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Supporting PTEs to grow internationally
The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).
Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May.
“This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.
The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.
During her presentation, Sharon-May highlighted four key points:
- Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000).
- ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents.
- ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions.
- Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students.
Sharon-May ended by confirming ENZ’s commitment to the subsector.
“We are committed to providing ongoing support for PTE providers through research, resource and capability building. We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May.
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Around the world in five
MEXICO
All high school graduates expected to be proficient in English within 20 years
The federal Education Secretariat (SEP) has announced a US $44.5 million National English Strategy to produce high school graduates proficient in English in 20 years’ time. Calling English an “essential tool that facilitates dialogue in an increasingly interconnected world,” the SEP is promoting English for Mexican students from preschool to high school, and is signing collaboration agreements with international institutions.
INDIA
Students from India, Middle East not comfortable studying in US
A recent study from the Institute of International Education (IIE) shows that students from India and Middle Eastern nations are not ‘comfortable’ enrolling for courses in American universities. The IIE found that that 80 per cent of Indian students were concerned with physical safety while 31 per cent were concerned about feeling welcome in the US.
GLOBAL
Ten trends transforming international student mobility
Even as the immediate environment feels increasingly volatile, the underlying forces determining the direction of international education are becoming more defined than before. The impact of English goes without saying, as university curriculums taught in English continue to grow. There are less obvious factors at play too, such as the redefinition of brand and value – the realisation that skills and abilities mean more than a fancy diploma at a “branded” university is changing the playing field.
SAUDI ARABIA
Saudi Arabia to introduce physical education for schoolgirls
Saudi public schools will begin offering physical education for girls in the coming academic year. Physical education has not been offered in most public schools, but in recent years the Saudi government has begun introducing gradual reforms to open new opportunities for women and expand their participation in the labour force.
JAPAN
Japanese high schools saw record number of international students in 2015
According to the Ministry of Education, Culture, Sports, Science and Technology, a record-high 2,147 students from overseas studied at Japanese high schools in 2015. The number of Japanese students who studied abroad also rose to 4,197. Among the students going abroad, the U.S. was the most popular destination with 1,245 students studying there, followed by New Zealand with 833, Canada with 791, Australia with 515 and Britain with 131.
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New Zealand successes at PIEoneer Awards 2022
Congratulations to the University of Auckland’s India Support Programme, which won Marketing Campaign of the Year against some strong competition. Congratulations also to Ngā Hononga-ā-Kiwa (University of Waikato), for being highly commended in the Championing Diversity category, and to Intern Abroad HQ, which was highly commended in both the Real Life Learning and the Sustainability International Impact categories.
These awards are highly sought after as they recognise innovation and achievement in global education. Around 550 people from around the world attended the event in person, with hundreds more online.
The University of Auckland, New Zealand: As India is the university’s second-largest source market, the India Support Programme was the perfect opportunity for Auckland to promote its support options to students, to provide them with a better experience and to build and maintain brand presence in the market. It created a short, simple, and effective basis for its campaign: ‘We are with you, until you can be with us in New Zealand.’
Ngā Hononga-ā-Kiwa: In 2021, Ngā Hononga-ā-Kiwa (University of Waikato) had the highest Māori student population out of all New Zealand universities. It used two work streams to fill knowledge and opportunity gaps including the newly-created Māori Education stream, which created a tangible resource that informs educators and youth on how global citizenship is defined from a Māori/indigenous perspective, and Māori Business for which 24 students received full scholarships.
Intern Abroad HQ, New Zealand: Intern Abroad HQ continues to evolve its internship portfolio, even in a hard year like 2021. It expanded its range of placements and made sure remote and overseas internships aligned to at least one of the UN’s Sustainable Development Goals. It also launched the exclusive Experiential Learning Curriculum, a guided reflection course incorporated into all its internships, bridging the gap between interns’ studies and careers.
The New Zealand Global Competence Certificate, which is a collaboration between Education New Zealand Manapou ki te Ao, AFS Intercultural Programs and Massey University Te Kunenga ki Pūrehuroa, was also a finalist in two categories of the awards.
Grant McPherson presented the PIEoneer of the Year award sponsored by ENZ to AMOpportunities from the United States.
ENZ sponsored the PIEoneer of the Year Award, for the organisation or individual who can demonstrate their commitment to improving the global education industry and show how their entry has genuinely changed the landscape we operate in. Grant McPherson presented this year’s award to AMOpportunities from the United States, which aims to provide clinical training for schools, hospitals, and students globally. To date, more than 3,600 students have gone through the platform and completed rotations at 250+ clinical sites. With partners such as UChicago Medicine, MedStar Georgetown University hospital and more across the US, numbers look set to keep rising.
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Sign up for ENZ's market intelligence webinars
Following the popularity of ENZ’s Viet Nam webinar last year, ENZ is continuing its webinar series in 2018, providing more intelligence to our industry.
These free interactive sessions will update New Zealand education providers on the latest happenings in some of New Zealand’s key markets. This will include recent trends, target audience insights, competitor insights as well as an update on what ENZ’s priorities are for the market.
Register now using the emails below to secure your place:
- Thailand – 7 March 3:30pm NZ time
Register by emailing Southeastasia@enz.govt.nz
- India – 29 March 4:00pm NZ time
Register by emailing India.Enquiries@enz.govt.nz
We hope to arrange webinars for other markets later in 2018.
Please note: the webinars are only open to New Zealand education providers.
