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Koreans land safely into New Zealand schools
They are in New Zealand for an eight-week programme that includes English language provision. The programme is a direct result of the Free Trade Agreement signed in December 2015 between New Zealand and South Korea.
Peter Bull, ENZ General Manager International, said the Korean students are the children of farming or fishing families, and are all high performing students.
“The opportunity to study in New Zealand and to represent their family, school and Korea in this inaugural year of the scholarship scheme saw students go through a selection criteria that whittled down over 2,000 applications to the 150 selected.”
ENZ partnered closely with the Schools International Education Business Association (SIEBA) to implement the scholarship scheme in New Zealand through its member schools, and to help manage the logistics involved in coordinating such a large group of students at once.
Peter paid tribute to SIEBA for also delivering orientations in the three regions to ensure that the transition into New Zealand life was as seamless as possible for the Korean visitors.
A highlight of the orientation programme occurred at Canterbury’s Pudding Hill Lodge, near Methven. The students were welcomed with a waiata from some talented Mount Hutt College students. This was followed by a very warm welcome from Tertiary Education, Skills and Employment Minister Steven Joyce that was then reciprocated by the Korean students.
The other welcome ceremonies were held at St Paul’s Collegiate School in Hamilton, which was attended by the Korean Ambassador, and President of EPIS, the Korean agency responsible for the implementation of the programme, and at Garin College in Nelson.
As agreed under the KNZFTA, 450 students will be granted scholarships to study in New Zealand over three years.
The arrival of the students has made the headlines in the local press. Here are just some of the stories which have been published so far.
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Events in Latin America a great success
A mixture of education fairs and agent seminars were held in five cities across Brazil, Chile and Colombia and proved to be hugely popular. Three times as many students and families attended the ENZ fairs in Bogota and Santiago as attended the 2014 fairs, with a queue of eager students waiting their turn to enter the Education New Zealand fair in Bogota.
The students themselves expressed surprise at the level of interest from their peers in studying in New Zealand and, though some may have felt a little regret that their study destination “discovery” was not theirs alone, it affirmed that their interest was well-founded.
As well, more New Zealand institutions – representing all sectors of the industry – than ever took part in the series of events, showing a real desire for greater engagement with prospective students in this region.
But it wasn’t only about the numbers.
Feedback from the institutions that participated was very positive, and included comments such as:
“ENZ operates very well in South America. The staff seem to be very switched on and they have a lot of market experience. I have been involved in many ENZ events in various countries and I am very happy with South America.”
“The marketing of the event was clearly done very well because there were a lot of interested students and family members. Well done to Ana, Sam and Javiera for organising such a good event”
“Awareness of New Zealand as study destination was very good”
If you would like to know more about events in Latin America then please drop us a line events@enz.govt.nz
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New global campaign invites students to discover what New Zealand can teach them
The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.
Real stories with real impact
At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand.
Hero video
Alumni stories
These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.
Why now?
The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education.
It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.
A welcoming message
ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is.
“We want to show students how in New Zealand knowledge comes from everywhere.”
“Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.
“The message to students is clear: we’re open, and you’re welcome,” Nick said.
A fresh direction
‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.
Where to see it
The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students.
ENZ encourages education agents and partners to use the market-specific materials in their promotions.
These assets are live on ENZ’s Brand Lab for you to make the most of:
- Translated hero videos
- Translated Alumni videos across education sectors
- Social media guidelines (coming soon)
- A sector engagement pack (coming soon)
Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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Regional Partners’ workshop a triumph
In August, Ms Favaloro joined an Education New Zealand regional partners’ workshop to lead sessions on pathways, stakeholder engagement and the art of visual storytelling.
The 15 regional education organisations represented shared their insights, learned about regional education trends and heard about Study Melbourne’s initiatives and success.
“It was absolutely inspirational to spend time with Jane. She really gave me a sense of what we should be aspiring to and how we might get there,” said Bree Loverich, Programme Manager for Canterbury Leadership Accord and Christchurch Educated.
Study Melbourne was established in 2006. For over 10 years, international education has been Victoria's largest services export industry, generating more than $46 billion for the economy. Victoria is now considered Australia’s designated ‘Education State’ with over 175,000 students studying there annually.
Greg Scott, Regional Programme Manager for ENZ, believes there are many reasons for providers to connect with their regional education organisations, chief among them:
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Regional growth offers real benefits for education providers, regional economies, communities and students.
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Education providers can grow their international programme by sharing regional marketing economies of scale, and gaining greater access in international markets using regional partnerships.
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Regions offer distinctive opportunities for students to align their learning to employment opportunities and pathways to skilled residency.
"It was a pleasure to spend time learning how teams can convert a 'barrier' into an 'opportunity' when put into a room for a day and encouraged to engage,” said Jane Favaloro about the workshop.
“I look forward to hearing of the successes and, in the not so distant future, creating a superior student experience that targets specific international markets and enables mobility between Victoria and New Zealand."
Find out more about the Regional Partnership Programme here.
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