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• NZ University ISB 2015 Sector Presentation2

• Your chance to provide input into the new international education strategy

  Education New Zealand, working with the Ministry of Education, is leading the development of a new international education strategy.

  International education touches many parts of our country and many individuals, organisations and businesses. We want everybody to see themselves reflected in the new strategy and we’d like to hear from you. We’ve provided some questions to help get your thinking started.

  Building sustainable growth in international education will require a diversified and innovative approach that looks to the future. Everything is on the table in this engagement and development phase.

  Please give us your thoughts on:

  • What success in international education looks like in 2025? You might consider the social, cultural and economic values of international education, as well as outcomes and experiences.
  • What you see as the three absolute priorities for international education in New Zealand?

  Please email your thoughts to the ENZ strategy team at: strategy@enz.govt.nz
  

  We won’t reply directly to your email. You will have the chance to provide feedback on the draft strategy during the online consultation period from mid-December.

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• Impact of demonetisation on Indian student recruitment

  The government has implemented a deadline of 30 December for people to exchange the old currency notes at banks.

  In the student recruitment market, key impacts have already been felt:

  • There are maximum daily limits for banks to exchange money, which is creating delays in student loan processing for international students, and in Immigration New Zealand’s (INZ) ability to verify financial documents and process visas.
  • Study abroad has become more expensive but conversely, New Zealand has become relatively more cost effective as the Indian rupee has dropped more against the Euro and USD than the NZD and AUD.

  Longer term, the supply of ‘grey money’ to finance significant purchases will be reduced, including for education. This may impact study abroad numbers. However, student loan costs may fall as a reduction in overall money supply (some grey money will not be exchanged) will reduce loan interest rates and inflation. It’s too soon to tell the significance of these impacts, but it’s more likely that rural and agricultural cash-based regions such as the Punjab will be affected.

  ENZ’s Regional Director South, Southeast Asia and the Middle East, John Laxon, said the repercussions of this change are still playing out.

  “The changes are likely to result in some delays in Indian student applications over the next few months for all countries, while any significant longer-term impacts are still to be worked through,” said Mr Laxon.

  “We have provided an update to education agents to keep them informed of New Zealand’s student visa approach. We will monitor visa numbers with INZ and keep education providers updated,” added Laxon. 

• Korean students: “I want to study in New Zealand”

  Launched in October, the competition aims to mobilise Korean agents to promote New Zealand education and attract students to enrol with New Zealand providers (participating students must use the service of an agent). 

  The promotion of the competition attracted a record number of Korean agents to the ENZ agent seminar in Seoul and the ENZ team received very positive feedback about the initiative. While the winning students stand to gain a significant contribution towards their costs of studying in New Zealand, the highest performing agents will also be rewarded with a familiarisation trip to New Zealand (or flights between Korea and New Zealand).

  The entry for the short video is open until 31 January 2017. ENZ’s Regional Lead, North Asia, Cecily Lin said this is an excellent opportunity for New Zealand providers.

  “The competition is an invaluable opportunity to promote your school or institution and your region – you can maximise this by directly supporting your agents with information and resources,” said Cecily.

  All video entries from the competition are publically accessible and will promote the student’s sector and/or provider of choice until the competition closes. ENZ will also profile quality entries and the winning Korean students through our social media channels in January and beyond the competition.  

  Recently joining the ENZ team is Dahee Sohn, a talented Korean international student skilled in social media, who will be working to boost our ENZ Naver blog and Facebook posts. We’ll be active in these platforms so please follow our posts and make sure you direct your agents to them too.

  ENZ has also provided resources to agents to promote New Zealand – including an open poster artwork they can adapt to include their branding to reach out to potential students. 

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• Facebook insights on international students

  With the rise of Facebook Messenger picked as a social media trend for 2017, ENZ’s social communities team have been analysing students’ messages to the Study in New Zealand Facebook page they’ve received since November.  

  The team identified trends and summarised the most common enquiries about New Zealand education levels, course info as well as the top countries that these student enquiries came from. 

  Olivia Silverwood, ENZ’s International Social Communities Manager says the results were often surprising, but positive. 

  “It’s interesting that some of the top countries we’ve received enquiries from aren’t markets where we’ve done any proactive marketing – it’s encouraging to see New Zealand is appearing on students’ radars organically.” 

  The Facebook enquiries also indicated that most students are interested in STEM subjects, and postgraduate education. The most common questions focused on course info, costs, scholarships, how to apply – as well as info about visas. 

  “New Zealand is continuing to draw high-value students, and the benefits New Zealand offers international postgraduate students are being noticed,” said Olivia. 

  “The kinds of questions people ask us are about the practical side of study abroad, suggesting that these students aren’t just dreaming about coming to New Zealand, but are already planning and budgeting and taking the first steps.” 

   Here’s the full breakdown of the Study in New Zealand insights: 

  Top 10 countries for enquiries 

  1. Philippines 
  2. India 
  3. Thailand 
  4. Pakistan 
  5. Bangladesh 
  6. USA 
  7. Egypt 
  8. Sri Lanka 
  9. Brazil 
  10. Nepal 

  
  Top 5 FAQs 
  1. Course info 
  2. Scholarships 
  3. How to apply 
  4. Visa 
  5. Course cost   

  Top 5 subject enquiries 
  1. Engineering 
  2. Bachelor of Science  
  3. English 
  4. Medicine 
  5. IT 

  Most popular education level 
  1. Masters 
  2. Post-grad 
  3. PhD 
  4. Diploma 
  5. High school