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  • ENZ strengthens applied education connections in Viet Nam through targeted engagement

    Education New Zealand Manapou ki te Ao (ENZ) has successfully delivered a targeted engagement programme in Viet Nam for New Zealand’s ITP and PTE sector, supporting providers to build connections, raise profile and position applied education as a strong pathway for Vietnamese students.

    Delivered from 29 March to 5 April 2026, the eight‑day programme spanned four key cities and marked the first sector‑specific, ENZ‑led initiative focused on applied and work‑integrated education in Viet Nam.

    Strengthening sector visibility and connections

    The programme was strategically designed to lift awareness of New Zealand’s applied education offering and to support providers to engage more deeply with the local education system. ENZ led a structured programme of in‑market activity, including:

    • networking sessions with education agents and applied education partners
    • targeted school visits, reaching around 350 students through career‑focused engagement
    • student‑facing outreach activities
    • a country briefing and a high‑level meeting with the Department of Vocational Education under Viet Nam’s Ministry of Education and Training.

    ENZ also worked closely with selected market partners to amplify reach and impact, with partner‑led activity including additional agent meetings, student engagement events and education workshops.

    Above: Representatives from New Zealand education institutions provided career guidance to students at various high schools

    Strong market response and growing awareness outcomes

    Market response throughout the programme was consistently positive, with strong interest from education agents, schools and students in applied and work‑integrated programmes. Key areas of interest included scholarships, tuition affordability, updated entry requirements for Vietnamese students, and post‑study work opportunities that support longer‑term career outcomes.

    The programme also delivered strong media results that significantly strengthened awareness of New Zealand’s applied education offering and reinforced positive perceptions of its education quality and experience in Viet Nam.

    Building momentum in Viet Nam

    ENZ’s Market Manager – Viet Nam, Van Banh, said the programme is helping build momentum and setting New Zealand’s vocational education sector up for sustainable growth in Viet Nam.

    “The response we have seen in Viet Nam has been very encouraging. Education agents, schools and students are showing strong interest in New Zealand’s applied and work‑integrated education, particularly around scholarships, affordability and clear pathways to employment,” Van said.

    “The strong media coverage from this programme has also helped lift awareness of what New Zealand offers, reinforcing its positive attributes around quality, employability and accessibility. We’re looking forward to building on this through targeted digital activity and local storytelling.”

    Building on this momentum, ENZ will deliver a follow‑up digital campaign featuring local influencers and stories from alumni and current students to further amplify the visibility and impact of New Zealand’s ITP and PTE sectors.

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  • International students are work-ready for the summer

    The seminar was hosted by Immigration New Zealand (INZ) and the Central Economic Development Agency (CEDA), and targeted international students who have completed, or are studying towards, a Level 7 qualification and above. 

    Most of the attendees were Massey University PhD and Masters students from a range of fields, as well as UCOL students of graphic design, cookery, operations and project management, ICT, furniture design and science. 

    Judy Bennett-Smith, CEDA International Education Development Manager said the free seminar was the first in a series to be held locally, with the next one aiming to connect potential employers with skilled international tertiary students. 

    The seminar covered study-to-work visa pathway information and advice, tips on how to navigate the job market, how to present oneself to employers, information about New Zealand employment rights and even invited a former international student to share their experience.

    Philip Hastings, Relationship Manager at MBIE said the seminar was a great opportunity for students to talk directly with INZ representative about their work options.

    “With the increase in international tertiary students in New Zealand, it is important they have an understanding of the pathways to meeting post-study work visa and residency requirements,” Mr Hastings said.

    “Together with CEDA we aim to facilitate a series of study-to-work seminars in the Central North Island that are aligned with regional work shortages.”

  • International students report high satisfaction as New Zealand sees steady recovery in enrolments

    This year, 87 percent of students gave a positive rating of their overall experience, maintaining the upward trend seen in 2024 (86%). The proportion of students who rated their experience as ‘excellent’ rose to 43 percent, a two percent increase from the previous year. 

    These strong satisfaction results come as international student enrolments in New Zealand continue to grow. Between January and April 2025, 63,610 international students were enrolled with New Zealand education providers, a 16% increase compared to the same period in 2024 (54,690), and a 49% increase on 2023 (42,700). 

    All education subsectors saw growth, with Private Training Establishments (PTEs) showing the strongest increase at +41% compared to 2024. 

    China and India remained the top source markets, followed by Japan, South Korea, Sri Lanka, USA, Nepal, the Philippines, Thailand, and Germany. Notably, Sri Lanka rose to fifth place (from ninth), and Nepal to seventh (from eleventh), reflecting shifting dynamics in student mobility. 

    What students value most  

    Students were most positive about the people and connections they made in New Zealand (92%), the quality of their education (90%), their arrival and orientation experience (89%), the ease of making study arrangements (87%), and their overall living experience (87%). 

    International students’ experiences of making study arrangements have notably improved, with 80 percent of students rating their experience with the visa application process positively (up from 78% in 2024), and 74% positively rating the time taken to get their visa (up from 64%). 

    Education New Zealand and Immigration New Zealand will continue to collaborate on provision of information to students to ensure an enhanced student experience. 

    The survey also shows an increasing proportion of international students regard New Zealand as offering good value for money, with positive perceptions rising from 65% to 76%. 

    Education New Zealand's Chief Executive, Amanda Malu, said the results reflect New Zealand’s ability to provide a high-quality education within an environment that fosters meaningful connections and relationships.

    “This is encouraging news for New Zealand. The fact that students continue to rate their experience here as excellent is a credit to our education providers and speaks to the warmth of the welcome our communities extend to international students,” she said.

    “We’re seeing a steady and encouraging recovery in international education. It’s not a boom, but a sign that our collective efforts are making a difference. What matters most is that students are not just coming to New Zealand, they’re having a high-quality experience that supports wellbeing and a sense of belonging.”

    “Under the International Education Going for Growth Plan, we’re focused on thoughtful, sustainable growth. These insights help us ensure that our progress is not just about numbers, but about delivering long-term value to students, communities, and the wider economy.”

    Education New Zealand’s Director Insights and Performance, Marie Clark, said the survey continues to be a key piece of work for ENZ and a useful tool for the international education sector. 

    “It remains the only national survey focused on international student experience in all subsectors in New Zealand. With several years of data now collected, we’re building a meaningful picture of student experience over time,” she said.  

    “The ability to break down insights by variables like country, sector, and gender makes the dataset especially useful. We expect the report and Tableau dashboards will be very practical resources for anyone working in the sector,” Clark added.  

     For further information: 

    • Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao 
      sai.raje@enz.govt.nz | +64 21 479 649 

    Notes to Editors: 

    About the New Zealand International Student Experience Survey 2025 

    The survey aims to better understand the overall experience of international students enrolled with New Zealand education providers, as well as recent graduates. It also identifies areas for improvement to enhance the student journey. 

    Fieldwork was conducted from 28 April to 19 May 2025 with 5,420 respondents across all education subsectors and stages of study. 

     About Education New Zealand Manapou ki te Ao 

    Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

    With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

    Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.

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  • Around the world in five

    GERMANY

    Why Germany educates international students for free

    In Germany, international student numbers have risen about 30 percent since 2012. In most countries, this would mean lots of extra cash from hefty tuition fees but, in Germany, students famously learn for free, regardless of where they come from. With international students making up nearly one in 10 students, why does the country choose to pass up tuition from other countries’ young people?

    Read more

    UK

    UK aims to double number of students going abroad by 2020

    Universities UK International has updated its strategy to boost outward mobility, which includes doubling the number of students who go abroad during their degree to 13.2% of total enrolments by 2020. In 2014/15, 6.6% of full-time, first degree, undergraduate, UK-domiciled students undertook an international placement. The strategy outlines six objectives to achieve the goal, such as building capacity to facilitate outward mobility, sharing best practice, and providing a collective voice for the sector.

    Read more

    GLOBAL

    IIE’s tips to welcome international students

    IIE’s team of experts has pulled together 11 actions to make international students feel welcome. These include using your institution’s social media to share specific messages about your campus; enlisting international students and alumni as ambassadors to reach out to newly admitted students; sending periodic updates about issues of concern such as safety and visas; highlighting student associations and re-examining your print and online materials to make sure they represent the diversity and welcoming nature of your campus.

    Read more

    VIET NAM

    Vocational training drains State budget

    For many years, thousands of billion đồng have been invested in many vocational secondary schools or technical high schools nationwide. However, many remain idle due to poor student enrolment. Đào Ngọc Dung, Minister of Labour, Invalids and Social Affairs, admitted that a key reason for the situation is poor planning, saying schools have been built without conducting a survey of the market demand, and failing to meet the actual needs of the country.

    Read more

    INDIA

    IIT heads are worried about the quality of India’s engineers

    A number of directors from Indian Institutes of Technology (IIT) are concerned over the employability of the millions of engineers in the country. The rapid growth of India’s IT industry in the 1990s and 2000s saw thousands of low-quality engineering colleges pop up as an alternative to the IITs, which are notoriously hard to get into. However, without proper training or access to the right curricula, only a quarter of India’s engineers are employable. Experts say what’s needed is education with a more practical and relevant approach to learning.

    Read more

  • Engaging agents

    Workshops of this nature are a highly efficient mechanism for New Zealand schools and tertiary institutions to establish new, and strengthen existing, relationships with agents in a relatively cost effective way. The energy and buzz in the room clearly demonstrated the enthusiasm agents and New Zealand providers had for the opportunity to meet and engage with one another.

    Institution representatives commented how encouraging it was to see that so many of the agents at ANZA – approximately a quarter – were first time attendees. From an ENZ business development perspective it was great to see New Zealand regions take the opportunity to promote themselves at the workshop, with many regions arranging agent familiarisation visits following the workshop.

    The ENZ booth was well patronised, with agents who were new to New Zealand keen to know about how to work more closely with our education providers, and others with more experience in New Zealand commenting that awareness of New Zealand as a quality education destination is increasing. Others enquired about how to access the wonders of the Brand Lab and had queries about the agent training programme.

    ICEF reported that a total of 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for the three days, participating in over 3,400 pre-scheduled meetings.

    The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park.

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  • James Hargest College international students3

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