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• ChristchurchNZ to launch this year

  Christchurch Educated is one of the agencies that will merge into ChristchurchNZ.

  Bree Loverich, Programme Manager for Christchurch Educated, said the new single agency will provide better opportunities for the international education industry to create a globally connected region, providing enhanced student opportunities and outcomes with enduring benefits for the community.

  “Over the next 15 years, Canterbury is expecting big changes to the world of work, losing more than 70,000 workers as baby boomers move into retirement, while technological disruption will massively impact our economy.

  “ChristchurchNZ is aware that the city is going to need a great deal of smart and skilled people to continue to drive the economic development already underway. One of the best ways to do this is via a joined-up approach to maximise opportunities,” said Bree.

  ChristchurchNZ brings together Christchurch & Canterbury Tourism (CCT), the Convention Bureau, Canterbury Development Corporation (CDC), Christchurch Educated, and the Christchurch City Council’s Major Events team. Together, their purpose is to ‘support prosperity, opportunity and a great quality of life in Christchurch and Canterbury’.

  This will be achieved by:

  • developing a positive city profile and promoting the city to residents, national and international audiences
  • attracting visitors, migrants, students, new business and investment through integrated marketing, major events and conferences
  • ensuring the business environment supports successful and sustainable enterprise and encourages creativity and innovation.

  Bree said one example of collaboration already underway is the Canterbury Job Ready Programme, designed and delivered by economic development, regional Chambers of Commerce, NZ Trade and Enterprise and the regional international education team.

  In collaboration with ChristchurchNZ Major Events, next year’s International Student Welcome will run as the opening event of the city’s Lantern Festival.

  “ChristchurchNZ will continue to look for synergies to work smarter as a region to result in greater attraction, but also retention of international students who benefit from being here and in turn benefit the region,” said Bree.

  ChristchurchNZ will be located in the new BNZ Centre, Cashel Mall once the premises are completed in July or August.

  Until the merger process is completed later in the year, many of these organisations will continue to deliver to their existing business plans. All permanent employees will then move to ChristchurchNZ, so all staff relationships and contacts will continue as normal.

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• Advertising opportunity for Japan’s New Zealand Study Guidebook

  The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.    

  ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.  

  “We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.  

  “The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi. 

  This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan.  ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan. 

  Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.   

  For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement). 

  Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.  

  Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English). 

   

  KBUNSHA contact:  

  Minori Takahashi (Director) 

  Tel: +81-3-3234-1744 

  Email: minori@kbunsha.com 

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• From the CE: Our focus for the next 12 months

  Kia ora tātou, 

  "To help providers of international education to build back onshore offerings" is Focus Area One of the New Zealand International Education Strategy. There are nine key short-term actions in Focus Area One. Education New Zealand Manapou ki te Ao is the lead Government agency in four actions and has an important role to play in eight of the nine. It can be no surprise then that for the next 12 months, and our next financial year starting in June, that the majority of ENZ's energy, time and resources will be focused on attracting learners to study with New Zealand. 

  This is no small challenge. Our borders have been open now for just eight months. And while students are returning, the latest visa application numbers I've seen report in the order of 43,000 applications (offshore and onshore), the recovery is variable at best. Even within the university sector, that on the face of it looks to have recovered better than others, the experience is mixed. Within the PTEs and English Language schools we have a long way to go to reach the levels of 2019 and early 2020. In such a highly competitive market, it is going to take some time to regain awareness with learners and overcome the head start other countries gained. 

  All our budgets are tight. At the very time we need to be investing and getting offshore to renew partnerships and networks, we are all resource-constrained and having to watch every cent. ENZ is no exception. 

  This means that for the next 12 months, more than ever, we need to focus. We need to focus our limited resources to where they have the greatest impact, and we need to be aligned as one with the sector. 

  India is an excellent example of a partner market that is worthy of focus. I have just returned from leading an ENZ delegation to India. India is forecasting economic growth of 6-7% every year for the next three to five years. They know, and their national education strategy makes it clear, they need educated, skilled and talented people to realise this opportunity. I repeatedly heard, "They want their people back".

  That five Deputy Vice Chancellors joined the 23 sector representatives tells you how important India is. As one of the five said to me, "India today is what China was 15 years ago".

  To be successful we need to agree that India is important. It is. We need to go there together. We will. We also need to work with our colleagues in other Government agencies to ensure they are aligned. This is what success looks like for me. And this is the level of focus on building back, and the level of partnership with the sector, that I expect from my ENZ teams over the next 12 months.

  I will also work with them to secure the many gains we have made in government-to-government relationships, scholarships, diversity, equity, and inclusion, social licence, and in building a sustainable future. All the good work of the past two years remains important for the long-term future, set out in Focus Area Two: Building a new future for international education. 

  We are all very passionate about international education and its ability to transform lives. In 2023/24 when the sector is stronger than today, all of us will be better placed to address the short term and the medium to long term. Today our focus must be the immediate needs.

  He moana pukepuke e ekengia e te waka

  A choppy sea can be navigated

  This proverb acknowledges the changing and challenging environment that we currently find ourselves in and how it can be navigated by collaboration and innovation.

  Ngā mihi nui,

  Grant McPherson

• A Brazil market update

  This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

  In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

  Internationalising postgraduate departments

  

  The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

  Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

  Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

  Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

  

  Professor Caroline Daley of University of Auckland

  CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

  For the next four years, this initiative will be the focus of the Brazilian universities.

  

  From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

  The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

  “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

  Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

  Future Proof campaign shows high digital demand

  Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

  Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

  “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

  “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

  Activating media in Brazil
  

  At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

  The journalists sought to answer two key questions:

  1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

  2. How had New Zealand made international education such an important industry?

  Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

  “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

  Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

  Ask three before me
  Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

  Learning & teaching same word in Maori (Ako)
  A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

  Schools as staging grounds for tertiary study
  High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

  Freedom vs pets
  One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

  Toddlers with tools
  As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

  The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

  Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

  Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

  The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

  For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

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• ABC starters 2024

• International IT graduates connect with industry

  Tip:  Work-ready programmes are a great way to connect employers with local talent

  Each of the international graduates delivered a 60-second pitch to the room, followed by an informal networking session to talk further with employers about work opportunities.

  The event was organised by ATEED (Auckland Tourism, Events & Economic Development).

  The graduates are participating in a 12-week software development boot camp delivered by Industry Connect, an initiative that prepares graduates for the New Zealand IT market. Each student received a full scholarship, thanks to a joint funding agreement between ATEED, ENZ and Immigration New Zealand. Five graduates from the programme have already secured permanent jobs in the tech sector.

  Study Auckland Manager, Nick Arnott, said through these networking events, ATEED hopes to retain the best international graduates in the region by promoting skilled employment pathways – particularly in high-growth sectors such as IT.

  “It's great to see the graduates throw themselves into networking with employers, and also to see how interested the employers were in hiring diverse talent,” said Nick.

  "It really showcased the human side of the work ATEED is doing to transition international graduates into skilled employment.”

  

  CVs of international graduates
  
  

  Greg Scott, ENZ’s General Manager, Industry Development said the programme is indicative of a wider change happening in international education.

  “International students are starting to seek more from their education than just a qualification – career outcomes, soft skills, and work experience are more likely to sway their decision on which location and institution they should choose for study.”

  Greg said the number of employers attending the networking event was a testament to the growing interest in talented international graduates.

  “More and more employers are seeking people that aren’t only tech savvy but have cultural knowledge and language skills too.

  “It demonstrates that Auckland's tech sector is hungry for skilled international graduates. Most likely, other sectors are too.”

• Grant McPherson photo edit4