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MyStudy NZ WeChat mini programme gets a refresh
MyStudy NZ is our intelligent matching tool which matches prospective students to courses and institutions in New Zealand based on a set of questions and areas of interest. It can be found on www.studyinnewzealand.govt.nz for our western markets.
However, for our China market who predominantly use WeChat, we developed a mini programme for them in November 2018.
The new version of the mini programme continues the original smart matching, but is more user-friendly and personalised, making it easy for students to obtain official information about application.
How is 2.0 better than 1.0? We believe it’s better in eight different ways:
- Social sharing enabled – Prospective students who come across their dream school can now share it to a WeChat friend or group chat immediately. The recipient can open the mini programme and view the details of the school as well.
- One-click authorisation – Students won’t have to fill in all the details to become a member anymore. With one click, prospective students can authorise their WeChat accounts to become registered MyStudy NZ members.
- Clear living costs displayed – Once prospective students get a match, they can expand and view the annual living costs in a pop-up window.
- You can see the latest content with added filter – Without registering, students can view the latest OA articles and filter based on views or posting date.
- UX (user experience) optimisation – Users can now choose paths when entering the mini programme.
- Complete UI (user interface) update – To remain consistent with the refreshed ‘I am New’ brand.
- New notifications – Push notifications will be sent to remind students to register, do course matching, bookmark favourite schools and talk to them.
- Speed optimisation and no more errors – We have done some coding optimisations and upgraded our server so the mini programme will load faster and users shouldn’t receive any more error messages.
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International students are work-ready for the summer
The seminar was hosted by Immigration New Zealand (INZ) and the Central Economic Development Agency (CEDA), and targeted international students who have completed, or are studying towards, a Level 7 qualification and above.
Most of the attendees were Massey University PhD and Masters students from a range of fields, as well as UCOL students of graphic design, cookery, operations and project management, ICT, furniture design and science.
Judy Bennett-Smith, CEDA International Education Development Manager said the free seminar was the first in a series to be held locally, with the next one aiming to connect potential employers with skilled international tertiary students.
The seminar covered study-to-work visa pathway information and advice, tips on how to navigate the job market, how to present oneself to employers, information about New Zealand employment rights and even invited a former international student to share their experience.
Philip Hastings, Relationship Manager at MBIE said the seminar was a great opportunity for students to talk directly with INZ representative about their work options.
“With the increase in international tertiary students in New Zealand, it is important they have an understanding of the pathways to meeting post-study work visa and residency requirements,” Mr Hastings said.
“Together with CEDA we aim to facilitate a series of study-to-work seminars in the Central North Island that are aligned with regional work shortages.”
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Group General Manager appointments
The appointment of three Group General Managers to ENZ’s Leadership team completes the organisation’s recent change process.
This week, ENZ Chief Executive Amanda Malu was pleased to confirm three new Group General Manager appointments to the ENZ Leadership team.
As you may be aware, ENZ has recently been through an organisational change process, which is now complete with these latest appointments.
Sahinde Pala has been appointed Group General Manager International and Sector Engagement; Julia Wootton is appointed Group General Manager, Strategy, Capability and Performance; and Anna Gestro has been appointed Group General Manager International Marketing, Brand and Scholarships.
The Group General Manager International and Sector Engagement oversees the wider International team, alongside a newly created International and Sector Engagement (ISE) team, including four new International and Sector Engagement Leads.
The New Zealand-based ISE team is led by Director International and Sector Engagement, Sharon-May McCrostie, who has responsibility for overall engagement and relationships with peak bodies.
The team is the sector’s primary point of contact for ENZ in New Zealand.
The ISE team is responsible for working across sub sectors and facing into offshore markets to ensure a seamless flow of market and sector intelligence. The team is the sector’s primary point of contact for ENZ in New Zealand.
The ISE Leads are:
Alana Pellow – with responsibility for Americas, Europe, Korea and Japan
Alanna Dick – with responsibility for Greater China
Alex Glidden – with responsibility for South-East Asia (excluding Philippines)
Andy Walker – with responsibility for India, Philippines and Sri Lanka
Read on more about ENZ’s new Group General Manager appointments below.
Group General Manager appointments
Sahinde Pala – Group General Manager International and Sector Engagement
Sahinde Pala has been appointed Group General Manager International and Sector Engagement. Sahinde has been with ENZ since 2016 and has vast experience navigating international markets and developing smart strategies to boost student recruitment and sector engagement. She has also led the transition of the Manaaki New Zealand Scholarship Programme. Sahinde will officially start in her new role on 17 March 2025.
Julia Wootton – Group General Manager Strategy, Capability and Performance
Julia Wootton comes with 10 years of senior leadership experience from Kainga Ora, the Department of Internal Affairs, and ACC. She’s an expert in strategy, performance management, and workforce reorientation, and she’s led successful transformation programmes across various Government departments. She will be joining ENZ on 14 April 2025.
Anna Gestro – Group General Manager International Marketing, Brand and Scholarships
Anna Gestro is currently CEO at HFC Engineering Group and has an impressive track record in global brand development, data-driven strategies, and audience engagement. Anna played a key role in transforming New Zealand Cricket into a more inclusive and purpose-led brand. Anna’s start date is still being finalised. In the meantime, Adrian Hirst will be Acting Group GM International Marketing, Brand and Scholarships.
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Impact of demonetisation on Indian student recruitment
The government has implemented a deadline of 30 December for people to exchange the old currency notes at banks.
In the student recruitment market, key impacts have already been felt:
- There are maximum daily limits for banks to exchange money, which is creating delays in student loan processing for international students, and in Immigration New Zealand’s (INZ) ability to verify financial documents and process visas.
- Study abroad has become more expensive but conversely, New Zealand has become relatively more cost effective as the Indian rupee has dropped more against the Euro and USD than the NZD and AUD.
Longer term, the supply of ‘grey money’ to finance significant purchases will be reduced, including for education. This may impact study abroad numbers. However, student loan costs may fall as a reduction in overall money supply (some grey money will not be exchanged) will reduce loan interest rates and inflation. It’s too soon to tell the significance of these impacts, but it’s more likely that rural and agricultural cash-based regions such as the Punjab will be affected.
ENZ’s Regional Director South, Southeast Asia and the Middle East, John Laxon, said the repercussions of this change are still playing out.
“The changes are likely to result in some delays in Indian student applications over the next few months for all countries, while any significant longer-term impacts are still to be worked through,” said Mr Laxon.
“We have provided an update to education agents to keep them informed of New Zealand’s student visa approach. We will monitor visa numbers with INZ and keep education providers updated,” added Laxon.
