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New global campaign invites students to discover what New Zealand can teach them
The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.
Real stories with real impact
At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand.
Hero video
Alumni stories
These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.
Why now?
The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education.
It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.
A welcoming message
ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is.
“We want to show students how in New Zealand knowledge comes from everywhere.”
“Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.
“The message to students is clear: we’re open, and you’re welcome,” Nick said.
A fresh direction
‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.
Where to see it
The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students.
ENZ encourages education agents and partners to use the market-specific materials in their promotions.
These assets are live on ENZ’s Brand Lab for you to make the most of:
- Translated hero videos
- Translated Alumni videos across education sectors
- Social media guidelines (coming soon)
- A sector engagement pack (coming soon)
Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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Mortal Engines offers ENZ opportunity to showcase education strengths in creative arts to prospective students
The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.
ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.
ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand’s world-leading education system – particularly in the creative industries.
“Mortal Engines marks a real shift in the New Zealand story we want to tell the world,” Mr McPherson says.
“This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.
“The partnership allows us to showcase New Zealand’s education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market.”
The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.
Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realised by Academy-Award winning company Weta Digital.
Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.
Grant says the partnership has provided an opportunity for ENZ to tell graduates’ stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.
The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ’s database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.
“Our goal is to generate awareness of New Zealand’s specialised courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film,” says Grant.
“We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions.”
You can read the full media release here.
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Attracting PhD students to New Zealand
The PhD page highlights the initiatives that have given New Zealand an international marketing advantage in attracting PhD students from around the world.
The page promotes the five key benefits of studying for a PhD here. International PhD students:
- pay the same fees as domestic students
- can enrol their children as domestic students in our state schools
- can work full-time
- are able to apply for a 12-month post-study work visa after graduating
- entitle their partners to apply for an open work visa.
Students can check out the page to find out how our PhD programmes are structured, discover the career benefits of studying for a PhD in New Zealand, read case studies from current international students and learn how to apply – there are links to the PhD areas of each university’s website.
Vietnamese student Tan Duc Do, for instance, decided to study undertake a PhD in Mathematics at the University of Auckland because of the inspiring teaching of his supervisor.
“Most of the lecturers here are working mathematicians, so they can give insight and inspiration into the subject,” says Tan.
For Jeffery Garae, a student from Vanuatu, the major attraction of studying Cyber Security in New Zealand was that international PhD students pay the same fees as local students.
“I was looking at doing a Masters here and when I read about the PhD fees I thought, ‘Whoa – that’s an even better advantage,’” says Jeffery.
The new PhD page also shines a spotlight on the academic and research performance of New Zealand universities, and on the wide range of subjects available for doctoral research.
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Consultation on NCEA offshore delivery
The proposal would close a legislative loophole which allows private schools and tertiary education providers to award NCEA offshore.
Exceptions would be made to allow the continued awarding of NCEA through Te Aho o Te Kura Pounamu for domestic students based offshore, and where government relationships exist to support it (such as in the Cook Islands and Niue). Where tertiary education providers are awarding standards that lead to other qualifications as well as NCEA, they will continue to be able to award standards leading to those other qualifications.
As NCEA has been developed for a New Zealand context, it is not readily transferable internationally. Therefore, awarding NCEA for study done overseas would present difficulties in moderation and quality assurance, which could create risks to the quality and international credibility of NCEA qualifications.
The Ministry would like to hear your views on this proposal.
Click here to download the NCEA Consultation Document.
To have your say, email your submission to legislation.consultation@education.govt.nz
Consultation closes 14 June 2019.
- Hero Slider China2
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Education New Zealand hosts first-ever NZ-China Education Week
Early Childhood Education Symposium
The inaugural New Zealand-China Early Childhood Education Symposium with China Centre for International People to People Exchange (CCIPPE), an agency under the Ministry of Education of China, was well-received by the audience of over 1,000 people.
ENZ General Manager – International, Lisa Futschek, provided opening remarks alongside distinguished officials from China who expressed support for the dialogue around ECE to continue between our two countries.
“It was very moving to hear Deputy Director General Xiaochun YANG speak te reo Māori in his closing remarks,” ENZ Director – Greater China, Miranda Herbert, said.
“The ECE Symposium highlights the special relationship between New Zealand and China and our long history of engaging in bilateral dialogue in a variety of education related fields to learn from each other.”
Educators tune into the ECE Symposium.
Part of the success of participation was due to CCIPE’s social media post which attracted over 8000 reads (pre-event). CCIPPE article with photos: 2020中国-新西兰学前教育研讨会在线成功举办 (qq.com)
The entire symposium was bilingual – no small feat in a virtual environment. ENZ used subtitles on pre-recorded presentations, interpretation for the live speakers and engaged a bilingual MC with experience in the ECE field.
University of Auckland Associate Dean International – Faculty of Education and Social Work, Marek Tesar, presented a session at the symposium titled “How ECE Teachers Shape Our Children: Fostering Quality ECE Teachers—Formal Education and Professional Development."
“A fantastic event, which brought together an interdisciplinary group of people to discuss the important topic of early childhood education. It has emphasised the many opportunities for ongoing collaboration between New Zealand and China and I hope that this is the first of many such symposia – hopefully in person next time!” he said.
Watch the recording
To view the recorded symposium, please log back into your ECE Symposium Attendee Login. Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, navigate to Floor Plan and click “Education Symposium 2020”
Then you will see this screen to click “Playback”
The Southern Institute of Technology (SIT) present at Sino-New Zealand Higher Vocational Education.
8th Sino-New Zealand Higher Vocational Education Conference
This year’s Sino-New Zealand Higher Vocational Education conference moved to a virtual platform this year which enabled continued dialogue between New Zealand and China.
Over three half-days, it focused on challenges and innovations in online learning and international collaboration for managers, teachers and researchers in vocational education and training.
Conference organisers, Wintec and co-organiser, Skills International worked closely with China partners Tianjin Light Industrial Vocational Technical College, Qingdao Vocational Technical College and Central Institute for Vocational Technical Education to deliver an engaging event for the live audience in Tianjin and the virtual attendees.
Agent Seminars
The Agent Seminars reached an audience of 500 attendees from across the Greater China region over two days.
Agents were welcomed by New Zealand’s Ambassador to China, H.E. Clare Fearnley, heard from Immigration New Zealand, Tourism New Zealand, and even learned how to order a green tea in te reo Māori.
With over 44 New Zealand institutions and regions exhibiting in the virtual exhibition hall, agents were able to connect through the virtual meeting rooms to have one-on-one conversations. ENZ trialled a virtual conferencing platform created for the China market that allowed our Chinese agents to join via WeChat and tailor their view to local language.
ENZ wants to thank all the exhibitors, presenters and attendees who participated in New Zealand Education Week to help make it a success and we appreciate your adaptability to a China-friendly virtual platform.
ENZ has received great feedback from both sides on the programme and future partnership opportunities – there is a strong desire to continue dialogue.
Watch the recording
Note, the Agent Seminars were over two days and the majority of presentations are in Chinese language.
To view the recorded seminars, please log back into your Agent Seminars Organization or Attendee Login.
Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, please navigate to Floor Plan and click “Agent Seminar Presentations”.
Then you will see this screen to click “Playback” for either 25 or 26 November.