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• BPO Intelligence joins NZIEC 2017 as lead partner

  “We are delighted to be a part of NZIEC for a fourth consecutive year, and excited to be doing so as lead partner,” says BPO Intelligence CEO, Naresh Gulati.

  “NZIEC is quickly growing into one of the most popular conferences on the global international education circuit, and we look forward to sharing our expertise in leadership and innovation, and helping to explore strategies for growth and development in international education,” says Naresh.

  The innovative marketing and communications company works closely with many providers across the country, and 85 percent of universities in Australia and New Zealand, to aid them in their international marketing endeavours.

  “We appreciate BPO’s commitment to supporting the development of New Zealand’s international education industry through its backing of NZIEC,” says ENZ chief executive Grant McPherson.

  “BPO has been a strong supporter of NZIEC for the past three years, so we’re thrilled to have them involved for the next phase of the conference’s development.”

  “I encourage all conference delegates to head along and touch base with Paree Brar and the BPO team at the Expo Hall,” says Grant.

  NZIEC 2016 attracted a record 682 delegates over two days. NZIEC 2017 will be held at SkyCity Convention Centre in Auckland on 22 and 23 August, with pre-conference workshops held on the afternoon of Monday 21 August.

  Registrations will open on Wednesday 17 May and places are expected to fill quickly. Find out more at www.nziec.co.nz

• New Zealand Tertiary College India celebrates graduates

  The ceremony was held in Mumbai on Sunday, 5 November, with NZTC Chief Executive Selena Fox travelling from New Zealand to share in the festivities with graduates and their families.

  “This seventh NZTC India graduation is an extraordinary achievement for a New Zealand early childhood education college,” she said.

  “NZTC is committed to continuing to offer flexible, accessible, high quality early childhood curriculums and support to teachers of young children in India, and we are incredibly honoured to do so.”

  The college celebrated the expansion of its postgraduate offerings by honouring Helen Sharrock, the first graduate of the Postgraduate Certificate in Education (Leadership and Management). A number of special commendation awards were also presented to graduates who excelled in their studies, with the most outstanding student for the Certificate in Early Childhood Education (Level 5) awarded jointly to NZTC’s own staff member Sushma Nair and Sheeba Roshinkumar.

  Graduate speaker Karuna Mangharam shared her study journey with fellow graduates, pursuing a Bachelor of Education (ECE) to support her directing of a pre-primary school that she and her sister started in 2010. 

  “I found the NZTC degree to be most suitable for me because it was an international college with a local presence. I couldn’t have gone ahead course after course if I didn’t have the support from the NZTC support team,” said Mangharam.

  2017 was a big year for NZTC. It celebrated its 35-year anniversary, and expanded its programme offerings beyond early childhood teacher education to health and wellbeing programmes.

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• Hawke’s Bay groups collaborate for growth

  The group of education providers and partner agencies are making sure their “shop front” is as attractive and welcoming as possible. E-News caught up with Education Hawke’s Bay Business Development Manager, Steph Kennard, on the approach.  

  Who makes up Education Hawke’s Bay?

  Education Hawke’s Bay is a voluntary member organisation made up of local government, schools, our ITP and PTEs.  We were formed approximately two years ago with the common goal of doubling the value of international students to the region by 2025.   

  What was the motivation behind the re-brand and new website?

   We wanted to create an identity for Education Hawke’s Bay that served multiple purposes, with a brand that would give our members a sense of belonging. We wanted to showcase Hawke’s Bay as a study destination at the same time as promoting the special characteristics of each education provider. By developing a website, and removing the dependence upon printed brochures, we have reduced our overall costs. 

  Based on this brief, we developed a new brand called ‘Learning Hawke’s Bay’ and new website www.learninghawkesbay.nz. The use of the word ‘Learning’ represents both the study and leisure experience – students come here to study in a classroom, but they will also gain experience – learn – outside of it, through our culture and local tourism. 

  Our logo operates on several levels – acting as a pointer to direct the viewer, resembling an open book and also an open laptop. This works well with our ‘Learning’ brand.

  The website works as a stand-alone site, but can also be incorporated within individual members’ marketing collateral. Our website uses large format imagery to “paint a picture” of Hawke’s Bay as pictures require little, or no, translation! These images have been chosen to appeal to both students and parents alike, and regardless of country of origin. 

  Our website ensures we can respond quickly to queries and can be updated within moments.  

  What part does the rebrand and new website play in your overall strategy?

  The website and brand are an integral component of our strategy and give us the tools to promote Hawke’s Bay to students overseas. Building the website has meant we can work more smartly on our international promotions. The next steps are to incorporate a social media presence and build on our communication plan.  

  Are there any particular successes or learnings you’d like to share from the rebranding exercise?

  It was important to ensure that our design, including colour and brand, represented our members and was functional. We also required the website to be built with an easy content management system so that we could make changes quickly in-house, without incurring extra costs.  The framework also needed to be flexible enough to enable us to develop the website and make additions to pages without the need for a full re-design.  

  You recently took part in a regional cluster pilot with Hastings District Council. How has this gone?

  The Agent tour was our first real taste of regional clustering in practice. It certainly had its challenges as each member had a different view of which country we should be targeting. In the end we settled on Japan, which meant that not all members participated.

  The other project in the pilot, is to develop a revenue monitoring framework. This is still in the planning, as it requires data which the Education Hawke’s Bay team can’t yet access. Our stakeholders are keen to know just what revenue is generated by our international students, so we want to ensure accuracy.  

  What part has ENZ’s Regional Partnership Programme played in the development and operationalisation of your strategy?

  The support and advice from the ENZ Business Development team has been hugely appreciated, as it can be quite isolating being based in a region and trying to please each of the members. Of course, the financial support has enabled us to employ someone to help us deliver on our regional strategic goals for growth.  

  Is there anything else you’d like to add?

  Our region has just taken part in a poll which proposed that all five councils amalgamate. The proposal was turned down by the community. Although this has been challenging for our region in general terms, the regional education cluster we have established is a great example of how collaboration among members from both Hastings and Napier can work!

• ENZ’s Performance Improvement Framework review

  What’s the purpose of a PIF?

  The State Services Commission (SSC) runs PIFs to make sure government agencies are working as efficiently and effectively as possible, and that they are on track to achieve their goals in the medium-term future (over the next four years).

  This is a warts and all process; a chance to look at areas which are not working so well as well as areas where ENZ is on track. It is an opportunity to get impartial advice on how we can improve and do even better in the future.

  How will the PIF review operate?

  For ten days from 28 October, two independent reviewers will set up shop in ENZ’s Wellington office. During this time, many of ENZ’s staff will get a chance to have their say about ENZ’s performance.

  Some of you will get the opportunity to contribute to the review as well, as the reviewers will also talk to around 25-30 of ENZ’s stakeholders and customers, including a broad range of industry participants.

  We hope you’ll participate if you are approached.

  Some key questions the reviewers will consider are:

  • Where does this agency need to be in four years’ time to be all it can for New Zealand?

  • What are the challenges in getting there?

  • What are the performance challenges?  

  What happens at the end of the review?

  At the end of the process, ENZ will receive a report on its performance (using a green, amber or red rating system) and a list of recommendations.

  The PIF process is purposefully designed to be as transparent as possible. The report, and ENZ’s response to it, will be publicly available and posted on both the SSC and ENZ websites.

• ENZ discontinues recognised agency programme

  The decision followed a global review that included input from NZ education providers, education agents globally and NZ government agencies. It also considered practice across other jurisdictions and the global education agent landscape in a post-pandemic environment. The decision becomes effective immediately. The review was foreshadowed in the refresh of the New Zealand International Education Strategy in 2022.

  “There are many positive aspects of our engagement with agents,” said General Manager of Sector Services, Sahinde Pala.

  “Our global staff network and trusted relationships with agents are important factors in assisting students who wish to further their studies in New Zealand. ENZ’s AgentLab platform has also been a rich resource and information hub for education agents, particularly during the pandemic. We will continue to offer these services going forward.”

  “But there were also issues. Our review showed that many successful agents did not see the value in joining the programme. The programme was also not accessible to emerging education consultants and organisations, and it did not meet the needs of New Zealand education providers.”

  “After careful consideration of the feedback from many agencies and New Zealand education providers, it became clear that the existing programme was not fit for the emerging environment and the decision was taken to discontinue.”

  “Looking forward, we want to ensure a more even-handed and efficient approach and feel the best way of achieving this is to open up the power of our international network, along with our information and training capability to all agents, regardless of their size, expertise or capability.”

  While the ENZRA programme will cease, the new AgentLab platform will be launched in August and will include a wide range of updates relevant to education agents, including a calendar of events, details of upcoming webinars, resources, and latest news and updates from across the New Zealand education landscape.

  Education agents will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this.

  Any agent seeking more information or support should email: agent.help@enz.govt.nz

   

  For further information: 

  Sai Raje | Senior Advisor Communications, Education New Zealand  

  sai.raje@enz.govt.nz

   +64 21 479 649 

   

  Notes to Editors: 

  About Education New Zealand (ENZ) https://www.enz.govt.nz/  

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.  

  With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities. 

• The PIE News returns as media partner for NZIEC 2019

  The PIE is an independent media, recruitment and events company connecting a global community of professionals working in international education.

  The PIE is the only targeted media platform covering the international education sector that can boast a truly global audience of senior stakeholders working across the whole sector. We have reached over 2.7 million users so far and have 70,000 unique visitors to our website each month.

  Anton and his team will cover the entire conference, providing updates on sessions through social media and the website.

• New advisory board to support our North American strategy

  Established by Education New Zealand Manapou ki te Ao in 2021, this voluntary advisory board includes former Study Abroad scholarship winners to New Zealand, independent education counsellors, and senior leaders in international education in the United States. Members have a shared interest in developing educational ties between the US and NZ and are supporting ENZ’s North America team to implement our strategy for this market.  

  The 10-member board has established three sub-committees that will develop signature projects to raise awareness of New Zealand’s education brand and promote student flow between the two countries. The sub-committees cover:   

  • Alumni engagement and student experience: Three board members were former students in New Zealand and discussed ways in which ENZ and institutions could better support international students before, during, and after their study experience in New Zealand.   
  • State consortia engagement: The United States is vast and decentralised. This sub-committee is advising and assisting with partnership development around State-run education consortia that, in some States, oversee international education initiatives from Kindergarten through PhD-level Colleges and Universities.  
  • Foundation engagement: In the US, grants, research and special projects are largely funded by foundations set up by companies and individuals. Sub-committee members will use their expertise and networks to help identify foundations whose interests align with ENZ’s and New Zealand’s education and economic goals to set up funded partnerships between the two countries. 

  The overall aim of this work is to:  

  • position New Zealand as a destination of choice for students from diverse backgrounds by promoting and changing the understood narrative of New Zealand  
  • identify and develop strategic, reciprocal partnerships that align with our goals  
  • evaluate aspects of our programming and outreach related to:   
  • diversity, equity, and inclusion (DEI)  
  • student care  
  • help the ENZ North America team determine how we translate and explain Māori values to North American audiences, how they relate to our work, and how they can contribute to the field of international education  
  • provide a North American context to international education including but not limited to study abroad, full degree, exchange, and hybrid learning.  

  DEI is a core part of ENZ’s North American strategy for international education. We hope to move beyond perceptions of New Zealand as a country suitable for adventure seekers, to position New Zealand as a diverse country with a strong bicultural heritage, rich ideals of social justice, and an ideal education destination for students from marginalised backgrounds.

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• New campaign focuses on new paths

  The integrated global campaign aims to engage ENZ’s existing audiences across our database and social media channels, and to raise brand awareness with new audiences, particularly reaching those who are actively seeking out information about studying in New Zealand.

  Kaylee Butters, ENZ’s Director, Brand & Design, says New Futures Need New Paths builds on the messaging introduced in the 2018 Future Proof campaigns, while aligning with ENZ’s refreshed Think New brand strategy, which will be launched later this year.

  “Our overarching campaign message is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world,” said Kaylee.

  The campaign draws on New Zealand’s strengths in educating students for the Future.

  In both 2017 and 2018, New Zealand has been ranked among the top three countries in the world in the Economist Intelligence Unit’s Educating for the Future Index.

  “Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who think differently and wish to forge their own paths,” said Kaylee.

  The 2018 World Economic Forum Future of Jobs Report highlights analytical thinking and innovation, active learning and learning strategies, creativity, originality and initiative as some of the top skills that will be in demand in the near future.

  To support the campaign, ENZ is creating three compelling hero videos that speak to the campaign theme, featuring three international PhD students with visions of a more sustainable future. Conducting research in the fields of marine biology, conservation and renewable energy, their paths have all brought them to New Zealand because of the unique opportunities they have here that will help them pursue their goals.

  “We encourage education providers to use the campaign assets and key campaign messages/themes in your marketing activity,” said Kaylee.

  Videos, images and infographics as well as tips on how to leverage this campaign will feature on The Brand Lab for New Zealand education providers and ENZ Recognised Agencies to use in marketing activity, including on websites, social media and at events.

  For more information about the campaign click here.