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- E News Agent Seminar Seoul 2016
- ISA 2 26 Oct 2016
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Getting started with chatbots
ENZ is the only country in the world that uses a chatbot to market to prospective international students.
Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.
It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.
ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.
The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.
Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.
“Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.
“So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”
Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.
Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.
“The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.
Read Get started with chatbots: A proven framework for chatbot implementation
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Around the world in five
GLOBAL
Will university rankings adjust to our uncertain times?
Rankings have become a part of academic reality and, when this reality begins to change, rankings must follow suit. Hence, the ranking elite took the opportunity to discuss the possible impact COVID-19 may have on both international and national rankings.
UNITED STATES
The US issued 99% fewer student visas to applicants from China this year — here’s why
The US has granted a total of 808 F-1 visas to students in mainland China between April and September 2020, according to data from the US State Department.
JAPAN
Japan’s National Universities to Increase Number of International Students
Japan’s Education Ministry is planning to increase the number of international students who will be permitted to pursue studies at the country’s national universities in the 2022 academic year.
UNITED KINGDOM
UK 600k int’l student target by 2030 “achievable”
Despite the impact of Covid-19 on study abroad numbers, the UK government target of attracting 600,000 international students by 2030 is still “completely achievable”, according to the Home Office head of Student Migration Policy.
NEW ZEALAND
How NZ university fees compare to the rest of the world - are they too high?
New Zealand university fees are higher than those in many European and Asian countries, according to a new study. An analysis of 50 nations with top-ranking universities ranked New Zealand 14th most expensive, averaging $8595 per student per year.
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- Cebu Fair1
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Announcing the recipients of the Welcome to New Zealand Scholarships
The initiative was warmly received across Germany, Italy, and France, where it was promoted with the goal of encouraging students to experience the world-class education and unforgettable lifestyle that New Zealand has to offer.
As part of the campaign, we offered four scholarships, each valued at 5,000 EUR to go toward tuition fees at New Zealand secondary schools or tertiary institutions. These scholarships were designed to support talented and passionate students on their journey to study abroad.
A key highlight of the campaign was our collaboration with Air New Zealand, who will generously sponsor return flights for the scholarship recipients. Their support played a pivotal role in making the dream of studying in New Zealand even more accessible for the winners.
The scholarship attracted over 200 applications – with a majority coming from Germany, followed by Italy and France.
During the campaign period, there were 19,965 total views on the Welcome to New Zealand Scholarship page on the Study with New Zealand website.
The campaign generated 172 lead enquiries to New Zealand providers (118 enquiries from Germany, 47 enquiries from France and 7 from Italy). These enquiries are sent straight on to the education providers so they can directly engage with the prospective student on their study interests.
Meet the recipients
Germany
The scholarship winner from Germany is 16-year-old Manuel Fink, from Unterhaching (near Munich).
Manuel will be heading to Te Puke High School, where he’ll immerse himself in both the academic and cultural experience of studying in New Zealand.
A passionate advocate for New Zealand and its education system already, Manuel has his sights set on becoming a pilot — ideally flying for Air New Zealand one day!
Our tertiary scholarship recipient from Germany is currently finalising their enrolment, and we look forward to announcing their name once the process is complete.
Italy
Our Italian scholarship recipient is 16-year-old Lea Sagliaschi from Milan. Lea will be attending Selwyn College and is full of excitement for what she describes as a “once-in-a-lifetime adventure” in Aotearoa New Zealand.
Unfortunately, no recipient could be selected from France this year due to a lack of eligible applications — however, the ENZ Europe team remains committed to engaging with prospective students in the French market and looks forward to stronger participation in future campaigns.
ENZ Associate Director of Engagement Europe, Olga Elli, said the campaign raised great awareness of New Zealand’s education system in European priority markets and opened the door to new experiences and opportunities for winners.
“We look forward to building on this momentum and continuing to share the unique value of a New Zealand education with European students and partners,” she said.
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