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What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.
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Webinars: PM's Scholarships for Asia and Latin America
The current round of Prime Minister's Scholarships opened on Monday 21 March for group applications and will close on Monday 2 May 2022. Learn more about the scholarships here.
Universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations can apply for a programme on behalf of a group for students.
Whether you are completely new to the scholarships, or have successfully run group programmes before, our webinars will cover everything you need to know. Register below!
Asia Market update
Thursday 24th of March 2:30pm- 4pm NZT
Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.
Latin America Market update
Friday 25th of March, 9am- 10:30am NZT
Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.
Scholarship 101
Friday 25th of March 12- 1pm NZT
New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.
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Korea looks to Christchurch and Canterbury
On 27-29 July, ChristchurchNZ led the group promotion that included an agent seminar and a student recruitment fair.
The promotion was planned to follow the success of a Korean reality TV show that featured a week in the school life of Korean celebrities’ children at Halswell School in Christchurch, which showcased Christchurch’s education system and lifestyle.
ENZ Senior Market Development Manager – South Korea, Kay Lee, said the promotions were a wonderful opportunity for Korean agents, parents and students to learn about the Christchurch’s globally connected economy, 21st century education system and lifestyle, particularly highlighting the brand new city.
“Participating education providers did a fantastic job sharing with agents how Christchurch is the world’s newest city, alive with opportunities for young people to try new things, explore their potential and discover who they want to be,” Kay said.
On 28-29 July, the group, including University of Canterbury, Lincoln University, Ara Institute of Canterbury, Riccarton High School, Middleton Grange School, Kirkwood Intermediate School and Villa Maria College participated in a two-day, agent-led student recruitment fair to meet prospective Korean students and their parents.
The group was also representing Avonside High School, Casebrook Intermediate School, Cashmere High School, Christ’s College, Chisnallwood Intermediate, Cobham Intermediate School, Darfiled High School, Halswell School, Hillmorton High School, Papanui High School, Rangiora High School and St Bede’s High School in Christchurch.
ChristchurchNZ International Education Programme Manager, Bree Loverich, said the fair sent an all-round positive signal for education providers regarding this market.
“Agents, parents and students did not ask questions about the past, rather they were excited about the opportunity provided by our future-focused city. As a result, our agent partner reported that they took 22 pre-deposits on courses in Christchurch alone. After this trip, we are confident that we will see more Koreans students in our city and region,” Bree said.
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Introducing our joint work programme with Immigration New Zealand
The joint work programme will support the sector by sharing clear, consistent and relevant information. Aims include encouraging decision-ready applications coming into the immigration system, improving processing times, reducing pressure on the system and attracting genuine students.
First-time international student visa application checklist
The joint work programme has developed a student visa application checklist for people applying for a student visa as an international student for the first time.
The checklist provides a step-by-step guide for students. It will help first-time applicants avoid missing out information and including the correct supporting evidence needed so INZ is able to make decisions more quickly.
Not only does it include general application information, it also has further information for eight countries that require specific forms of verifications.
The checklist was developed in conjunction with ENZ and peak bodies and this feedback has been incorporated into the final version.
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MyStudy NZ WeChat mini programme gets a refresh
MyStudy NZ is our intelligent matching tool which matches prospective students to courses and institutions in New Zealand based on a set of questions and areas of interest. It can be found on www.studyinnewzealand.govt.nz for our western markets.
However, for our China market who predominantly use WeChat, we developed a mini programme for them in November 2018.
The new version of the mini programme continues the original smart matching, but is more user-friendly and personalised, making it easy for students to obtain official information about application.
How is 2.0 better than 1.0? We believe it’s better in eight different ways:
- Social sharing enabled – Prospective students who come across their dream school can now share it to a WeChat friend or group chat immediately. The recipient can open the mini programme and view the details of the school as well.
- One-click authorisation – Students won’t have to fill in all the details to become a member anymore. With one click, prospective students can authorise their WeChat accounts to become registered MyStudy NZ members.
- Clear living costs displayed – Once prospective students get a match, they can expand and view the annual living costs in a pop-up window.
- You can see the latest content with added filter – Without registering, students can view the latest OA articles and filter based on views or posting date.
- UX (user experience) optimisation – Users can now choose paths when entering the mini programme.
- Complete UI (user interface) update – To remain consistent with the refreshed ‘I am New’ brand.
- New notifications – Push notifications will be sent to remind students to register, do course matching, bookmark favourite schools and talk to them.
- Speed optimisation and no more errors – We have done some coding optimisations and upgraded our server so the mini programme will load faster and users shouldn’t receive any more error messages.
