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  • New Zealand education brand updated for greater global impact

    ENZ developed an updated look for the New Zealand education brand, guided by research to assess the recognition and effectiveness of our brand elements.  

    The insights from this research have guided the development of an updated look that reflects the evolving story of New Zealand education and the values it represents on the world stage.  

    New logo for New Zealand education

    ENZ’s research identified the FernMark as a highly distinctive and recognisable symbol, strongly associated with New Zealand by global audiences. 

    See the new brand in action 

     

    ENZ Brand Lead, Nick Sinclair, said this brand uplift is more than just a visual update. 

    “This is a strategic step forward for us, with the intention to align ENZ’s brand with the quality, ambition and impact of New Zealand’s international education offering. 

    “We want to build confidence amongst prospective students and their families with a brand that is trustworthy and unmistakably New Zealand,” Nick added. 

    What’s happening next  

    • New visual identity: You’ll start to see updated branding across the Study with New Zealand digital and social media channels over the coming weeks.  

    • Refreshed brand and marketing assets: We’re refreshing key marketing collateral and event assets to reflect the new look. These include resources you can use in the outreach and promotional activity for your education institution.  

    • Videos and content: Several core videos and promotional materials have already been updated with new branding.  

    New brand collateral will be available for download on our BrandLab by the end of July this year. 

  • From the CE: Wishing you a Happy Lunar New Year and prosperous Year of the Dragon

    The dragon is a majestic and lucky creature in folklore, symbolising bravery, creativity, and innovation. According to the Chinese horoscope, 2024 is a year full of potential and opportunities for personal growth, professional success, and social impact.  

    Potential. Opportunities for growth. Social impact. The Year of the Dragon is perfectly matched to international education in New Zealand. 

    Entering our second full year since the borders reopened, the good progress made in 2023 sets the platform for further growth in 2024. In November and December, Immigration New Zealand data tells us that the number of offshore applications exceeded all other months in 2023. While this is to be expected, it is without doubt a good sign for term one.  

    New Zealand’s reputation for delivering a quality education in a safe environment remains intact and attractive to learners.  

    This was further confirmed by the results of our student experience survey completed last year. It reported that 84% of international students rated their overall student experience positively. And that 83% of students would be likely to recommend New Zealand as a study destination compared to 81% in 2021.  

    I was also greatly heartened to see the results of our survey of New Zealanders’ attitudes to international education. It found that 75% of New Zealanders believe that international students benefit New Zealand. Specifically, New Zealanders were positive about the contribution international students make to local business during their study, their contribution to New Zealand’s cultural diversity and how they help local students learn about other ways of life.  

    This is a win-win. The learners are coming. They have a positive experience when they are here, and they are welcomed by the community for the contribution they make. In the Year of the Dragon this is confirmation of the potential and the social impact of international education.  

    Now we must turn that potential into reality, which is what the teams at ENZ are focused on working with you to deliver. International education at all levels is highly competitive, and potential does not just happen – even in the Year of the Dragon. In this edition of E-News you will learn about activities across all geographies and offices, and this week there is an ENZ delegation, comprising all eight universities, meeting important Government, agent and sector partners in India.  

    As I said in December, there is still much to do. 

    Ehara taku toa i te toa takitahi engari he toa takitini.  

    It is not the strength of one person alone, but the strength of many that contribute to our success. 

    Ngā mihi,

    Linda Sissons
    Acting Chief Executive      

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