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  • From the CE: Promoting New Zealand’s education in Asia

    The visit by Education Minister Chris Hipkins to South Korea, Indonesia and Singapore in October 2022 was an opportunity to reaffirm the Government’s strong commitment to international education. Representatives from the university sector, Te Pūkenga, schools, as well as the PTE and EdTech sectors, and ENZ were part of the accompanying delegation. Bilateral meetings were held with key Ministers in each country, and there were opportunities to meet with alumni, agents local school children and others. You can read more about this trip in this edition of E-News. 

    This month, Prime Minister Jacinda Ardern’s visit to Asia also included a significant international education component, particularly in Viet Nam. Education was highlighted as an important pillar of partnership in all bilateral meetings, and we were delighted to help arrange and participate in an education forum in Hanoi. We will report on this trip in more detail next month. 

    Our recent international education events have featured a mixture of ENZ-run events and commercial and global events. The key aim has been to raise the awareness and profile of New Zealand education, and provide a platform for New Zealand education providers to engage directly with prospective students and their families, with education agencies and other key stakeholders, particularly within Asia. Recent events have included a Korean agent seminar, COEX Fair and New Zealand education night reception in Seoul, a reconnecting series with Japanese partners in Tokyo, Viet Nam agent seminars and fairs in Hanoi and Ho Chi Minh City, and a Thai agent seminar and fair in Bangkok. Looking ahead to next year’s events, ENZ’s international event calendar for the first half of 2023 is now on our website here

    The second phase of New Zealand’s successful international marketing campaign, I AM NEW, is now underway with a primary focus on China, India, South Korea, Japan, USA, Brazil, Viet Nam, Thailand and Germany. While the initial campaign aimed to raise awareness that New Zealand has reopened for international education, this second phase is focussed on reigniting interest in a New Zealand study experience, and transforming that interest into a commitment to study with New Zealand. A Spanish version of the I AM NEW campaign has also just been launched yesterday in Bogotá, Colombia, to reach this important segment of the Latin America market. 

    As we work with our partners and stakeholders within New Zealand and offshore to promote New Zealand education in the lead up to the 2023 student intake, we are hearing about a shortage of homestay accommodation that it would be good to resolve. More families are needed to welcome international students into their homes. This can be an enormously rewarding experience for everyone involved, one that builds lasting friendships and a deeper understanding of people from another language and culture. We will be talking with the sector to agree the best approach to addressing this challenge.  

    Finally, if you are looking to contact our Auckland-based team, please note that we have moved out of our office on Quay Street, and will be in a new office at 191 Queen Street from 5 December 2022.  

    He rau ringa e oti ai – Many hands make light work. 

  • International students welcomed across New Zealand

    In February, hundreds of international students gathered at a University of Auckland orientation event. ENZ’s Student Experience Manager, Ross Crosson, says, “The wait, for many, has been long but there was a very positive vibe in the air.”

     

    In Hamilton, the Wintec | Te Pūkenga International student services team held an interactive event to welcome students on campus. They used a range of activities to create connections amongst the students and to familiarise them with student support services available.

     

    Over in Wellington, Victoria University of Wellington Vice Chancellor Nic Smith took the opportunity to connect with students face-to-face as they were settling into halls of residence.

     

    More than 150 international students from 11 local secondary schools were welcomed into Dunedin at Puketeraki Marae on 8 March. In the event organised by Enterprise Dunedin and Kāti Huirapa Rūnaka ki Puketeraki, the guests spent the morning at the pōwhiri, which was accompanied by pupils from Waitati School kapa haka group, and then enjoyed a kōrero and some kai.

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  • Attracting PhD students to New Zealand

    The PhD page highlights the initiatives that have given New Zealand an international marketing advantage in attracting PhD students from around the world.

    The page promotes the five key benefits of studying for a PhD here. International PhD students:

    1. pay the same fees as domestic students
    2. can enrol their children as domestic students in our state schools
    3. can work full-time
    4. are able to apply for a 12-month post-study work visa after graduating
    5. entitle their partners to apply for an open work visa.   

    Students can check out the page to find out how our PhD programmes are structured, discover the career benefits of studying for a PhD in New Zealand, read case studies from current international students and learn how to apply – there are links to the PhD areas of each university’s website.

    Vietnamese student Tan Duc Do, for instance, decided to study undertake a PhD in Mathematics at the University of Auckland because of the inspiring teaching of his supervisor.

    “Most of the lecturers here are working mathematicians, so they can give insight and inspiration into the subject,” says Tan.

    For Jeffery Garae, a student from Vanuatu, the major attraction of studying Cyber Security in New Zealand was that international PhD students pay the same fees as local students.

    “I was looking at doing a Masters here and when I read about the PhD fees I thought, ‘Whoa – that’s an even better advantage,’” says Jeffery.

    The new PhD page also shines a spotlight on the academic and research performance of New Zealand universities, and on the wide range of subjects available for doctoral research.

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  • Around the world in five

    Asia 

    India’s path to internationalised higher education 

    India's higher education system is expanding internationalisation efforts to retain students and enhance global competitiveness. The National Education Policy (NEP) 2020 focuses on cross-cultural understanding and fostering global perspectives. The government encourages collaborations with foreign universities and has established foreign campuses in India to offer world-class education opportunities at home. 

     

    North America 

    US sector applauds gov’t export strategy 

    The US government's National Export Strategy includes international education for the first time, recognising its importance for the country's global competitiveness. While stakeholders celebrate this move, they urge the government to take further action to protect and strengthen the US's position as the leading destination for international students. 

     

    South America 

    Agency Survey: Brazil 

    In 2022, Brazilian agencies experienced significant growth in business volumes, with language plus work programmes being highly requested by students. The total number of students placed by surveyed agencies was 7,802, and overall business growth reached 57%. The preferred destinations remained the UK, United States, Canada, South Africa, and Australia, with more students planning to study abroad for higher education. 

     

    Europe 

    Record number of international students for Spain's universities 

    Spain's international student population surged by 13.6% in the 2021/22 academic year, reaching a record 170,222 students, led by significant growth from Latin American countries like Colombia and Ecuador. The top ten markets all exceeded pre-pandemic levels, with efforts underway to improve work opportunities for non-EU international students. 

     

    Africa 

    Nigerian students rush to secure UK places before dependants ban 

    International students are applying to UK universities for September 2023 to avoid a forthcoming ban on bringing family members from 2024. Nigerian applications have surged, while some Indian students explore alternative study destinations like such as Canada and Australia. 

  • Terms & Conditions

    GENERAL

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    The following terms and conditions of use of MaiENZ and its websites form a contract between you and ENZ for your use of its websites and associated material, Assets and content (Terms).

    ENZ may revise these Terms by giving you notice. ENZ will notify you of any changes by displaying the changes on its websites, and by continuing to use this portal and ENZ’s websites after such notification, you will be deemed to have accepted the changes.

    Interpretation

    Where a logon is obtained by an individual for use only by that individual, in these Terms, the words ‘you’, ‘your’ and ‘user’ refer to that individual.

    An ‘Asset’ describes any item listed in the Brand Lab i.e. image, logo, photograph, video, PowerPoint template or campaign creative.

    ‘Usage Rules’ refer to the specific terms that accompany and apply to the use of each individual Asset or category of information, and may include usage instructions, requirements, limitations, or descriptions. 

    Copyright and permission to reproduce

    Unless otherwise indicated, copyright in all material available on any of Education New Zealand sites is owned by Education New Zealand. You can reproduce this material free of charge without further permission, as long as you:

    • Reproduce the material accurately;
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    Third party materials

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    If, for any reason whatsoever and at its sole discretion, ENZ wishes to or is required to terminate this licence, it may do so immediately by giving written notice to you. On receipt of this notice you must, as directed by ENZ, return all copies of downloaded information to ENZ or destroy all copies of that downloaded information that is in your possession. You must also provide a written undertaking that no further copies of the information are or will be used or retained by you for any reason.

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    Or

    The trademarks appearing on ENZ’s websites belong to us, our suppliers or our licensors. You must not use or reproduce or allow anyone to use or reproduce those trademarks for any reason without, in the case of our trademarks, our prior written permission or, in the case of third-party trademarks, the written permission of the owner of the relevant trademark.

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    All information provided, or made available, as part of ENZ’s websites is the confidential information of ENZ. You must hold and maintain all confidential information in strict confidence, except where disclosure is permitted under the terms of a licence.

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    You agree that ENZ’s websites:

    1. May not operate on a continuous basis, and may be unavailable from time to time (including for maintenance purposes); and
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    Other

    ENZ may update or change any information on its websites, at any time, without notice (but will give you notice when there is a change to the Terms). In the unlikely event that an unauthorised person makes changes to these websites, ENZ does not accept responsibility for those changes. Errors are subject to correction.

    These Terms will be governed and interpreted in accordance with the laws of New Zealand.

    Access to services

    You will be permitted access to resources as long as you have validated your email address for your MaiENZ account and then according to the criteria for the following labs or services.

    IntelliLab

    • You are a New Zealand education provider, education agent or government worker. 
    • Your email address is part of a domain belonging to an ENZ-trusted organisation.

    Skills Lab

    • You are a New Zealand education provider.
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    My ENZ Marketing Insights

    • You are a New Zealand education provider.
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    Enrolment Opportunities

    • You are a nominated individual (usually from the admissions team) from a New Zealand education provider.  
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    Account revocation

    Your account will be revoked for: 

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    Your access to some services may be suspended for:

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    Or, in accordance with ENZ’s rights to amend, suspend or terminate access to services for New Zealand international education providers, your access may be suspended if you do not meet the following conditions:

    • Signatory to the Education (Pastoral Care of International Students) Code of Practice 2016;
    • Registered by the New Zealand Qualifications Authority with a Ministry of Education identification number; and
    • For all non-university Tertiary Education Organisations (TEOs), the maintenance of a Category 1 or Category 2 status under External Evaluation and Review (EER). 

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    Brand Lab

    Terms of use overview
    All assets are free to use as long as the full terms of use, licence rules and usage instructions are followed.

    • Use of assets must inure to the benefit of Education New Zealand in some way.
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    Copyright and permission to reproduce
    ENZ is willing to license the use of The Brand Lab’s Assets to you only if you accept all of the following Terms.

    Please read these Terms carefully because downloading and/or using the Brand Lab’s Assets will be deemed to be your acceptance that you are using The Brand Lab’s Assets on the following terms.

    The Assets and all of the content on the Brand Lab website is protected, including, without limitation, by copyright and other laws of New Zealand, international conventions and similar laws abroad. Copyright and other intellectual property rights in the Assets, is owned or controlled by ENZ or its licensors.

    ENZ grants, and you accept, a licence to use the Assets on a royalty free, non-exclusive and non-transferable basis subject to the following conditions:

    1. You comply with ENZ’s Brand Guidelines, the Usage Rules and these Terms, including without limitation the permitted use requirements set out below.
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    2. You will only use the Assets in a commercially responsible manner and style that will protect and enhance the prestige, image, reputation and goodwill of the Assets and ENZ.  

    Permitted use
    The rights granted to you by ENZ vary according to the category of the Asset. In addition to the Usage Rules accompanying each Asset, ENZ requires you to comply with the following use requirements for each of the listed Asset categories:

    ASSET CATEGORY PERMITTED USE USE THAT IS NOT PERMITTED
    Library images All use by ENZ, ENZ’s partner government agencies and educational institutions worldwide is permitted.  
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    Video

    Non-broadcast and promotional use is permitted including use on a website which is ‘click to view’, YouTube channel, DVD screening to internal audiences, public relations and editorial use.

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    All other Assets (not specifically allocated to any of the categories listed above)

    All use by ENZ, ENZ’s partner government agencies and educational institutions worldwide is permitted.  

     If there is any inconsistency between these Terms and the Usage Rules accompanying each Asset, the specific Usage Rules accompanying each Asset will prevail.

    Media Centre

    NOTE: If you use any content from this website, we reserve the right to share your published content with our industry partners and stakeholders. These would be relevant parties and not for commercial use.

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    Images on this website that are made available for download must not be used in paid marketing or advertising and some images are only available for editorial use outside New Zealand. An image should feature the credit as shown and where practical. If an image is not downloadable, you may request our consent to use certain material.

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    Except as permitted in the ‘embedded content’ or ‘copyright clearance and permission to use’ sections, or with our prior written permission in other cases, you may not in any form or by any means: use, copy, modify, adapt, reproduce, store, distribute, print, display, perform, publish, communicate or otherwise deal in any way with our intellectual property; or commercialise any information, products or services obtained from any part of this website.

    Enrolment Opportunities

    Background
    a) ENZ has developed an application programme interface that securely stores and shares information regarding Prospective Students and their Enrolment Opportunities at NZ education institutions, where the Prospective Student has expressly consented to ENZ sharing that information with the relevant education institution.
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    Privacy

    • The Information includes personal information as defined in the Privacy Act 1993 and is provided to your affiliated institution for the limited purpose of allowing you to contact the Student in relation to their shortlisted study option, or any other course you offer; and
    • assess the Student’s potential value to you/your affiliated institution as a student if they were to enrol, to inform the level of contact you/your affiliated institution make with the Student or Enquirer.
    • understand and asses any research or statistical analysis reports commissioned by ENZ in relation to student applications or enquiries.

    For the avoidance of doubt, the Information must not be used for the purposes of assessing Students’ applications for admission to their shortlisted study option, or any other course you offer.

    In receiving the Information, you agree to:

    • use the Information only for the purposes authorised above;
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    • immediately notify us of any updates to your email address;
    • immediately notify us if you become aware of a privacy breach;
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    • otherwise deal with the Information in accordance with the Privacy Act 1993 and the information privacy principles contained within it, and the EU General Data Protection Regulation (to the extent applicable). 

    ENZ requires you to ensure all staff, subcontractors and agents who deal with Information are made aware of and comply with these obligations.

    My ENZ Marketing Insights

    Reports
    If access to a report is granted and the receiver is not its intended audience, this report should not be shared and ENZ should be alerted as soon as possible.

    Data Breach
    Report
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    Cooperation and Mitigation
    The parties shall in good faith cooperate with each other in relation to the response to and remediation of any Data Breach, and agree to use reasonable steps to:

    1. address any applicable reporting requirements relating to the Data Breach; and
    2. mitigate any effects of such Data Breach.

  • International student employment: overcoming barriers

    The panel, chaired by ENZ’s Director Student Experience, Hayley Shields, featured a diverse and informed range of views from

    • Brett Berquist, Director International at the University of Auckland
    • Dr Cate Gribble, Senior Research Analyst at the University of Auckland
    • James Koo, former international student and founder and CEO of Niesh, a free student discounts app
    • Paul Hickey, Managing Director at SpeakData
    • Charan Mohan, former international student and now Business Intelligence Analyst at SpeakData.

    Dr Cate Gribble talked about the need to raise awareness of the benefits to businesses of employing international students to counter employer concerns around the challenges of international student employees, including perceptions they won’t fit culturally, their English will be limited or that their visa situation will make paperwork too challenging. Students also find their international work experience in their home country is not always valued here, and employers often require New Zealand citizens or Permanent Residents.

    Brett Berquist added that we need to counter the perception that international students will not stick around.

    “The reality is that all students, both domestic and international, are equally mobile. Employers need to stop thinking Kiwis make employees for life, and that international students are a flight risk.”

    James Koo said the lack of transparency around these concerns is a challenge for international students. As a result, many international students end up sending a generic CV and cover letter to any and all available jobs, too discouraged to spend time tailoring their CVs to each role.

    James also noted that student expectations can sometimes be unrealistic, and some students expect to work in large, prestigious companies whereas most New Zealand companies are SMEs – which he noted can actually offer more opportunities and experiences for students and recent graduates.

    SpeakData’s Paul Hickey then talked about his experience  hiring international students, such as fellow panellist Charan Mohan. While Charan clearly had the hard skills required for his company, Paul needed to be convinced of his soft skills, which he calls being ‘Kiwi-ready.’

    017 Studyinnewzealand PAVE2“Often, international students come into interviews and talk solely about their studies and qualifications when actually, we’re just as interested in hearing about their interests outside of work.

    “That social aspect plays a big part – sharing a story about kayaking in Taupo at the weekend or going to an All Blacks game is an easy way to connect with Kiwi employers.”

    Paul also talked about the need to work with institutions to create a pipeline of talent.

    “Employers often take a short-term view and hire people ‘just in time’ rather than looking ahead, whereas if you expect to have 10 new positions available in two years’ time, why not try to establish a pipeline for talent through local institutions who can connect you with new graduates with relevant skills?”

    Panellists also agreed that having internships and work experience in education programmes will also help international students get into the job market when they graduate.

    Brett concluded that while all these approaches can reduce barriers, ultimately, a strategy is required – supported by data that is already available in reports such as the Ministry of Education’s ‘Moving Places’, ENZ’s Beyond the Economic and Immigration New Zealand data.

    It is an ongoing discussion that will continue to be in the spotlight in New Zealand as the industry works to meet international student expectations of global employability.

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