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- ISS 2014 Report Final3
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Insights from Europe's biggest international education conference
EAIE is the main annual international education conference in Europe, and September’s event in Helsinki was the largest to date, attracting 6,200 higher education professionals from 95 countries.
ENZ Senior Advisor – Special Projects, Bronwyn Shanks, sees unique opportunities in the Europe market. “New Zealand education offers a contrast to the traditional, theoretically-based learning we often see in European systems,’’ she says. “New Zealand’s natural environment is already a big drawcard, and our practical, hands-on approach also attracts European students to New Zealand’s ITPs and PTEs.’’
European students willing to pay for education like to see a clearly defined return on their investment, she says. This means gaining skills for the future of work, learning to think critically, collaboratively and globally.
In areas of Europe where youth employment is high — it’s over 20 percent in France and above 30 percent in Italy and Spain — the focus is also work preparedness and employability.
ENZ’s focus markets in Europe are Germany, France, the UK and Scandinavia, as well as Italy at secondary school level only. Each market has its own nuances, but all have strong bilateral ties and research links with New Zealand, so it makes sense for ENZ to work with other New Zealand government agencies and institutions to build on those relationships.
Outside the UK, European students are used to a free public university system, which makes this a price-sensitive market. On the other hand, there are policies in place to encourage international student mobility and provide funding, for example through Germany’s Academic Exchange Service (DAAD), generous government funding programmes in Scandinavia, and EU programmes such as Erasmus+.
“To realise the opportunities Europe offers – especially if we’re being realistic about the resources we have – we need to focus on enhancing international engagement. This means partnering with education agents and building both institution-to-institution links and government-to-government relationships to expand our reach.”
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From the CE: Committed to a quality student experience
I therefore welcome the Government’s announcement this week of a new, interim code of pastoral care for domestic tertiary students in place for 2020. New Zealand is a world leader in providing pastoral care to international students and has had a code in place since 2002.
The domestic code will complement the Education (Pastoral Care of International Students) Code of Practice, which provides assurance about the quality of the New Zealand study experience for prospective international students and their families.
The interim domestic code will not affect international students next year.
Providers, however, need to be aware of one important change that affects them. The Government is introducing new offences and penalties which will also apply to institutions enrolling international students. These offences and penalties are for severe breaches of the Code. Providers can comment on the Bill during the Parliamentary Select Committee submissions process this month.
Next year the Government is developing a permanent Code of Practice which will include opportunities for the sector to engage and contribute to its development. It also provides an opportunity to address any gaps in the current Code of Pastoral Care for International Students, in time for 2021.
ENZ is committed to a quality experience for all international students. We have worked with providers and students to develop resources for students to support their journey – from discovering New Zealand as a destination, through their decision-making process, while they study here, and up until the time they depart and become ‘ambassadors’ for New Zealand. We welcome the use of these resources by our industry partners to support your work with international students.
Resources like Study in New Zealand help students considering New Zealand as a destination. International students can search for courses and scholarships and register with My StudyNZ, which matches them with courses and institutions and enables them to track their applications.
NauMai NZ provides information on life as an international student living in New Zealand. It focuses on their support and wellbeing, helping them to make social connections and reducing the possibility of students feeling overwhelmed. It includes practical information and advice on everything from how to open a bank account to understanding Kiwi slang.
I’m also proud of our new campaign, ‘Ask New Anything’, launched last week. It features students providing unscripted answers to real questions from prospective students. It’s our most technologically advanced campaign to date using Tohu, a chatbot, to answer questions about studying and living in New Zealand.
I invite you to have a look at this and our other resources and to share them with your teams and international students.
After all, our shared goal is to ensure international students are well-informed and supported to enjoy a high-quality education and experience here in New Zealand.
Ngā mihi
Grant McPherson
Chief Executive, Education New Zealand – Kaihautū, Manapou ki te Ao
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- Quarterly Report for 1 July to 30 September 2020 briefing
- 080813 agent
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Introducing Sharon-May McCrostie, ENZ’s new Director Sector Engagement
Can you tell us about your professional background including the role you had prior to joining ENZ?
After graduating from the University of Waikato with a Bachelor of Management Studies specialising in Japanese and International Business, I joined the primary export sector. I held a range of sales, marketing and business development roles in the seafood and horticultural sectors with a focus on Asian markets, including with ENZA (the NZ Apple and Pear Marketing Board) in Singapore. My first job was in Bluff, exporting live lobster!
Prior to joining ENZ, I spent 20 years with New Zealand Trade and Enterprise in a range of roles supporting NZ exporters to realise their international growth ambitions. In my last role there, I was Customer Director where I led a team of customer managers supporting digital technology and services exporters across the central New Zealand region.
What are your thoughts on your new role so far?
I feel I have joined ENZ at the perfect time as the team here comes together to co-create next year’s business plan. Early in the role, I was catapulted into focus groups with sub-sectors to understand their priorities and ensure we focus on the right opportunities and challenges to enable the international education sector to flourish. Providers were generous in sharing insights and setting expectations for ENZ, providing important input into the business planning process.
As we work through the process, I have been incredibly impressed with the knowledge of my team and the wider ENZ team, and admire the depth of passion and ambition to ensure we make a difference to the sector.
What do you see as the challenges and potential opportunities for our sector?
The market for international learners is hyper competitive, and our main competitors are driving hard to win market share in the face of ongoing global uncertainty. New Zealand has an excellent reputation for education, but we must be smarter and nimbler to maintain an edge over our competitors and attract quality learners to NZ.
We must continue to build brand awareness and enable agents and providers to provide a compelling case for choosing a NZ education. As the sector shifts from recovery to rebuild, it is an opportunity to think differently about how we partner with the sector to co-create a robust, resilient, and innovative sector that meets the needs of the future learner: I am excited to be part of that conversation.
Outside of work, what do you like to do?
Wellington is blessed with rolling hills that embrace the harbour, and I love running its trails and taking in the soaring views. I also love to swim – mostly in a pool, with the occasional plunge in the ocean. Otherwise, I love to read, rummage through op shops for vintage china and linen, and hang out with my daughters who are my biggest teachers.
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Māori and indigenous American academics join forces
Over 150 experts have been exchanging ideas at a series of virtual sessions over the last month, hosted by Education New Zealand, Māori university scholarship body Te Kāhui Amokura and the National Science Foundation in the United States.
The MULTIPLIER Planning and Virtual Information Exchange Sessions covered indigenous language research, indigenous data sovereignty, and climate change and its impacts on indigenous communities. Participants included Native American, Alaskan Native, Native Hawaiian and Māori scholars.
ENZ’s Director of Engagement for North America, DuBois Jennings, says it was a privilege to co-host the meeting of so many powerful academic figures on such important questions.
“We’re incredibly excited to explore ways in which we can support research on these critical issues and foster collaboration between the indigenous communities and nations who participated,” Mr Jennings says.
“Following these events, we hope to build relationships among researchers in our two countries while exploring a bilateral government-to-government agreement to support this crucial research.”
The National Science Foundation’s Keith Chanon, a Program Director in the Office of International Science and Engineering, says they are excited by the amount of interest from the two indigenous research communities in working together.
“There is clearly much to be learned from the experience and traditional knowledge that resides in both countries,” he says.
The National Science Foundation supports basic research and education in all scientific and engineering disciplines, and 25 percent of all federally-funded academic fundamental research at US colleges and universities. The planning and exchange sessions were held under the Foundation’s MULTIPLIER programme, which draws international expertise into its research missions.
Te Kāhui Amokura – part of Universities New Zealand Te Pōkai Tara – promotes outcomes for Māori university students and staff and Māori scholarship.
- Around the world in 30
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Upcoming ENZ webinars
Viet Nam school sector webinar
At this webinar, industry professionals in the school sector will learn about ENZ’s approach to the Viet Nam market, and how they can partner with ENZ.
Who should attend?
New Zealand-based marketing/international managers at secondary schools.
Session details:
2:30pm NZT, Wednesday 27 November
Vietnamese agent webinar
As part of ENZ’s commitment to raising the awareness of New Zealand among education agencies, ENZ has launched a webinar series to improve the profile, and understanding, of the benefits of a New Zealand education.
Who should attend?
Vietnamese education agencies and counsellors who currently share information about studying in New Zealand, or would like to.
Content:
The webinar will provide updates on:
- ENZ activity
- Study options
- Scholarships
- Employment and career pathway opportunities in New Zealand
Speakers will include New Zealand sector representatives, as well as ENZ and Immigration New Zealand staff.
Session details:
4pm NZT/10am Viet Nam time, Thursday 28 November
Please note: Registration for these webinars are for education agents only; ENZ is running a separate series of webinars for New Zealand education institutions.
US industry webinar
Registration is now open for an ENZ market intelligence webinar for the US. It will offer local market updates and insights and share ENZ’s outlook for the first half of 2020.
Who should attend?
International directors and marketing/international managers at tertiary level.
Content:
The in-market team will cover:
- Partnerships for reach: Learn more about ENZ’s strategic partnerships in the US
- Market engagement opportunities: In-market events Jan-June 2020
- Study Abroad scholarships
- Additional topics proposed by the sector
Session details:
You must register in advance to attend the webinar. If you have questions or topics you’d like to hear covered in the Industry Webinar, please email northamerica@enz.govt.nz with your suggestions by Friday 6 December.
11am NZT, Tuesday 10 December
