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  • Tune in to hear about the FY 2023 student enrolment data

    The full year 2013 – 2023 international student enrolment data provided by the Ministry of Education is now available on ENZ’s Tableau Public site. Anyone can access this data and filters which is presented in interactive downloadable dashboards and data tables. ENZ’s media release on the data can be found on our website here. 

    Marie Clark, ENZ’s Director Insights will be running two sessions for anyone interested in learning more about these numbers. You will hear insights including how subsectors have grown, how recovery has been distributed and our top source countries for total international student enrolments and variation by subsector. 

    You can register for the webinar which best works for your time zone via the links below. Recordings will also be made available on Intellilab after the sessions. 

    If you have anything that you would like covered, please get in touch via insights@enz.govt.nz    

  • ENZ staffing changes in Washington, D.C

    On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ. 

    Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).

    “As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.

    Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”. 

    ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.

    We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September. 

    "Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said. 

    Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities. 

  • Think New with FutureLearn

    Quicklinks

    About the campaign

    Campaign messaging

    Tips for promoting the campaign

    Check out the Brand Lab to download and use campaign assets

    About the campaign

    Objectives

    1. Test an online-focused audience’s appetite for courses delivered under an NZ country brand
    2. Explore sector capability and willingness for generating and promoting online courses
    3. Test, understand and validate ENZ's role in the online education space
    4. Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets

    FutureLearn platform and courses

    • New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
    • These not for credit courses are on average 6-8 hours long from providers across the sector. 
    • FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally. 
    • These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.

    FutureLearn is actively promoting this campaign in the following prototype markets: 

    • Thailand​, Japan​, Korea​, China​, India​, Brazil​, Indonesia​, USA​, Vietnam, Germany​, UK, Colombia 

    In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media. 

    Campaign messaging

    By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.

    The Campaign’s place in the wider strategy for international education

    • ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.  
    • The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.  
    • Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services. 

     Talking points for providers

    • We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
    • This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
    • The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
    • By taking part, we are supporting the Government’s Recovery Plan for International Education.

    Provider participation benefits
    These messages are useful when talking about the campaign to other staff in your organisation

    • This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
    • We’re able to test a new recruitment and distribution channel at little cost.
    • As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
    • As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
    • Standard membership fees are being waived by FutureLearn for this prototype.
    • ENZ is also funding a global campaign via FutureLearn to promote the prototype.

    More about FutureLearn

    • FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
    • 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.

    Tips for promoting the campaign

    By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:

    Tip 1: Use the digital assets available in your promotions:

    There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.

    Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!

    Tip 2: Share our FutureLearn & Online Learning blogs

    We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.

    We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page

    Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels

    ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.

  • From the CE: SWNZ: The new platform for new ways of study

    In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.

    I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.

    Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.

    Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.

    While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success.​ It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.

    The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now. 

    The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.

    Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.

    This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.   

    Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/

    Nā tō rourou, nā taku rourou, ka ora ai te iwi 

    With your food-basket, and my food-basket, the people will be well. 

    Ngā mihi,  

    Grant McPherson  

    Chief Executive Education New Zealand Manapou ki te Ao 

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