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Making global citizenship education a national priority
The webinar – a collaboration between Education New Zealand and AFS Intercultural Programs – canvassed the concrete steps that policymakers and educators can take to put global citizenship front and centre in curricula, teacher education and daily practice.
Daniel Obst, President and CEO of AFS Intercultural Programs, said the essence of global citizenship is being able to understand how we are connected, listen to other perspectives and take collective action.
“Global citizenship is not about stamps in passports, it’s about understanding our interdependence and our shared responsibility for our local communities and the world,” said Mr Obst.
It is mission-critical that governments invest in global citizenship education and expand access to global competence if we are to tackle the challenges of the 21st century, he said.
Around 130 experts tuned in for the ‘Making global citizenship education a national priority’ webinar – timed to follow the Asia-Pacific Economic Cooperation (APEC) summit hosted by New Zealand in mid-November.
Carla Rey Vasquez, ENZ’s Global Citizens Manager, said the New Zealand International Education Strategy 2018 - 2030 is an example of best practice in signalling clear government support for global citizenship and giving government agencies a roadmap to work with.
“Fostering global citizenship is the glue that connects; is pivotal for raising the educational outcomes for both international and domestic students and helping us grow global connections,” said Ms Rey Vasquez.
Other nations could follow the New Zealand example and broaden the focus of the international student experience from academic education alone to cultural and social values, she said.
Romina Kasman, Head of Education Sector at UNESCO’s Multicountry Office, said global citizenship must be part of a holistic ecosystem.
“Global citizenship education must not be left to chance if we want to ensure equitable and inclusive access to it worldwide,” she said.
Lit Wei Chin, APEC youth representative and Auckland Unlimited’s Climate Change and Sustainability Executive, said the voices of young people were important to global citizenship.
Young people cannot be just a tick-box – they must be heard on the issues of the global economy, quality education, climate action, equity and empowerment of marginalized communities, he said.
Watch the full webinar – Making global citizenship education a national priority.
ENZ’s webinar partner – AFS Intercultural Programs – is an international, voluntary, non-governmental, non-profit organisation that provides intercultural learning opportunities to help people develop the knowledge, skills and understanding needed to create a more just and peaceful world.
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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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New Zealand star of the show in leading Brazilian international education magazine
In late April, the Consulate-General of New Zealand in São Paulo welcomed professionals from the international education sector for the launch of Belta's magazine ei – International Education. The event served to celebrate New Zealand as the magazine's feature country and was attended by government officials and Brazilians who studied in New Zealand institutions and now hold prominent positions in their professional fields.
Belta (Brazilian Language and Travel Association) brings together the leading Brazilian agencies offering travel programmes focused on international education. Agents associated with Belta are recognised for the safety and excellence of the services they provide to students.
The New Zealand delegation from Universities New Zealand, composed of representatives from five of the country's eight universities, and CAPES LATAM were present at the Consulate for the magazine launch event during their stay in Brazil for strategic meetings at FAUBAI 2024, Brazil's largest conference focusing on higher education.
ENZ’s Bruna Natale with the delegates from New Zealand.
Belta's publication is a quality reference for those seeking information about studying abroad. It is published annually and serves as a guide for those interested in experiencing international education. It is distributed at exchange fairs, travel agencies, and schools throughout the year. This is the third time that Belta's magazine has featured New Zealand's international education on its cover.
The guests were welcomed by the Ambassador of New Zealand in Brazil, Richard Prendergast, the market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale, and Belta's president, Alexandre Argenta.
"Aotearoa New Zealand is open to Brazilian students, offering excellent education, institutions that prepare for future challenges, and a great quality of life, with safe cities and a friendly population," said Ambassador Prendergast at the event's opening.
Guests watch Ambassador Richard Prendergast’s speech.
Bruna de Natale states, "Highlighting New Zealand education in Belta's magazine is essential for Brazilians to be aware of the quality of education offered in Aotearoa New Zealand." Bruna also emphasises that "the magazine directly engages with the audience interested in studying abroad, reaching exchange fairs and agencies from all regions of Brazil, so it is a strategic visibility for positioning the quality of New Zealand education."
Representatives from exchange agencies who attended the reception conversed with members of the Universities New Zealand delegation and Brazilians who had studied in New Zealand.
"We have strong connections with Latin America in general, and especially with Brazil, but we want to strengthen and expand these partnerships," said Bronwen Kelly, Deputy Chief Executive of Universities New Zealand. Participating in strategic events, like today's launch and the FAUBAI conference, is a significant step towards bringing our institutions closer together and paving the way for academic exchange," Bronwen added.
In addition to Alexandre Argenta, Maura Leão, Director of International Relations at Belta, attended the event. Both were in New Zealand in March on a familiarisation trip organised by ENZ to introduce the country as an education destination.
"I've just returned from a fantastic experience in New Zealand," said Maura Leão during the event. "It's a country with many wonderful opportunities for students. I visited schools, universities, English language schools, and high schools. The experience was very positive. For us who work in education, it's essential to have this opportunity to share impressions with families who want to send their children to study abroad," said the executive.
The online version of the magazine can be found here: Revista ei! 2024 by Associação Belta - Issuu
Bruna de Natale with Belta’s International Relations Director, Maura Leão.
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One million reasons to follow Study in New Zealand
The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.
“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.
“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”
Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.
To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.
“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.
“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.
“This is a fantastic space to be in and we aim to stay at the top.”
Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.
“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.
If you’re interested in joining a social media working group, please email social@enz.govt.nz.
In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated.
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From the CE: Board announces new ENZ CE
Tēnā koutou katoa
Our Board yesterday announced the appointment of Amanda Malu (Ngāi Tahu) as our new Chief Executive. Amanda is currently Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading that organisation through extensive change over six years in the role. She previously held senior marketing and communication roles including at the Tertiary Education Commission, and earlier in her career worked in marketing and international student recruitment in the polytechnic sector. Amanda will take up the role in September. Until then, I will continue as Acting Chief Executive.
This is excellent news. I am sure you will all join me in giving Amanda a very warm welcome to Education New Zealand Manapou ki te Ao and our international education community.
Amanda Malu has been appointed ENZ's new Chief Executive by ENZ's Board.
To the visit of Premier Li. Last Friday I had the privilege of attending three events held as part of Premier Li’s visit to New Zealand. Significantly, Premier Li was accompanied by Minister of Education Huai Jinpeng who led a delegation of Chinese university senior leaders and senior education officials. This is Minister Huai’s second visit to New Zealand within 12 months following his engaging contribution to NZIEC Ki Tua 2023. This is a very special recognition of the close education ties between New Zealand and China.
ENZ's Acting Chief Executive Dr Linda Sissons greets Minister Huai with Minister Penny Simmonds and ENZ Regional Director & Counsellor, Greater China (Education), Michael Zhang, prior to the Education Forum (held at the Pullman Hotel, Auckland)
Our Minister for Tertiary Education and Skills, Penny Simmonds and Minister Huai co-chaired a “Looking into the Future: High Level Education Forum”. The Forum was attended by 11 University Presidents from some of the most prestigious universities in China, and all eight of our university Vice-Chancellors. The Forum discussed themes spanning student and academic mobility, research partnerships, innovation and productivity and digital education. A compelling discussion topped off with the signing of twenty institution-level MOUs.
Minister Huai and Minister Simmonds open 'Looking into the Future: New Zealand - China High Level Education Forum
And towards the end of the Forum, Premier Li, our Prime Minister, the Rt Hon Christopher Luxon, as well as the Minister of Education, Erica Stanford, joined the closing ceremony and took an active part in proceedings. This included the Prime Minister presenting the latest Prime Minister’s Scholarships to a group from Canterbury University heading to China and announcing the 2024 recipients of the New Zealand-China Tripartite Research Partnership Fund. Premier Li also announced allocations of scholarships for New Zealand Chinese Language teachers, summer camp places for New Zealand students and donations of Chinese language textbooks.
Prime Minister Rt Hon Christopher Luxon with Maia Hosking of the University of Auckland who will begin her programme in China under the Prime Minister's Scholarship for Asia.
Premier Li (centre left) presents list of announcements to Prime Minister Rt Hon Christopher Luxon (centre right) on stage with six New Zealand students who received Chinese Language books
To close the day, we accompanied our Minister, our Chinese and New Zealand university colleagues, and NZ Inc representatives to the Gala dinner where Prime Minister Luxon called out education among the other vital ties between China and New Zealand.
These special events proved a unique opportunity to showcase our high-quality education offering to China while demonstrating our commitment to enhancing student mobility and future education and research collaboration. It was fantastic. We can all be very proud of education’s contribution to this important relationship.
Ngā mihi nui,
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao
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