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  • Brazil’s untapped potential

    Brazil is New Zealand’s largest source of international students in Latin America. Last year, almost 3,600 Brazilians studied in New Zealand and Ana Azevedo, ENZ’s Senior Market Development Manager for Brazil, says there is more room for growth. 

    “For institutions seeking quality students and diversity, Brazil may be the answer. According to the Brazilian Educational and Language Travel Association, more than 300,000 Brazilians studied abroad in 2017, so there is huge untapped potential in this market to be explored,” said Ana. 

    As country of honour, Brazil featured in two NZIEC breakout sessions. 

    In From Zero to Hero: How to lead a successful education strategy in Latin America Professor Kerry Taylor from Massey University shared his experience in developing links with Brazilian universities, jumping from zero to 10 agreements in only three years. Taylor emphasised that “nothing substantial will come from one single visit” and highlighted the importance of a proposition that meets your partner institution’s needs, saying “the best relations are mutually beneficial.”   

    The second session, Spotlight on Brazil: Finding your place in the sun, featured a panel of representatives from New Zealand secondary and tertiary institutions about their own success in the Brazilian market. Key recommendations included maintaining a consistent presence with the market, building and maintaining a personal relationship with local education agents and institutions and investing in digital marketing so Brazilian students can find you – Brazilians spend an average of three hours a day on social media platforms, mainly YouTube, Facebook and WhatsApp. 

    Delegates also  enjoyed delicious Brazilian appetizers, drinks and live Brazilian music at an energetic conference dinner. The Brazilian Ambassador to New Zealand, HE Mr Paulo Cesar de Camargo, also attended and spoke about bilateral relations between our countries in the education space.

    "Education is a very important aspect of the relationship between Brazil and New Zealand. As some 3,600 Brazilians choose New Zealand to study, we have also seen a growing interest in Kiwi students travelling to Brazil. This exchange builds foundations and pushes Brazil-New Zealand partnerships closer, and in future will create ties in various other fields.” 

    If you want to know more about the Brazilian market, check out the BELTA SEAL Market Survey 2018 here.  

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  • Leading an International Education Quest! - Dr Jason Fox

    This was the challenge Dr Jason Fox, a modern day wizard-rogue, author and leadership adviser set NZIEC conference attendees.

    Using self-deprecating humour, and drawing on real life examples, Dr Fox challenged the audience to look at the patterns in their lives, to effect meaningful change.

    Many of us are time-poor, which Dr Fox said causes us to ‘leverage our default thinking’. That is to do what we have always done. The concern is that we use default thinking 98 percent of the time. This is “robbing us of our best thinking.”

    Defaults — established ways of doing things — are an important element of any enterprise. We need them — they save us a heap of time, and make us much more efficient.

    But lo! Dr Fox said most organisations have now become cursed with efficiency and default thinking.

    “We’re all so busy, and so what happens is… more of the same. We seek quick fixes and familiar solutions that tick the right boxes and save us time — but in doing so lead us closer down the path toward irrelevance.

    To stay relevant, we must know when (and how) to disrupt default thinking, so that we may pioneer new strategy (beyond the established path).”

    Conferences give us a rich opportunity to disrupt default thinking. He said new thinking is the most valuable thinking in a world that is undergoing profound social and technological disruption.

    Dr Fox said if you ask workers in an organisation what it is that motivates them best, the most common response was “a clear sense of progress.” This underlines the importance of celebrating small / early wins.

    In closing, Dr Fox talked about the things we do to put off meaningful thinking – procrastination, perfectionism, busyness, disorganisation, physiological sabotage, over-commitment and more.

    To conclude, Dr Fox challenged his audience, saying “we all make choices and our choices make us.”

     

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  • International photo round-up 

  • More website enhancements

    In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

    New navigation

    The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

    The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

    Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

    New content

    Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

    These new pages complement the dedicated pages that recently went live for:

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    More languages

    Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

    Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

    Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

    As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

    Why are these developments important?

    Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

    The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

    A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

    Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

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