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Raising the profile of New Zealand English language offerings in Japan
To maximise the visit’s opportunity, ENZ organised a New Zealand English Language event at the New Zealand Embassy in Tokyo. The event brought together over 40 local education agents, schoolteachers, and government partners face-to-face with the New Zealand providers to learn about their study offerings and explore future collaboration opportunities.
Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.
The following day, the New Zealand English Language Fair attracted 44 prospective students and families to speak with the English Language schools and gain a better understanding of their study offerings.
Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.
The wider programme included a series of targeted events, school visits, and stakeholder meetings, all aimed at reconnecting with the market and exploring new partnership opportunities.
English New Zealand Executive Director, Kim Renner, said they were pleased to be back in Japan, marketing as a group.
“Japan is a key market for the English Language School sector. Our member schools have strong connections formed over many years with Japanese education agencies and institutions, and meeting face-to-face in market is invaluable,” she said.
“The events were a great success profiling both the English language sector and New Zealand as a destination for a high-quality study travel experience,” Kim added.
ENZ Business Development Manager Tomomi Kontani giving an update from ENZ and sharing the benefits of studying in New Zealand.
Feedback from participating English Language Schools was also positive. One event participant said: “Agents and students asked focused questions, it was pleasing to see the high levels of interest studying at a New Zealand English Language School”.
The participating schools included: ABC College of English, Auckland Institute of Studies, Christchurch College of English, Languages International, Mount Maunganui Language Centre and Worldwide School of English.
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Korean agents tour New Zealand
From 7-14 May, the agents (three of whom were winners of ENZ’s “I want to Study in NZ” video competition) met with schools, ITPs, universities, export education stakeholders and key industry players.
Sunah Kim, ENZ’s Market Development Manager – Korea, said the agents also got a taste of the Kiwi lifestyle that students enjoy outside the classroom.
“We wanted to showcase New Zealand as a high quality, safe and creative destination for Korean students,” said Sunah.
“This was a nice balance to their meetings with industry professionals, which were aimed more at expanding the agents’ partnership networks in New Zealand.”
In Auckland, the agents met with local schools and providers, while their visit to Wellington focused on the creative sector, and pathways from high schools to Yoobee School of Design, Massey University College of Creative Arts and Park Road Post Production, which ran its first film production training programme last year.
The final stop was Christchurch, where some of the agents had sent their very first students. Ara Institute of Canterbury thanked them for continuing to build strong education ties with the city, and also thanked ENZ for increased engagement with the Korean market through the video competition, scholarship offers and agent famil.
Networking event at Ara with Christchurch education providers.
Sunah said the numbers suggest Korean agents have taken note of these activities. Visa data shows a 14% increase for the first quarter of 2017 – the first time in a decade. The growth is consistent across all visa types and has been sustained since November 2016.
“Agents are important players in the Korean market, and their reinvigorated energy has helped raise New Zealand’s education profile in Korea,” said Sunah.
“Many thanks to everyone who made this trip successful by showing such warm hospitality and providing useful insights to the agents – particularly Misook Kim from Study Auckland, Christine Pugh from Wellington Regional Economic Development Agency, and Karen Haigh from Christchurch Educated.”
Left: At the Yoobee School of Design. Right: At the ENZ head office in Wellington.
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- Japan New Zealand education ties strengthen with growing collaboration
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Soha Ali Khan advocates for a New Zealand education
Ms Khan, who has 3.1 million Instagram followers and 2.1 million followers on Twitter, is a well-known Indian actress who has performed in around 30 films in Hindi, Bengali and English.
In her role as a brand advocate, Ms Khan will promote New Zealand as a preferred study abroad destination to Indian students and their families, through social media.
ENZ’s Director for India, Jugnu Roy, says that with New Zealand’s borders reopening recently, it is essential to reignite people’s interest in New Zealand as a study destination.
“Ms Khan’s academic qualifications and her own experiences as an international student, as well as her celebrity status, will help us maintain the quality reputation of New Zealand education in India,” says Ms Roy.
“She will be discovering and sharing insights on opportunities in New Zealand’s universities and schools, using her social media channels.”
The announcement of Soha Ali Khan’s appointment as a brand advocate received more than 4,000 likes on social media, and the related news media coverage included 30 stories with more than 226.3 million views.
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Around the world in five
Canada
Immigration, Refugees and Citizenship Canada (IRCC) has announced further details of changes to the Post-Graduation Work Permit, including the eligible fields of study for college students.
Korea
The government of South Korea has launched new immigration initiatives, including longer post-study work periods for international students, expanded opportunities for permanent residency, a new youth mobility visa, and a new visa stream for graduates from the world’s top-ranking universities.
United Kingdom
Opportunity, growth, and partnership: a blueprint for change from the UK’s universities calls for a rethinking of funding and strategies for the UK tertiary sector. The report recommends the establishment of a coordinated global strategy for UK universities, and the creation of a “Compact” between universities and government to ensure sustainable and stable levels of international student recruitment
United Kingdom and Australia
Overall satisfaction grew for the first time in two years – largely driven by significant improvement at UK and Australian institutions, according to results from Edified’s most recent annual student enquiry experience tracker. The shoppers ranked Australian and New Zealand universities as the best for sending the “most relevant and persuasive responses”, sharing content that interested them half of the time compared to one in every six communications from European universities.
United States
International students in the US will no longer be able to study abroad for longer than five months as part of what stakeholders believe could be an "unintended consequence" of a new policy change.
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