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  • Viet Nam Market Insights: Opportunities and Challenges for New Zealand's PTEs and ELS Providers

    On 29 August, Education New Zealand Manapou ki te Ao (ENZ) held an Insights Accelerator session for representatives from Private Training Establishments (PTEs) and English Language Schools (ELS) across New Zealand. ENZ’s Market Manager - Viet Nam, Van Banh, delivered a presentation that outlined Viet Nam’s current market trends, barriers to student recruitment, and essential tips for providers aiming to strengthen their presence in this dynamic country.  

    The session had 30 representatives from 20 PTEs attending, demonstrating how New Zealand education providers are recognising the opportunities for growth given the country’s expanding economy and growing middle class. As Van noted " Viet Nam offers significant growth opportunities, but success will require a tailored approach that addresses both the evolving demands of Vietnamese students and the competitive landscape." 

    The demand for English language skills is particularly high in business, technology, and education, as Vietnam continues its global integration. This makes New Zealand's high-quality ELS programmes attractive. 

    For PTEs, the country's growing economy requires a workforce with practical, vocational skills, which New Zealand’s providers are well-positioned to offer. Many PTEs and ELS institutions provide pathway programmes that help students transition into higher education or industries with globally recognised qualifications, Vietnamese students are attracted to New Zealand programmes that enhance employability both in Viet Nam and internationally. 

    Van added that despite these opportunities, there are some challenges.  

    “Tough competition from other study destinations and the changing preferences of Vietnamese students—away from traditional English and vocational courses—will require providers to adapt and innovate. The country's rapid development and young population present long-term growth potential, but strategic planning and market responsiveness will be key,” said Van. 

    The slides from the Accelerator Session can be found here. You can also watch a recording of the session here - https://youtu.be/KQE22JV1t2w

     

  • Thank you to NZIEC KI TUA 2024 Partners

    This year’s conference was attended by 449 delegates and saw 31 sessions delivered over two days by 96 speakers, including expert panellists.  

    It was a pleasure to have India as our Country of Honour and the support of the High Commissioner of India to New Zealand, Her Excellency Ms. Neeta Bhushan and the High Commission of India.  

    To our NZIEC KI TUA 2024 partners; CANIE: Climate Action Network for International Educators, Edified, Education USA, ETS TOEFL, Flywire, Hiremaster, Host Families NZ, ICEF, IDP Education Ltd and IELTS Official, Immigration New Zealand and NZQA, Pearson, Streamliner Productions, Studentsafe (Allianz Partners New Zealand), The PIE, ByteEd, Chasing Time English, JIX Reality and Pipi Learning, Touchprint, Te Kunenga ki Pūrehuroa Massey University and Te Herenga Waka Victoria University of Wellington - thank you for your support. 

    ENZ Manager, Global Events and Agents, Janine Huxford says, 'We are so appreciative for the fantastic support from our suppliers and partners who went above and beyond to help us achieve our vision.” 

    “The conference wouldn't have been possible without you" Janine added.  

    The High Commission of India provided the entertainment for the gala dinner, with the Natraj Dance Company and Shivam dance company dance groups delivering dazzling performances to delegates.  

    To highlight the country of honour’s unique culture, henna artist Saburi Kesharwani adorned delegates with henna tattoos in the Experience Garden. 

    There were many other engaging activations in our Experience Garden, which was a place delegates could do just that – engage, connect, and experience.   

    Education USA helped attendees uncover their inner superhero. Teacher Tapahia Heke is New Zealand’s only ‘superhero reader’ and was at the conference to help delegates find their superhero alter-ego – right down to the outfit. Graphic designer and animation professional Pita Mei brought the readings to life, providing delegates with a personalised superhero illustration to take home. 

    Delicious refreshments were key in the experience garden. Delegates enjoyed locally made ICEF-cream provided by ICEF and barista-made coffee from Student Safe. 

    Thanks to IDP Education Ltd there was a dedicated breakout space for conference attendees. The IDP IELTS lounge was a space to network, learn about the latest international education insights and catch up on their emails. 

    Thanks to Touchprint, who created the ‘Touchprint School Yard’, a space for the school sector delegates to connect and share. 

    The Pearson photography headshots activation was a hit, with just under 100 photos taken by local professional photographer Rebecca McMillan. 

    Delegates got the opportunity to try out some of the cutting-edge technology that some of our New Zealand EdTech companies offer. Pictured here is Dr Anatole Bogatski, Executive Director of QTI trying out the mixed reality prototype that ENZ is testing as part of its innovation and growth programme. Next to him is JIX Founder Sakthi Ranganathan trying out the tool that he has helped develop. Other New Zealand EdTechs also found in the Experience Garden included Pipi Learning, ByteEd and Chasing Time English.  

    Much appreciation goes to our partner Flywire as the Education New Zealand Manapou ki te Ao Tāmaki Makaurau Auckland office now has a new piece of artwork based on insights from attendees for their office wall. 

    NZIEC KI TUA 2024 was not just about nurturing the relationships within our sector. Thanks to our conference partner Edified, it was about nurturing our whenua (land) too! In our commitment to sustainability; for every delegate registration, Edified planted a native tree, fostering a greener future for generations to come.  

    449 native trees were planted over the weekend after conference. 

    We’re grateful for the local hāpu, iwi and community who got stuck in and helped with the planting. Part of the team was international student Momone Akiyoshi, who’s from Japan and is currently studying at Paraparaumu College. Her host sister Marion Daste (left) and host mum Jo Picot (right) brought her along because they thought it would be nice for Momone to be part of regenerating the land and having the opportunity of planting native trees while in New Zealand.  

    Thanks to all our 2024 partners in making this year’s conference a great one!  

    Check out the photo highlights reel from NZIEC KI TUA here.  

  • NZIEC KI TUA 2024 photo feature

    You can also check out a highlights reel of delegate's contributions to the conference blackboard below. See if you can spot yourself! 

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