the Education New Zealand (ENZ) campaign website will be contacted by a pool of New Zealand specialist education agents who can provide more information about the courses, the criteria and support with the application process.
Popular Indian Premier League (IPL) coach of the Chennai Super Kings and former New Zealand cricket captain Stephen Fleming is fronting the awareness raising campaign. By expressing interest, prospective students will be automatically “in to win” an exclusive dinner date with Stephen Fleming. Fleming’s team is having a great IPL season and he is highly regarded in Indian as among the best captains the Black Caps ever had.
“The New Zealand tertiary education sector has a huge range of programmes available. As well as being specialists in a number of areas we also offer niche and vocational courses which are less developed in other countries so New Zealand really stands out from the crowd.
“We want to continue to grow the number of high quality Indian students studying in New Zealand and for them to secure meaningful jobs, particularly in industries experiencing skill shortages such as I.T, Engineering, Agriculture and Forestry and Construction. We hope that this campaign will help us to achieve this goal,” Kathryn says.
ENZ is working with ten of the top Indian agencies on this campaign. These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.
The campaign will run from 12 May to the end of June, building on a strong public relations strategy that ENZ has been running in India since October 2013.
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Around the world in five – April E-News 2022
International
ENZ online education pilot extended
Education NZ to roll over Recognised Agency scheme to end of year
International learners stay cool on studying Down Under
Universities in ‘no mood’ to rush back to HE globalisation
New Zealand
International postgraduate students treated 'like massive drain on society'
Te Pukenga shares International Education Strategy
Financial hangover for Wintec, Waikato University as international students trickle back in
MIL-Evening Report: Open letter to Minister Faafoi – an appeal to help 34 abandoned Papuan students
Host families needed in Tauranga
Dunedin firm’s education tool a winner
India
Japan
New Zealand Relaunches Innovative Rugby and English Study Programme
Latin America
It's time to talk about educational quality at Education New Zealand's first Kōrerorero
Visions and perspectives on quality education in Latin America and Oceania
Saudi Arabia
South Korea
Thailand
Otago University New Zealand hybrid 2nd generation recruitment
Viet Nam
Opportunities for teachers to catch up with the wave of digital transformation in education
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Meet Up at NZIEC
Meet Up sessions are informal opportunities to connect with delegates during the networking breaks on particular issues or topics.
How do they work? Simply suggest a topic or topics you’d like to discuss. We’ll collate the responses and coordinate the Meet Up topics and times. It will be over to you to strike up the connections and the conversations.
If you have a burning topic you’d like to talk to others about, let us know. Perhaps it’s homestay management, using technology in back of house operations or you’re in a sole charge position and want to connect with colleagues in a similar situation.
Whatever the topic, just let us know and we’ll do our best to include it.We’ll publish a list of Meet Up sessions through the Conference App when it is launched next week.
Email your Meet Up topic suggestions to nziec@verve.co.nz
Please note: Registration closes on Friday 11 August. If you have not yet registered for NZIEC, please secure your place as soon as possible by visiting the NZIEC website.
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NZ education features in Malaysia newspaper
“New Zealand offers one of the top-ranked education systems in the world,” said Jane Goh, Education New Zealand (ENZ) Marketing and Strategic Relations Manager in Kuala Lumpur.
“Unfortunately, the strengths of the New Zealand education system go relatively unrecognised or have low awareness in Malaysia, especially compared with its growing popularity in China and India.”
Jane said this represents a significant opportunity in Malaysia for institutions prepared to invest time and effort into student recruitment and partnership development. She called Malaysia “a promising but largely untapped” market.
“Malaysia is not only a vibrant market for recruiting international students but it is a popular international studying destination for Asian students and students from Islamic countries.”
Jane said there needed to be a consistent, industry-wide strategic approach taken to the Malaysia market to highlight New Zealand education quality.
“We decided to invest in a promotional project that included a series of key messages about New Zealand education, current students and alumni stories, as well as an overall picture of studying and living experience in New Zealand.”
ENZ played a major role in this project and worked closely with The Star, the largest local English newspaper in circulation.
“We wrote the content and edited several interviews into stories. The key intent was to position New Zealand as a world-class education destination.
“We wanted the market to know about our internationally renowned universities, our learning experience and to hear from Malaysian students who have studied in New Zealand.”
Jane said she was pleased to get support from the University of Auckland, Canterbury University, Lincoln University, University of Otago and Southern Institute of Technology. These universities contributed their angle of story and paid for advertising.
The feature was published in late July, just before the series of NZ Education Fair and roadshows in Malaysia.
“We then continued this effort with a media roundtable on the 2 August, to discuss the importance of holistic education in today’s employment market.”
You can read the whole feature here.
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The New Zealand China Sister Schools Fund is open!
The next round of the fund is now open. Applications must be in by midnight on 12 October 2015.
The fund is open to all New Zealand schools that are Code of Practice signatories.* Grants of approximately $2,500 per school will be awarded to successful schools to establish new sister school relationships, or to strengthen existing relationships, with a focus on sister cities/provinces.
All applications must be emailed to ebd@enz.govt.nz
An application form and more information can be found on our website
Those eligible are New Zealand;
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Primary schools
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Intermediate schools
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Secondary schools
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Composite schools
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School clusters
Schools must be signatories to the Code of Practice for the Pastoral Care of International Students.
*Schools that received funding in Round One are not eligible to apply.
The list of successful applicants for the previous round can be found here.
For queries please contact ebd@enz.govt.nz
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What’s new on IntelliLab?
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments to help industry make informed decisions.
It also includes exclusive content – the reports and insights are only available to registered international education providers and New Zealand government officials.
The latest publications include:
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ENZ’s Regional Activity Plans 2019
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2018 December Visa Summary
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2018 December IV (interactive visa tool)
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2018 November Visa Summary
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2018 November IV
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2018 October Visa Summary
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2018 October IV
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2017 Sector Fact Sheets (overview of 2017 student numbers, value, fields and levels of study)
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Report on International Education Sector: Future Directions (a sector-led programme of work)
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China Skinny’s City Tier Calculator (identifies opportunities specific to China’s cities and regions)
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China Outlook Workshop Webinar and Presentation
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China FSV Decline – November Update
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International Student Average Student Value Factsheet (highlights the total economic value and average student value by market or region)
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ENZ partners with ISANA to support sector capability
Under the initiative, ISANA NZ will develop a suite of resources including guidelines, templates and frameworks to help support international education practitioners across the school and tertiary sectors.
The resources will cover areas such as student support, student experience, critical incident management, intercultural competence, and professional leadership. They will be developed in concert with practitioners.
ENZ Director Industry Laura Simpson says the initiative has been developed with recovery of the sector in mind.
“This initiative focuses on the longer-term development of the international education sector’s capability. The resources are being developed to provide additional support for practitioners who support students and will help support the sector’s recovery. The initiative has been designed to support Goal 1 of the New Zealand International Education Strategy, 2018-2030, to ensure an excellent education and student experience.”
ISANA NZ Executive Director Chris Beard says the work will identify and make available online a range of versatile resources that reflect good practice across the sector.
“The materials will provide practical guidance, frameworks and models to help practitioners facilitate positive student experiences in areas such as intercultural engagement, social integration, mental health and student wellbeing. We are looking forward to developing the resources in partnership with experienced practitioners and subject-specific experts to ensure they are accessible, relevant and useful.”
The resources will be developed over the next year in partnership with practitioners and stakeholders from across the sector. They will progressively be made available to the sector on ISANA’s website and ENZ’s Skills Lab.
Go to www.isana.nz for further information on this initiative.
