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  • From Russia to New Zealand: "I've lived two different lives"

    Home was Petropavlovks-Kamchatsy, on the far eastern seaboard of Russia, almost 7000km from Moscow, and the decision to leave was a relatively spontaneous one. “The whole experience was pretty surreal.” 

    He was introduced to the possibility of an education experience in New Zealand by ACG (Academic Colleges Group), which held a fair in his hometown back in 2008. “I had never heard of them visiting Russia before, let alone my hometown as it’s so remote.”

    Andrey admits that at the time he wasn’t keen to stay on in Russia and “jumped at the opportunity” to come to New Zealand for a six-month stint in Year 13 at ACG Parnell College.

    “Looking back on it, I really wanted to go somewhere far from home and different. I placed all my hope on it being a better place and it turned out that it was. That internal drive to explore took over and I followed my intuition.”

    Student life provides connections

    Having improved his English, Andrey went on to study for his Bachelor of Commerce in finance and economics at the University of Auckland, where he found his tribe. “Life in Russia did not resonate with me in the way that life in New Zealand did,” he says. “I think what was missing for me at home was the kind of openness and connectivity which is so apparent here.”

    Coming to New Zealand I was exposed to other people’s perspectives and backgrounds, and I really connected with that.

    "I felt a sense of belonging and that I could be who I am without judgement. Breaking away from being expected to fit a certain mould at home was a big thing for me.”

    With new-found confidence and his degree completed, Andrey travelled the world on modelling contracts before “returning to the original plan” and establishing a career in e-commerce and project management.  

    And he has the perfect credentials for his current role at The Mind Lab, helping to launch Mission New Zealand, an online education portal aimed at international students. “It provides short courses and micro-credentials as a taster of what education in New Zealand is like and what it can provide. It’s a full circle moment for me.” 

    Mission New Zealand highlights what makes an education experience in Aotearoa unique through the lens of creativity, sustainability, tech innovation, and culture. “I think it puts us on the map in terms of global education.” 

    Looking back, Andrey says he would have loved the opportunity to access a platform like this as a student travelling to a foreign country, “to really get an understanding of what it’s like on the ground”. He says he is excited to see what impact Mission New Zealand can have.

    Life-changing move 

    The decision to leave Russia for New Zealand has been life-changing for Andrey. He is now a citizen and knows his future lies here. “There is so much social and career mobility here and that’s exciting for me.”  

    He arrived determined to carve out a new path in life and he has certainly achieved that. “I have grown into a person who is more confident and assured, and not afraid to explore new opportunities.” 

    He now has plans to explore and better understand the significance of te ao Māori. “I want to immerse myself in that space. I love that in New Zealand there is more than one way of seeing the world. It is so important that there is an alternative perspective,” he says.

    “I would like to get a deeper understanding of the tenets of te ao Māori, to see the challenges we are facing and the potential solutions through a different lens.”

    His advice to students considering coming to New Zealand is to get fully immersed in the culture “and absorb it all”. “Don’t come to recreate what you had at home. If you do, you’ll miss huge opportunity for personal growth.”

    Andrey says his life now looks nothing like his old life. “It’s like I’ve lived two different lives.” And he’s not done yet.

    “Coming to New Zealand has drastically changed how I view myself in the world,” he says.“ Through international education you realise that your actions do matter, that you do have the potential to make a real impact. You start seeing yourself as an individual in a connected system.”

    “Keep exploring is my motto for the future.”

  • New Zealand education brand updated for greater global impact

    ENZ developed an updated look for the New Zealand education brand, guided by research to assess the recognition and effectiveness of our brand elements.  

    The insights from this research have guided the development of an updated look that reflects the evolving story of New Zealand education and the values it represents on the world stage.  

    New logo for New Zealand education

    ENZ’s research identified the FernMark as a highly distinctive and recognisable symbol, strongly associated with New Zealand by global audiences. 

    See the new brand in action 

     

    ENZ Brand Lead, Nick Sinclair, said this brand uplift is more than just a visual update. 

    “This is a strategic step forward for us, with the intention to align ENZ’s brand with the quality, ambition and impact of New Zealand’s international education offering. 

    “We want to build confidence amongst prospective students and their families with a brand that is trustworthy and unmistakably New Zealand,” Nick added. 

    What’s happening next  

    • New visual identity: You’ll start to see updated branding across the Study with New Zealand digital and social media channels over the coming weeks.  

    • Refreshed brand and marketing assets: We’re refreshing key marketing collateral and event assets to reflect the new look. These include resources you can use in the outreach and promotional activity for your education institution.  

    • Videos and content: Several core videos and promotional materials have already been updated with new branding.  

    New brand collateral will be available for download on our BrandLab by the end of July this year. 

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  • Education opportunities in Europe

    Representatives of all eight New Zealand universities and three ITPs were among the 5,700 tertiary education professionals at the European Association of International Education (EAIE) conference, held in Geneva from 11-14 September.

    The EAIE conference is the second largest for international education after NAFSA in the US, with attendees from 95 countries.

    New Zealand institutions reported excellent levels of partner engagement throughout the week, boosted by the networking reception that ENZ hosted at the residence of New Zealand’s Permanent Representative to the WTO in Geneva.

    Ahead of EAIE, ENZ Chief Executive Grant McPherson and Regional Director Americas & Europe Lisa Futschek visited three key European markets – France, Germany and the UK – to gain deeper market insights, identify market-specific barriers and explore opportunities for growth.

    “Each market has different opportunities and challenges. Germany is New Zealand’s largest source of students in Europe, while the UK is our most important tertiary market. Student numbers from France are the second highest, with the majority of these enrolled in English language schools,” said Lisa.

    IMG 3012“Understanding these markets is key for New Zealand providers looking to attract international students from there but this needs to be bolstered by relationship-building with education officials and agents in the market.”

    This year, ENZ has put significant effort into opening up the French market, including hosting a reception at the New Zealand Embassy in Paris this month to raise engagement with French agents (who play a key role in the market) and to increase awareness of New Zealand education with members of the French Senate and National Assembly – critical at a time when the French Government is moving towards a more outward-looking education model.

    “At the tertiary level, French universities are interested in partnerships with New Zealand institutions in areas such as environmental management, food security, renewable energy and creative arts. There is also a growing focus on vocational training and pathways to employment – which fits well with our current "future-proof” messaging.”

    At secondary level, New Zealand institutions are encouraged to promote longer-duration high school stays.

    “French high school students tend to go to New Zealand for short stays during the European summer and aren’t invested in longer-duration visits due to a perceived lack of qualification recognition,” said Lisa.

    France’s NZQA-equivalent, the International Centre for Educational Studies, revealed that recognition of NCEA qualifications is considered on a case-by-case basis by applying the French national qualifications framework and the European Qualifications Framework (EQF). 

    “This approach opens the door to promoting longer-duration high school stays until the end of Year 13, on the basis that NCEA Level 3 is comparable to the French university entrance qualification.”

    Students from Europe make up some 10% of the international student cohort in New Zealand. In 2017, 1,945 French students studied in New Zealand.

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