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- Kuala Lumpur
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From the CE: Wishing you a Happy Lunar New Year and prosperous Year of the Dragon
The dragon is a majestic and lucky creature in folklore, symbolising bravery, creativity, and innovation. According to the Chinese horoscope, 2024 is a year full of potential and opportunities for personal growth, professional success, and social impact.
Potential. Opportunities for growth. Social impact. The Year of the Dragon is perfectly matched to international education in New Zealand.
Entering our second full year since the borders reopened, the good progress made in 2023 sets the platform for further growth in 2024. In November and December, Immigration New Zealand data tells us that the number of offshore applications exceeded all other months in 2023. While this is to be expected, it is without doubt a good sign for term one.
New Zealand’s reputation for delivering a quality education in a safe environment remains intact and attractive to learners.
This was further confirmed by the results of our student experience survey completed last year. It reported that 84% of international students rated their overall student experience positively. And that 83% of students would be likely to recommend New Zealand as a study destination compared to 81% in 2021.
I was also greatly heartened to see the results of our survey of New Zealanders’ attitudes to international education. It found that 75% of New Zealanders believe that international students benefit New Zealand. Specifically, New Zealanders were positive about the contribution international students make to local business during their study, their contribution to New Zealand’s cultural diversity and how they help local students learn about other ways of life.
This is a win-win. The learners are coming. They have a positive experience when they are here, and they are welcomed by the community for the contribution they make. In the Year of the Dragon this is confirmation of the potential and the social impact of international education.
Now we must turn that potential into reality, which is what the teams at ENZ are focused on working with you to deliver. International education at all levels is highly competitive, and potential does not just happen – even in the Year of the Dragon. In this edition of E-News you will learn about activities across all geographies and offices, and this week there is an ENZ delegation, comprising all eight universities, meeting important Government, agent and sector partners in India.
As I said in December, there is still much to do.
Ehara taku toa i te toa takitahi engari he toa takitini.
It is not the strength of one person alone, but the strength of many that contribute to our success.
Ngā mihi,
Linda Sissons
Acting Chief Executive - Attendee List Bogota Agent Seminar
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Around the world in five
CHINA
Gaokao offers colleges “new opportunities” for global recruitment
China's national university entrance exam – the Gaokao – is increasingly being accepted by universities in the US and elsewhere in the world.
UK
UK global university ranking Brexit warning
UK’s strong performance in global university rankings could be adversely affected by Brexit if access is disrupted to European funding and research partnerships.
KOREA
South Korea to tighten foreign students' visa requirements
The government is tightening visa rules for international students in Korean language programmes at universities after finding a three-fold increase in the number of students in these programmes staying on illegally in the country.
GLOBAL
What makes international students happy?
An international student's country of origin plays a huge role in what makes them happy, along with factors such as employability skills, future job prospects and education experience.
GERMANY
Foreign students are one solution for Germany's shrinking universities
A research report recommends regional universities in Germany continue to make themselves more attractive to international students amid the decline in domestic students.
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ENZ strengthens English language sector connections across South America
The two-week programme brought together 10 New Zealand English Language Schools (ELS) for tailored engagement events across Chile, Brazil, and Colombia – supporting deeper in-market relationships and raising awareness of New Zealand as a study destination.
Strong engagement across key markets
Spanning five cities – Santiago, Belo Horizonte, São Paulo, Bogotá and Medellín – the roadshow combined education agent-focused seminars with student-facing events.
Across the programme:
Delegates took part in five Connect with New Zealand agent events and five Kia ora Nueva Zelanda student-facing events.
More than 80 agency representatives engaged with New Zealand providers.
Each provider completed an average of 12 meetings per agent event.These interactions enabled providers to reconnect with established partners, build new relationships, and engage with prospective students through presentations, networking sessions and fairs.
Supporting a key pathway sector
South America Roadshow New Zealand Provider participants with ENZ and some prospective students at Kia ora New Zealand event (in partnership with Travelmate) held at Universidade Federal de Minas Gerais in Belo Horizonte, Brazil
The roadshow focused on English language education, a key entry point for students from Brazil, Chile and Colombia into further study in New Zealand.
While the sector has not yet fully recovered, strengthening agent relationships and increasing awareness remain important to supporting its growth and its role as a pathway into degree and secondary school programmes.
Building momentum in the region
The 2026 programme builds on the inaugural roadshow in March 2025 and reflects ongoing efforts to deepen engagement with agents across Latin America.
Initial feedback from providers highlights strong satisfaction with the programme’s format and outcomes, alongside a clear appetite to maintain momentum.
Dr Kate Herbert, Principal of Kiwi English Academy, said the roadshow provided valuable opportunities to reconnect and build partnerships.
“I can confidently say that the roadshow was a huge success for New Zealand – reconnecting with some education agents after many years and also meeting many new ones. We have had positive responses from several agents already and hopefully that will continue.”
ENZ’s Director of Engagement, Latin America, Javiera Visedo, said in-person engagement remains critical to grow awareness and build preference for New Zealand as a study destination.
“These events enable deeper, more meaningful connections with our stakeholders – particularly our agent partners – and support confidence when speaking to students about New Zealand. In an increasingly competitive environment, it’s incredibly encouraging to hear how much agents and institutions value these opportunities. They consistently tell us that these events empower them with the confidence, insights, and enthusiasm they need when speaking to students about New Zealand. This is exactly the kind of impact we, as ENZ, need to continue delivering.”
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Around the world in five
SWEDEN
Why international students are flocking to Stockholm
Sweden’s culture and democratic values are appealing to international students as Stockholm shows a 20 percent increase in foreign enrolments in the last three years.
INDIA
US$20m investment to build US-India education links on its own turf
India is promoting a US-India Knowledge Exchange programme in its higher education institutions with a 20 million USD investment to combat 'losing its best minds to the West'.
NETHERLANDS
Visa creates job opportunities for highly-skilled international students
The Netherlands’ Zoekjaar visa aims to actively seek highly-skilled talent by offering students from top 200 universities in the world the opportunity to live and work in the country for a year.
AUSTRALIA
International applicants thrive in engineering programmes in Australia
The number of international students in engineering courses in Australia has seen substantial growth in entry-level courses and double-digit growth in postgraduate courses according to a report by Engineers Australia.
INDONESIA
Outbound students continue to grow in destinations in the Asia Pacific region
The number of outbound Indonesian students has grown steadily – 35 percent in 10 years – with a preference for Asia Pacific region destinations, including Malaysia, Australia and China.
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Education agents receive ‘ultimate’ tour of Wellington
Tip:
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A little in-country experience goes a long way with agents, giving them insights into the experience they are promoting to students back home.
The competition offered agents a chance to experience the best of Wellington’s education and lifestyle offerings to help in their student marketing efforts. The promotion proved popular, with over 500 agents from more than 47 countries vying for a spot.
The four lucky winners received return flights and accommodation in Wellington, and had the chance to visit local schools and explore the region's awe-inspiring landscapes and urban lifestyle. The agents enjoyed a guided tour of the national museum Te Papa, interacted with native wildlife at eco-sanctuary Zealandia, and received a behind-the-scenes look at The Lord of the Rings and The Hobbit trilogies at Weta Studio.
The tour’s literal highlight was a helicopter ride over the city, where the agents had a bird’s eye view of South Wellington Intermediate School (SWIS) students spelling out the name of their school.
The agents said Wellington was bigger than expected, and they were impressed with the friendly people, ease of public transport and the many events and cultural activities available to students.WREDA Education Programme Manager Brook Pannell said the competition had been overwhelmingly successful at building Wellington’s profile amongst agents.
“Experiencing Wellington on the ground and in-person is the best way to fall in love with the place and really see what life here is really like.
“Familiarisation trips are a great way for us to show that – we just wish we could’ve brought more agents to visit!”
Through the competition, nearly 300 agents signed up to Wellington’s quarterly newsletter for agents to learn more about study options, as well as lifestyle and career opportunities.
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First Study with New Zealand Roadshow boosts New Zealand education’s presence in Sri Lanka
Held from 5-8 March across Colombo and Kandy, the roadshow marked a significant milestone for New Zealand’s engagement in Sri Lanka, now among New Zealand’s top five source countries for international students. The programme built on more than 70 years of people-to-people connections and responded to growing demand for high quality, globally recognised education pathways.
The four-day programme brought together 19 New Zealand education providers, including seven universities, seven institutes of technology and polytechnics (ITPs), and five private training establishments (PTEs) for activities such as high school counsellor briefings, partner and education agent meetings, and large-scale student fairs.
Nineteen New Zealand education providers who participated in the first Study with New Zealand roadshow in Sri Lanka with the New Zealand High Commission and Education New Zealand team in Colombo.
The activities established direct connections between education providers, prospective students, families and key education influencers in Colombo and Kandy.
Delivered in collaboration with Thames International and supported by the New Zealand High Commission, the roadshow showcased a coordinated, whole of New Zealand approach to market engagement.
New Zealand High Commissioner to Sri Lanka, Bangladesh, Pakistan and Maldives, David Pine, highlighted the depth of the bilateral relationship and New Zealand’s long-term commitment to education cooperation.
The programme delivered tangible outcomes, including the announcement of a new articulation agreement between the University of Otago and Sri Lanka Technology Campus, supporting clearer study pathways and enhanced visibility of New Zealand qualifications within Sri Lanka’s higher education ecosystem.
To maximise national reach, ENZ supported the roadshow with an integrated, multichannel promotional campaign. The New Zealand Taught Me social media campaign achieved strong engagement, reaching over 908,000 users and directing more than 22,000 people to roadshow information.
This was complemented by long-term billboard campaign in Colombo, LED displays in both cities, a 45-day radio campaign on a local radio station, Gold FM, and extensive earned media coverage across television and print media.
ENZ’s Regional Director – Asia (excluding China), Ben Burrowes said the roadshow played a critical role in raising awareness of New Zealand as a study destination.
“Sri Lanka is a strategically important market for New Zealand,” Ben said.
“This roadshow significantly lifted the visibility of New Zealand’s education offering and demonstrated our long-term commitment to engaging directly with students, families and partners.”
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary, said the roadshow was an important step in responding directly to growing student demand.
“By bringing New Zealand education providers together in Colombo and Kandy, we enabled students and families to engage directly with institutions and gain a clearer understanding of the quality, range and long-term value of studying in New Zealand,” Monika said.
The success of the inaugural roadshow has positioned New Zealand strongly in the market, supporting future student mobility, deeper institutional engagement and sustained visibility for New Zealand education in Sri Lanka.
