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  • Alumni gather in Tokyo for the launch of NZACJ

    ENZ celebrated the launch with a reception in Tokyo, joined by nearly 100 NZACJ members as well as Ambassador Stephen Payton.

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    • Alumni stories are a powerful way to promote an authentic study experience, and offer practical advice to prospective students

    ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, and NZACJ’s Executive Director, Tomoyuki Amano, outlined ways members can support local education fairs, and give career counselling and guidance on university admissions for high school students.

    Misa was pleased with the turnout and level of interest and support from the members.

    “It was a fantastic occasion to connect former students of New Zealand and Kiwi residents of Japan, who share the same passion for promoting New Zealand as a study destination,” said Misa.

    “Some of our guests travelled from Fukuoka, Osaka and Sendai to attend the reception and I was very inspired by their enthusiasm.”

    Ambassador Peyton acknowledged the Japanese and Kiwi guests in the room, including members of the Australian and New Zealand Chamber of Commerce in Japan, Kea, the Japan Exchange and Teaching (JET) programme and the Prime Minister’s Scholars for Asia, for their contribution in promoting New Zealand in Japan.

    Ambassador Payton addressing the room

    Ambassador Payton addressing the room

    Misa said the highlight of the evening was keynote speaker Sotaro Kawada, who received the dux award at Garin College in 2016 despite speaking very little English when he moved to Nelson five years ago. He will start a Bachelor’s degree in business at University of Edinburgh in September.

    “Sotaro emphasised the opportunities and assistance he received at Garin College, which gave him the self-confidence to achieve his academic and personal goals,” said Misa.

    “We had a videographer film the event and look forward to sharing these inspiring alumni stories soon.”

     

    For details on membership and registration, visit the NZACJ webpage.

    L-R: Yucheng Su, JET Programme Coordinator for International Relations, Ambassad

    L-R: Yucheng Su, JET Programme Coordinator for International Relations, Ambassador Payton, keynote speaker Sotaro Kawada and ENZ’s Misa Kitaoka.

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  • Why country preference matters for international student experience

    The 2025 International Student Experience Survey has recently closed.  Many thanks to all providers who encouraged participation from their current or recent students. 

    As we grow our timeseries we aim to look below the topline findings for additional nuggets of information.  For example, in our analysis of the 2024 International Student Experience Survey we looked at how a first-choice preference of study destination may impact eventual student experience.  

    Summary of findings 

    • 78% of international students currently or recently studying with a New Zealand provider reported that New Zealand was their number one choice of study destination. 
    • Of the 22% of respondents for whom New Zealand was not their first choice, Australia was most preferred (32%), followed by the USA (17%), Canada (15%), and the UK (14%).
    • The most common reasons people gave for selecting a country other than New Zealand as their first choice of study destination was that their preferred country has ‘a good standard of living/is a developed country’ (26%), good institutions/education providers (24%), ‘a high quality of education’ (23%), and ‘good employment opportunities’ (23%).
    • Country preference matters for student experience: Overall, experience scores were higher for those who reported that New Zealand was their first-choice destination for international education (median score 8 out of 10) compared to those for whom New Zealand was not their first choice (median score 7 out of 10). This effect persisted controlling for age, gender, subsector, and home country.

    ENZ’s Director of Insights, Marie Clark, says that her team will be looking to focus on more of these sorts of insights for the coming year.

    “With global policy changes impacting student decision making around country preference, it is important to understand how this might flow on to influence student experience and, even more importantly, actions providers can take to improve the experience of students for whom New Zealand may not have been the first choice for a study destination,” Marie says. 

    Recommendations for education providers to ensure a positive student experience

    Irrespective of whether New Zealand is a prospective or current international student’s preferred study destination, education providers can take the following actions before and during the student application phase and after enrolment to ensure a positive overall student experience. 

    Prospective decision-making phase

    1.    Clearly articulate the benefits of studying in New Zealand, followed by benefits offered by specific locations and education providers to ensure that students have a broad idea of the New Zealand way of life.

    2.    Identify the key drivers of choice for your target students and if those drivers focus around country, course or provider choice.

    3.    Ensure that those supporting student decision-making are equipped with the same knowledge as well as how New Zealand compares to the alternative destinations that the prospective student may be considering.

    Application and enrolment phase

    4.    Invest in pre-arrival communications, take the time to reinforce the choice of destination with both the international students and their influencers.

    5.    Ensure pre-arrival communications address common challenges or challenges regularly highlighted by international students of a similar demographic.

    6.    Consider how international students can begin to build their networks and local connections to ensure a smooth transition.

    During study 

    7.    Identify if there are a group of students at your institution, who may have been actively considering an alternative destination.

    8.    Look at which aspects of student experience have the most impact on overall experience and invest your resources there. For example, enhancements to living experience scores are likely to have the most impact on overall student experience.

     

     

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