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  • Physically distant, digitally connected

    Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.

    Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.

    The campaign takes a three-pronged approach to this through: 

    1. Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
    2. Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks. 
    3. Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.

    Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.

    China channels 

    To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by: 

    New content

    Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.

    As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.

  • An update from ENZ's Events team

    Many of you are working closely with our international teams on in-market initiatives and programmes of work. The following update refers to the events as listed on the events calendar on our corporate website and does not include additional in-market activity.

    If you’ve confirmed to attend any of the upcoming ENZ calendar events for the second half of this year, the team will be in touch as soon as they can to update you on how the event will proceed.

    Events framework

    We are developing an events framework that will initially support events planned until the end of 2020 and look at alternative ways we can deliver events and fairs in New Zealand and overseas. This framework is in response to the current situation and the need to adjust how we do events over the next 12-18 months.

    We are aware delivering events virtually is a high priority, but we also understand that not every event will translate well to virtual delivery, and each market has its own challenges requiring a bespoke approach. The framework will consider each countries’ restrictions. It will also look at the viability of events taking place virtually or whether a hybrid approach could be used and be more effective.

    Virtual events platform

    To assist us in making the right decisions in event delivery, we are undertaking an initial scoping exercise of digital platforms that facilitates the delivery of events, fairs, and conferences online. 

    Our goal is to ensure our education industry has access to ‘best-in-class’ digital events options that align with our student audience needs. In order to align with your recruitment goals we will consult with industry partners to better understand what your requirements are for digital events, and whether an integrated ENZ platform could strengthen our ability to recruit students to New Zealand.

    Attendance at virtual fairs

    We are all receiving invitations to virtual fairs and we are assessing which events we will attend as it is essential New Zealand remains visible during this period. To help inform these decisions, the events team would welcome information on the events you will be participating in through to the end of 2020. Please email them at events@enz.govt.nz with this information, or if you have any further queries.

  • Xavier in Taiwan

  • OECD rankings table

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  • New Zealand Excellence Awards 2016

  • From the CE: 2023 is off to a flying start

    Following the appointment of Chris Hipkins to Prime Minister, last week we welcomed our new Minister of Education, Jan Tinetti. Minister Tinetti knows education well. She has over 20 years as a primary school principal, in four schools across Southland and Tauranga. She also holds a Diploma in Teaching (Primary), a Bachelor of Education and Master’s in Education with First Class Honours, from the University of Canterbury.  

    Both appointments are good news for international education. We have both a Prime Minister with rich knowledge and appreciation for the many benefits that international education brings working alongside a Minister of Education who has significant education experience. 

    The first month of the year saw significant announcements in China, an important partner country. The first was the change to the Zero-COVID policy, followed shortly after with the decision by the Chinese qualification recognition agency to revert to pre-COVID settings for online qualifications. Chinese students were already returning to study in New Zealand and these announcements will encourage this further.   

    In response to these changes in China our team collaborated with Tourism New Zealand to drive awareness of New Zealand as a short-term study destination. Late last year we put the New Zealand education brand back on the map in Colombia with an important event in Bogota. I am also excited to see the relaunch of the New Zealand Schools Scholarships – our flagship initiative for Viet Nam.  

    The first month of the year also saw our first iwi-led Prime Minister’s Scholarship for Asia recipients (Te Piriru Marae, Ngāti Maniapoto) travelling to Hokkaido for six weeks, forging connections with the indigenous Ainu people of Japan. There will be more on this in next month’s ENews.  

    While I’m on the subject of the Prime Minister’s Scholarships the most recent round of applications saw a significant and very pleasing increase in Māori participation to 22 percent up from five percent from 2016 to 2019. We are eager to continue this increase and will be partnering with iwi to raise it further in the March group application round. 

    After the challenges of the past couple of years, a flying start was exactly what we needed and I am very pleased that is what we have.  

    Waiho i te toipoto, kaua i te toiroa  

    Let us keep close together, not wide apart. 

    Ngā mihi nui, 

    Grant McPherson  

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  • Future Focus Programme seeds innovation

    The Future Focus Programme is a new initiative which will provide $200,000 per sector in funding to help peak bodies seed innovation projects.

    The school, university, private training establishment (PTE), polytechnic (ITP), English language, and education products and services sectors are all being supported through this programme.

    The funding is to be used by peak bodies to develop an innovation plan for their sector, and to initiate innovation projects. Innovation projects are to focus in the areas of product development, online delivery, new business models and the development of innovation capability.

    Through this support, ENZ wishes to encourage sectors to adopt new ways of working to mitigate the impacts of COVID-19 or similarly unprecedented events.

    “The Future Focus Programme is a tangible way in which ENZ can help support sectors to shape their future in the ‘new normal’ post COVID-19,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.

    “The programme is additional to our normal activities and is designed with a clear focus on innovation – part of Goal 2 of the New Zealand International Education Strategy. With all the uncertainty we are currently facing, this programme is an opportunity to take stock of what COVID-19 means for how international education can operate in the future and develop new products, services, behaviours and models to help us be more resilient to change.” 

    “We’re pleased to be working alongside peak bodies to help shape their future focus plans and we look forward to seeing the launch of a number of innovative projects.”

    ENZ is working alongside peak bodies as they develop their innovation plans and identify prospective innovation projects. These plans and projects will be agreed over the coming weeks. ​

    Delivery timeframes will vary according to the peak body and the scale and nature of the projects they initiate, but projects are expected to be implemented over the coming 12 to 18 months. ​

  • Happy birthday, SIEBA!

    Today, the Schools International Education Business Association (SIEBA) has over 400 member schools. This membership hosts about 90 percent of all of international students at New Zealand schools.

    As recently as 2014, there was no peak body for schools wanting to participate in international education – but not for a lack of demand.

    In the same year, Education New Zealand (itself only three years at the time), set out to co-create Strategic Roadmaps with the sector. One of the biggest things to come out of our consultation with the schools sector was that they wanted their own peak body.

    ENZ’s Business Development Manager for the schools sector, Mary Camp, described ENZ’s early investment as a “no-brainer”.

    Now, SIEBA is completely self-sufficient financially, but ENZ’s relationship with them remains strong.

    “Our relationship has been constructive, transparent and extremely successful,” Mary says. “Some examples of are work together are the Korean and Chilean government scholarship schemes and educating agents offshore.”

    When COVID-19 turned the world upside down, the importance of SIEBA was underlined.

    “SIEBA has been the go-to for the schools sector,” Mary says. “We are working closely with SIEBA, like all of our peak bodies, as part of the COVID-19 recovery and sector rebuild.”

    SIEBA Executive Director John van der Zwan says he is immensely proud to have had the opportunity to work with New Zealand’s schools community.

    “I am constantly encouraged by the work people do in the school sector, and by the amazing commitment that schools make to support the young students from around the world that come to New Zealand to learn,” he says. “All of us at SIEBA are so fortunate to be a part of a very special group of people in a very special area of education.”

    John has been involved with the organisation since its inception. He was part of the working group that prepared a proposal seeking support from the school sector for a peak body in 2014.

    To help SIEBA get off the ground, John was appointed as Interim Executive Director in 2015 before moving into the permanent role a year later.

    “The biggest achievement for me has been working with some wonderful people to get SIEBA to a position where we are recognised, not only for how we support schools day to day, but for being prepared and ready for the role we are about play in leading our sector through the biggest crisis we will ever face,” he says.

    “The SIEBA team has worked hard to know our business, build a strong reputation, develop valuable relationships with our partners and be in a great position to lead the work that lies ahead.”

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