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• NZ’s education brand remains stable despite border closures

  A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

  • How is the demand for international education changing post-Covid 19? 
  • How is New Zealand’s brand as an education destination being impacted? 

  “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

  “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

  More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

  Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

  The core reasons why students are considering studying offshore haven’t changed: 

  • to live and travel overseas 
  • to meet new people 
  • to enhance their employability. 

  The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

  Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

  For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

   

• New Zealand teaching showcased in Thailand

  The teachers came from 60 provinces across Thailand to attend the four-day event, along with Chortip Pramoolpol, ENZ Marketing and Strategic Relations Manager – Thailand, and Karen Rutherford, Head of School of AUT International House.

  The event provided teachers with new guidelines and teaching techniques to ensure their students get the most from their classes.

  AUT conducted a training session showcasing the New Zealand teaching style, which Chortip said received overwhelmingly positive feedback.

  

  Karen Rutherford speaks with Thai teachers.

  “Teachers commented on how practical and hands-on it was."

  "It helped tighten the education collaboration between New Zealand and Thailand and provided a great platform to raise awareness of us to the teachers and participating government agencies.”

  AUT will also select and sponsor one teacher to receive one month of complimentary English language training.

  The event was organised by Brand Suntory (Thailand) Co., Ltd in partnership with the Office of Basic Education Commission, Ministry of Education and Kasetsart University.

  The Brand’s Tutor Summer Camp ran from 29 June to 1 August 2017.

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• Ngā Manapou in action

  

  We’re proud to foster a culture at ENZ that values the beliefs, backgrounds, and experiences of all our people.

  Our Manapou (values) guide how we collaborate, support one another and connect with our external partners and stakeholders. Guided by our overarching principle of Aroha, we listen respectfully, strive to think, and act constructively. 
   
  You will see our values come to life through Manaakitanga, uplifting our people’s mana, leading with kindness and showing care for others. Kaitiakitanga, treasuring cultural diversity and remaining curious to new perspective and ideas. 
   
  Be One is one team mindset where we work collaboratively and appreciate effective team work. Be Bold challenges what’s gone before and helps shape what’s coming. 
   
  This is what makes us who we are. Our Ngā Manapou are woven into everything we do and shape how our people thrive and show up at ENZ. 

   

• Consultation to further strengthen the Code of Practice

  The consultation is part of efforts to continue supporting education providers to deliver quality education to international students.

  The Code requires all schools and tertiary providers enrolling international students to take all reasonable steps to protect international students and provide a positive experience that supports their educational achievement.

  Since the new Code of Practice took effect on 1 July 2016, some Code signatories and sector bodies have provided feedback on certain matters.

  The Ministry wants to hear from schools, tertiary organisations, sector peak bodies and international students and their families on these issues and possible ways to address them.

  Consultation will end on 29 August. All submissions will be reviewed and recommendations made to improve the Code.

  Click here for further information about the consultation process and to make a submission, or email international.division@education.govt.nz with questions.