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• Investment in growing academic mobility with South America

  ENZ invites proposals for new research

  ENZ and Brazil’s São Paulo Research Foundation (Fundação de Amparo à Pesquisa do Estado de São Paulo – FAPESP) are jointly funding new research projects to encourage academic cooperation and mobility between our countries.

  Each is contributing $100,000 to enable eight or more established academic researchers across all fields, to conduct research in the other’s country. The first year of the funding agreement will act as a pilot.

  FAPESP is a public foundation with a mission to support research projects in higher education and research institutions, in all fields of knowledge. 

  As part of the agreement with FAPESP, successful applicants from New Zealand will develop their projects in cooperation with researchers in Brazil. The researchers will then travel to Brazil to undertake the research with their partners. Brazilian researchers will be funded to come across to New Zealand in turn. 

  ENZ General Manager International, Lisa Futschek, says the funding collaboration will create opportunities for New Zealand researchers that did not exist before.

  “South America is a key market for Education New Zealand – particularly in relation to outbound academic mobility. This new funding collaboration showcases ENZ's commitment to creating new pathways for New Zealand institutions with South America."

  This announcement builds on years of relationship-building, and an agreement with Universities New Zealand (UNZ) in November 2016 to enhance cooperation, enable academic mobility and encourage the exchange of knowledge between participating higher education institutions.

  ENZ Senior Market Development Manager – Brazil, Ana Azevedo, says: “The professors and researchers that will be involved in these research projects will have the opportunity to play a vital part in driving this relationship forward. They will be ambassadors for their university and New Zealand.”  

  Applications for funding are open now and close on 27 January 2020.

  Download the application guidelines

  Download the application form

  Universities explore deepening 'south-to-south' connection with delegation

  This October, senior academics and researchers from all eight New Zealand universities took part in a 10-day visit to Colombia and Brazil. The delegates explored options to collaborate in new areas such as pharmaceutical sciences and build on previous historical collaboration in areas such as agri-business.

  In Colombia, the delegation were part of the official New Zealand presence at Conference of the Americas on International Education (CAIE-CAEI). 

  “At CAIE-CAEI, members of the delegation spoke on a panel to highlight areas of ‘south to south’ academic collaboration between Latin American and New Zealand universities,” says ENZ Regional Director – Americas and Europe, Amy Rutherford.

  In Brazil, the delegation met with the Oswaldo Cruz Foundation (“Fiocruz”), the most prominent health-focused science and technology institute in Latin America.

  They also visited the University of Campinas (UNICAMP) and São Paulo State University (UNESP). At UNESP, the programme included meetings with Brazilian academics from universities across the country, including the Federal University of Minas Gerais (UFMG), the Federal University of Rio Grande do Sul (UFRGS), the Federal University of Parana (UFPR), the Federal University of Rio de Janeiro (UFRJ), and the University of São Paulo (USP).

  In both Colombia and Brazil, the delegations participated in ‘Innovation and Education in New Zealand’ seminars for students, where they met with undergraduate and postgraduate students interested in studying in New Zealand. These seminars were co-hosted by members of the Universities New Zealand (UNZ) Latin America Elite Agent programme.

  “I was pleased to see the high calibre of the New Zealand, Colombian and Brazilian academics and researchers who came together during the 10-day programme," Rutherford says. "The future of New Zealand-Colombia and New Zealand-Brazil academic and research collaboration looks bright!”

  
  The delegation at the New Zealand booth at CAIE-CAEI in Bogotá, Colombia. L-R: Ellen Duval, Deputy Head of Mission and Consul, Embassy of New Zealand in Colombia; Jairo Gutierrez, Acting Head of School (Engineering, Computer and Mathematical Sciences), Auckland University of Technology; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Constanza Tolosa, Senior Lecturer, School of Curriculum and Pedagogy, Faculty of Education, University of Auckland; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Margaret Anderson, Deputy Director, International, University of Waikato; Lucy Duncan, New Zealand Ambassador to Colombia; Javiera Visedo, Senior Market Development Manager – Colombia and Chile, ENZ; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Shane Ball, International Marketing Manager, University of Auckland and VP Latin America New Zealand Business Council; Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ.

  

  The delegation at the Innovation and Education in New Zealand seminar in São Paulo, Brazil. L-R: Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; James Carson, Senior Lecturer, Assistant Dean, School of Engineering, University of Waikato; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Arun Elias, Associate Dean International and Accreditation, Victoria University of Wellington - Wellington School of Business and Government ; Javiera Visedo, ENZ Senior Market Development Manager – Colombia and Chile, ENZ; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ; Chris Langley, New Zealand Ambassador to Brazil; Hugh Bigsby, Dean, Faculty of Agribusiness and Commerce, Lincoln University; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Margaret Anderson, Deputy Director, International, University of Waikato; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Vinicius Barreto, CEO, AC. 

• Ask New Anything: The campaign in China

  Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS. 

  So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.

  To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.

  1. Zhihu

  ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.

  Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.

  Visit our Zhihu account to watch a campaign video developed especially for this platform.

  2.WeChat

  It was a natural choice to promote Ask New Anything on WeChat.

  ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.

  WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.

  ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.

  3. WeChat mini-programme: My StudyNZ

  ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.

  The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.

  • Read more about My StudyNZ on WeChat
  • To visit My StudyNZ on WeChat, scan the QR code below from your WeChat account:

  

  4. .cn website

  Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).

  This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).

  

  • Visit the China website at studyinnewzealand.cn
    
  • Read more about the China website

  5. Weibo and YouKu

  The Ask New Anything campaign also has a presence on Weibo, which remains one of China’s largest social media platforms, and on YouKu, the China equivalent of YouTube.

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